Josmo Studio

What Josmo Studio does

Josmo Studio (legal entity: Josmo and so LLP) is a Goa-based, founder-led premium furniture and home decor brand operating a direct-to-consumer model through its own e-commerce site (www.josmostudio.com) and two retail showrooms in Goa (Porvorim, headquarters) and Mumbai (Worli). The company designs, manufactures, and retails handcrafted furniture in-house at its Goa facility, spanning seating, tables, beds, consoles, study, and live-edge collections, organized into five style collections (Voyager, Minimalist, Aesthete, Provocateur, Heritage) and three material collections (Bunai, Rattan, Bouclé). Product pricing ranges from approximately Rs 4,875 to Rs 193,520, sold both as made-to-order pieces (6-12 week dispatch) and a discounted in-stock collection with pan-India delivery.

The business operates a hybrid go-to-market: a primary DTC channel serving individual homeowners, a free design consultation service, and a dedicated B2B commercial orders team addressing interior designers, architects, property developers, and large projects across hospitality, education, and aviation. Adjacent revenue lines include the Wildwood sustainable carpet collection (co-developed with FAZO Project), limited-edition art prints via the Gallery XXL collaboration with artists including DO and Hanif Kureshi, and after-sales services such as maintenance scheduling. Founder Anjali Mody leads creative direction, and the brand is differentiated by its tropical-Scandinavian design language, use of kiln-dried solid wood, European ash, teak, marble, and luxe textiles, and documented investment in craftsmanship and India-specific ergonomics research.

The company is privately held as an LLP domiciled in Goa, with no disclosed external funding, parent company, or institutional investors. Key strategic vectors visible in the data include expansion of the B2B commercial vertical, category extension into carpets and art prints through curated partnerships, retail footprint expansion to Mumbai, and an in-stock ready-to-ship line to address long made-to-order lead times.

Name

Josmo Studio

Legal name

Josmo and so LLP

Website

https://josmostudio.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Josmo Studio is a Goa-based, founder-led premium handcrafted furniture and home decor brand selling direct-to-consumer via its website and two retail stores in Goa and Mumbai, with a dedicated B2B channel for interior designers and commercial projects across India.

Ownership category

akta.pro rank

Product category

Premium Handcrafted Furniture

NAICS

Furniture and Related Product Manufacturing (337), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Handcrafted furniture
• Premium home décor
• Made-to-order furniture
• Tropical scandinavian design
• Commercial interior solutions

Headquarters

HQ city

Goa

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Furniture Sales: One-time purchase model for handcrafted furniture including sofas, chairs, tables, beds, and accessories. Products are made-to-order with 6-12 week dispatch timelines, and some in-stock items available for immediate delivery.
2. B2B/Commercial Orders: Custom furniture solutions for interior designers, developers, architects and large projects. Includes value engineering, scaled manufacturing, and custom SKU development for hotels, schools, airports, and other commercial projects.
3. Limited Edition Art Prints: Sale of limited edition art prints through Gallery XXL collaboration, featuring works from artists with editions of 10-75 prints each, priced between Rs 11,025 to Rs 37,275.
4. Design Consultation Services: Free design consultation services offered to help customers with interior design advice, mood board creation, and personalised product recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Josmo Studio designs, manufactures, and retails handcrafted premium furniture and home décor — including sofas, lounge chairs, dining and bar seating, side and coffee tables, consoles, beds, ottomans, mirrors, carpets, and limited-edition art prints. Products are largely made-to-order with a 6–12 week dispatch timeline, offered alongside in-stock ready-to-ship items, and are sold direct-to-consumer through e-commerce and two retail stores in Goa and Mumbai, with a dedicated B2B channel for interior designers, architects, developers, and large commercial projects.

Product overview

Josmo Studio is a furniture and home décor company crafted and manufactured in Goa, India. The company operates as a single unified product portfolio organized into room-based collections (Living, Dining, Bedroom, Study) and specialized sub-brands. Core seating products include the Mamba, Midas, Pablo, and Zeplin chair series across lounge, dining, and bar formats, along with the Dali, Lima, and Pablar sofa collections ranging from single-seater to four-seater configurations. The product range extends to tables (coffee tables, side tables, dining tables, study tables), storage (consoles, TV consoles), beds, and home décor including the Wildwood carpet collection (hand-tufted sustainable carpets) and Melt mirrors. Sub-brands include the Bunai (traditional crafts), Rattan (natural materials), and Bouclé (textured fabrics) collections, plus style collections (Voyager, Minimalist, Aesthete, Provocateur, Heritage) and the Gallery XXL art print program. The company also offers commercial/B2B services for interior designers and large projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunai Collection Furniture line reinventing traditional Indian crafts by blending timeless techniques with contemporary design, targeted at consumers seeking heritage-rooted, handcrafted pieces.
• Rattan Collection Rattan-based furniture collection featuring airy lounge chairs and intricate tables that balance rustic charm with sophisticated design, for consumers seeking natural-material aesthetics.
• Bouclé Collection Furniture pieces reimagined with looped yarns of nubbly textured bouclé fabric upholstery, targeted at consumers favoring richly textured contemporary interiors.
• Voyager Collection Bold, forward-thinking furniture designs with sleek lines and innovative forms aimed at customers seeking the next horizons in interior design.
• Minimalist Collection Clean-lined, purposeful furniture designs stripping away the unnecessary, aimed at customers who believe in the power of less and minimalist aesthetics.
• Aesthete Collection Furniture featuring rich textures, inviting forms, and visual depth targeted at customers who find beauty in sensory details.
• Provocateur Collection Furniture that challenges conventions with unexpected twists on classic forms, designed for customers who love to make bold statements.
• Heritage Collection Timeless furniture pieces bridging past and present, honoring tradition while embracing modernity, for customers seeking heritage-rooted design.
• Wildwood Carpets Collection Bespoke hand-tufted carpet collection capturing the untamed beauty of India's Satpura forests, made by master artisans from sustainable recycled plastic materials, created in collaboration with FAZO Project.
• Gallery XXL Art Prints Limited-edition art prints offered in collaboration with Gallery XXL, featuring works by artists such as DO, Hanif Kureshi, Khatra, and Harnoor Juneja, democratising art and design for design-conscious consumers.
• Commercial Orders / B2B Service Custom furniture service for interior designers, architects, developers, and large-scale commercial projects (hotels, schools, airports, restaurants, offices), offering trade discounts, value engineering, scaled manufacturing, custom SKU development, and tailored delivery including warehousing.
• Service Scheduling (Maintenance & Repairs) Bookable aftercare service covering maintenance, repairs, and custom adjustments for purchased Josmo furniture.
• Extended Warranty (2-Year Add-on) 2-year extended warranty add-on covering purchased furniture beyond the standard one-year manufacturing-defect warranty, offered via the website.
• Design Consultation Service Free design consultation service offering personalised interior design advice, mood board creation, collection exploration, and tailored product recommendations for consumers.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FAZO ProjectcoreStrategic or Co-development PartnerCollaboration on the Wildwood carpet collection - a range of bespoke hand-tufted carpets inspired by the flora of Satpura forests in Madhai. The collection captures the untamed beauty of India's forests, featuring indigenous design with sustainable materials made from recycled plastic. This is described as more than carpets - 'a walk on wilderness'.
• Gallery XXLcoreGTM or Marketing PartnerPartnership to democratise the experience of art and design. The program offers limited edition artworks and furniture objects that are both affordable and accessible, while nurturing experimental practices that push conventional boundaries. Features artists including DO, Hanif Kureshi, Khatra, and Harnoor Juneja with limited edition prints ranging from 10 to 75 editions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pepperfry: India's largest online furniture and home marketplace, selling sofas, beds, dining sets, and decor across price segments. Direct competitor to Josmo on DTC furniture with a much larger assortment and national footprint.
• Urban Ladder: Premium DTC furniture brand in India (now owned by Reliance Retail) selling sofas, dining, beds, and storage online and via experience stores. Closely comparable to Josmo on premium positioning and omnichannel model, though at significantly larger scale.
• Wakefit: Direct-to-consumer Indian home brand starting in mattresses and expanding into furniture and decor. Comparable on the DTC-first, owned-brand model targeting urban Indian homeowners, though operating at much larger scale and lower price points.
• Nestasia: Premium Indian home décor and lifestyle brand offering dinnerware, serveware, candles, textiles, and select furniture. Comparable to Josmo on premium Indian lifestyle positioning and curated design-led brand narrative across home categories.
• Nicobar: Premium Indian lifestyle brand (part of Goodearth) selling furniture, textiles, and home objects through own stores and online. Comparable to Josmo on design-led premium positioning, Indian aesthetic, and physical-plus-online retail model.

Broad incumbents

• FabIndia: Established Indian heritage home and lifestyle brand with national retail presence across furniture, textiles, and home goods. Comparable to Josmo on Made-in-India craftsmanship positioning but operates as a much broader incumbent across categories.
• IKEA India: Global furniture giant operating large-format stores and online in India. Comparable to Josmo as a furniture retailer in the same market, but competes primarily on price, scale, and instant availability rather than premium customization.

Emerging players

• HomeLane: India-based home interiors brand offering modular kitchens, wardrobes, and furniture with strong B2B and project-based orientation. Comparable to Josmo on the interior-design-driven, project-based home furnishing model in India.
• The Wishing Chair: Boutique Indian brand offering premium handcrafted chairs, tables, and home objects with strong design-led storytelling. Comparable to Josmo on small-batch, design-forward, premium positioning within the Indian market.
• Maishaa: Premium Indian home furnishings brand offering furniture, decor, and lighting with a strong design aesthetic. Comparable to Josmo on premium Indian home positioning, curated collections, and DTC-plus-storefront distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/josmostudio
• Facebookfacebook.com/josmostudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josmo Studio