Annuity Rate Watch
- Company typePrivate
- Founded1995
- HeadquartersLakeville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Annuity Rate Watch firmographics
Firmographics- Name
- Annuity Rate Watch
- Legal name
- AnnuityRateWatch.com, Inc.
- Website
- https://annuityratewatch.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Annuity Rate Watch industry classification
Industry- Product category
- Annuity Quoting Software
- NAICS
- Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
- akta.pro secondary industries
- Variable Annuities (VA) (FSAIACAC), Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)
Keywords
Where Annuity Rate Watch is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Annuity Rate Watch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Agent Subscription: Monthly subscription for independent agents providing full access to all AnnuityRateWatch tools for annuity quoting, comparisons, illustrations, and analytics
- Distributor Platform Subscription: Customizable, white-labeled platform subscription for IMO's, Banks, Broker-Dealers with unlimited advisor access, custom branding, and optional API integrations
- Carrier Services Subscription: Subscription services for insurance carriers including competitive research, API access, unlimited internal team access, and product visibility across distribution channels
- Carrier Advertising & Distribution: Advertising and distribution services for carriers to reach field agents and distribution executives through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent Subscription - Full access for independent agents |
| Subscription | Annual | Distributor Platform - White-labeled platform for scale |
| Subscription | Annual | Carrier Platform - Market intelligence and distribution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Annuity Rate Watch product offering
Product offeringCore offering
Annuity Rate Watch is a cloud-based SaaS platform that delivers real-time annuity rate data, product information, quoting tools, illustrations, and analytics sourced directly from 110+ insurance carriers. It serves three customer segments through distinct editions: independent agents via a $50/month self-serve subscription, distributors (IMOs, banks, broker-dealers) via a white-label enterprise platform, and insurance carriers via market intelligence and distribution services, with additional programmatic access through a REST API.
Product overview
AnnuityRateWatch (ARW) is a cloud-based annuity data and quoting platform offering a unified suite of tools for the insurance industry. The platform comprises multiple integrated modules including Fixed Annuity Quoting (MYGA/FIA/Traditional Fixed), Variable Annuity & RILA Quoting, Lifetime Income Quoting, SPIA/DIA Quoting, Product Replacement Quoting, Historic Product Information, Annuity Analytics & Index Research, Illustrations, and the Annuity API. The platform serves three primary segments: independent agents ($50/month subscription), distributors/IMOs/banks/broker-dealers (white-labeled platform), and insurance carriers (market intelligence and distribution tools). All rate and product information is sourced directly from insurance carriers in real-time, covering over 110 carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Annuity Quoting
Quantifiable outcome
- 3,500+ unique users access the platform daily
- +2 more outcomes
Companies that use Annuity Rate Watch
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Annuity Rate Watch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Annuity Rate Watch partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Annuity Rate Watch competitors and assessment
Company assessmentBroad incumbents
- WiserAdvisor: WiserAdvisor is a financial advisor matching and comparison platform with annuity planning tools. Operates in the broader financial advisory technology space with annuity product comparison features comparable to ARW's advisory tools.
- SmartAsset: SmartAsset operates a broad personal finance platform with annuity comparison and advisor matching tools. While much broader than ARW, it addresses overlapping use cases in annuity product research and advisor selection for retail consumers.
Emerging players
- RetireOne: RetireOne is a fee-only insurance platform specializing in FIA and annuity products for fiduciary advisors. Shares ARW's focus on indexed annuity and lifetime income products but targets a different distribution model.
- Oxygen Financial: Oxygen Financial provides technology tools for insurance agents including annuity and life insurance quoting platforms. Operates as an adjacent fintech player serving independent agents with quoting and comparison functionality.
- Income Lab: Income Lab provides retirement income planning software with annuity integration capabilities. Overlaps with ARW in the lifetime income and retirement planning space, particularly through its lifetime income rider analysis features.
Others
- Vestorly: Vestorly provides content marketing and engagement tools for financial advisors and broker-dealers. While not a direct quoting competitor, it serves overlapping institutional customers (broker-dealers, IMOs) with technology that supports annuity and insurance distribution workflows.
- TIFIN: TIFIN operates a platform of AI-driven fintech companies serving wealth management and insurance distribution. Adjacent in serving financial institutions with data and distribution technology relevant to annuity and wealth product workflows.
Direct peers
- AnnuityAdvantage: AnnuityAdvantage provides an annuity comparison platform with rate data across fixed, indexed, and immediate annuities. Operates in the same annuity data aggregation and quoting space as ARW, serving both consumers and financial professionals.
- CANnex Financial Exchanges: CANnex operates as an annuity data and exchange platform providing comparative rate information across multiple annuity types to financial institutions and advisors. Directly comparable to ARW's core quoting and comparison functionality for MYGA, FIA, SPIA, and other annuity products.
- Blueprint Income: Blueprint Income is a digital marketplace for SPIA and DIA products that provides direct carrier-issued quotes, similar to ARW's SPIA/DIA quoting module. Both platforms aggregate annuity product data and enable income product comparison for advisors and consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Annuity Rate Watch social profiles
Digital presenceAnnuity Rate Watch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annuity Rate Watch leadership team
Management profileNumber of profiles
Annuity Rate Watch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annuity Rate Watch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annuity Rate Watch
What does Annuity Rate Watch do?
Annuity Rate Watch is a cloud-based SaaS platform that delivers real-time annuity rate data, product information, quoting tools, illustrations, and analytics sourced directly from 110+ insurance carriers. It serves three customer segments through distinct editions: independent agents via a $50/month self-serve subscription, distributors (IMOs, banks, broker-dealers) via a white-label enterprise platform, and insurance carriers via market intelligence and distribution services, with additional programmatic access through a REST API.
Is Annuity Rate Watch a public or private company?
Annuity Rate Watch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Annuity Rate Watch founded?
Annuity Rate Watch was founded in 1995. It employs 11 to 50 people.
Where is Annuity Rate Watch based?
Annuity Rate Watch is headquartered in Lakeville, United States, in the North America region.
How does Annuity Rate Watch make money?
Four revenue lines are on record. Agent Subscription is the primary driver. The others are distributor Platform Subscription, carrier Services Subscription and carrier Advertising & Distribution.
Who are Annuity Rate Watch's main competitors?
Broad incumbents on record are WiserAdvisor and SmartAsset. Emerging players are RetireOne, Oxygen Financial and Income Lab. Others are Vestorly and TIFIN. Direct peers are AnnuityAdvantage, CANnex Financial Exchanges and Blueprint Income.
Does Annuity Rate Watch have an API?
Yes. REST API providing real-time annuity rates and product data for Fixed, MYGA, FIA (Indexed), RILA, Variable, and SPIA products. Built for insurance carriers, distributors, banks, and financial platforms. Covers Fixed Annuities, MYGA, FIA (Indexed), RILA, Variable, Lifetime Income, Historical Data, and Replacement Analysis. Available via enterprise/partner access with documentation and API access requested through contact form. Developer documentation is at members.annuityratewatch.com/contactUs.
What industry is Annuity Rate Watch in?
Annuity Rate Watch's product category is Annuity Quoting Software. Its primary akta.pro industry code is FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory, with a secondary code of FSAIACAC, Variable Annuities (VA). Its NAICS code is 52421 and its SIC code is 6411.