Noble Company

What Noble Company does

Noble Company is a privately held U.S. specialty building-products manufacturer founded in 1946 and headquartered in Spring Lake, Michigan, with 11-50 employees. The company designs and sells waterproofing and tile-installation systems for showers and wet areas, organized into five product categories: Shower Systems (including the patent-pending ProBase II Multi-Slope base, PRO-SLOPE preformed composite, custom shower bases, curbs, niches, benches, and NobleBoard backer board), Tile Installation Membranes (NobleSeal TS, CIS, and SIS sheet membranes plus AquaBlue and AquaSeal liquid membranes and NobleDeck), Innovative Drains (FreeStyle Linear and Thin-Bed Drains plus patented NobleFlex Drain Flashings), Heating Antifreeze, and Fire Sprinkler Antifreeze (FireFighter Eliminator 1330). Its core technology is preformed composite and sheet/liquid waterproofing assemblies built around expanded polystyrene components and thin-bed installation methods, sold as integrated kits with system warranties tied to the underlying membrane.

The company serves three primary customer segments — architects (who receive short form specs, BIM/CAD files, CEU content, and architectural details), tile contractors and remodelers (who receive product training, how-to videos, installation methods, and live webinars hosted by dedicated Directors of Contractor Training and Div. 9 Sales & Technical Training), and a secondary DIY homeowner segment reached through simplified content and an Amazon storefront. Revenue is generated almost entirely through one-time product sales via direct e-commerce on noblecompany.com, an Amazon marketplace storefront, and U.S./Canadian phone-based direct sales; product pricing is not publicly disclosed, the company operates a $5.00 flat-rate shipping tier for qualifying orders within the contiguous U.S., and it holds an 80-year brand position in waterproofing anchored by a 50-year sheet-membrane R&D lineage.

Name

Noble Company

Legal name

Noble Company

Website

https://noblecompany.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Company is a 1946-founded Michigan-based specialty building-products manufacturer that designs and sells waterproofing membranes, preformed shower bases, drains, and antifreeze systems to architects, tile contractors, and DIY homeowners across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Waterproofing and Construction Materials Manufacturing

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing) (HSAPAHAH)

akta.pro secondary industries

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)

Keywords

• Waterproofing membranes
• Shower systems
• Tile installation products
• Heating antifreeze fluids
• Fire sprinkler antifreeze

Headquarters

HQ city

Spring Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Noble Company generates revenue through direct sales of waterproofing products, tile installation membranes, shower systems, drains, and related construction products via their e-commerce website and Amazon storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Noble Company manufactures and sells waterproofing and antifreeze products for plumbing, tile, HVAC, and fire protection applications. Its core line includes sheet and liquid waterproofing membranes, pre-formed shower systems, tile installation membranes, drains and drain flashings, heating system antifreeze, and fire sprinkler antifreeze fluids. The company serves architects, contractors, and DIY homeowners in North America through its own website, direct phone sales, and online retailers.

Product overview

Noble Company offers a comprehensive portfolio of waterproofing and tile installation products for the construction industry. The portfolio is organized into five main product categories: Shower Systems (including ProBase II, PRO-SLOPE, shower bases, and accessories), Tile Installation Membranes (including NobleSeal TS, NobleSeal CIS, NobleSeal SIS, AquaBlue liquid membrane, AquaSeal, and NobleDeck), Innovative Drains (including FreeStyle Linear Drains, FreeStyle Thin-Bed Drains, and NobleFlex Drain Flashing), Heating Antifreeze, and Fire Sprinkler Antifreeze (including FireFighter Eliminator 1330). The system integrates complementary components including NobleBoard backer board, Noble Niches, Noble Benches, Noble Curbs, NobleBond EXT adhesive, NobleSealant 150 sealant, and various preformed corners and collars. Noble provides different warranty tiers ranging from 5-year to lifetime warranties depending on the specific product line, with system warranties available when Noble products are used together as a complete installation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheet waterproofing membranes Engineered sheet waterproofing membranes used by contractors and DIY homeowners to waterproof showers, bathrooms, and tile installations. Designed to provide code-compliant moisture protection behind tile and finished surfaces.
• Liquid waterproofing membranes Brush- or trowel-applied liquid waterproofing membranes used to seal walls, floors, and details in shower and wet area installations. Targeted at plumbing and tile contractors as well as DIY installers seeking seamless waterproofing coverage.
• Pre-formed shower systems Pre-formed shower bases and components that provide a ready-to-tile substrate for residential shower installations. Built around products like the patent-pending ProBase II to simplify code-compliant shower construction for contractors and DIY homeowners.
• Tile installation membranes Uncoupling and crack-isolation membranes designed to support tile installations over various substrates. Used by tile and flooring contractors to improve long-term tile performance over waterproofed substrates.
• NobleFlex Drain Flashings Patented NobleFlex drain flashings that seal and protect plumbing penetrations in shower and bathroom waterproofing assemblies. Designed to provide a code-compliant, watertight connection between the drain and the waterproofing membrane.
• Drains Drain products integrated with Noble's waterproofing systems to provide a complete drainage solution for showers and wet areas. Intended for use by plumbing contractors and DIY homeowners installing code-compliant tiled showers.
• Heating antifreeze Antifreeze fluids formulated for hydronic heating systems, providing freeze protection for boilers, radiant systems, and related HVAC equipment. Sold to heating contractors and facility operators needing code-listed heat-transfer fluids.
• Fire sprinkler antifreeze Antifreeze fluids formulated for use in wet fire sprinkler systems to provide freeze protection while meeting applicable fire protection codes. Targeted at fire sprinkler contractors and installers serving cold-climate residential and light commercial projects.

Quantifiable outcome

• Code-required 1/4 inch per foot slope created in minutes with PRO-SLOPE vs. traditional mortar methods
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PROSOCO: PROSOCO manufactures specialty construction chemicals including R-Crete and Consolideck products, plus various water- and weather-resistive barrier and sealer lines for the building envelope. Comparable as a niche manufacturer of construction-protection chemicals serving architects and contractors.
• Hohmann & Barnard: Hohmann & Barnard specializes in masonry and building envelope products including flashing, drainage, and waterproofing accessories. Comparable as a niche manufacturer of complementary waterproofing and moisture-management accessories used at wall and shower transitions.

Direct peers

• Mapei Corporation: Mapei manufactures Mapelastic and other waterproofing membranes, tile-setting adhesives, and surface preparation products. Comparable as a multi-line construction chemicals manufacturer with a focused waterproofing-for-tile category that overlaps with Noble's sheet and liquid membrane portfolio.
• Laticrete International: Laticrete is a global manufacturer of tile and stone installation systems including waterproofing membranes (Hydro Ban), shower pans, drains, and sealants. Directly comparable as a supplier of systems-level waterproofing and crack-isolation solutions to architects, contractors, and DIYers.
• Schluter Systems: Schluter Systems is the dominant direct competitor with its Kerdi waterproofing membrane and complete shower system (drains, profiles, curbs). Highly comparable as a manufacturer of integrated tile waterproofing systems targeting contractors and architects with proprietary installation methods and warranties.
• Custom Building Products: Custom Building Products produces RedGard liquid waterproofing, surface preparation products, and tile installation systems. Directly comparable as a manufacturer of waterproofing membranes and tile-setting accessories serving contractors and DIY through distribution.
• Ardex Americas: Ardex manufactures substrate preparation, waterproofing, and tile installation systems including liquid-applied membranes and decorative drain solutions. Comparable as a specialty supplier of integrated tiling systems targeting professional installers.

Broad incumbents

• Oatey Co. Oatey manufactures plumbing specialty products including shower pans, drains, and waterproofing accessories. Comparable as a broader plumbing products manufacturer with overlapping shower drain and pan liner categories complementary to Noble's drainage and waterproofing product lines.
• W.R. Meadows: W.R. Meadows produces a broad portfolio of building envelope products including waterproofing membranes, sealants, and concrete restoration materials. Comparable as a long-established construction products manufacturer with overlapping waterproofing and sealing categories.
• USG (Durock): USG's Durock brand is a leading cementitious backer board used as part of tile and shower assemblies. Comparable as a manufacturer of moisture-resistant tile substrate products that sit adjacent to Noble's NobleBoard backer board offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NobleCompany
• Facebookfacebook.com/TheNobleCompany
• LinkedInlinkedin.com/company/noble-company
• Instagraminstagram.com/noblecompany1946
• Xx.com/NobleCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Company