Heartland Media
Heartland Media is a private U.S. television broadcasting company that owns and operates Big Four affiliate stations (NBC, CBS, ABC) in select university towns and state capitals, generating revenue primarily through local and regional advertising sales.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Heartland Media firmographics
Firmographics- Name
- Heartland Media
- Legal name
- Heartland Media LLC
- Website
- https://heartlandtv.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Heartland Media is a private U.S. television broadcasting company that owns and operates Big Four affiliate stations (NBC, CBS, ABC) in select university towns and state capitals, generating revenue primarily through local and regional advertising sales.
- Ownership category
- akta.pro rank
Where Heartland Media is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartland Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Television Advertising: Revenue generated from selling advertising airtime on broadcast television stations to local, regional, and potentially national advertisers seeking to reach audiences in the company's station markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heartland Media product offering
Product offeringCore offering
Heartland Media operates broadcast television stations as Big Four network affiliates (NBC, CBS, ABC) with strong local news operations. The company's portfolio currently consists of WKTV in Utica, NY (dual NBC/CBS affiliate) and KQTV in St. Joseph, MO (ABC affiliate), targeting university towns and state capitals. Its primary commercial activity is selling television advertising airtime to local and regional advertisers seeking to reach engaged local audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- WKTV (Utica, NY)
Companies that use Heartland Media
Customer profileSegments1 record
Ideal customer profiles1 record
Heartland Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland Media partnerships and signals
Strategic signalScale indicators2 records
Heartland Media competitors and assessment
Company assessmentDirect peers
- Gray Television: Gray Television (GTN) is a publicly traded local broadcast television operator with a large portfolio of Big Four affiliates in mid-sized and small U.S. markets, making it a directly comparable peer in station acquisition strategy and local ad sales model.
- Hearst Television: Hearst Television is a privately held operator of Big Four-affiliated local TV stations with strong local news operations, directly comparable in ownership profile, content focus, and market mix to Heartland Media.
- TEGNA Inc. TEGNA (TGNA) operates a portfolio of local Big Four-affiliated TV stations with strong local news franchises, competing for the same advertiser budgets and acquisition targets in mid-sized U.S. markets.
- Cordillera Communications: Cordillera Communications is a privately held local TV broadcasting group operating Big Four affiliates in mid-sized U.S. markets, making it a direct competitor for both station acquisitions and local ad dollars in Heartland's niche.
- The E.W. Scripps Company: E.W. Scripps (SSP) owns and operates local broadcast TV stations across the U.S. and competes directly for local advertisers and acquisition opportunities, especially in smaller and mid-sized markets where Heartland operates.
- Nexstar Media Group: Nexstar Media Group (NXST) is the largest U.S. owner of local TV stations and a leading acquirer of Big Four affiliates, with deep local ad sales infrastructure and a clear roll-up playbook similar in spirit to Heartland Media's stated growth strategy.
- Lockwood Broadcast Group: Lockwood Broadcast Group is a privately held owner-operator of local broadcast TV stations in smaller U.S. markets, directly comparable in scale, ownership structure, and target market profile to Heartland Media.
- Sinclair Broadcast Group: Sinclair (SBGI) operates a large national footprint of local broadcast TV stations including ABC, CBS, NBC, FOX, and CW affiliates, with comparable local news orientation, advertising sales model, and acquisitive growth history.
- Hubbard Broadcasting: Hubbard Broadcasting is a family-owned broadcaster operating local TV and radio stations, including NBC and ABC affiliates in mid-sized markets, with a similar focus on local news and community-rooted content.
Emerging players
- Marquee Broadcasting: Marquee Broadcasting is a smaller, growing operator of local TV stations in mid-sized U.S. markets, representing a similarly positioned emerging consolidator pursuing Big Four-affiliated station acquisitions.
Market position
Customer concentration
Heartland Media social profiles
Digital presenceHeartland Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Media leadership team
Management profileNumber of profiles
Heartland Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Media
What does Heartland Media do?
Heartland Media operates broadcast television stations as Big Four network affiliates (NBC, CBS, ABC) with strong local news operations. The company's portfolio currently consists of WKTV in Utica, NY (dual NBC/CBS affiliate) and KQTV in St. Joseph, MO (ABC affiliate), targeting university towns and state capitals. Its primary commercial activity is selling television advertising airtime to local and regional advertisers seeking to reach engaged local audiences.
Is Heartland Media a public or private company?
Heartland Media is a private company. It is classified as unknown and is currently operating.
When was Heartland Media founded?
Heartland Media was founded in 2014. It employs 251 to 500 people.
Where is Heartland Media based?
Heartland Media is headquartered in Atlanta, United States, in the North America region.
How does Heartland Media make money?
One revenue line is on record: television Advertising.
Who are Heartland Media's main competitors?
Direct peers on record are Gray Television, Hearst Television, TEGNA Inc., Cordillera Communications, The E.W. Scripps Company, Nexstar Media Group, Lockwood Broadcast Group, Sinclair Broadcast Group and Hubbard Broadcasting. Marquee Broadcasting is listed as an emerging player.
Does Heartland Media have an API?
No public API is recorded for Heartland Media.