Fishco Group

What Fishco Group does

Fishco Group is an independent manufacturer's representative agency headquartered in St. Louis, Missouri, that has served the U.S. electrical industry for over 26 years. The firm represents more than 26 product manufacturers across electrical, industrial, utility, renewable energy, datacom, security, low voltage, plumbing, irrigation, and HVAC categories—including tier-one brands such as Appleton (Emerson), Leviton, Littelfuse, Cerrowire, Champion Fiberglass, Wheatland, and GE Current. The agency operates an exclusive sales territory covering Illinois, Missouri, and Kansas, staffed by 8 territory managers assigned to specific counties, 4 product managers handling distinct manufacturer relationships, plus a Business Development Manager and Marketing Manager.

The company does not manufacture, hold inventory, or own proprietary technology. Its economic function is sales intermediation: Fishco generates revenue through commissions earned on transactions between its represented manufacturer principals and downstream customers—primarily electrical distributors, electrical contractors, and industrial/utility buyers. There is no disclosed pricing model, no disclosed commission rate, no published rate cards, and no digital self-service commerce channel. The go-to-market is entirely field-based, with relationship-driven direct sales supported by a WordPress marketing website that hosts a line card PDF, interactive territory maps, and a product video archive.

Fishco is privately held with no parent company, no disclosed institutional investors, no funding history, and no M&A activity on record. The firm is owner-/management-operated with no subsidiaries. With approximately 14 employees concentrated in a single St. Louis headquarters, Fishco is a small, operationally focused business whose strategic significance lies in its exclusive territorial representation rights rather than in technology, scale, or capital structure.

Name

Fishco Group

Legal name

Fishco Group

Website

https://fishcorep.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishco Group is a St. Louis-based manufacturer's representative agency serving the electrical industry across Illinois, Missouri, and Kansas. The 14-person firm represents 26+ electrical product manufacturers, earning commissions on sales to distributors, contractors, and industrial customers via territory and product managers.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer Representative Commissions: Fishco Group operates as a manufacturer's representative agency, earning commissions on sales made through their territory coverage. They represent multiple electrical product manufacturers and provide sales, technical support, and customer service to distributors and contractors in their assigned territories of Illinois, Missouri, and Kansas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fishco Group is an independent manufacturers' representative agency serving the electrical industry across Illinois, Missouri, and Kansas. The agency represents 26+ manufacturers across electrical, industrial, utility, datacom, security, plumbing, irrigation, and HVAC product categories, providing outsourced sales representation, product/application expertise, and customer support to electrical distributors, contractors, and industrial users in the territory.

Product overview

Fishco Group is a manufacturer sales representative agency serving the electrical industry with a portfolio of 26+ represented brands across multiple product categories. The company operates as a unified line card offering products in ELECTRICAL, INDUSTRIAL, UTILITY AND UNDERGROUND, RENEWABLE ENERGY, DATACOM, SECURITY, LOW VOLTAGE, PLUMBING, IRRIGATION, and HVAC categories. The represented brands include Appleton, Electri-Flex, Leviton, Littelfuse, Cerrowire, Champion Fiberglass, Wheatland, GE Current, Panasonic, and others. Fishco Group provides these products to targeted markets across Illinois, Missouri, and Kansas through their St. Louis-based agency, offering collaboration and expertise to the electrical industry for over 26 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer's Representative Services (Electrical, Industrial, Utility, Datacom, Security, Plumbing, Irrigation, HVAC)

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Appleton (Emerson)coreChannel Partner/ Reseller/ DistributorAppleton is an Emerson brand that Fishco Group represents in their territory. Products include electrical enclosures, fittings, and hazardous location equipment. Contact: Cindy Kopff at (314) 865-5100.
• McGillcoreChannel Partner/ Reseller/ DistributorMcGill is a manufacturer represented by Fishco Group, specializing in electrical products.
• Nelson (Emerson)coreChannel Partner/ Reseller/ DistributorNelson Heat Trace, an Emerson brand, is represented by Fishco Group for heat tracing products and solutions.
• O-Z GedneycoreChannel Partner/ Reseller/ DistributorO-Z Gedney electrical products are represented by Fishco Group in their territory.
• Electri-FlexcoreChannel Partner/ Reseller/ DistributorElectri-Flex is a manufacturer of electrical flexible conduits represented by Fishco Group. Contact: Tori Weldon.
• E-BoxminorChannel Partner/ Reseller/ DistributorE-Box enclosures are represented by Fishco Group. Contact: Jeri McCormick.
• LevitoncoreChannel Partner/ Reseller/ DistributorLeviton, a major manufacturer of electrical wiring devices and lighting controls, is represented by Fishco Group.
• LittelfusecoreChannel Partner/ Reseller/ DistributorLittelfuse circuit protection products are represented by Fishco Group. Contact: Jeri McCormick.
• CerrowirecoreChannel Partner/ Reseller/ DistributorCerrowire, a leading manufacturer of wire and cable products including THHN/THWN-2 and XHHW, is represented by Fishco Group.
• Champion FiberglasscoreChannel Partner/ Reseller/ DistributorChampion Fiberglass fiberglass conduit products are represented by Fishco Group. ISO 45001 certified manufacturer.
• Classic Wire & CableminorChannel Partner/ Reseller/ DistributorClassic Wire & Cable products are represented by Fishco Group.
• Core TransformersminorChannel Partner/ Reseller/ DistributorCore Transformers is represented by Fishco Group. Contact: Joey Fisher at (314) 517-5460.
• CT InnovationsminorChannel Partner/ Reseller/ DistributorCT Innovations products are represented by Fishco Group.
• MetallicsminorChannel Partner/ Reseller/ DistributorMetallics products (NSI Industries brand) are represented by Fishco Group.
• KiddecoreChannel Partner/ Reseller/ DistributorKidde fire safety products are represented by Fishco Group. Contact: Rose Luedde.
• Edwards SignalingminorChannel Partner/ Reseller/ DistributorEdwards Signaling products are represented by Fishco Group.
• TPI CorporationminorChannel Partner/ Reseller/ DistributorTPI Corporation industrial air circulators and heaters are represented by Fishco Group. Contact: Jeri McCormick.
• Wheatland TubecoreChannel Partner/ Reseller/ DistributorWheatland Tube EMT and Rigid Conduit products are represented by Fishco Group. Contact: Rose Luedde.
• Allied Moulded ProductsminorChannel Partner/ Reseller/ DistributorAllied Moulded Products nonmetallic enclosures are represented by Fishco Group.
• RectorsealminorChannel Partner/ Reseller/ DistributorRectorseal products are represented by Fishco Group.
• HargercoreChannel Partner/ Reseller/ DistributorHarger exothermic welding and grounding products are represented by Fishco Group.
• NSi IndustriescoreChannel Partner/ Reseller/ DistributorNSi Industries products including Platinum Tools are represented by Fishco Group.
• PolariscoreChannel Partner/ Reseller/ DistributorPolaris insulated connectors are represented by Fishco Group.
• Satco | NuvominorChannel Partner/ Reseller/ DistributorSatco Nuvo lighting products are represented by Fishco Group.
• TorkminorChannel Partner/ Reseller/ DistributorTork time switches and controls (NSI Industries brand) are represented by Fishco Group.
• GE CurrentcoreChannel Partner/ Reseller/ DistributorGE Current intelligent lighting and connected solutions are represented by Fishco Group.
• PanasonicminorChannel Partner/ Reseller/ DistributorPanasonic ventilation fans are represented by Fishco Group.
• ZSi/WesancominorChannel Partner/ Reseller/ DistributorZSi/Wesanco strut and support products are represented by Fishco Group.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Revere Electric Supply Company: Long-standing Midwest-based electrical manufacturer's representative and distributor with overlapping territory coverage in Illinois and surrounding states. Comparable because it operates the same rep-plus-distribution channel model serving electrical contractors and industrial customers.

Broad incumbents

• Border States Electric: Large electrical distributor with deep Midwest operations serving contractors, utilities, and industrial customers across the same IL/MO/KS geography. Comparable as a channel peer that sometimes competes with rep agencies for customer mindshare and at other times co-sells through reps.
• Graybar: One of North America's largest electrical, communications, and data networking distributors with national branch footprint. Comparable as a major channel counterparty whose distribution muscle and digital platforms shape the rep-agency value proposition.
• Rexel USA: Global electrical distribution business with extensive US footprint serving contractors and industrial customers. Comparable as a peer in the same electrical channel where rep agencies either partner with or compete against for end-customer relationships.
• WESCO International: Fortune 500 electrical, communications, and utility distribution and supply chain services company with strong electrical contractor and industrial customer base. Comparable as a large-scale channel peer in the same end markets Fishco serves.
• Sonepar: World's largest electrical distributor with extensive North American operations through brands like Cooper Electric and World Electric. Comparable as a global channel incumbent whose distributor-direct model can disintermediate rep agencies.
• Schneider Electric: Global electrical equipment, lighting, and industrial automation manufacturer whose products flow through rep agencies like Fishco. Comparable as a principal whose channel strategy (direct vs. rep vs. distributor) directly shapes Fishco's revenue opportunity.
• Eaton Corporation: Diversified power management manufacturer with major electrical construction and industrial product lines distributed through rep agencies. Comparable as a key principal whose rep-agency relationships and direct-sales investments shape channel economics.
• Hubbell Incorporated: Electrical products manufacturer (lighting, wiring devices, connectors, utility products) that relies heavily on independent rep agencies for field sales. Comparable as a principal whose rep-agency strategy and consolidation activity directly affect Fishco's line card.
• nVent Electric: Electrical connection and protection solutions manufacturer serving industrial, commercial, and utility customers through rep and distributor channels. Comparable as a principal whose channel decisions and product launches influence rep-agency revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishco Group