What Rusk Heating & Cooling does

Rusk Heating & Cooling is a fourth-generation, family-owned HVAC services company founded in 1865 and headquartered in Covington, Kentucky. The company serves residential homeowners across a tri-state region spanning Northern Kentucky, Greater Cincinnati (Ohio), and southeastern Indiana, with company-stated coverage of more than 30 cities and licensing in both Ohio (License 22567) and Kentucky (License HM05674). It operates as a direct-to-consumer field service business: customers initiate contact via two local phone numbers or an online booking form, and factory-trained technicians are dispatched from the Covington headquarters for on-site diagnosis, repair, installation, or maintenance.

The company's core offering spans the full HVAC stack, including installation, repair, and maintenance for furnaces, air conditioners, heat pumps, boilers, ductless mini splits, and geothermal systems, complemented by indoor air quality products and services (air cleaners, purifiers, humidifiers, dehumidifiers, UV cleaners, thermostats, and duct cleaning). It is a Carrier Factory Authorized Dealer and participates in Carrier's Spring Cool Cash rebate program. Differentiators highlighted in the company's own materials include 24/7 emergency service, same-day service and next-day installation availability, a free second opinion on competing quotes, 0% financing, BBB accreditation, and a 4.8-star rating across 393 Google reviews.

Revenue is generated across four streams: transactional HVAC repair services, one-time installation projects (including geothermal and ductless systems), recurring maintenance agreement subscriptions (multiple tiers with priority scheduling, discounts, and 24-hour emergency access), and hardware sales for indoor air quality products. Pricing is quote-based and not publicly disclosed. The company employs between 11 and 50 people, has no disclosed parent company, no institutional investors, and no identified M&A or funding activity; it remains a privately held, family-controlled operator.

Name

Rusk Heating & Cooling

Legal name

Rusk Heating & Cooling

Website

https://docrusk.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Rusk Heating & Cooling is a fourth-generation, family-owned HVAC company founded in 1865 that installs, repairs, and maintains heating, cooling, and indoor air quality systems for residential homeowners across Northern Kentucky, Greater Cincinnati, and southeastern Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. HVAC Repair Services: On-demand repair services for heating and cooling systems including furnaces, air conditioners, heat pumps, boilers, and ductless units. Revenue is transaction-based, generated per service call with pricing based on the type and complexity of repair.
2. HVAC Installation: New equipment installation including furnaces, air conditioners, heat pumps, boilers, geothermal systems, and ductless mini splits. Revenue is generated per installation project with pricing based on equipment selection and installation complexity. Financing options available to customers.
3. Maintenance Plans: Annual maintenance agreement programs offering priority scheduling, seasonal tune-ups, discounted repairs, and 24/7 emergency service access. These plans provide recurring revenue from enrolled customers with multiple plan tiers available.
4. Indoor Air Quality Products and Services: Installation and service of air cleaners, air purifiers, dehumidifiers, humidifiers, UV air cleaners, and thermostats. Revenue generated through product sales and installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rusk Heating & Cooling provides residential HVAC installation, repair, and maintenance services across the Ohio, Kentucky, and Indiana tri-state area, covering furnaces, heat pumps, boilers, ductless mini-splits, geothermal systems, and central air conditioning. The company is a Carrier Factory Authorized Dealer and supplements equipment services with indoor air quality products (air cleaners, purifiers, humidifiers, dehumidifiers, UV cleaners, thermostats), duct cleaning, 24/7 emergency repair, and annual maintenance plan subscriptions with 0% financing for new installations.

Product overview

Rusk Heating & Cooling offers a comprehensive portfolio of HVAC products and services for residential customers in Northern Kentucky, Cincinnati, and surrounding areas. The core service offerings include heating systems (furnaces, heat pumps, boilers, geothermal systems, ductless mini-splits) and cooling systems (central AC, heat pumps), supported by 24/7 emergency repair services. The company also provides indoor air quality solutions including air cleaners, air purifiers, humidifiers, dehumidifiers, UV cleaners, and duct cleaning services. Optional maintenance plans (Maintenance Agreements) offer priority service, seasonal tune-ups, and repair discounts. The company primarily sells and installs Carrier brand products.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Services Installation, repair, and tune-up services for gas, electric, and oil-fired residential furnaces, provided to homeowners throughout the tri-state service area.
• Heat Pump Services Installation, repair, and maintenance of heat pump systems that provide both heating and cooling from a single unit, offered to residential customers seeking high-efficiency heating and cooling.
• Boiler Services Installation, repair, and maintenance of residential boilers that heat water to provide radiant warmth through radiators or baseboards.
• Ductless Mini Split Services Installation, repair, and maintenance of ductless mini-split systems that provide zoned heating and cooling without requiring ductwork.
• Geothermal HVAC Systems Installation, repair, and maintenance of geothermal systems that use the Earth's renewable energy for residential heating and cooling.
• Air Conditioning Services AC repair, installation, and tune-up services for residential central air conditioning systems and heat pumps.
• Indoor Air Quality Services Sale, installation, and service of whole-home air cleaners, air purifiers, humidifiers, dehumidifiers, UV air cleaners, and thermostats to improve residential indoor air quality.
• Duct Cleaning Professional residential duct cleaning to remove dust, dust mites, mold, mildew, pollen, and animal dander from HVAC ductwork.
• 24-Hour Emergency HVAC Services Round-the-clock emergency HVAC repair and replacement services available 24/7 for residential heating and cooling system breakdowns.
• Maintenance Plans

Quantifiable outcome

• Geothermal systems can reduce energy spending by as much as 60%
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CarriercoreTechnology or IntegrationCarrier is featured prominently on the company website with a Carrier Factory Authorized Dealer (FAD) badge. Rusk participates in Carrier promotional programs including the Spring Cool Cash rebate program (March through July each year). The partnership provides access to Carrier heating and cooling equipment for installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Any Hour Services: Residential HVAC, plumbing, and electrical service company operating across multiple Western and Midwestern U.S. markets. Comparable service portfolio and 24/7 emergency model, though at greater geographic scale than Rusk.
• Apollo Heating, Cooling and Plumbing: Cincinnati/Northern Kentucky residential HVAC and plumbing service company. Operates with a similar full-service model (install, repair, maintenance, IAQ) targeting the same homeowner segment in overlapping geography.
• Thomas & Galbraith Heating and Cooling: Cincinnati-area residential HVAC contractor providing heating, cooling, and indoor air quality services to homeowners. Comparable on service portfolio, customer base, and tri-state regional focus.
• Riddle Heating & Cooling: Tri-state family-owned HVAC contractor offering installation, repair, and service across Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Same regional footprint, customer profile, and service mix as Rusk.
• Nixco Plumbing Heating and Cooling: Family-owned HVAC and plumbing contractor serving Northern Kentucky and Greater Cincinnati homeowners. Closely comparable small-to-mid regional service model with installation, repair, and maintenance offerings.
• Cooper Heating & Cooling: Mid-size residential HVAC contractor in the Ohio region offering furnace, AC, heat pump, and indoor air quality services. Comparable small-scale independent service model and homeowner customer segment.
• HELP Plumbing, Heating, Cooling and Drains: Regional residential HVAC and plumbing service contractor serving the Greater Cincinnati and Northern Kentucky area. Directly comparable on geography, customer segment (homeowners), and full-service HVAC installation/repair/maintenance model.

Others

• Trane Technologies: Global HVAC manufacturer with an extensive dealer network that competes for residential equipment installations. Adjacent rather than directly competing as Trane does not perform service work, but its dealer program parallels Rusk's Carrier relationship.
• Carrier Corporation: Major HVAC equipment manufacturer and Rusk's primary equipment partner (Factory Authorized Dealer). Comparable as an upstream brand whose product line, rebate programs, and dealer network shape Rusk's go-to-market economics.

Broad incumbents

• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers. Operates under a unified brand with marketing scale and standardized service offerings that compete directly with independent regional contractors like Rusk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RuskHeatingandCooling
• Xx.com/Rusk_HVAC
• LinkedInlinkedin.com/company/rusk-heating-and-cooling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusk Heating & Cooling