Maishaa

What Maishaa does

Maishaa is an Indian luxury home textiles brand headquartered in Delhi and founded in 2007, operating with a team of approximately 23 employees. The company operates a direct-to-consumer e-commerce storefront (maishaa.com) complemented by a B2B trade portal and quote-based inside sales targeting interior designers and commercial buyers. Maishaa's core proposition rests on two pillars: an in-house portfolio of premium bedding, towels, and wall covering sub-brands (Maishaa Essence, Magic Home, Outdoor, Hospitality, and Walls), and exclusive Indian representation of established international textile brands including Rubelli (Italy), Clarke & Clarke (UK), Casal (France), Lincrusta (UK), Manuel Revert (Spain), Fargotex Magic Home (Poland), and iliv (UK).

The product line spans four categories. Bed linen comprises nine collections built on 100% Egyptian cotton with thread counts ranging from 400 to 900 TC per 10 sq. cm, featuring anti-bacterial, anti-fungal, and formaldehyde-free finishes. Towels include the proprietary AirDrop collection, which uses a spinning technique that traps air within cotton fibers for superior hydrophilicity and reduced fiber shedding, and a Modal-cotton blend designed and manufactured in Portugal. Fabric collections combine the in-house labels with distributed international brands for curtains and upholstery, while wall coverings center on Lincrusta's 150-year-old embossed British heritage line used in The White House, Buckingham Palace, and The Titanic.

Maishaa serves three customer segments: affluent residential consumers seeking premium home textiles (primary), boutique hotels and luxury commercial spaces requiring distinctive furnishing, and interior designers sourcing exclusive international fabrics for client projects. Pricing is not publicly disclosed; transactions are quote-based via phone, email, or the trade login portal. Revenue is not publicly reported, and no funding rounds, institutional investors, or M&A activity are documented. The business appears to be privately held and likely founder or family-owned, with no management team disclosed in the available source material.

Name

Maishaa

Legal name

Maishaa

Website

https://maishaa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Maishaa is a Delhi-based Indian luxury home textiles brand founded in 2007, serving affluent residential consumers, boutique hotels, and interior designers through DTC e-commerce and exclusive Indian representation of heritage international textile brands including Rubelli, Clarke & Clarke, and Lincrusta.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industries

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)

Keywords

• Luxury home textiles
• Egyptian cotton bedding
• Premium furnishing fabrics
• Designer bath towels
• Embossed wallcoverings

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Home Textiles Sales: Direct retail sales of luxury home textiles including bed linen, fabrics, towels, and wall coverings through e-commerce platform and B2B trade channels. One-time purchase model for premium products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Maishaa is a luxury home textiles brand that designs, sources, and retails premium bed linen (Egyptian cotton 400-900 TC), furnishing fabrics, bath towels, and wallcoverings in India. The company combines its own in-house brands (Maishaa, Maishaa Essence, Maishaa Magic Home, Maishaa Outdoor, Maishaa Hospitality, Maishaa Walls) with exclusive Indian distribution of heritage international textile brands such as Rubelli (Italy), Casal (France), Clarke & Clarke (UK), Manuel Revert (Spain), Lincrusta (UK), and Fargotex Magic Home (Poland). Products are sold direct-to-consumer through maishaa.com, through a B2B trade portal for hospitality and interior designers, and via phone/email enquiry-based sales.

Product overview

Maishaa is a luxury home textiles brand offering a comprehensive portfolio of products across four main categories: Bed Linen (with nine sub-collections including Elegance, Eterna, Iris, Jacqnomy, Meraki, Serena, Thread Art, Ecstasy, and Candice & Mafalda), Fabrics (offering both in-house brands like Maishaa Essence, Maishaa Magic Home, and Maishaa Outdoor, as well as internationally represented brands including Casal from France, Clarke & Clarke from the UK, Rubelli from Italy, and Revert from Spain), Towels (with AirDrop and Modal Collections featuring innovative fiber technologies), and Wall Coverings (featuring Lincrusta British luxury wallcoverings). The brand positions itself as a bridge between international textile expertise and the Indian market, with products designed by international designers and manufactured to international standards.

Differentiator

Problem solved

Functional benefit

Brands

• Maishaa Essence: A sub-brand offering affordable luxury fabrics with maximalism weaves in handpicked colors.
• Maishaa Hospitality
• Maishaa Walls
• Maishaa Outdoor
• Maishaa Magic Home

Products and services

• Elegance Collection Bed Linen 100% Egyptian cotton luxury bed linen with 900 TC per 10 sq. cm, featuring lace work and satin finish weave, for affluent residential consumers seeking premium bedding.
• Eterna Collection Bed Linen Premium Egyptian cotton bed linen at 650 TC with sateen weave and digital prints, featuring anti-bacterial, anti-fungal, and formaldehyde-free properties for health-conscious premium consumers.
• Iris Collection Bed Linen Bed linen made from premium cotton with nature-inspired colors and anti-bacterial, anti-fungal, and formaldehyde-free treatments for residential luxury buyers.
• Jacqnomy Collection Bed Linen Cotton jacquard bed linen at 465 TC per 10 sq. cm with sateen weave offering classic aesthetic, comfort, and softness to residential premium buyers.
• Meraki Collection Bed Linen 100% Egyptian cotton luxury bed linen at 800 TC per 10 sq. cm with satin finish, anti-bacterial, anti-fungal, and formaldehyde-free properties for premium residential buyers.
• Serena Collection Bed Linen 100% Egyptian cotton premium bed linen at 900 TC per 10 sq. cm with satin finish for exceptional softness, targeted at affluent residential consumers.
• Thread Art Collection Bed Linen 100% combed cotton French country-style bed linen featuring crewel thread work embroidery and golden detailing, with anti-bacterial, anti-fungal, and formaldehyde-free processing for premium residential buyers.
• Ecstasy Collection Bed Linen Egyptian cotton bed linen at 400 TC with nature-inspired digital prints across multiple color options for affluent residential customers.
• Candice & Mafalda Collection Bed Linen Solid-colored 100% cotton bed linen at 465 TC per 10 sq. cm with embroidered borders in carefully selected colors for residential luxury buyers.
• Casal Fabrics Collection Exclusive Indian distribution of Casal, a French fabric brand with heritage dating to the 18th century and six generations of family history, offering home textiles globally.
• Clarke & Clarke Fabrics Collection Exclusive Indian distribution of Clarke & Clarke, a UK-based global home furnishings brand with distribution in over 100 countries, offering fabrics and wallpapers.
• Rubelli Fabrics Collection Exclusive Indian distribution of Rubelli, a Venetian luxury home textile brand based in Italy with manufacturing in Como, considered among the best in the world.
• Manuel Revert Fabrics Collection Exclusive Indian distribution of Manuel Revert, a Spanish home textile brand with over 85 years of tradition, focused on design, quality, and service.
• Maishaa Essence Fabrics Collection In-house Maishaa Essence brand offering affordable luxury fabrics featuring maximalism weaves with handpicked thoughtful colors for residential and interior design consumers.
• Maishaa Magic Home Fabrics Collection In-house Maishaa Magic Home fabric collection featuring Aura, Four Seasons, La Maison, Save the Planet, and Shapes of Nature designs for curtains and upholstery applications.
• Maishaa Outdoor Fabrics Collection Maishaa Outdoor fabric collection designed for exterior use with weather-resistant properties, spanning multiple collections for outdoor furniture and applications.
• AirDrop Collection Towels 100% cotton luxury towels using AirDrop technology that traps air in cotton fibers for superior hydrophilicity, hypoallergenic, with up to 4x less fiber shedding than traditional linen towels.
• Modal Collection Towels Luxury towels woven from Cotton and Modal yarn, designed and manufactured in Portugal, ultra-soft, lightweight, quick-drying, and designed by Maishaa's international design team.
• Lincrusta Wall Coverings Exclusive Indian distribution of Lincrusta, a British luxury wallcovering brand with over 150 years of heritage featuring deeply embossed designs that can be hand-painted for traditional and contemporary interiors from homes to boutique hotels.
• Maishaa Hospitality In-house Brand In-house brand focused on the hospitality sector, providing premium bedding and textiles for hotels and commercial establishments.
• Maishaa Walls In-house Brand In-house brand for wall coverings and wallpapers, complementing the Lincrusta and other international wall covering brands represented by Maishaa in India.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Clarke & ClarkecoreChannel Partner/ Reseller/ DistributorBased out of United Kingdom, Clarke & Clarke is one of the global leaders in home furnishings market with distribution in more than 100 countries. Maishaa represents Clarke & Clarke products in India as exclusive distributor.
• CasalcoreChannel Partner/ Reseller/ DistributorServing the home textiles industry since the 18th Century with a family history of 6 generations, Casal operates from France and serves clients globally. Maishaa holds exclusive rights to represent Casal in India.
• RubellicoreChannel Partner/ Reseller/ DistributorConsidered amongst the best home textile brands in the world, Rubelli is based out of Venice, Italy with its manufacturing in Como, Italy. Maishaa represents Rubelli products in the Indian market.
• LincrustacoreChannel Partner/ Reseller/ DistributorAn enduring, crafted British luxury wallcovering brand that has inspired admirers for over 150 years. Historical installations include The White House, Buckingham Palace, and The Titanic. Maishaa represents Lincrusta in India.
• Manuel RevertmajorChannel Partner/ Reseller/ DistributorDesign, Quality, Service: Made in Spain with a tradition of more than 85 years in home textiles. Maishaa distributes Manuel Revert products in India.
• Fargotex Magic HomemajorChannel Partner/ Reseller/ DistributorPolish textile manufacturer specializing in home fabrics. Maishaa distributes Fargotex Magic Home products (Magic home brand) in India.
• ilivminorChannel Partner/ Reseller/ DistributorUK-based home furnishings brand represented by Maishaa in India.
• Maishaa EssencecoreOthersIn-house brand offering affordable luxury with outstanding quality fabrics in handpicked thoughtful colors. Features beautiful maximalism of weaves.
• Maishaa Magic HomecoreOthersIn-house fabric collection brand bringing international quality fabrics to Indian consumers. Multiple collections including Aura, Four Seasons, La Maison, Save the Planet, and Shapes of Nature.
• Maishaa HospitalitymajorOthersIn-house brand focused on hospitality sector, providing premium bedding and textiles for hotels and commercial establishments.
• Maishaa WallsmajorOthersIn-house brand for wall coverings and wallpapers, complementing the Lincrusta and other international wall covering brands represented in India.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Yves Delorme: French luxury home textiles house selling bed linen, towels, and home furnishings through its own boutiques and department stores globally. Comparable on European heritage positioning and premium bedding/fabric assortment.
• Sferra: US-based luxury bed linen and home textiles brand with Italian-made products sold DTC and through designer trade channels. Comparable on premium price points, hospitality supply, and trade-channel B2B distribution.
• Portico New York: Premium Indian home fashion brand selling bed linen, towels, cushions, and décor through online and offline retail. Direct comparable on Indian luxury positioning, bedding/towel category, and DTC focus.
• Maspar: Indian premium home textiles brand selling bed linen, towels, and home furnishings through retail and online channels. Closest India-based peer by category, premium positioning, and product mix.
• Brooklinen: US-based DTC luxury bedding brand known for direct-to-consumer e-commerce, transparent online pricing, and premium sheets/towels. Comparable as a digitally native premium bedding competitor, though Maishaa also runs B2B trade and physical sales.
• Frette: Italian heritage luxury linen maker (since 1860) selling premium bed linen, towels, and home textiles globally. Direct comparable on premium positioning, Egyptian-cotton/linen product mix, and hospitality-channel sales.

Broad incumbents

• D'Decor: One of India's largest home textile manufacturers and exporters (curtains, upholstery, bed linen) with broad retail and B2B presence. Comparable as a much larger incumbent in Indian home textiles competing across overlapping categories.
• Welspun India: Largest Indian home textile manufacturer with global retail brands including Spaces. Comparable as an established, scaled home-textiles player whose retail brands compete with Maishaa in bedding and towels at lower price tiers.
• Bombay Dyeing: Historic Indian textiles conglomerate offering bed linen, towels, and home furnishings. Comparable as a long-standing broad-market Indian home textiles incumbent, though at lower premium positioning than Maishaa.

Emerging players

• address_home (Address): Indian premium home and lifestyle brand offering bed linen, bath, and décor products through DTC e-commerce and retail stores. Comparable as a digitally focused Indian premium home textiles competitor with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maishaaindia
• Facebookfacebook.com/maishaaindia
• Instagraminstagram.com/maishaahomes?igsh=MW52amNnbXl1bHRnNA==
• LinkedInlinkedin.com/company/maishaa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maishaa