Federal Alliance for Safe Homes

What Federal Alliance for Safe Homes does

Federal Alliance for Safe Homes (FLASH) is a 501(c)(3) nonprofit consumer advocacy organization founded in 1998 and headquartered in Tallahassee, Florida. The organization educates homeowners, families, business owners, real estate professionals, and meteorologists on disaster preparedness and structural resilience across 11 natural disaster perils — hurricanes, tornadoes, earthquakes, wildfires, floods, hail, lightning, tsunamis, extreme heat, and winter storms. FLASH positions itself as the leading national consumer advocate for strengthening homes and safeguarding families from natural and manmade disasters.

FLASH's product portfolio is programmatic and educational rather than software-based. Core branded programs include #HurricaneStrong, #TornadoStrong, #EarthquakeStrong, and #WildfireStrong, supported by digital tools such as the Strong Homes Scale (an interactive building-code comparison and retrofit recommendation tool), Inspect2Protect (building-code inspection resource), the Buyer's Guide to Resilient Homes, and the Home Owner's Guide to Insurance. The Strong Homes rebuild initiative partners with nonprofit volunteer organizations to deliver affordable, disaster-resistant housing built to IBHS FORTIFIED Home standards, with 80 homes rebuilt across Florida, Louisiana, and Alabama and expansion into Mississippi underway. The organization also operates the annual National Disaster Resilience Conference and the National Weatherperson of the Year award program, alongside K-12 school curricula and home improvement store workshops.

FLASH operates a nonprofit revenue model funded through charitable donations and corporate sponsorships. Distribution spans digital channels (flash.org, social media, the Strong Homes Safe Families podcast, YouTube), events (the annual national conference and retail workshops), earned media (USA Today partnerships), school lesson plans, and direct volunteer rebuild partnerships. The organization is sustained by a coalition of 100+ Founding and Legacy Partners including federal agencies (FEMA, NOAA, NEHRP), insurance carriers (State Farm, USAA, Travelers), building product manufacturers (Simpson Strong-Tie, Zip System), code and standards bodies (International Code Council, IBHS), and analytics providers (Verisk/ISO). FLASH has no disclosed revenue, no venture or private equity backing, and operates as an independent nonprofit governed by a board of directors.

Name

Federal Alliance for Safe Homes

Legal name

Federal Alliance for Safe Homes

Website

https://flash.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Federal Alliance for Safe Homes (FLASH) is a 501(c)(3) nonprofit consumer advocate founded in 1998 and headquartered in Tallahassee, Florida, that educates homeowners and families on disaster preparedness and structural resilience across 11 natural disaster perils through educational programs, assessment tools, and a national partner network.

Ownership category

akta.pro rank

Product category

Disaster Resilience Programs

NAICS

Community Housing Services (62422), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Disaster preparedness education
• Home hazard mitigation
• Building code assessment
• Resilient rebuilding programs
• Disaster resilience conference

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Sponsorships: As a 501(c)(3) nonprofit organization, FLASH relies on charitable donations, corporate sponsorships, and partnership funding to support its disaster safety programs and educational initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Federal Alliance for Safe Homes (FLASH) is a 501(c)(3) nonprofit consumer advocate that provides disaster-safety education, home-protection guidance, resilience programs, assessment tools, and events for homeowners, families, businesses, practitioners, and community leaders. Its offerings include peril-specific campaigns, building-code and resilient-home tools, guides, workshops, the Strong Homes rebuilding initiative, and the National Disaster Resilience Conference.

Product overview

Federal Alliance for Safe Homes (FLASH) operates as a 501(c)(3) nonprofit organization offering a portfolio of disaster resilience programs rather than a single product. The core programs include #HurricaneStrong (hurricane safety and mitigation), #TornadoStrong (tornado safety and safe rooms), EarthquakeStrong (earthquake retrofitting and preparedness), and WildfireStrong (wildfire fuel management). Supporting these are Strong Homes (disaster-resistant affordable housing rebuilding), the Ready Business Program (business continuity), Inspect2Protect (building code evaluation), the Buyer's Guide to Resilient Homes, the Home Owner's Guide to Insurance, the Resilience Policy Resource Guide, and the annual National Disaster Resilience Conference. The programs are largely educational and advocacy-based, offering resources, checklists, workshops, and community engagement rather than a software platform or commercial product.

Differentiator

Problem solved

Functional benefit

Brands

• HurricaneStrong: National hurricane resilience initiative to save lives and homes through collaboration with leading organizations in the disaster safety movement
• TornadoStrong
• WildfireStrong
• EarthquakeStrong
• Strong Homes
• National Disaster Resilience Conference
• National Weatherperson of the Year
• Ready Business
• Inspect2Protect

Products and services

• WildfireStrong
• #HurricaneStrong
• #TornadoStrong
• EarthquakeStrong
• Strong Homes
• Ready Business Program
• National Disaster Resilience Conference
• Resilience Policy Resource Guide
• Inspect2Protect (No Code. No Confidence.)
• Buyer's Guide to Resilient Homes
• Home Owner's Guide to Insurance
• Strong Homes Scale

Quantifiable outcome

• 80 homes rebuilt to disaster-resistant standards in Florida, Louisiana, and Alabama
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and major.

• FEMAcoreStrategic or Co-development PartnerFederal Emergency Management Agency partnership supporting disaster safety initiatives and resilience programs. FEMA is a founding partner of FLASH and collaborates on national disaster preparedness efforts.
• NOAAcoreStrategic or Co-development PartnerNational Oceanic and Atmospheric Administration partnership for weather-related disaster safety and early warning system education. NOAA is a founding partner providing scientific expertise and resources.
• State FarmcoreStrategic or Co-development PartnerState Farm is a Legacy Partner and sponsor of the WildfireStrong campaign. The insurance company supports FLASH's mission to reduce wildfire losses through consumer education and proactive fuel management.
• USAAcoreStrategic or Co-development PartnerUSAA is a Legacy Partner supporting FLASH's disaster safety and resilience programs. The insurance company sponsors initiatives to help military families and others prepare for natural disasters.
• TravelerscoreStrategic or Co-development PartnerTravelers is a Legacy Partner providing sponsorship support for disaster resilience initiatives and educational programs.
• Simpson Strong-TiecoreStrategic or Co-development PartnerSimpson Strong-Tie is a Legacy Partner providing engineering expertise and products for disaster-resistant construction. The company supports FLASH programs with technical resources and sponsorship.
• International Code CouncilcoreStrategic or Co-development PartnerICC is a Legacy Partner contributing building code expertise to FLASH's disaster resilience programs and policy resources.
• Verisk/ISOcoreStrategic or Co-development PartnerVerisk/ISO is a Legacy Partner providing data, analytics, and risk assessment expertise for disaster safety and insurance-related initiatives.
• Florida Division of Emergency Management (SERT)coreStrategic or Co-development PartnerFlorida's emergency management agency is a Legacy Partner supporting state and regional disaster preparedness initiatives.
• Insurance Institute for Business & Home SafetycoreStrategic or Co-development PartnerIBHS is a partner providing scientific research and the FORTIFIED Home standards used in FLASH's Strong Homes rebuild program.
• IBHScoreStrategic or Co-development PartnerInsurance Institute for Business & Home Safety provides FORTIFIED Home standards for the Strong Homes rebuild initiative, enabling homes to be upgraded to hurricane and disaster-resistant specifications.
• GPP EnterprisesmajorStrategic or Co-development PartnerGPP Enterprises sponsors the Strong Homes program, providing engineering and product resources for disaster-resistant rebuilding.
• Renew FinancialmajorStrategic or Co-development PartnerRenew Financial provides funding mechanisms for resilience upgrades as part of the Strong Homes national sponsor network.
• Zip SystemmajorStrategic or Co-development PartnerZip System provides building envelope products as part of the Strong Homes national sponsor network for disaster-resistant construction.
• UMCORcoreImplementation/ SI/ Consulting PartnerUnited Methodist Committee on Relief partnered with Strong Homes to deliver homes to the hardest-hit rural counties following Alabama tornadoes, delivering four homes with FEMA P-320 or ICC 500 certified tornado safe rooms.
• National Tropical Weather ConferencemajorStrategic or Co-development PartnerCo-founded by FLASH's 2026 National Weatherperson of the Year Tim Smith, this conference brings together meteorologists focused on hurricane and tropical weather safety messaging.
• National Weather ServicecoreStrategic or Co-development PartnerNWS partners on tornado safety initiatives, providing expertise and resources for the TornadoStrong program and safe room education.
• National Earthquake Hazards Reduction ProgramcoreStrategic or Co-development PartnerNEHRP leads the federal government's efforts to reduce earthquake fatalities, injuries, and property losses, partnering with FLASH on EarthquakeStrong program resources.
• Earthquake Engineering Research InstitutemajorStrategic or Co-development PartnerEERI brings together scientists, engineers, architects, and emergency managers to reduce earthquake risks, partnering on earthquake safety resources.
• Central United States Earthquake ConsortiummajorStrategic or Co-development PartnerCUSEC helps communities in the Midwest and South understand earthquake dangers and build safer places, collaborating with FLASH on EarthquakeStrong resources.
• Statewide California Earthquake CentermajorStrategic or Co-development PartnerSCEC provides earthquake science, tools, maps, and education to help individuals and communities prepare, partnering on EarthquakeStrong program content.
• California Residential Mitigation ProgrammajorStrategic or Co-development PartnerCRMP provides information on Earthquake Brace + Bolt seismic retrofits, helping homeowners prevent homes from sliding or toppling off foundations during earthquakes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Insurance Institute for Business & Home Safety (IBHS): Insurance-funded nonprofit research organization that develops the FORTIFIED Home standards FLASH's Strong Homes program uses. IBHS operates in the same disaster resilience and building science category, serves overlapping insurance carrier sponsors, and is a direct strategic partner of FLASH.
• Build Change: Nonprofit that builds disaster-resistant housing and advocates for resilient construction in disaster-prone communities worldwide. Highly comparable to FLASH's Strong Homes program in mission, methodology, and beneficiary populations.
• Habitat for Humanity: Nonprofit affordable housing builder with active disaster recovery and resilience rebuilding programs that often partner with FLASH sub-brands. Comparable in delivering disaster-resilient homes to vulnerable populations using volunteer labor and donor funding.
• National Fire Protection Association (NFPA): Standards and consumer education organization behind Firewise USA, which FLASH explicitly references in the 2026 WildfireStrong launch. Comparable in driving consumer-facing wildfire and home-hardening education with public-private partnerships.
• Enterprise Community Partners: Nonprofit focused on affordable housing and community development, including resilience-focused financing and policy work. Comparable as a nonprofit addressing both housing affordability and disaster resilience through partnership funding.
• Rebuilding Together: Nonprofit that rehabilitates homes for low-income homeowners, including disaster-impacted households, with strong corporate and federal partner networks. Operates in the same nonprofit home-recovery-and-resilience category as Strong Homes.

Broad incumbents

• American Red Cross: Largest U.S. disaster preparedness and response nonprofit. While much broader than FLASH (relief operations, blood services, training), the Red Cross overlaps directly with FLASH's consumer-facing family preparedness mission and the broader disaster-safety ecosystem.
• National Safety Council: Long-established nonprofit safety advocate whose mission overlaps with FLASH's consumer and small-business safety education (e.g., Ready Business). Comparable as a national consumer-facing safety advocacy organization.

Others

• Center for Disaster Philanthropy: Nonprofit intermediary that mobilizes philanthropic funding for disaster preparedness, response, and recovery. Adjacent to FLASH's funding ecosystem and shares the same nonprofit advocacy and donor-coordination role in the disaster-resilience space.
• International Code Council (ICC): Standards body that develops the building codes FLASH's consumer tools (Inspect2Protect, Strong Homes Scale) reference; ICC is a FLASH Legacy Partner. Comparable in shaping the regulatory and standards environment that FLASH translates to consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FederalAlliance
• YouTubeyoutube.com/stronghomes
• Facebookfacebook.com/federalalliance
• Instagraminstagram.com/federalalliance
• LinkedInlinkedin.com/company/the-federal-alliance-for-safe-homes-flash-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federal Alliance for Safe Homes