What Place Estate Agents does

Place Estate Agents is a Brisbane-headquartered residential real estate agency network founded in 2002, operating 26 offices across Greater Brisbane spanning inner-city suburbs through to Beerwah, Moreton Bay, the Redlands, and Ipswich. The business serves residential home buyers and sellers, property investors, landlords, and lifestyle/acreage buyers across South East Queensland through three core service lines: property sales (private treaty and auctions), property management (with Place Purpose Group managing more than 2,000 properties for investors), and rental services. The company is structured around two divisions — Place One Group (led by co-founders and Managing Directors Paul Curtain and Sarah Hackett, focused on prestige and inner-city markets) and Place Purpose Group (led by CEO Robbie Lofaro with Zac Baker and Chris Lofaro, focused on growth corridors and property management) — under Group CEO Damian Hackett.

The operating model combines a distributed physical office network with centralized digital and marketing infrastructure. The proprietary 'Only on ePlace' platform functions as an off-market property alert and listing system with 26,000+ weekly subscribers and 97,230 average monthly unique visits, while the in-house Idealist agency delivers property advertising across all offices. Distribution runs through the 26-office network, the ePlace website, weekly off-market email alerts, open homes and private inspections (driving more than 22,000 buyer meetings per month), livestreamed and in-room auctions, and developer-facing Place Projects for new development sales and feasibility work. Revenue is generated primarily through transaction commissions on property sales, supplemented by recurring property management fees and rental services, with services priced on a quote basis rather than via published rate cards. The business has been actively expanding via new office openings (South Brisbane late 2025, Cannon Hill 2025, Indooroopilly flagship April 2026, new Wynnum Manly office), a major merger announced February 2026, and a flagship joint agency mandate on the Shayher Group Bulimba Barracks 76-lot master-planned community.

Name

Place Estate Agents

Legal name

Place Estate Agents

Website

https://eplace.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Place Estate Agents is a Brisbane-based residential real estate agency network operating 26 offices across Greater Brisbane, providing property sales, auctions, and property management services to buyers, sellers, landlords, and investors in South East Queensland.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate sales
• Property management services
• Property auction services
• Real estate agency network
• Off-market property listings

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales across buy and sell services
2. Property Management Fees: Ongoing property management services for investor clients managing over 2,000 properties under Place Purpose Group
3. Rental Services: Rental property listing and management services across all office locations

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Place Estate Agents is a residential real estate agency that helps people buy, sell, rent, and manage property across Greater Brisbane through a network of 26 offices. Core offerings include residential property sales commissions, auctions (in-room and livestreamed), rental listings, ongoing property management for investors, and project marketing for new developments, all supported by the exclusive 'Only on ePlace' off-market platform and an in-house advertising agency (Idealist).

Product overview

Place Estate Agents is a residential real estate agency operating as a network of 26 offices across Greater Brisbane, South East Queensland. The company offers a unified platform combining property sales, auctions, and property management services through geographically specialised office locations. Core products include the 'Only on ePlace' off-market property platform with over 26,000 weekly subscribers, and Place Property Management for rental management. The network spans from inner-city suburbs (New Farm, Bulimba, Paddington) to outer areas (Beerwah, Ningi, Caboolture), with offices like Place Projects handling new development project sales, and Place Sunnybank providing bilingual services. All offices are supported by Place HQ providing centralised advertising, marketing, technology, and back-end support services.

Differentiator

Problem solved

Functional benefit

Brands

• Place Sunnybank: Boutique bilingual real estate agency specializing in family home sales, investment property and property management across Brisbane's southside, serving clients in English, Mandarin and Cantonese
• Place One Group
• Place Purpose Group

Products and services

• Residential Property Sales Commission-based sales representation for home buyers and sellers across all 26 Place offices in Greater Brisbane, including pricing strategy, marketing, negotiation, and settlement support.
• Place Property Management Ongoing residential property management for investor and landlord clients, including tenant placement, rent collection, routine inspections, maintenance coordination, and lease management. Place Purpose Group manages over 2,000 properties under this service.
• Only on ePlace Off-Market Property Platform Exclusive off-market property alert platform providing subscribers with weekly access to properties not yet listed on the open market. Reaches 26,000+ weekly subscribers and drives 97,230 monthly unique visits to the ePlace website.
• Place Auctions Service
• Residential Rental Listings
• Place Projects (New Development Sales)
• New Developments Showcase

Quantifiable outcome

• Place agents meet more than 22,000 buyers every month through open homes and private inspections
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Shayher GroupflagshipStrategic or Co-development Partner · 20 May 2026Shayher Group appointed Place and Ray White as joint agents for the first residential land release within the Bulimba Barracks landmark riverfront community. The first release comprises 10 homesites priced from $1.5 million to $2.5 million. The 20.73-hectare master-planned community will deliver 76 residential land lots total. Matthew Hackett of Place and Scott Darwon of Ray White are marketing the campaign. The lots range from approximately 305 sqm to 550 sqm across Baldwin Street, Griffin Street, Carbeen Street, and Hood Street.
• Ray White BulimbaflagshipChannel Partner/ Reseller/ Distributor · 20 May 2026Joint agency partnership with Ray White Bulimba for the Bulimba Barracks land release. Scott Darwon of Ray White and Matthew Hackett of Place jointly marketing the 10 homesites in the first release.
• Idealist (In-House Marketing Agency)coreTechnology or IntegrationPlace's in-house advertising agency employing property advertising professionals to ensure every property is presented at a consistently high standard. Supports all 26 office locations with marketing services.

Scale indicators20 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ray White: Ray White is the largest real estate group in Australasia with a franchise network of residential sales, property management, and project marketing offices. Directly comparable to Place's residential brokerage and auction model; Place has even partnered with Ray White Bulimba on the Bulimba Barracks release.
• McGrath Estate Agents: McGrath is an Australian residential real estate group with a prestige and suburban agency model, sales-led culture and active property management arm. Closely comparable to Place's mix of prestige offices (New Farm, Bulimba, Ascot) and suburban growth-corridor offices.
• Belle Property: Belle Property operates a national network of boutique residential sales and property management offices in premium Australian suburbs. Comparable to Place's prestige inner-city offices and brand-led marketing approach.
• LJ Hooker: LJ Hooker is a long-established Australian and New Zealand residential real estate franchise network with full-service sales, property management, and auction capabilities. Directly comparable in offering breadth and franchise-style office model.
• Harcourts: Harcourts is a global residential real estate franchise with a significant Australian footprint covering sales, rentals, property management and project marketing. Directly comparable business model to Place's network of independently operated offices.
• Raine & Horne: Raine & Horne is an Australian residential and commercial real estate network with sales, property management, and auction services across NSW, QLD and other states. Comparable as a multi-office residential broker serving similar buyer/seller segments.

Emerging players

• The Agency: The Agency is a publicly listed Australian residential real estate group (ASX: AU1) with a boutique, prestige-focused office network. Comparable in target segment (prestige sellers) and growth-via-acquisition model, though smaller in scale than Place.

Regional players

• Marshall White: Marshall White is a prestige residential real estate group concentrated in Melbourne and Victoria, with a sales-led prestige model. Comparable to Place's prestige offices (New Farm, Bulimba, Ascot) but operating in a different geography.

Broad incumbents

• Sotheby's International Realty (Australia): Sotheby's International Realty affiliate network in Australia targets prestige and luxury residential property. Comparable to Place's prestige office segment (Place Kangaroo Point, New Farm, Ascot) but operates as a global brand rather than a regional network.
• REA Group (realestate.com.au): REA Group operates Australia's dominant residential property portal realestate.com.au and adjacent advertising/data products. Not a direct brokerage competitor but a key ecosystem participant shaping buyer-seller matching, listing distribution, and digital marketing spend that directly affects Place's funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/propertycareer
• Xx.com/PlaceEA
• Facebookfacebook.com/placeea
• LinkedInlinkedin.com/company/place-estate-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Place Estate Agents