Century Park Hotel
Century Park Hotel is a privately held, 47-room boutique hotel in Century City, West Los Angeles, serving business travelers, leisure tourists, medical visitors to nearby hospitals, and group event organizers with modern rooms, loft suites, and Intelity in-room technology.
- Company typePrivate
- Founded1987
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Century Park Hotel does
Century Park Hotel is a privately held, 47-room boutique hotel founded in 1987 and located at 10330 W. Olympic Blvd in the Century City area of West Los Angeles, California. The property offers a portfolio of standard guest rooms (queen, king, two-queen configurations), Executive King Rooms, three loft suite variants featuring distinctive spiral staircases, and ADA-accessible accommodations. Guest-facing technology includes 42" HDTVs with DirecTV/HBO and NFL Sunday Ticket, complimentary high-speed WiFi, in-room iPads running the Intelity digital concierge platform, and dedicated iOS/Android mobile apps branded "Century Park Hotel Los Angeles." Complimentary amenities include an Express Start hot breakfast bar, 24-hour business center, valet and self-parking at $35+ tax per night, and free passes to a nearby Meridian Sports Club.
The business operates a horizontal segmentation strategy across six demand clusters: business and corporate travelers to Century City's entertainment-industry hub, leisure and family tourists visiting LA attractions, medical visitors to Cedars-Sinai and UCLA Medical Center, extended-stay guests, group bookings of 10+ rooms for events and celebrations, and LGBT travelers visiting West Hollywood. Distribution is multi-channel: direct booking via centuryparkla.com (incentivized with a 10% best-rate guarantee), phone reservations, third-party OTAs including TravelClick and aRes Travel, and a dedicated RFP process for group sales. Ancillary revenue streams include valet parking and commission income from attraction ticket sales (Universal Studios, Disneyland, etc.) via aRes Travel. The hotel holds a registered Century Park Hotel™ trademark, complies with ADA Title III and WCAG 2.1 Level AA, and has no disclosed parent company, funding rounds, or institutional ownership.
The company does not disclose revenue. The 1-10 employee figure in firmographics almost certainly represents corporate or management staff only, as a 47-room operating hotel typically requires a substantially larger hourly workforce. Recent strategic activity has been focused on product reinvestment (property-wide reimagining, Intelity technology rollout, mobile app launch, enhanced cleaning protocols) and partnership expansion rather than asset growth, M&A, or new construction.
Century Park Hotel firmographics
Firmographics- Name
- Century Park Hotel
- Legal name
- Century Park Hotel
- Website
- https://centuryparkla.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Century Park Hotel is a privately held, 47-room boutique hotel in Century City, West Los Angeles, serving business travelers, leisure tourists, medical visitors to nearby hospitals, and group event organizers with modern rooms, loft suites, and Intelity in-room technology.
- Ownership category
- akta.pro rank
Century Park Hotel industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Century Park Hotel is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Century Park Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Room Revenue: Primary revenue from nightly hotel room bookings across various room types including Standard Rooms, King Rooms, Queen Rooms, Two Queen Beds, and Loft Suites. Rooms are priced competitively below typical boutique hotel rates.
- Extended Stay Revenue: Revenue from guests requiring longer-term accommodations with smoke-free modern rooms, business center access, and amenities suited for extended corporate travel.
- Group Bookings: Revenue from group bookings for receptions, events, corporate functions, and reunions. Security deposits of $100 for Standard Rooms and $250 for Suites are collected.
- Parking: Valet and self-parking services at $35+ tax per vehicle per night.
- Attraction Tickets: Commission revenue from discounted attraction tickets sold to hotel guests for Southern California theme parks and attractions including Universal Studios, Disneyland, and local museums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Standard Rooms with one Queen or King bed |
| Subscription | Nightly | Executive King Room with additional space |
| Subscription | Nightly | Two Queen Beds room |
| Subscription | Nightly | Loft Suites with spiral staircase |
| Subscription | Nightly | Direct Booking Discount - 10% off |
| Subscription | Nightly | Weekend Stay Discount - 13% off |
| Subscription | Nightly | Black Friday Deal - 30% off |
| Subscription | Nightly | AAA Member Rates |
| Subscription | Nightly | AARP/Senior Rates |
| Subscription | Nightly | Government Rates |
| Unit Pricing | Nightly | Parking Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Century Park Hotel product offering
Product offeringCore offering
Century Park Hotel operates a 47-room boutique hotel in Century City, West Los Angeles, offering overnight guest room and suite accommodations including standard rooms, executive rooms, two-queen family rooms, ADA-accessible rooms, and signature loft suites with spiral staircases. The hotel also provides ancillary services such as complimentary Express Start hot breakfast, valet and self-parking, group bookings for events, and a partner attraction-ticket resale program.
Product overview
Century Park Hotel is a 47-room boutique hotel in Century City, West Los Angeles, offering a portfolio of guest room and suite products centered around its boutique hospitality experience. The core product consists of standard guest rooms (queen/king beds and two-queen configurations) with modern amenities. The hotel's signature differentiator is its loft suite collection, including One Queen Loft Suite, Two-Queen Loft Suite, and Executive Queen Loft Suite, which feature distinctive spiral staircases leading to loft bedrooms. Additional offerings include ADA-accessible rooms, a complimentary Express Start breakfast bar, and a discount attraction ticket program. The hotel has recently been reimagined with new amenities including iPads with Intelity guest room technology, positioning it as a modern boutique option below typical boutique pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Guest Rooms (One Queen or King Bed)
- Executive King Room
- Two Queen Beds Room
- One Queen Loft Suite
- Two-Queen Loft Suite
- Executive Queen Loft Suite
- ADA Accessible King Room
- Express Start Breakfast Bar
- Discount Attraction Tickets
- Mobile App (Century Park Hotel Los Angeles)
- Group Bookings (10+ Rooms)
- Valet and Self-Parking
Companies that use Century Park Hotel
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Century Park Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Century Park Hotel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TravelClickcoreThird-party reservation platform provider enabling broader distribution. Property ID 106739 used for bookings. Also provides booking engine technology for direct website reservations.
- aRes TravelminorThird-party attraction ticket and travel package provider offering discounted tickets to Southern California attractions sold through the hotel website.
- Meridian Sports ClubminorNearby fitness facility offering complimentary passes to hotel guests, particularly medical visitors requiring extended stays.
- TripAdvisorminorTravel review platform where the hotel maintains a presence and guest reviews are displayed on the property website.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Century Park Hotel competitors and assessment
Company assessmentDirect peers
- Mr. C Beverly Hills: Upscale boutique hotel serving the Beverly Hills/Century City leisure and corporate market. Competes for the same affluent traveler segment with overlapping amenities (in-room tech, modern design) but at substantially higher ADRs.
- InterContinental Los Angeles Century City: Adjacent upscale hotel located directly in Century City at the Westfield Century City complex. Competes with Century Park for the same corporate, entertainment-industry, and leisure travelers in the same neighborhood; offers stronger brand recognition and loyalty program pull but at higher ADRs.
- Hotel Angeleno: Independent boutique hotel in Brentwood/West LA area offering similar size, full-service amenities, and guest profile overlap (business + leisure travelers visiting UCLA, Century City, Beverly Hills).
- The Carlyle Inn: Small independent boutique hotel in West LA near Beverly Hills. Highly comparable in size, independent ownership structure, and mid-range boutique positioning; competes with Century Park on price and personalized service in the same catchment area.
- Fairmont Century Plaza: Iconic Century City luxury hotel recently reopened after a major renovation. Directly competes for the same high-end corporate, entertainment industry, and Beverly Hills leisure guests within walking distance of Century Park Hotel.
- Residence Inn by Marriott Beverly Hills: Extended-stay focused Marriott property near Century City/Beverly Hills. Directly competes with Century Park's extended-stay segment for guests needing kitchenettes and multi-week stays near Cedars-Sinai, UCLA, and corporate offices.
Broad incumbents
- Sofitel Los Angeles at Beverly Hills: Major luxury chain hotel located near Beverly Hills with strong overlap on the corporate and entertainment-industry traveler base Century Park also targets. Serves as a competing option at the upper end of the same neighborhood.
- The Beverly Hilton: Iconic large-scale full-service hotel near Beverly Hills. Competes for the same corporate event, group booking, and leisure segments Century Park addresses via its 10+ room group RFP, but at much larger scale and ADRs.
- Kimpton Everly Hollywood: Boutique chain hotel serving Hollywood leisure tourists and entertainment-industry travelers. Overlaps with Century Park's leisure and LGBT-traveler segments, particularly for visitors combining Beverly Hills and Hollywood itineraries.
- Kimpton Hotel Palomar Los Angeles: Boutique-style chain hotel in Westwood near UCLA. Directly competes for the same UCLA visitors, medical patients, and West LA leisure guests documented as Century Park customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Century Park Hotel social profiles
Digital presenceCentury Park Hotel compliance and trust
Trust signalCompliance2 records
Century Park Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Park Hotel leadership team
Management profileNumber of profiles
Profiles1 record
Century Park Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Park Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Park Hotel
What does Century Park Hotel do?
Century Park Hotel operates a 47-room boutique hotel in Century City, West Los Angeles, offering overnight guest room and suite accommodations including standard rooms, executive rooms, two-queen family rooms, ADA-accessible rooms, and signature loft suites with spiral staircases. The hotel also provides ancillary services such as complimentary Express Start hot breakfast, valet and self-parking, group bookings for events, and a partner attraction-ticket resale program.
Is Century Park Hotel a public or private company?
Century Park Hotel is a private company. It is classified as unknown and is currently operating.
When was Century Park Hotel founded?
Century Park Hotel was founded in 1987. It employs 1 to 10 people.
Where is Century Park Hotel based?
Century Park Hotel is headquartered in Los Angeles, United States, in the North America region.
How does Century Park Hotel make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are extended Stay Revenue, group Bookings, parking and attraction Tickets.
Who are Century Park Hotel's main competitors?
Direct peers on record are Mr. C Beverly Hills, InterContinental Los Angeles Century City, Hotel Angeleno, The Carlyle Inn, Fairmont Century Plaza and Residence Inn by Marriott Beverly Hills. Broad incumbents are Sofitel Los Angeles at Beverly Hills, The Beverly Hilton, Kimpton Everly Hollywood and Kimpton Hotel Palomar Los Angeles.
Does Century Park Hotel have an API?
No public API is recorded for Century Park Hotel.
What industry is Century Park Hotel in?
Century Park Hotel's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.