Blueprint Income
Blueprint Income is a D2C annuity marketplace founded in 2016 that aggregates fixed, fixed-index, and income annuities from 30+ insurance carriers, licensed in all 50 states, and serving individual pre-retirees and retirees seeking guaranteed retirement income through online comparison and licensed phone support.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blueprint Income does
Blueprint Income, LLC is a direct-to-consumer annuity marketplace founded in 2016 and headquartered in Eden Prairie, Minnesota, operating as a Delaware LLC. The company aggregates fixed annuities (MYGAs), fixed index annuities (FIAs), and income annuities (SPIAs, DIAs, QLACs) from more than 30 insurance carriers on a single comparison platform, licensed to sell as an annuity producer in all 50 states and the District of Columbia. Its product surface includes rate comparison tools by state and term, an income annuity quote calculator, a CD-versus-fixed-annuity comparison tool, a guided buying workflow, and a customer dashboard for ongoing policy management.
The underlying platform is a curated web marketplace rather than a carrier or underwriter; Blueprint Income earns affiliate commissions from insurance carriers on policies sold through the site, with those commissions already built into the rates displayed to consumers. Distribution combines a self-service online application flow (typically 15-30 minutes) with licensed annuity specialists available by phone and scheduled consultations via Calendly. Technology integrations are limited to standard marketing and scheduling tooling: Trustpilot, BBB, Comodo SSL, Google Analytics, Calendly, and YouTube. The team is small (11-50 employees) and led by Head of Blueprint Income Ricardo Diaz (MBA, Harvard Business School; previously McKinsey), with VP-level hires in Engineering (Robert Seymour) and Product & Marketing (Lauren Minches).
Scale signals are $1B+ in cumulative premiums processed, 6,000+ policies issued, and 2,700+ clients served, alongside a 4.7/5 Trustpilot rating and BBB A+ accreditation. The company has raised approximately $3 million across two disclosed rounds in 2017 and 2018 (led by Financial Solutions Lab, Green Visor Capital, and NextView Ventures) with no disclosed subsequent institutional capital, suggesting a capital-efficient, organic-growth operating model. There is no parent company, no private equity ownership, and no subsidiary structure disclosed.
Blueprint Income firmographics
Firmographics- Name
- Blueprint Income
- Legal name
- Blueprint Income, LLC
- Website
- https://blueprintincome.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprint Income is a D2C annuity marketplace founded in 2016 that aggregates fixed, fixed-index, and income annuities from 30+ insurance carriers, licensed in all 50 states, and serving individual pre-retirees and retirees seeking guaranteed retirement income through online comparison and licensed phone support.
- Ownership category
- akta.pro rank
Blueprint Income industry classification
Industry- Product category
- Annuity Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Fixed Annuities (FSAIACAA)
- akta.pro secondary industries
- Deferred Income Annuities / Longevity Annuities (DIA/QLAC) (FSAIACAF), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Qualified Annuities (Retirement Plan/IRA) (FSAIACAG)
Keywords
Where Blueprint Income is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blueprint Income business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annuity Product Commissions: Blueprint Income earns commissions from the sale of annuity products. Commission rates are typically set by the insurance companies and are already factored into the rates and quotes displayed on the site, so customers are not paying any extra to work with the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed Annuity (MYGA) rates by term |
| One time/ perpetual license | Multi-year contract | Fixed Index Annuity (FIA) cap rates by term |
| One time/ perpetual license | Multi-year contract | Income Annuity quotes by age and deferral period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Blueprint Income product offering
Product offeringCore offering
Blueprint Income operates an online annuity marketplace that aggregates fixed annuities (MYGAs), fixed index annuities (FIAs), and income annuities from 30+ insurance carriers. Customers compare rates, generate quotes, and purchase annuity products through a self-service platform supplemented by licensed annuity specialists available via phone. The company earns commissions from insurance carriers on each policy sold, with those commissions already factored into the displayed rates.
Product overview
Blueprint Income operates as an annuity marketplace platform offering a curated selection of insurance products from over 30 top insurance companies. The platform provides three core annuity types: Fixed Annuities (MYGAs) for guaranteed tax-deferred growth, Fixed Index Annuities (FIAs) for market-linked growth with principal protection, and Income Annuities including immediate annuities, longevity annuities (DIAs), and Qualified Longevity Annuity Contracts (QLACs). The platform integrates comparison tools, quote calculators, and a guided buying experience to help users compare and purchase annuities online. Customers can access annuity expert consultation services and a referral program. The company partners with major insurers including MassMutual, New York Life, Nationwide, Athene, and Pacific Life, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Annuities (MYGAs) Multi-Year Guaranteed Annuities that provide tax-deferred accumulation at a guaranteed fixed rate for a predetermined period of typically 2 to 10 years, similar to CDs but issued by insurance companies.
- Fixed Index Annuities (FIAs) Fixed index annuities that provide market-linked growth potential tied to external indices such as the S&P 500 with 100% downside principal protection.
- Income Annuities Lifetime income guarantee products that convert retirement savings into steady income streams, available as immediate annuities, longevity annuities (DIAs), and Qualified Longevity Annuity Contracts (QLACs).
- Immediate Annuities (SPIAs) Single Premium Immediate Annuities that provide income starting within 12 months of purchase, designed for retirees seeking immediate income.
- Longevity Annuities (DIAs) Deferred Income Annuities that provide income starting more than 1 year from purchase, designed to protect against longevity risk by locking in future income at current rates.
- Qualified Longevity Annuity Contracts (QLACs) Specialized longevity annuities purchased with qualified retirement savings (Traditional IRA or 401(k)), exempt from standard RMD rules with income deferrable until age 73-85.
- Annuity Expert Consultation Services Team of licensed annuity specialists available by phone Monday-Friday 9am-5pm EST to answer questions, process paperwork, and guide customers through annuity selection and purchase.
- Referral Program Rewards program allowing existing policyholders to earn up to $500 in Amazon Gift Cards per calendar year ($100 per qualified referral) by referring friends and family.
Quantifiable outcome
- 4.7 out of 5 stars average customer rating on Trustpilot
- +2 more outcomes
Companies that use Blueprint Income
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Blueprint Income technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Blueprint Income partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- MassMutualcoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform. MassMutual offers fixed annuities and other retirement products.
- New York LifecoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- NationwidecoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- AthenecoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- Securian FinancialcoreInsurance carrier providing annuity products including fixed index annuities through Blueprint Income's marketplace platform.
- Pacific LifecoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- Lincoln FinancialcoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- ProtectivecoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- Reliance StandardcoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- TruStagecoreInsurance carrier providing income annuity products through Blueprint Income's marketplace platform.
- Knighthead LifecoreInsurance carrier providing fixed annuity products through Blueprint Income's marketplace platform.
- Penn MutualcoreInsurance carrier providing income annuity products through Blueprint Income's marketplace platform.
- Mountain LifecoreInsurance carrier providing fixed annuity products through Blueprint Income's marketplace platform.
- Mutual of OmahacoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- OceanviewcoreInsurance carrier providing fixed index annuity products through Blueprint Income's marketplace platform.
- Western & SoutherncoreInsurance carrier providing income annuity products through Blueprint Income's marketplace platform.
- Liberty Bankers LifecoreInsurance carrier providing fixed annuity products through Blueprint Income's marketplace platform.
- Global AtlanticcoreInsurance carrier providing annuity products through Blueprint Income's marketplace platform.
- American GulfcoreInsurance carrier providing fixed annuity products through Blueprint Income's marketplace platform.
- EquitrustcoreInsurance carrier providing fixed annuity products through Blueprint Income's marketplace platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Blueprint Income competitors and assessment
Company assessmentDirect peers
- AnnuityAdvantage: AnnuityAdvantage is an online annuity brokerage offering MYGA and income annuity quotes from multiple insurers, mirroring Blueprint Income's core marketplace and commission-based GTM motion.
- Annuity.org: Annuity.org is an online annuity comparison and education platform targeting individual retirement savers with quotes across multiple carriers — directly comparable to Blueprint Income's marketplace model.
- Immediate Annuities (annuity-quotes.com): Online income annuity quote platform specializing in SPIAs and longevity annuities from multiple carriers — comparable to Blueprint Income's income annuity calculator and quote flow.
Emerging players
- Gainbridge: Gainbridge is a digital-first annuity and life insurance platform offering fixed annuity and FIA products online, with a similar DTC focus and growing carrier partnerships.
- Haven Life (MassMutual): Haven Life is an insurtech that pioneered direct online term life purchasing and is expanding into retirement/annuity products, representing a digital-first peer with similar tech-driven distribution ambitions.
Broad incumbents
- Fidelity Investments: Fidelity is a large incumbent brokerage offering a curated set of fixed and fixed index annuities within its retirement platform, competing for the same consumer annuity dollars but as part of a much broader product portfolio.
- Charles Schwab: Schwab is an incumbent brokerage expanding into annuities and retirement income solutions for its massive retail client base, overlapping with Blueprint Income's customer segment.
- New York Life Direct: New York Life is one of Blueprint Income's carrier partners but also sells directly to consumers, representing an incumbent distribution channel that overlaps Blueprint Income's value proposition.
- MassMutual Direct: MassMutual offers fixed and income annuities direct-to-consumer in addition to being a Blueprint Income carrier — comparable product set with much broader brand and balance-sheet reach.
- SelectQuote: SelectQuote is a multi-carrier insurance distribution platform with growing annuity presence, comparable marketplace DNA but operating across life, senior, and auto/health lines at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blueprint Income social profiles
Digital presenceBlueprint Income compliance and trust
Trust signalCompliance4 records
Blueprint Income financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint Income leadership team
Management profileNumber of profiles
Profiles9 records
Blueprint Income funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint Income M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint Income
What does Blueprint Income do?
Blueprint Income operates an online annuity marketplace that aggregates fixed annuities (MYGAs), fixed index annuities (FIAs), and income annuities from 30+ insurance carriers. Customers compare rates, generate quotes, and purchase annuity products through a self-service platform supplemented by licensed annuity specialists available via phone. The company earns commissions from insurance carriers on each policy sold, with those commissions already factored into the displayed rates.
Is Blueprint Income a public or private company?
Blueprint Income is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blueprint Income founded?
Blueprint Income was founded in 2016. It employs 11 to 50 people.
Where is Blueprint Income based?
Blueprint Income is headquartered in Boston, United States, in the North America region.
How does Blueprint Income make money?
One revenue line is on record: annuity Product Commissions.
Who are Blueprint Income's main competitors?
Direct peers on record are AnnuityAdvantage, Annuity.org and Immediate Annuities (annuity-quotes.com). Emerging players are Gainbridge and Haven Life (MassMutual). Broad incumbents are Fidelity Investments, Charles Schwab, New York Life Direct, MassMutual Direct and SelectQuote.
Does Blueprint Income have an API?
No public API is recorded for Blueprint Income.
What industry is Blueprint Income in?
Blueprint Income's product category is Annuity Marketplace. Its primary akta.pro industry code is FSAIACAA, Fixed Annuities, with a secondary code of FSAIACAF, Deferred Income Annuities / Longevity Annuities (DIA/QLAC). Its NAICS code is 5242 and its SIC code is 6411.