What Fizzer does

Fizzer is a French, privately-held e-commerce company founded in 2014 that operates a self-serve web and mobile platform (iOS and Android) for creating and ordering personalized physical cards and printed photo products. Its core product is customizable postcards available in multiple formats (classic, square, double, magnet, premium Clairefontaine), supported by a credit-based virtual-currency system. Over time the catalog has expanded to cover occasion-specific cards (birthday, wedding, birth, baptism, retirement, condolence, holiday, name-day), photo albums, calendars, wall decorations (posters, collages, frames), and magazine-style publications ('Le Magazine', 'La Gazette Familiale').

The platform combines a front-end creation experience (templates, photo upload, text and sticker customization, address book, 1-click flows) with a vertically integrated print-and-mail back end operated from a Clairefontaine-partnered, Imprim'vert-certified production facility near Grenoble. Shipping is included worldwide, and orders are reportedly printed within 24 business hours. Products are sold primarily to individual consumers in French-speaking markets via a product-led growth motion, with a secondary offering for business customers (corporate greeting cards and calendars). Pricing is unit-based at roughly €1.70–€2.70 per entry card, with premium and high-AOV products (albums, calendars, décor) carrying higher prices.

The company is bootstrapped and founder-owned, with no disclosed funding rounds, institutional investors, M&A activity, or executive hires in the available data. It claims 2 million+ registered users since inception, 3 million cards sent annually, and a 4.8/5 app store rating across 81,000+ reviews. Revenue and headcount are not publicly disclosed.

Name

Fizzer

Legal name

Fizzer

Website

https://fizzer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fizzer is a French, bootstrapped e-commerce company that lets individual consumers and businesses design and order personalized physical cards, photo albums, calendars, and wall décor via a mobile app and web platform, with printing and worldwide shipping handled in-house from France.

Ownership category

akta.pro rank

Product category

Personalized Photo Products

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Personalized photo cards
• Custom postcards
• Greeting cards
• Photo albums
• Wedding invitations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Physical Card Sales: Fizzer sells customized physical cards (postcards, invitations, announcements, calendars, photo albums) to consumers and businesses. Customers purchase credits to order cards, with pricing varying by product type and format. The company handles printing, envelope inclusion, and worldwide shipping. Revenue is transaction-based, driven by per-card orders across diverse life occasions.
2. Credits System: Users purchase credits to order products. The credit cost varies by product type (e.g., Classic Card costs 1.5 credits). This creates a virtual currency system for recurring engagement across the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fizzer operates a French design, printing, and fulfillment platform that enables customers to create customized physical photo products—including postcards, greeting cards, premium Clairefontaine cards, photo albums, magazines, family gazettes, calendars, and wall decorations—through web and mobile applications. Products are printed in-house in France on Clairefontaine paper and shipped worldwide to individual customers, with an additional offering for business clients buying professional cards and corporate calendars.

Product overview

Fizzer is a French online platform for creating and sending personalized photo cards and printed products. The core offering centers on customizable postcards available in multiple formats (classic 10×15 cm, square 14×14 cm, double card, magnetic) and a premium card line using Clairefontaine Indigo paper. The product portfolio extends across occasion-based cards for life's major events (birthdays, weddings, births, baptisms, communions, retirements, farewells, holidays, Mother's/Father's Day, Valentine's), photo albums (square album), magazines (Le Magazine, La Gazette Familiale), photo calendars (wall and desk), and wall decorations (posters, collages, frames). All products are manufactured in France and feature personalization through user photos, designs, stickers, text, and custom stamps. The platform operates as a mobile and web application.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Photo Postcards Standard customizable postcards allowing users to upload personal photos, write custom text, optionally add audio or video (via QR/NFC), and have the physical card printed and mailed to recipients.
• Magnetic Postcards Customizable postcards with a magnetic back, allowing recipients to attach the photo card to refrigerators or other magnetic surfaces as a keepsake.
• Premium Cards Higher-end customizable greeting cards printed on Clairefontaine paper, designed for special occasions where a premium feel and paper quality are required.
• Occasion-Specific Cards (Birthday, Wedding, Birth, Christmas, etc.) Template-based customizable cards tailored to specific life occasions including birthdays, weddings, births, Christmas, and thank-yous, allowing users to add personal photos and text within pre-designed layouts.
• Photo Albums Custom bound photo albums where users compile their personal photos into a printed photo book intended as gifts or keepsakes.
• Photo Magazines (Le Magazine) Personalized magazine-style printed publications that compile user photos and text into a magazine format, marketed as a premium photo-product alternative to standard photo books.
• Family Gazette A recurring personalized printed publication product for families, allowing users to compile and send regular family photo updates in a gazette-style format.
• Photo Calendars Customizable calendars (wall and desk formats) produced with user-uploaded photos for each month, marketed as annual personalized gifts.
• Wall Decorations Custom printed wall art products including photo posters, collages, and framed prints intended for home display of personal photos.
• Professional/Business Cards Business-oriented customizable greeting cards and calendars designed for companies to use as personalized client and customer communications.

Quantifiable outcome

• 3 million physical cards sent and delivered worldwide annually
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sincerely (1-800-Flowers): US-based personalized greeting card app acquired by 1-800-Flowers. Comparable mobile-first photo card creation and postal delivery model.
• Moonpig Group: UK-headquartered personalized greeting card and gift platform with mobile app, proprietary design tools, and print-and-mail fulfillment. Direct competitor to Fizzer in the personalized cards category across European markets.
• Postable: Online service for sending personalized greeting cards, invitations, and announcements by mail in the US. Comparable self-serve web/app flow with address book management.
• TouchNote: London-based mobile-first service that lets users send personalized postcards and photo cards globally. Closest direct competitor to Fizzer in terms of product offering, mobile-first GTM, and print-to-mail model.

Broad incumbents

• Hallmark Cards: Largest US greeting card manufacturer with mass-market brand. Offers physical retail plus Hallmark eCards digital product; broad incumbent rather than direct mobile-first competitor.
• American Greetings: Major US greeting card publisher offering digital and physical cards. Broad incumbent with overlapping capabilities in personalized eCards but not mobile-first PLG.
• Cimpress (Vistaprint): Global mass-customization platform including Vistaprint for business cards and marketing materials. Broad incumbent with overlapping print-on-demand capabilities targeting SMBs.

Regional players

• CEWE: Europe's largest photo printing company (German-headquartered) offering photo books, calendars, and personalized prints via web/app. Comparable product portfolio in photo merchandise and operates across European markets.
• Smartphoto: European online photo printing service offering personalized cards, photo books, calendars, and gifts. Comparable product range with self-serve web/app ordering.

Emerging players

• Moo: Premium print-on-demand service specializing in business cards, postcards, and marketing materials. Comparable design-led, premium paper positioning though primarily SMB-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fizzer.official
• Instagraminstagram.com/fizzer_app
• LinkedInlinkedin.com/company/fizzer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizzer