VITALAND

What VITALAND does

VITALAND is a Czech e-commerce retailer of sports nutrition and dietary supplements, operated under the legal entity Amix Production, s.r.o. The company was founded in 1998 and is headquartered in Turnov, Czech Republic, where it shares ownership with Amix Production, which also manufactures and supplies several of the proprietary product lines (Amix, Black Line, Osteo, GreenDay) carried in the storefront. VITALAND serves Czech domestic consumers directly through its own web store at www.vitaland.cz and a telephone order line, with no physical retail presence since June 2020.

The product catalog spans fitness nutrition (proteins, gainers, creatine, amino acids, pre-workout supplements, fat burners, energy drinks, protein bars), joint and bone health (glucosamine, chondroitin, MSM, collagen products in the Osteo line), vitamins and minerals, and broader wellness categories including detox, immunity, sleep, digestive enzymes, and vegan-specific offerings. The platform is a standard e-commerce storefront with category navigation, customer accounts, a Vitaland Club loyalty program providing a 5% instant discount to members, free shipping on orders above 990 Kč, and 24-hour expedition. Marketing is conducted through owned content (Vitaland Magazine), email newsletter, an organic Facebook page, and SEO-optimized category pages.

The business model is one-time retail purchase with no subscription or recurring revenue component; products are sold both from third-party manufacturers and from the parent entity's own brands. VITALAND does not disclose revenue, has no external funding, and operates with a headcount of 1-10 employees, serving only the Czech market with no international shipping footprint indicated in the source data.

Name

VITALAND

Legal name

Amix Production, s.r.o.

Website

https://vitaland.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

VITALAND is a Czech e-commerce retailer founded in 1998 that sells sports nutrition, vitamins, joint health supplements, and wellness products directly to Czech consumers via its own website and phone ordering, operating under Amix Production, s.r.o.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Sports nutrition products
• Dietary supplements
• Protein supplements
• Fitness nutrition
• Joint care supplements

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Retail Sales of Sports Nutrition and Supplements: One-time purchase model for sports nutrition products including proteins, gainers, creatines, amino acids, fat burners, vitamins, minerals, joint health supplements, and wellness products. Products sourced from third-party manufacturers (Amix, Black Line, and others) as well as VITALAND's own supplement brand. No subscription or recurring revenue model detected.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VITALAND is a Czech e-commerce retailer selling sports nutrition and dietary supplements, including proteins, gainers, creatines, amino acids, fat burners, vitamins, minerals, joint-health products (collagen, glucosamine, chondroitin, MSM), energy drinks, protein bars, and general wellness supplements. It operates exclusively online at www.vitaland.cz, stocking both third-party brands (Amix, Black Line and others) and its own-branded supplement lines, with delivery via courier and 24-hour expedition for orders above 990 Kč.

Product overview

VITALAND is a traditional Czech sports nutrition and dietary supplements e-commerce retailer founded in 1998. The company operates a comprehensive online store offering fitness nutrition products (proteins, gainers, creatines, amino acids, pre-workout supplements, fat burners) and health supplements (vitamins, minerals, joint health products, immune support, detox products). The product portfolio includes proprietary brands like Osteo, Black Line, and Amix supplements, as well as Collagen products (Marine Peptan, Viscofan), joint health solutions (Glucosamine, Chondroitin, MSM), protein bars, and vegan-specific offerings. The company operates exclusively online following the closure of brick-and-mortar stores in June 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Collagen Marine Peptan Drink Marine collagen drink powder with hydrolyzed fish collagen Peptan, hyaluronic acid, vitamins (C, E, biotin), minerals (zinc, copper, selenium), and Bioperine, designed to support collagen formation, skin health, and joint function. Targeted at health-conscious consumers.
• Osteo Gelatin+ MSM Capsules combining hydrolyzed collagen and MSM (methylsulfonylmethane) for nutrition of sport-stressed joints, with high percentage of hydrolyzed protein collagen supporting bone health. Intended for athletes and active individuals.
• AmixPro OptiMSM 120cps Dietary supplement in plant-based Vcaps Plus capsules containing OptiMSM (methylsulfonylmethane) for joint support and health. Suitable for vegans and vegetarians.
• Viscofan Collagen Drink Soluble powder for preparing a drink based on beef collagen peptides Viscofan, with hyaluronic acid, astaxanthin, magnesium, and vitamin C for joint and skin health.
• Osteo Triple-Phase Concentrate Highly concentrated powder combining MSM, Glucosamine, Chondroitin, and vitamin C, supporting collagen formation and normal function of blood vessels, bones, cartilage, and skin.
• Osteo Ultra JointDrink Soluble powder drink for protection and function of joints, cartilage, and bones, combining collagen hydrolyzate, glucosamine, chondroitin, MSM, salicin, Boswellia serrata, and a vitamin complex.
• TiggerZero CHOCO Protein Bar Protein snack bar with sweeteners, full of protein, chocolate, and peanuts. Low in carbohydrates. Aimed at fitness consumers seeking convenient protein snacks.
• GreenDay ProVegan Genistein Dietary supplement in plant-based capsules with Genistein extract from Sophora japonica, supplemented with Wild Yam, Muira Puama, and Maca Peruana for women's health support. Suitable for vegans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Amix Production, s.r.o.coreOthersParent company of VITALAND brand. VITALAND is operated by Amix Production, s.r.o., a Czech sports nutrition manufacturer and distributor headquartered in Turnov. The company operates as both retailer (VITALAND e-shop) and appears to manufacture/supply own-brand supplements including Amix, GreenDay, and Osteo product lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GymBeam: Slovak-based sports nutrition DTC e-commerce retailer expanding across Europe. Direct competitor running the same online-only model with sports nutrition, supplements, and own-brand products for similar fitness and health-conscious consumers.
• Prozamin (proprotein.cz): Czech online sports nutrition retailer with multi-brand catalog and own private-label lines, serving the same Czech fitness/athlete segment via e-commerce. Highly comparable in assortment, customer base, and domestic positioning.

Broad incumbents

• MyProtein (THG): Global sports nutrition and supplement DTC leader owned by THG. Operates a similar e-commerce-led model with extensive own-brand catalogue, loyalty, and content marketing — the dominant scaled counterpart VITALAND competes against.
• BioTechUSA: Hungarian sports nutrition manufacturer with global DTC e-commerce presence. Comparable as a vertically integrated brand operating its own online store plus wholesale distribution across CEE.
• Decathlon: Global sporting goods retailer with deep nutrition/supplement offering both online and in-store. Overlaps in assortment and target buyer (fitness-focused consumers), but operates as a broader multi-sport category incumbent.
• Herbalife Nutrition: Global nutrition and weight-management company with multi-channel distribution including online. Comparable in category (sports nutrition, supplements, weight management) but uses an MLM/distributor model rather than DTC e-commerce.

Others

• Amix Nutrition (parent company): Parent company Amix Production s.r.o. manufactures and distributes sports nutrition under Amix, Black Line, and Osteo brands. Listed as OTHERS because it is the parent manufacturer, not a head-to-head retail competitor, but its brand portfolio is sold on the VITALAND storefront.

Regional players

• BodyWorld (Riegro): Czech sports nutrition e-commerce retailer offering proteins, supplements, and fitness accessories. Comparable peer within the Czech market with similar product breadth and target customer.
• Notino: Czech-founded European online health/beauty retailer headquartered near Brno. Comparable as a CEE-based category specialist in health/wellness products operating a scaled e-commerce platform, though focused on beauty rather than sports nutrition.
• Rohlik.cz / Knuspr: Czech online grocery retailer with broad health/wellness and supplement segment. Acts as a substitute channel for Czech consumers seeking health products, including some sports nutrition overlap, though not a dedicated supplement specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitalandstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITALAND