Subaru

What Subaru does

Subaru Co., Ltd. (株式会社 昴, DBA 学習塾 昴) is a privately held Japanese education company founded in 1965 and headquartered in Kagoshima, Japan. The company operates a network of 51 physical classrooms across five prefectures in the Kyushu and Okinawa regions (Kagoshima, Miyazaki, Kumamoto, Fukuoka, and Okinawa), serving students from kindergarten age through high school. Its core offerings are group tutoring classes stratified by academic level (A/S/SS/SSS tiers), targeting competitive elementary, junior high, and senior high school entrance examinations, with a particular focus on regional elite schools such as Tsurumaru High School, where Subaru has accumulated 30,000+ successful admissions.

The company's technology stack centers on a flipped-classroom model in which students consume pre-recorded lessons via the proprietary Subaru LMS platform at home, freeing in-person class time for practice and application. Supporting systems include the Navigation System for individualized post-mock-exam counseling, the Pro Coach instructor system, and the long-running Subaru Mock Exam (全九州模試) assessment infrastructure with 50+ years of accumulated regional performance data. Content partnerships extend the curriculum surface: Yotsuya Otsuka's Yobikose series for elite private-school prep, Lepton for English, Puzzle Dojo DX for thinking-skills training, and Toshuin Satellite Prep School for university entrance exam preparation. The Okinawa-based subsidiary 即解ゼミ127°E (Sokkai Zemi 127°E) operates 4 campuses dedicated to university entrance exam preparation.

Revenue is generated primarily through recurring monthly tuition subscriptions, supplemented by a ¥22,000 enrollment fee, learning support fees, textbook costs, special training fees, and mock exam fees. Go-to-market is direct-to-consumer via owned physical classrooms, with digital enrollment forms, seasonal campaigns tied to the academic calendar, parent referrals, and the my SUBARU parent portal supporting retention. Customer segments are B2C: elementary and junior high students and their parents (primary), and high school students preparing for university entrance exams (secondary, concentrated in Okinawa via Sokkai Zemi 127°E). The company is led by Representative Director President Akiharu Nishimura (西村 秋) and operates with 251-500 employees.

Name

Subaru

Legal name

株式会社昴

Website

https://subaru-net.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Subaru (学習塾 昴) is a privately held Japanese tutoring company operating 51 physical classrooms across Kyushu and Okinawa, providing K-12 exam preparation through a flipped-classroom model, tiered courses, and proprietary mock-exam and LMS platforms serving students from kindergarten through high school.

Ownership category

akta.pro rank

Product category

Private K-12 Tutoring and Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANABAD

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT)

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

SECONDARYEDANAKAD

Honors & Advanced Coursework Tutoring (non-AP/IB)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

Keywords

• Tutoring services
• Exam preparation
• K-12 education
• Mock examinations
• University entrance prep

Headquarters

HQ city

Kagoshima

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition (授業料): Monthly tuition fees charged per student. Subject to enrollment fees, learning support fees, textbook costs, and mock exam fees. Monthly payment system (月謝制) used for Sokkai Zemi.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Subaru (学習塾 昴) operates a regional chain of 51 group tutoring classrooms across Kyushu and Okinawa, delivering in-person and video-based instruction for students from kindergarten through high school. The core offering is tiered exam-preparation courses (A/S/SS/SSS) targeting competitive public and private school admissions, complemented by standardized mock exams (公開模試), individualized coaching through the Pro Coach and Navigation systems, and a university entrance prep sub-brand (即解ゼミ127°E) in Okinawa.

Product overview

学習塾 昴 operates as a unified tutoring platform with a multi-tiered course architecture. The core offering consists of group classes across 51 physical classrooms in Kyushu/Okinawa regions, supplemented by the subsidiary brand 即解ゼミ127°E providing university exam prep in Okinawa, and partnership with 東進衛星予備校 for advanced university preparation. Courses are stratified into SSS/SS/S/A tiers targeting different academic levels, from elite national school preparation to basic academic support. Additional services include the proprietary 昴模試 examination system and すばるアカデミー early childhood program.

Differentiator

Problem solved

Functional benefit

Brands

• 即解ゼミ127°E: University entrance exam preparation brand operating in Okinawa with 4 school locations
• 昴LMS
• my SUBARU
• 東進衛星予備校

Quantifiable outcome

• Cumulative 30,000+ students admitted to Tsurumaru High School
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kagoshima Prefecture Government (鹿児島県)minorOthers · 19 April 2023Subaru (学習塾昴) is registered under the Kagoshima Prefecture SDG Registration System (鹿児島県SDGs登録制度), demonstrating commitment to sustainable business practices and social contribution. This registration supports the company's public visibility as a community-oriented education provider.
• Yotsuya Otsuka (四谷大塚)coreStrategic or Co-development PartnerSubaru is a Yotsuya Otsuka NET affiliated school (四谷大塚NET加盟塾), using the Yotsuya Otsuka 予習シリーズ (Yobikose) teaching materials for S/SS/SSS course students preparing for private middle school entrance exams. Sokkai Zemi 127°E also adopts the Yotsuya Otsuka curriculum for its junior high school exam preparation program.
• Toshin Satellite Prep School (東進衛星予備校)coreChannel Partner/ Reseller/ DistributorSubaru operates authorized Toshin Satellite Prep School franchise locations (東進衛星予備校 宮崎橘校, 都城校, 宮崎大塚校, 鹿児島中央町校, 加治木校) offering university entrance exam prep with individual curriculum and video-based instruction. These provide university exam preparation as a complementary service to the core high school exam business.
• Okinawa Prefecture Government (沖縄県)minorOthersSokkai Zemi 127°E operates as a designated support school (受託校) for the 沖縄県高校生進学チャレンジ支援事業, a government-funded program supporting economically disadvantaged high school students pursuing admission to out-of-prefecture universities or medical schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meiko Gijuku: One of Japan's largest nationwide juku chains with thousands of classrooms, offering K-12 exam preparation including high school entrance exam prep. Directly comparable to Subaru in core offering, target customer (parents and K-12 students), and tiered course structure, but with vastly broader geographic reach and brand recognition.
• Toshin (Nihon Kaihatsu Gakuen): Major national high school and university entrance exam prep chain. Directly comparable to Subaru because Subaru operates as a Toshin Satellite Prep School franchisee for university prep, making them both partner and competitor in the same regional exam-prep market.
• Yoyogi Zemi: National cram school chain specializing in university entrance exam preparation with classroom-based instruction across Japan. Comparable to Subaru's Sokkai Zemi 127°E subsidiary in target customer (high school students preparing for top universities) and delivery model (lecture-based prep).
• Yotsuya Otsuka: Elite private school and university entrance exam prep provider. Subaru is an affiliated school using Yotsuya Otsuka's Yobikose teaching materials, making them both partner and direct competitor in elite private middle school and top university preparation segments.

Broad incumbents

• Kumon: Japan's most recognized supplementary education brand, focused on math and language worksheets via franchise model. Comparable to Subaru as a major Japanese K-12 tutoring provider, but operates through self-study worksheets rather than instructor-led classroom instruction.

Emerging players

• Benesse (StudySapuri): Major Japanese education company whose StudySapuri platform offers online tutoring and exam prep for high school and university entrance exams. Represents the digital-first delivery model that competes with Subaru's classroom-centric approach, particularly for older students.
• Atama Plus: AI-powered adaptive learning platform for Japanese middle and high school students, focused on individualized study plans. Represents a structural threat to Subaru's traditional classroom-based model by offering personalized instruction at lower cost.
• Ninja Watari / Online tutoring platforms: Online tutoring marketplace connecting K-12 students with instructors. Comparable to Subaru's online initiatives (Subaru LMS, Subaru Individual Online) but operates as a marketplace rather than owned-and-operated classrooms, threatening the instructor-led physical model.

Regional players

• Gakushūjuku Wakaba: Regional Japanese juku chain with strong presence in specific prefectures, focused on K-12 exam preparation. Comparable to Subaru as a multi-classroom regional operator competing on local brand strength and parent relationships.

Others

• Aoyama Gakuin / Tokyo juku chains: Other regional Japanese juku operators serving similar K-12 exam preparation segments. While not directly identified as a single peer, the broader category of metropolitan and regional juku competitors represents the competitive context in which Subaru operates in the Japanese exam prep industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/subaru-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subaru