eVetPractice
eVetPractice is a cloud-based veterinary practice management software, part of the broader Covetrus platform serving independent veterinary clinics and hospital groups across 15 countries with practice management, AI-powered clinical documentation, payments, prescriptions, communications, and supply chain modules.
- Company typePrivate
- Founded2012
- HeadquartersWatkinsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eVetPractice does
eVetPractice is a cloud-based veterinary practice management software positioned within the broader Covetrus platform ecosystem, headquartered in Watkinsville, USA, and founded in 2012. The firmographic record lists 11–50 employees, though the platform described in supporting source material operates across 15 countries in North America, Europe, and APAC with regional offices in Portland (North America HQ) and additional regional operations spanning the UK, EMEA, and Oceania. The core technology is the cloud-based Veterinary Operating System (vOS) branded as Covetrus Pulse, serving as the central integration point for practice management workflows—including electronic medical records, treatment boards, task dashboards, clinic reporting, fillable forms, online scheduling, and inventory management. AI capabilities (Covetrus AI) are embedded in Pulse for SOAP note generation and workflow automation, with internal usage data claims of 6+ hours saved per veterinarian per week (2025). The platform architecture is a hub-and-modules model: Pulse as the operating layer, surrounded by add-on modules for prescription management (vRxPro), payment processing (Covetrus Payments), client communications (Covetrus Comms), care plan management (Covetrus CarePlans), supply chain (Covetrus Supply with CUBEX integration), and a pet parent portal (GreatPetCare). Legacy practice management brands Avimark, Impromed, and Impromed Equine are retained and supported, indicating a multi-product installed base spanning general, companion animal, and equine verticals.
eVetPractice firmographics
Firmographics- Name
- eVetPractice
- Legal name
- Covetrus
- Website
- https://evetpractice.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eVetPractice is a cloud-based veterinary practice management software, part of the broader Covetrus platform serving independent veterinary clinics and hospital groups across 15 countries with practice management, AI-powered clinical documentation, payments, prescriptions, communications, and supply chain modules.
- Ownership category
- akta.pro rank
eVetPractice industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Veterinary Practice Management Systems (PIMS) (HLAMAMAA)
- akta.pro secondary industries
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)
Keywords
Where eVetPractice is headquartered
LocationHeadquarters
- HQ city
- Watkinsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eVetPractice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Practice Management Software Subscription: SaaS-based veterinary operating system delivered as subscription, providing cloud-based access to practice management, scheduling, medical records, and AI-powered workflow automation.
- Payment Processing: Integrated payment processing eliminating manual data entry and reducing reconciliation time, generating transaction-based revenue.
- Prescription Management: Practice-branded online pharmacy through vRxPro integration with client purchases synced to patient records and prescription management.
- Supply Chain: Medications, supplies, and equipment fulfillment through Covetrus Supply with automated reordering.
- Care Plans: Subscription-based care plan management with automated billing status, service availability, and consumption tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on practice size and required modules |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
eVetPractice product offering
Product offeringCore offering
eVetPractice (operating as Covetrus) sells Covetrus Pulse, a cloud-based all-in-one Veterinary Operating System (vOS) for veterinary clinics, along with a portfolio of integrated add-on modules including Avimark and Impromed practice management software, vRxPro online pharmacy, Covetrus Payments, Covetrus Comms client messaging, Covetrus CarePlans, and Covetrus Supply inventory management. The platform targets independent veterinary practices and veterinary hospital groups across 15 countries, embedding Covetrus AI for automated SOAP notes and clinical workflow automation, and connects to 250+ third-party partner integrations via the Covetrus Connect Partner Directory.
Product overview
Covetrus operates a platform-plus-modules architecture centered on Covetrus Pulse, the industry's first cloud-based all-in-one Veterinary Operating System (vOS). Pulse serves as the core platform integrating all other Covetrus solutions including vRxPro (prescription management), Covetrus Payments (payment processing), Covetrus Comms (client communications), Covetrus CarePlans (care plan management), and Covetrus Supply (inventory management). The portfolio also includes acquired practice management brands Avimark, Impromed, and Impromed Equine for equine practices. The ecosystem extends to GreatPetCare for client-facing pet health management and VetSuite as a practice improvement network for independent practices. Covetrus AI features are embedded within Pulse to automate workflows including SOAP note generation.
Differentiator
Problem solved
Functional benefit
Brands
- vOS (Veterinary Operating System): Industry's first cloud-based all-in-one Veterinary Operating System platform
- Covetrus AI
- GreatPetCare
- VetSuite
Products and services
- Covetrus Pulse The industry's first cloud-based all-in-one Veterinary Operating System (vOS) that streamlines every touchpoint in a veterinary clinic from pre-visit to post-appointment. Integrates all Covetrus Platform solutions into a unified, connected care environment, targeted at independent veterinary practices and hospital groups.
- Covetrus Avimark Practice management software designed to optimize in-clinic workflows and gain operational efficiency for veterinary practices.
- Covetrus Impromed A complete practice management solution that optimizes both business and medical management needs for veterinary practices.
- Covetrus Impromed Equine Practice management solution designed for equine veterinarians operating in ambulatory and hospital settings.
- Covetrus vRxPro Prescription management solution integrated with Pulse that provides a practice-branded online pharmacy. Supports prescription creation, approval, and renewal workflows.
- Covetrus Payments Fully managed payment processing solution integrated into practice management that simplifies checkout, reduces reconciliation time, and eliminates manual data entry.
- Covetrus Comms Integrated messaging solution that streamlines client communications with online scheduling, automated reminders, unlimited texting, and two-way messaging with images.
- Covetrus CarePlans Care plan management solution that simplifies program management with automatic import of billing status, service availability, and service consumption into patient medical records.
- Covetrus Supply Inventory management solution that ensures practices have stock on hand, automates reordering, and integrates with CUBEX for precise inventory tracking.
- GreatPetCare All-in-one client engagement solution that streamlines pet health management with easy access to medical histories, appointment booking, and expert guidance for pet parents.
- VetSuite The first practice improvement network built specifically for independent veterinary practices, helping boost loyalty, margins, and productivity while maintaining community-centered care.
- Zoetis Diagnostics integration Diagnostics integration within Pulse that enables consultation with Zoetis specialists, follow-up test tracking, and auto-sync of results and reports to patient records.
Quantifiable outcome
- Saves 6+ hours per week per veterinarian through AI-powered workflow automation
- +2 more outcomes
Companies that use eVetPractice
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
eVetPractice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
eVetPractice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Zoetis DiagnosticscoreIntegration enabling veterinary practices to consult with Zoetis specialists, add follow-up tests, and track diagnostics directly within Pulse. Results and reports auto-sync to patient records to save time and boost accuracy.
- CareCreditcoreCareCredit financing integration with Pulse simplifies animal healthcare financing. The CareCredit card allows pet owners to be financially prepared for routine appointments, emergency situations, or surgeries.
- Covetrus Connect Partner DirectorycoreEcosystem of 250+ partner integrations including reference labs, pet microchips, pet insurance, bookkeeping solutions, and specialized technology providers accessible through the Covetrus Connect Partner Directory.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
eVetPractice competitors and assessment
Company assessmentDirect peers
- DaySmart Vet: DaySmart Vet offers cloud-based veterinary practice management software for small and mixed animal practices. It competes with Covetrus Pulse across scheduling, EMR, billing, and client communication for independent veterinary clinics in the US market.
- Vetter Software: Vetter Software is a cloud veterinary practice management system focused on small animal clinics, offering EMR, scheduling, billing, and inventory in a SaaS model. It directly mirrors Covetrus Pulse's core PIMS feature set and SMB vet customer profile.
- ezyVet: ezyVet (acquired by IDEXX) is a cloud-native veterinary practice management platform serving small animal and equine practices globally. It competes head-on with Covetrus Pulse on cloud PIMS with third-party integrations and is a closest direct comparable in target market and product category.
- Digitail: Digitail is a cloud-based PIMS for veterinary practices with integrated AI SOAP note generation, client communication, and payments. It is a direct AI-forward competitor to Covetrus Pulse in the SMB and mid-market veterinary clinic segment.
- Hippo Manager: Hippo Manager is a cloud-based veterinary practice management software targeting independent and small veterinary practices. It competes with Pulse on cloud delivery, subscription pricing, and integrated EMR/billing/scheduling functionality for SMB vet clinics.
- MerlinVet: MerlinVet provides cloud-based veterinary practice management with integrated EMR, billing, and inventory tools. It targets independent and mid-size practices similar to Pulse's primary segment and offers comparable cloud-native workflow functionality.
Emerging players
- PetDesk: PetDesk focuses on client engagement, appointment reminders, and pet parent communication for veterinary practices. It overlaps with Covetrus Comms as an add-on module to PIMS workflows, addressing the same veterinary front-office use cases from a software angle.
- GuardianVets: GuardianVets provides virtual care, triage, and client communication services for veterinary practices. It is comparable to Covetrus's emerging telehealth-adjacent modules and competes for vet clinic client engagement and remote service workflows.
- Smart Flow AI: Smart Flow specializes in veterinary hospital workflow automation and treatment boards. It overlaps directly with Pulse's Treatment Board feature and represents a workflow-automation specialist competing with the same in-clinic efficiency use cases.
Broad incumbents
- IDEXX Laboratories (Cornerstone, ezyVet): IDEXX is the dominant incumbent in veterinary diagnostics and practice management, with Cornerstone (server-based) and ezyVet (cloud-native) PIMS. It is the primary full-stack competitor across workflow software, in-clinic diagnostics, and lab integrations — directly comparable to Covetrus Pulse as a PIMS for veterinary clinics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
eVetPractice social profiles
Digital presenceeVetPractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
eVetPractice leadership team
Management profileNumber of profiles
eVetPractice subsidiaries and ownership
Company hierarchySubsidiaries8 records
eVetPractice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eVetPractice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eVetPractice
What does eVetPractice do?
eVetPractice (operating as Covetrus) sells Covetrus Pulse, a cloud-based all-in-one Veterinary Operating System (vOS) for veterinary clinics, along with a portfolio of integrated add-on modules including Avimark and Impromed practice management software, vRxPro online pharmacy, Covetrus Payments, Covetrus Comms client messaging, Covetrus CarePlans, and Covetrus Supply inventory management. The platform targets independent veterinary practices and veterinary hospital groups across 15 countries, embedding Covetrus AI for automated SOAP notes and clinical workflow automation, and connects to 250+ third-party partner integrations via the Covetrus Connect Partner Directory.
When was eVetPractice founded?
eVetPractice was founded in 2012. It employs 11 to 50 people.
Where is eVetPractice based?
eVetPractice is headquartered in Watkinsville, United States, in the North America region.
How does eVetPractice make money?
Five revenue lines are on record. Practice Management Software Subscription is the primary driver. The others are payment Processing, prescription Management, supply Chain and care Plans.
Who are eVetPractice's main competitors?
Direct peers on record are DaySmart Vet, Vetter Software, ezyVet, Digitail, Hippo Manager and MerlinVet. Emerging players are PetDesk, GuardianVets and Smart Flow AI. IDEXX Laboratories (Cornerstone, ezyVet) is listed as a broad incumbent.
Does eVetPractice have an API?
No public API is recorded for eVetPractice.
What industry is eVetPractice in?
eVetPractice's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAMAA, Veterinary Practice Management Systems (PIMS), with a secondary code of HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist). Its NAICS code is 541511 and its SIC code is 7372.