What Schomp does

Schomp Automotive Group is a fourth-generation, family-owned automotive dealership group founded in 1941 and headquartered in Highlands Ranch, Colorado. The company operates 12+ franchised dealerships across Colorado, Utah, and California, representing 13 brands including BMW, MINI, Honda, Ford, Subaru, Mazda, Hyundai, Nissan, Mitsubishi, Mercedes-Benz, Porsche, Volkswagen, and Audi. Its sales model is built on a "One Price. One Person. One Hour.®" philosophy — a non-commissioned, salary-based Client Advisor approach with transparent, no-haggle pricing that Schomp pioneered in Colorado in 1993. The group operates a full-stack retail model spanning new vehicle sales, certified pre-owned and used vehicle sales, an in-house finance and insurance arm (One Protect®), a SchompWay service philosophy with video walk-arounds, a wholesale parts distribution business with daily local delivery, a Vehicle Buying Center for same-day purchases, and a dedicated Schomp Insurance subsidiary.

Underpinning the dealer operations is A2Z Sync, a proprietary dealership management software platform developed in 2008 by fourth-generation principal Aaron Wallace. A2Z Sync integrates multiple dealership technologies into a single interface and is now adopted by other automotive groups nationwide and powers Amazon's nationwide car-buying platform. The group's revenue model is transaction-based across all streams (new, used, F&I, service, parts, and wholesale), with pricing informed by daily market analyses to deliver the One Price transparent offering; specific price points are not publicly disclosed. Customer segments are primarily individual consumers, with secondary personas targeting families and environmentally conscious EV buyers, plus a B2B wholesale parts customer base.

Name

Schomp

Legal name

Schomp Automotive Group

Website

https://schomp.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Schomp Automotive Group is a fourth-generation, family-owned franchised auto dealership group operating 12+ dealerships across Colorado, Utah, and California, representing 13 brands (BMW, Mercedes-Benz, Porsche, Audi, Honda, Ford, Nissan, etc.) under a transparent One Price sales model, with the proprietary A2Z Sync platform powering Amazon's nationwide car-buying service.

Ownership category

akta.pro rank

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including BMW, MINI, Honda, Ford, Subaru, Mazda, Hyundai, Nissan, Mitsubishi, Mercedes-Benz, Porsche, Volkswagen, and Audi.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across all brands with various price points and categories including SUVs, trucks, sedans, electric vehicles, and hybrids.
3. Finance and Insurance Products: One Protect packages including GAP insurance, appearance protection, dent protection, lease-end protection, term protection, theft protection, tire & wheel protection, vehicle service protection, and windshield protection.
4. Service and Parts: SchompWay service department providing maintenance, repairs, and genuine OEM parts with transparency through video walk-arounds and efficient service processes.
5. Wholesale Parts: Wholesale parts distribution to other businesses with free daily delivery within 30-mile radius of dealerships.
6. Vehicle Buying Center: Purchase of customer vehicles with same-day payment, using cutting-edge technology and comprehensive market analyses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schomp Automotive Group is a family-owned automotive dealership network operating 12+ dealerships across Colorado, Utah, and California, selling new, pre-owned, certified pre-owned, and electric vehicles from 11 brands (BMW, MINI, Honda, Ford, Subaru, Hyundai, Mazda, Nissan, Mitsubishi, Mercedes-Benz, Porsche, Volkswagen, Audi). The company provides in-house vehicle service and parts, finance and insurance protection products, wholesale parts distribution, and a vehicle buying center, all delivered through its proprietary 'One Price. One Person. One Hour.' non-commissioned sales philosophy and SchompWay service transparency framework.

Product overview

Schomp Automotive Group is a family-owned automotive dealership network offering vehicle sales (new, pre-owned, certified pre-owned, and electric vehicles), financing, and service departments. The company operates across Colorado, Utah, and California with brands including BMW, MINI, Honda, Ford, Subaru, Hyundai, Mazda, Nissan, Mitsubishi, Mercedes-Benz, Porsche, Volkswagen, and Audi. Their customer experience is built on the 'Power of One' philosophy featuring transparent pricing (One Price), dedicated advisors (One Person), and efficient service (One Hour). Supplementary offerings include One Protect warranty and protection products, One-Pay Lease financing options, SchompWay service department philosophy, wholesale parts distribution, vehicle buying center, and the proprietary A2Z Sync dealership software platform.

Differentiator

Problem solved

Functional benefit

Brands

• A2Z Sync: Proprietary software platform developed internally that integrates essential dealership technologies. Adopted by leading automotive groups nationwide and powers Amazon's nationwide car-buying platform.
• SchompWay
• One Protect
• Schomp Spark
• Power of One

Products and services

• New Vehicle Sales Sale of new vehicles from multiple franchise brands at Schomp dealership locations, with inventory filtering by category, brand, and features for individual consumers.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles across all brands with various price points and categories including SUVs, trucks, sedans, electric vehicles, and hybrids.
• Electric Vehicles Sale of new and pre-owned electric vehicles from brands including BMW, MINI, Hyundai, Nissan, Ford, Honda, Subaru, and Mazda, including one-pay lease options with EV incentives.
• SchompWay Service Vehicle maintenance and repair service offered through Schomp service departments with transparency via video walk-arounds, text-based service approval, genuine OEM parts, and consistent processes across locations.
• One Protect Protection Products Finance and insurance protection product suite offering GAP insurance, appearance protection, dent protection, lease-end protection, term protection, theft protection, tire and wheel protection, vehicle service protection, and windshield protection.
• Wholesale Parts Distribution Wholesale distribution of genuine OEM auto parts to independent repair shops and other businesses, with free daily delivery within a 30-mile radius of Schomp dealerships.
• Vehicle Buying Center Service that purchases customer vehicles directly with same-day payment, using market analyses to determine offer prices, allowing consumers to sell their cars to Schomp.
• Schomp Insurance Insurance services offered through Schomp Insurance, providing coverage products to vehicle customers.
• One-Pay Lease Single upfront payment lease financing option for vehicles, especially electric vehicles, offering potential cost savings, tax advantages, and simplified financial management for vehicle leasing.
• A2Z Sync Dealership Software Platform Proprietary dealership management software platform developed in-house by Schomp that integrates essential dealership technologies into one interface, enabling a single advisor to guide customers through the entire car-buying process; adopted by other automotive groups and powers Amazon Autos.

Quantifiable outcome

• One-hour paperwork completion guarantee
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Elway GroupcoreStrategic or Co-development Partner · 1 January 2020Schomp Automotive partnered with Denver-based Elway Group to acquire Porsche Salt Lake City in September 2020. This partnership brought together two established automotive groups in the Utah market.
• Amazon AutosflagshipStrategic or Co-development Partner · 1 January 2008Amazon Autos partnered with A2Z Sync (Schomp's proprietary software) for their automotive retail launch. A2Z Sync's technology powers Amazon's nationwide car-buying platform, enabling customers to purchase vehicles through Amazon with Schomp's integrated dealership technology.
• Children's Hospital ColoradoflagshipOthers · 1 January 199035-year charitable partnership supporting Children's Hospital Colorado's Burn Center. Since 1990, Schomp has donated approximately $640,000 from annual vehicle sales, with donations made for each vehicle sold at Colorado dealerships. Partnership continued even during COVID-19 hiatus (2019-2023).

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Ken Garff Automotive Group: Family-owned regional dealership group headquartered in Salt Lake City, Utah, operating 50+ stores across the Western US with a similar mix of volume and premium franchises. Most structurally comparable to Schomp given shared family-ownership heritage, Western US footprint, and multi-brand portfolio strategy.
• Larry H. Miller Dealerships: Utah-headquartered multi-brand dealership group with overlapping Colorado and Western US presence; comparable in size, brand mix, and focus on premium franchises. Direct competitor for premium franchise allocations and Western US consumer base.
• Holman Automotive: Family-owned (Holman family) automotive services group with franchised dealerships, fleet services, and parts distribution. Comparable in private family-ownership model and multi-brand retail footprint, though larger and more diversified geographically.

Broad incumbents

• Hendrick Automotive Group: Largest privately-held dealership group in the US with 90+ franchises, including premium brands like Mercedes-Benz and Porsche. Comparable premium-brand portfolio strategy but at significantly larger scale and broader geographic reach.
• AutoNation: Largest US auto retailer by revenue (~$27B), publicly traded with 250+ stores across 19 states. Direct competitor for franchise allocations and consumer mindshare, with significant scale advantages in F&I product design, finance arms, and digital retailing.
• Lithia Motors: Public dealer group (NYSE: LAD) with 300+ stores and an aggressive M&A-driven growth strategy via Driveway digital retailing. Closest publicly-traded analog for Schomp's acquisition-led multi-brand expansion model, though at materially larger scale.
• Sonic Automotive: Public dealer group (NYSE: SAH) with ~140 stores including EchoPark used-vehicle standalone stores and a heavy luxury franchise mix (BMW, Mercedes-Benz, Lexus). Direct competitor for premium franchise allocations and EchoPark is a structural threat in Schomp's pre-owned business.
• Group 1 Automotive: Public dealer group (NYSE: GPI) with 200+ dealerships in the US and UK, with significant premium franchise exposure. Comparable brand mix and acquisition strategy; direct competitor for premium franchises and acquisition targets in the Western US.
• Berkshire Hathaway Automotive: Wholly-owned subsidiary of Berkshire Hathaway operating 80+ franchised dealerships nationwide; long-hold, decentralized operating model that mirrors Schomp's patient family-owned approach, but at substantially larger scale with stronger balance sheet.

Emerging players

• CarMax: Largest US used-vehicle retailer with ~240 stores and a national online platform; competes directly with Schomp's pre-owned vehicle sales and Vehicle Buying Center. Different business model (no new franchises) but a structural competitor for used-car consumers and trade-in inventory in the Western US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schompmini
• Facebookfacebook.com/SchompMINIColorado
• LinkedInlinkedin.com/company/schomp-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schomp