aRes Travel

Name

aRes Travel

Legal name

Advanced Reservation Systems, Inc.

Website

https://arestravelinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Technology / Hospitality Booking Platform Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Private-label booking engine
• Travel booking software
• Destination marketing technology
• Hotel packaging platform
• E-ticketing technology

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission Revenue Share: Partners earn commissions on consumed hotel bookings through the aRes Travel Network. Revenue is shared transparently with monthly payments built into the platform workflow. The company also offers 'No Commission' and 'Direct bookings' models as alternatives.
2. Software Licensing: Licensing Model available where no commissions are paid to lodging suppliers; instead, an annual fee is charged to the Affiliate Partner.
3. Transaction Fees: Some partners may pay per-reservation fees depending on website type and marketing budget.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

aRes Travel provides a private-label (white-label) travel booking engine platform that destinations, attractions, event organizers, hotels, and travel websites embed on their own sites to sell hotel stays, attraction tickets, events, activities, and dynamic packages under their own brand. The offering combines the core booking engine with dynamic packaging, Print@Home e-ticketing, real-time hotel inventory (45,000+ properties), a partner extranet (HotelGeneral), and a US-based central reservation call center.

Product overview

aRes Travel is a private-label travel booking platform provider offering a comprehensive suite of travel technology solutions. The core offering is the Private-label Booking Engine, which serves as the foundational platform augmented by Hotel & Ticket Packaging Programs, Group Overflow & Post-Cut-Off Lodging Services, Central Reservation Call Center, and Online Ticketing Technology. The HotelGeneral Extranet provides partner inventory management capabilities. All products connect through the aRes Travel Network, a distribution network of over 1,200 affiliate travel websites enabling dynamic packaging of hotels, attractions, activities, events, and car rentals with real-time rates and commission-based revenue sharing.

Differentiator

Problem solved

Functional benefit

Brands

• HotelGeneral: HotelGeneral is the aResTravel Extranet platform that provides hotel partners with tools to manage inventory, rates, cut-off dates, and minimum night stays. It is a trademark of Advanced Reservation Systems, Inc.

Products and services

• Private-label Booking Engine Fully-branded, customizable booking platform that enables destinations, attractions, events, and travel sites to offer hotels, attractions, and dynamic packages under their own brand with real-time rates, comprehensive reporting tools, and consumer demographic data. Targets DMOs, CVBs, attractions, event organizers, and travel websites.
• Group Overflow & Post-Cut-Off Lodging Services Event-branded hotel booking portal that provides real-time rates and availability when housing blocks sell out or cut-off dates occur, with booking data tracking and commission revenue for event organizers and meeting planners.
• Hotel & Ticket Packaging Programs Enables attractions, theme parks, zoos, museums, and entertainment venues to sell hotel-and-ticket packages on their website, earning commission revenue on consumed hotel bookings while gaining consumer booking insights.
• Central Reservation Call Center US-based, in-house call center with trained agents representing affiliate brands, offering branded toll-free reservation services 365 days a year with destination knowledge training and custom hold messages.
• Online Ticketing Technology (Print@home E-Ticketing) Barcoded Print@home e-ticketing, e-vouchers, and fulfillment services for attractions, activities, tours, and events, with embedded travel supplier barcodes enabling direct-to-turnstile access.
• HotelGeneral (aResTravel Extranet) Partner portal (HotelGeneral) for managing hotel inventory, rates, cut-off dates, and minimum night stays, enabling distribution through the entire aRes Travel Network of thousands of websites. Available to independent hotels on a flat quarterly subscription as their own direct booking engine.
• aRes Travel Network and Distribution Distribution network of thousands of affiliate travel websites enabling partners to sell air, hotel, car rental, attractions, events, and activities inventory in dynamic packages to a worldwide audience.
• Affiliate Program Commission-based program for Destination Marketing Organizations, Convention & Visitors Bureaus, attractions, and travel websites to resell hotel stays, attraction tickets, and travel packages through their own websites under private-label branding.

Quantifiable outcome

• Tracked thousands of additional room nights for customers (Orchid Events)
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

16 partnerships are on record, tiered industry, core, strategic and key hotel chain.

• Brand USAindustryStrategic or Co-development PartnerTravel industry membership and alliance partnership with Brand USA, the United States' destination marketing organization.
• Destination Marketing Association International (DMAI)coreStrategic or Co-development PartnerStrategic membership in the leading association for destination marketing organizations, supporting industry standards and networking.
• TravelportcoreTechnology or IntegrationProduct partner providing global distribution system (GDS) connectivity for real-time hotel inventory access.
• SimpleviewstrategicTechnology or IntegrationCRM solutions partner providing customer relationship management integration for DMO and ConVis affiliates.
• Hilton Hotelskey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• InterContinental Hotel Group (IHG)key hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Marriott International (Starwood Hotels & Resorts)key hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Hyatt Hotelskey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Wyndham Hotel Groupkey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Best Westernkey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Omni Hotelskey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• Kimpton Hotelskey hotel chainChannel Partner/ Reseller/ DistributorHotel chain partnership providing inventory access through the aRes Travel Network for direct booking and packaging.
• CalTravelindustryStrategic or Co-development PartnerTravel industry membership alliance in California supporting tourism marketing partnerships.
• Southeast Tourism SocietyindustryStrategic or Co-development PartnerTravel industry membership alliance for Southeast U.S. tourism marketing organizations.
• USTA National Attractions CouncilindustryStrategic or Co-development PartnerTravel industry membership in USTA's attractions council for industry networking and advocacy.
• U.S. Travel OrganizationindustryStrategic or Co-development PartnerTravel industry membership supporting national tourism advocacy and marketing initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sabre Hospitality (SynXis): Sabre SynXis provides a global hotel booking engine, CRS, and distribution technology used by hotels and chains — overlapping with aRes Travel's HotelGeneral extranet and white-label booking engine, but operating at vastly larger enterprise scale.
• Travelport (now part of Global Travel Collection / Travelport+): Travelport is a GDS providing real-time hotel/air inventory APIs that power travel agencies and booking engines — and a listed aRes Travel 'product partner' — placing it as both an upstream supplier and broad incumbent competing for similar travel-tech budgets.

Others

• Sojern: Sojern is a digital marketing platform purpose-built for the travel industry, serving DMOs, attractions, and hotels — complementary to aRes Travel (often a co-marketing partner) but providing demand-generation rather than booking fulfillment.

Direct peers

• Simpleview: Simpleview is the dominant CRM, website, and digital marketing platform purpose-built for DMOs, CVBs, and tourism boards — overlapping closely with aRes Travel's primary segment and frequently chosen by the same destination-marketing buyers evaluating booking technology.
• DerbySoft: DerbySoft provides hotel connectivity, distribution, and marketing technology enabling hotels to distribute inventory to OTAs and affiliates — adjacent to aRes Travel's hotel supply distribution and merchandising stack.
• Expedia Partner Solutions: Expedia Partner Solutions exposes Expedia's lodging, flight, and activity inventory via a white-label API for affiliates to embed into their own sites — a directly comparable business model to aRes Travel's private-label booking engine for DMOs, attractions, and travel sites.
• Booking.com Affiliate Programme: Booking.com's partner/affiliate program lets travel sites monetize traffic via deep-linked booking widgets, mirroring aRes Travel's white-label affiliate model with commission revenue on consumed bookings.

Emerging players

• Hotel Engine: Hotel Engine operates a technology-driven platform for booking group and extended-stay hotel rooms — comparable to aRes Travel's group overflow and event housing capabilities, particularly for non-conference group travel.
• Cendyn: Cendyn provides CRM, booking engine, and direct-booking technology for hotels and hotel chains — overlapping with aRes Travel's HotelGeneral extranet and merchandising modules from a hotel-side angle.
• EventPipe (formerly Groupize): EventPipe (formerly Groupize) is an emerging platform for group hotel booking and event housing technology — directly competing with aRes Travel's 'Group Overflow & Post-Cut-Off Lodging Services' product line targeting event organizers and meeting planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arestravel
• Facebookfacebook.com/ares-travel-138947879467036
• LinkedInlinkedin.com/company/ares-inc
• Instagraminstagram.com/arestravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aRes Travel