Image Realty
Image Realty is an independent Australian real estate agency serving investors, buyers, sellers, and landlords across South East Queensland with residential and commercial sales, rentals, property management (2,000+ properties), and a Rental Return Guarantee product.
- Company typePrivate
- Founded2014
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Image Realty does
Image Realty is an independent real estate agency operating across South East Queensland, Australia, founded circa 2014 and headquartered in Springwood with a branch in Ipswich. The company serves investors, buyers, sellers, landlords, and tenants across the Gold Coast, Brisbane, Ipswich, Logan, and Sunshine Coast markets through a unified service platform comprising residential and commercial property sales, rentals, and property management. Image Realty differentiates itself from franchise competitors by operating without franchise territory constraints and offering both advertised and off-market property inventory, particularly targeting interstate and international investors from Dubai, China, and Singapore.
The company's product portfolio includes a core Buy/Sell service with local sales agents in each branch, a rental properties platform with tenant matching, a property management service managing over 2,000 rental properties with focus on tenant retention, a Commercial Properties division covering office, retail, and industrial segments, and a differentiated Rental Return Guarantee product that ensures landlords minimum rental income over customizable 1-10 year terms. Underlying technology is a standard real estate agency website platform with property listing management functionality, integrated with the 2Apply third-party tenant application platform and Google Maps for property location display. The firm publishes a content blog covering property investment tips and market analysis for the Brisbane, Ipswich, Logan, and Gold Coast markets.
Revenue is generated through three primary streams: transaction-based sales commissions on residential and commercial property sales, recurring property management fees from the 2,000+ property rental book (approximately half of which belongs to interstate owners), and managed-services revenue from the Rental Return Guarantee program. The go-to-market is sales-led, relying on direct agent outreach through two physical office locations, off-market property alerts to select investor clients, and multi-channel digital marketing via website, blog, Instagram, LinkedIn, and Facebook. The firm is founder/management-owned with no external investors or parent company identified.
Image Realty firmographics
Firmographics- Name
- Image Realty
- Legal name
- Image Realty
- Website
- https://imagerealty.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Image Realty is an independent Australian real estate agency serving investors, buyers, sellers, and landlords across South East Queensland with residential and commercial sales, rentals, property management (2,000+ properties), and a Rental Return Guarantee product.
- Ownership category
- akta.pro rank
Image Realty industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Asset Management (BPAJAMAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Image Realty is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Image Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Property Sales Commission: Commission-based revenue from property sales, including both advertised and off-market property transactions. Sales agents negotiate property sales across residential and commercial segments.
- Property Management Fees: Ongoing property management fees from managing over 2000 rental properties. Revenue from tenant placement, ongoing management, and related services for investment property owners.
- Rental Return Guarantee: Guaranteed rental income product offered to landlords, providing peace of mind with minimum rental returns over specified periods (1-10 years).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Commission-based sales pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Image Realty product offering
Product offeringCore offering
Image Realty is an independent real estate agency that provides residential and commercial property sales, rental listings and tenant placement, and ongoing property management for landlords. The firm operates across South East Queensland (Gold Coast, Brisbane, Ipswich, Logan, Sunshine Coast) and manages over 2,000 rental properties in addition to offering a Rental Return Guarantee product for landlords.
Product overview
Image Realty is an independent real estate agency operating across South East Queensland with a focus on investment-focused property services. The company offers a unified platform comprising residential property buying and selling, rental management, commercial properties, and property management services. Key products include the core Buy Properties and Sell Your Property services for residential transactions, the Rental Properties platform for tenant matching, Property Management for investment portfolio oversight with over 2000 properties under management, the Rental Return Guarantee as an add-on risk mitigation product for landlords, and Sales Appraisals for free property valuations. The company also operates a Commercial Properties division and maintains a Blog/News content service for market insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy Properties Residential property buying service covering Brisbane, Gold Coast, and Ipswich markets, offering both advertised and off-market properties with search by price, bedrooms, bathrooms, car spaces, and land size. Targeted at home buyers and investors in South East Queensland.
- Sell Your Property Property selling service with local sales agents in Ipswich covering the greater Ipswich to Toowoomba region, and a Springwood branch servicing Gold Coast, Greater Brisbane, and Sunshine Coast areas. Provides professional negotiation, marketing exposure, and access to both advertised and off-market buyer channels.
- Rental Properties Rental property listing and tenant matching service across South East Queensland, facilitating the rental search and application process for prospective tenants via the 2Apply platform.
- Commercial Properties Commercial real estate service offering office space, retail storefronts, and industrial warehouses for both rent and purchase across Gold Coast, Brisbane, and Ipswich.
- Property Management Property management service managing over 2,000 properties with focus on tenant retention, minimizing vacancy rates, and maximizing rental returns. Includes tenant screening, lease management, maintenance coordination, and marketing for investment property owners.
- Rental Return Guarantee Guarantee program ensuring landlords receive minimum rental returns over a specified period (customizable from 1–10 years, typically 3 years), with Image Realty paying the difference if actual rental income falls below the guaranteed amount.
- Sales Appraisals Free property valuation service providing unbiased, independent estimates of property value based on comparable sales, property features, location, and current market conditions, offered to prospective sellers.
Quantifiable outcome
- 2000+ properties under management
- +2 more outcomes
Companies that use Image Realty
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Image Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Image Realty partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Image Realty competitors and assessment
Company assessmentBroad incumbents
- McGrath Estate Agents: Major Australian residential agency with a strong sales-led model and significant agent network. Comparable to Image Realty in its focus on sales and property management, though McGrath is much larger and more brand-driven with national reach.
- Ray White Group: Largest real estate franchise group in Australia/NZ, operating across residential sales, property management, and commercial. Directly comparable on service mix; Image Realty competes head-to-head with Ray White offices across SE Queensland.
- LJ Hooker: Long-established national Australian real estate franchise covering sales, leasing, and property management. Overlaps Image Realty across residential brokerage and rental management with a similar franchisee-led model.
- Century 21 Australia: Global franchise brand with significant Australian franchise network across residential sales and property management. Competes with Image Realty for landlords and vendors in SE Queensland suburbs.
- RE/MAX Australia: Global franchise network with Australian operations spanning residential sales, rentals, and commercial. Directly comparable in service offering and mid-market positioning to Image Realty.
- Belle Property: Australian boutique franchise focused on premium residential sales and property management with a strong brand and lifestyle-led marketing. Comparable in offering though tilted to a higher price-point than Image Realty's investment-skewed positioning.
- Harcourts Australia: International real estate group with Australian franchise operations covering sales, rentals, and property management. Direct head-to-head competitor for landlord mandates and listings in SE Queensland.
- Raine & Horne: Established Australian real estate network with residential sales, commercial, and property management services. Overlaps Image Realty on residential and commercial lines, particularly across Brisbane and Gold Coast franchises.
Regional players
- Place Estate Agents: Brisbane and South East Queensland-based independent agency group focused on residential sales and project marketing. Closest geographic and structural peer to Image Realty with overlapping territory in Brisbane and surrounds.
Emerging players
- OpenAgent: Australian agent-comparison and lead-generation platform that connects vendors with local sales agents. Adjacent competitor that intercepts seller demand at the top of funnel and pressures traditional agencies like Image Realty on marketing efficiency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Image Realty social profiles
Digital presenceImage Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Realty leadership team
Management profileNumber of profiles
Profiles8 records
Image Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Realty
What does Image Realty do?
Image Realty is an independent real estate agency that provides residential and commercial property sales, rental listings and tenant placement, and ongoing property management for landlords. The firm operates across South East Queensland (Gold Coast, Brisbane, Ipswich, Logan, Sunshine Coast) and manages over 2,000 rental properties in addition to offering a Rental Return Guarantee product for landlords.
Is Image Realty a public or private company?
Image Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Image Realty founded?
Image Realty was founded in 2014. It employs 11 to 50 people.
Where is Image Realty based?
Image Realty is headquartered in Gold Coast, Australia, in the Oceania region.
How does Image Realty make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees and rental Return Guarantee.
Who are Image Realty's main competitors?
Broad incumbents on record are McGrath Estate Agents, Ray White Group, LJ Hooker, Century 21 Australia, RE/MAX Australia, Belle Property, Harcourts Australia and Raine & Horne. Place Estate Agents is listed as a regional player. OpenAgent is listed as an emerging player.
Does Image Realty have an API?
No public API is recorded for Image Realty.
What industry is Image Realty in?
Image Realty's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.