Enterprise Mobility

What Enterprise Mobility does

Enterprise Mobility is a privately-held, family-owned mobility services company headquartered in St. Louis, Missouri, founded in 1957 by Jack C. Taylor and currently led by his granddaughter Chrissy Taylor (President & CEO, since 2020). The company operates a portfolio spanning car rental (Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car), fleet management (Enterprise Fleet Management, managing over 900,000 vehicles across 50+ offices in the U.S. and Canada), truck rental and commercial vehicle hire (Enterprise Truck Rental, Enterprise Flex-E-Rent in the U.K./Ireland), car sharing (Enterprise Car Share, Car Club), vanpooling (Commute with Enterprise), vehicle subscription (Subscribe with Enterprise), luxury rental (Exotic Car Collection), car sales, and the Entegral claims-processing software platform. Its core technology stack includes a mobility management platform with over 850,000 vehicles connected via OEM technology and 300,000+ via third-party telematics, proprietary Service Quality Index measurement, and Enterprise LaunchPad mobile tablets.

The business operates on multiple revenue streams: transaction fees for daily/longer-term rentals across consumer and commercial channels, subscription/recurring fees for fleet management, vehicle subscription, car sharing, and vanpooling contracts, and transactional revenue from car sales and luxury rentals. Distribution is anchored by nearly 9,500 rental branches in 90+ countries and territories and supplemented by franchise partnerships (e.g., Eurokars Leasing in Singapore, Ho Ing Mobility Service in Taiwan) for new geographies, alongside 50+ dedicated Enterprise Fleet Management offices serving commercial and government clients. The Emerald Club loyalty program and Enterprise rewards programs drive retention in consumer segments.

Enterprise Mobility is 100% owned by the Taylor family, reports FY2025 revenue of $39 billion, has 90,000+ global team members, a fleet of 2.4 million+ vehicles, and investment-grade credit ratings from S&P (A-/A-1), Moody's (A3/P-2), and Morningstar DBRS (A/R-1 low). It is the 7th-largest private U.S. company by revenue (Forbes 2024) and most recently expanded via the December 2025 acquisition of Hogan Transportation Companies (entering the heavy-duty truck market) and franchise-led market entries into Singapore (2026) and Taiwan (2025).

Name

Enterprise Mobility

Legal name

Enterprise Holdings, Inc.

Website

https://enterprisemobility.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Enterprise Mobility is a privately-held, family-owned global mobility services company offering car rental (Enterprise, National, Alamo), fleet management (900,000+ vehicles), truck rental, car sharing, vanpooling, vehicle subscription, and luxury rental across 90+ countries, serving consumers, commercial fleets, and government agencies.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Fleet Management Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Support Activities for Transportation (488)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Car rental services
• Fleet management
• Vehicle subscription
• Commercial truck rental
• Carsharing and vanpooling

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Car Rental: Daily and longer-term vehicle rentals through Enterprise Rent-A-Car, National Car Rental, and Alamo brands at nearly 9,500 global rental branches. Revenue generated per rental transaction, with pricing varying by vehicle class, rental duration, and location.
2. Fleet Management: Enterprise Fleet Management operates a network of more than 50 fully-staffed offices managing over 900,000 vehicles for companies, government agencies and other organizations across the U.S. and Canada. Revenue generated through fleet leasing, fleet servicing, and management fees.
3. Truck Rental and Leasing: Enterprise Truck Rental serves customers needing light-duty or medium-duty trucks, cargo vans, utility vehicles, and tow-capable pickup trucks for business or personal use. Also includes commercial truck leasing through the acquisition of Hogan with over 10,000 rolling stock units.
4. Vehicle Subscription: Subscribe with Enterprise is the U.S. car rental industry's first vehicle-subscription service, allowing customers to pay a single monthly fee for flexible access to the fleet.
5. Car Sales: Enterprise Car Sales offers a quality selection of thousands of cars, SUVs, trucks and vans with turnkey financing options for seamless purchasing experience.
6. Flexible Vehicle Hire: Enterprise Flex-E-Rent in the U.K. and Ireland provides a range of heavy goods and light commercial vehicle solutions for long-term business rental.
7. Carsharing: Enterprise Car Share provides members with anytime access to on-site vehicles through a scan-and-go model. Enterprise Car Club in the U.K. and Ireland offers 24/7 access to cars and vans including electric and hybrid options.
8. Vanpooling: Commute with Enterprise vanpooling service helps companies boost sustainability profiles, improve employee satisfaction and alleviate transportation challenges.
9. Luxury Rental: The Exotic Car Collection by Enterprise offers exotic sports cars or luxury sedans and SUVs with personalized service.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Enterprise Mobility operates one of the world's largest mobility services portfolios, providing car rental through three core brands (Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car), commercial fleet management for over 900,000 vehicles, truck rental and leasing, vehicle subscription (Subscribe with Enterprise), carsharing (Enterprise Car Share and Car Club), vanpooling (Commute with Enterprise), luxury/exotic rentals, used car sales, and the Entegral claims-processing software platform. The company serves consumers, businesses, and government agencies through a neighborhood-based branch network spanning 90+ countries and territories with a 2.4 million+ vehicle fleet.

Product overview

Enterprise Mobility operates as a comprehensive mobility solutions provider offering a portfolio of car rental brands (Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car) alongside diversified mobility services. The core car rental brands serve different market segments through a tiered fleet strategy, while ancillary services include Enterprise Fleet Management (managing 700,000+ vehicles for commercial clients), Enterprise Truck Rental (light and medium-duty trucks), Enterprise Flex-E-Rent (commercial vehicle long-term rental in UK/IE), Enterprise Car Sales, Enterprise Car Share and Car Club (carsharing), Commute with Enterprise (vanpooling), the Exotic Car Collection (luxury rentals), and Subscribe with Enterprise (vehicle subscription). Technology offerings include Entegral software for claims processing. The portfolio serves consumer, business, and government customers across 90+ countries and territories.

Differentiator

Problem solved

Functional benefit

Brands

• Exotic Car Collection by Enterprise: Luxury and exotic sports car and SUV rental service offering exceptional selection and personalized service.
• Subscribe with Enterprise
• Entegral
• Commute with Enterprise
• Fill Your Tank
• ROAD Forward
• Routes & Roots
• 50 Million Tree Pledge
• Enterprise LaunchPad Tablets
• Virtual Car

Products and services

• Enterprise Rent-A-Car Full-service car rental brand offering vehicles for business travel, leisure, replacement vehicles after accidents, and more. Serves customers at neighborhood locations where they live and work, with signature 'We'll Pick You Up' service and rentals ranging from hourly to monthly.
• National Car Rental Time-saving car rental choice for frequent airport travelers, featuring the Emerald Club loyalty program that lets members skip the counter and choose their own vehicle. Targeted at frequent business travelers with expedited service and rewards.
• Alamo Rent A Car Value-oriented car rental brand targeting vacationers and budget-conscious travelers with competitive pricing at airport locations worldwide.
• Enterprise Fleet Management Fleet management services operating a network of more than 50 fully-staffed offices managing over 900,000 vehicles for companies, government agencies, and organizations across the U.S. and Canada. Includes fleet leasing, maintenance management, and fuel card programs through WEX partnership.
• Enterprise Truck Rental Truck rental service for light-duty and medium-duty needs including trucks, cargo vans, utility vehicles, and tow-capable pickup trucks for business or personal use. Expanded into heavy-duty trucking through the Hogan acquisition.
• Enterprise Flex-E-Rent Flexible vehicle hire service in the United Kingdom and Ireland offering heavy goods and light commercial vehicle solutions for long-term business rental.
• Enterprise Car Sales Vehicle sales program offering quality selection of thousands of cars, SUVs, trucks, and vans with transparent, hassle-free buying or trading processes and turnkey financing options.
• Enterprise Car Share Carsharing service providing members with anytime access to on-site vehicles for business travel, airport pickups, and other needs with scan-and-go functionality.
• Enterprise Car Club 24/7 car and van access service in the United Kingdom and Ireland, including electric and hybrid vehicle options.
• Commute with Enterprise Vanpooling service helping companies boost sustainability profiles, improve employee satisfaction, and address transportation challenges. Operates in 100+ urban areas across the U.S.
• Exotic Car Collection by Enterprise Luxury rental service offering exotic sports cars and luxury sedans/SUVs with exceptional selection and personalized service.
• Subscribe with Enterprise Vehicle subscription service allowing customers to pay a single monthly fee for flexible, convenient access to the fleet with the ability to swap vehicles; described as the U.S. car rental industry's first vehicle-subscription service.
• Entegral Integrated software platform providing streamlined claims processing solutions for transportation service providers.

Quantifiable outcome

• FY2025 revenue of $39 billion
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Eurokars LeasingflagshipChannel Partner/ Reseller/ Distributor · 21 April 2026Enterprise Mobility and Eurokars Leasing announced a franchise partnership to bring Enterprise Rent-A-Car, National Car Rental, and Alamo brands to new franchise locations in Singapore. The first locations will debut in the Central Business District and Western Region, with operations starting in October 2026. Eurokars Leasing, a subsidiary of Eurokars Group, will facilitate the market entry leveraging its local expertise and extensive vehicle fleet.
• National Hockey League (NHL)flagshipGTM or Marketing Partner · 9 October 2025Enterprise and the NHL extended their partnership, with Enterprise continuing as the official rental car partner and engaging in promotional activities at NHL events. The partnership includes the NHL Players' Association (NHLPA) and features promotional activities at NHL events.
• Ho Ing Mobility ServiceflagshipChannel Partner/ Reseller/ Distributor · 1 October 2025Enterprise Mobility partnered with Ho Ing Mobility Service to introduce leading car rental brands to Taiwan. The partnership expands Enterprise's presence in the Asia-Pacific region through a local franchise partner.
• WEXcoreStrategic or Co-development Partner · 25 April 2025WEX and Enterprise Fleet Management extended their partnership for 10 years, continuing a relationship that began in April 1993. WEX provides fuel card solutions to monitor and control fuel-related expenses for Enterprise's fleet operations covering over 900,000 managed vehicles across the U.S. and Canada. Enterprise Mobility has grown into the world's largest fleet operator over the three decades of this partnership.
• Thurgood Marshall College Fund (TMCF)flagshipStrategic or Co-development Partner · 25 March 2025Enterprise Mobility partnered with TMCF through its ROAD Forward initiative, which aims to address social equity gaps in early childhood development, youth health and wellness, and career and college preparation. The initiative plans to grant nearly $165 million by 2030, with TMCF joining as one of 16 key partners across North America and Europe.
• Arbor Day FoundationflagshipStrategic or Co-development PartnerEnterprise Mobility partners with the Arbor Day Foundation on two programs: the 50 Million Tree Pledge (initiated 2006, committing to plant 50 million trees by 2056) and the Urban Tree Initiative (initiated 2018, 35,000+ trees planted and distributed over 8 years). Programs support reforestation and ecosystem restoration across North America and Europe.
• The Nature Conservancy (TNC)flagshipStrategic or Co-development PartnerEnterprise Mobility, through the Enterprise Mobility Foundation, pledged a total of $60 million to The Nature Conservancy for the Routes & Roots Healthy Rivers Project. The funds support protecting and restoring freshwater ecosystems, implementing new water management approaches, preserving watershed habitat, and keeping pollution out of rivers worldwide. Impact includes 23,000 river miles with secured or improved health and 1.9 million people benefiting.
• American Red CrossflagshipStrategic or Co-development PartnerEnterprise Mobility supports the American Red Cross through the Enterprise Mobility Foundation's commitment of $18.5 million through 2028 to the American Red Cross Annual Disaster Giving Program. The Foundation donates $2.5 million each year to the program, with an additional $2.25 million distributed in FY25 for disaster relief efforts worldwide.
• Fisher House FoundationcoreStrategic or Co-development PartnerEnterprise Mobility partners with the Fisher House Foundation to help provide no-cost housing for military and veteran families while a loved one is in the hospital, as well as scholarships for children of fallen or disabled service members. This partnership is part of Enterprise Mobility's broader commitment to supporting military and veteran families.
• Ranken Technical CollegeflagshipStrategic or Co-development PartnerEnterprise Mobility Foundation partnered with Ranken Technical College in St. Louis to launch the Collision Engineering program in Fall 2020 as a pilot at four schools. The Collision Engineering Career Alliance, a 501(c)(3) charitable organization, now operates at seven schools across the country, with 100% job placement rate before graduation and 87.5% program completion rate.
• ROAD Forward Initiative Partners (16 key partners)flagshipStrategic or Co-development PartnerROAD Forward initiative supports organizations addressing social equity gaps across North America and Europe. The initiative plans to grant nearly $165 million by 2030, with 1,150+ organizations having received grants to date. TMCF joined as one of 16 key partners focused on early childhood development, youth health and wellness, and career and college preparation.
• Fill Your Tank Key Partner OrganizationsflagshipStrategic or Co-development PartnerFill Your Tank program partners with established organizations fighting food insecurity globally. By 2030, more than $210 million will be granted to key partner organizations and local food banks and food programs across North America and Europe. Over $125 million has been granted so far to 800+ organizations, reaching 90 million people.

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Cox Automotive: Cox Automotive is a broad incumbent in automotive services including fleet management (via its FleetNet America and other brands), remarketing, and dealer software. It is comparable to Enterprise Mobility in fleet-related services but operates across a much wider automotive value chain.
• LeasePlan: LeasePlan, now part of Ayvens, is a broad incumbent in fleet leasing and management historically focused on Europe. It is comparable to Enterprise Fleet Management in service model and target customer base for full-service fleet programs.
• ALD Automotive (legacy pre-Ayvens): ALD Automotive, now part of Ayvens, is a broad incumbent in fleet leasing and management with deep European roots. It overlaps with Enterprise Fleet Management on outsourced fleet programs and competes for multi-country corporate fleet mandates.

Emerging players

• Turo: Turo operates a peer-to-peer carsharing marketplace that competes with Enterprise's rental and carsharing offerings, particularly for unique vehicles and urban users seeking flexible hourly access. It represents a disruptive alternative model in the consumer mobility space.

Direct peers

• Hertz Global Holdings: Hertz is a direct competitor in the global car rental market with the Hertz, Dollar, and Thrifty brands. It operates a comparable airport-centric rental model and competes directly with Enterprise, National, and Alamo for leisure, business, and corporate fleet customers.
• Zipcar: Zipcar, owned by Avis Budget Group, is a leading carsharing service competing directly with Enterprise Car Share and Enterprise Car Club. Both target urban consumers, universities, and employers with hourly self-service vehicle access.
• Sixt SE: Sixt is a German-based global car rental and mobility provider with a comparable fleet size and multi-brand strategy. It competes directly with Enterprise Mobility in Europe and is expanding in the U.S., overlapping in premium rentals, fleet management, and corporate mobility services.
• Avis Budget Group: Avis Budget Group operates the Avis, Budget, and Zipcar brands and is a direct competitor across car rental and carsharing segments. It competes head-to-head with Enterprise Mobility for airport rentals, corporate accounts, and emerging mobility services.
• Element Fleet Management: Element Fleet Management is one of the largest pure-play commercial fleet management providers in North America, directly competing with Enterprise Fleet Management for corporate and government fleet outsourcing contracts. Both manage hundreds of thousands of vehicles under multi-year contracts.
• Ayvens: Ayvens (formerly ALD Automotive and LeasePlan) is the global leader in full-service vehicle leasing and fleet management. It competes with Enterprise Fleet Management for multinational corporate fleet contracts and is comparable in scale, geographic reach, and end-to-end mobility offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@enterprisemobility
• Facebookfacebook.com/enterprisemobility
• LinkedInlinkedin.com/company/enterprise-mobility-
• Instagraminstagram.com/enterprise.mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Mobility