What Anakle does

Anakle is a Lagos-headquartered digital and creative agency founded in 2011 that delivers brand strategy, visual identity systems, digital experience design, creative direction, and integrated campaign development for enterprise and growth-stage clients. The agency has completed 83+ projects across 35+ clients including Spotify, Wikipedia, Access Bank, NBA Nigeria, CCHub, and RedPay (Heirs Holdings), with measurable campaign outcomes reaching tens of millions of impressions across Nigerian and international audiences.

The agency's service portfolio is organized across four pillars: Brand Strategy & Identity, Digital Experience Design, Creative Direction & Campaigns, and Growth & Positioning. In 2025, Anakle productized its offering into three subscription tiers — Foundation ($1,920/month), Accelerate ($2,960/month), and Command ($5,360/month) — each paired with one-time setup fees, providing a structured alternative to fully bespoke project engagements. Distribution is sales-led, driven by direct website inquiry capturing client budget and timeline, supplemented by LinkedIn outreach and a content marketing motion through Studio Notes blog and project case studies.

Anakle operates from offices in Lekki, Lagos (Nigeria) and Milton, Ontario (Canada), enabling cross-continental delivery for global enterprise clients. The firm is privately held, founder-led, and has no disclosed external investment. It has earned 5 international awards across Pitcher Awards, GAGE Awards, and Marketing Edge Awards, positioning it as one of Nigeria's recognized creative agencies, though it carries no proprietary technology platform and delivers professional services rather than software products.

Name

Anakle

Legal name

Anakle Limited

Website

https://anakle.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Anakle is a Lagos-based digital and creative agency founded in 2011 that delivers brand strategy, visual identity, digital experience design, and integrated campaigns for enterprise and growth-stage clients across Nigeria and internationally.

Ownership category

akta.pro rank

Product category

Creative & Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand strategy identity
• Digital experience design
• Creative campaign development
• Social media management

Headquarters

HQ city

Lekki

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Digital Marketing Services: Anakle generates revenue through project-based creative engagements, branded service packages, and monthly retainer arrangements. Services span brand strategy, visual identity design, website design, campaign development, social media management, and content production. Clients select from three structured packages (Foundation, Accelerate, Command) with monthly subscription fees and one-time setup fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Anakle is a digital and creative agency that designs brand identity systems, digital experiences, and creative campaigns for ambitious enterprise and growth-stage teams. Its core deliverables include brand strategy, visual identity systems, logo and mark development, website and platform design, campaign concepts, art direction, and always-on social media management. Engagements are packaged as three subscription tiers (Foundation, Accelerate, Command) with monthly retainers and setup fees, alongside bespoke project-based creative work.

Product overview

Anakle is a global digital and creative agency offering a comprehensive suite of brand development and digital experience services. The company operates across four core service pillars: Brand Strategy & Identity (including visual identity systems, logo development, and brand guidelines), Digital Experience Design (website/platform design, UI systems, and motion guidelines), Creative Direction & Campaigns (campaign concepts, art direction, and visual storytelling), and Growth & Positioning (market insights, messaging, and strategic roadmaps). The agency offers three pricing tiers—Foundation Package for startups, Accelerate Package for growing businesses, and Command Package for established brands seeking comprehensive brand strategy and digital execution. The company has delivered projects for major global brands including Spotify, Wikipedia, Access Bank, NBA Nigeria, and CCHub, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services Comprehensive brand development including brand strategy, visual identity systems, logo and mark development, typography and color systems, and brand guidelines and asset libraries designed to bring clarity and distinction to brands. Targeted at ambitious enterprise and growth-stage brand teams.
• Digital Experience Design Intuitive, expressive digital experiences shaped by strong visual direction and seamless interaction across all screens, including website and platform design, UI systems, component libraries, motion guidelines, responsive layouts, and social media content development.
• Creative Direction & Campaign Development Visual and narrative direction services including campaign concepts, art direction for photo and film, tone and narrative guidance, and style frameworks designed for consistent expression across every touchpoint.
• Growth & Positioning Services Strategic consulting services including brand positioning, market and audience insights, naming and messaging, design audits, and roadmaps and recommendations to help teams make confident decisions about growth direction.

Quantifiable outcome

• 3.4x increase in awareness of Spotify Premium Student plan among students
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpotifycoreGTM or Marketing PartnerAnakle served as the creative and campaign agency for Spotify Nigeria's student-focused campaigns, including the Spotify Premium Student plan campaign and the 'All Four One' 4F1 TVC. The agency developed 360 creative assets, managed influencer partnerships, OOH/campus murals, radio, and event activations to drive student subscriptions and premium adoption.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Africa: African footprint of Publicis Groupe providing advertising, digital, and communications services through Leo Burnett, Saatchi & Saatchi, and other network brands — competing for the same enterprise brand and digital mandates that Anakle targets.
• Ogilvy Africa: Africa operations of the global Ogilvy network offering advertising, brand strategy, PR, and experience design across multiple African markets — broader portfolio and deeper multinational procurement access, but a clear competitive overlap with Anakle's brand and campaign work.
• TBWA\Africa: African operations of the TBWA creative network offering brand strategy, advertising, and disruptive creative work across multiple African markets — overlapping Anakle's enterprise creative offering with significantly greater scale and network resources.
• Dentsu Africa: African operations of Dentsu International (including Isobar and other brands) offering advertising, digital, and creative services — competing for the same enterprise digital experience and brand mandates that Anakle serves.

Direct peers

• Insight Communications: Lagos-based full-service advertising and brand communications agency of comparable scale, offering brand strategy, creative campaigns, and digital services to Nigerian and African enterprise clients — directly overlapping Anakle's core offering and target market.
• SO&U: Nigerian creative and advertising agency serving leading local and multinational brands with brand-building, advertising, and integrated campaign services — competing for the same enterprise client roster and awards circuits as Anakle.
• Noah's Ark Communications: Established Lagos-based advertising and creative agency offering integrated brand communications, campaigns, and digital work to major Nigerian and pan-African clients — directly competing for marquee enterprise accounts in the same market.
• DDB Lagos: Lagos office of the global DDB creative network, providing advertising, brand strategy, and digital campaign services to Nigerian enterprise clients — directly comparable offering with the added backing of a global network.

Regional players

• The Jupiter Drawing Room: South African independent creative agency with a strong reputation for brand strategy, advertising, and integrated campaigns — comparable craft-led positioning and award profile but operating primarily in a different African geography.
• Scanad: Leading East African (Kenya-headquartered) creative and advertising agency offering integrated brand communications and digital services — comparable creative offering and award profile but primarily serving a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Anakle
• LinkedInlinkedin.com/company/anakle-limited
• Instagraminstagram.com/anakleng
• Facebookfacebook.com/Anakle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anakle