Banks & Company

What Banks & Company does

Banks & Company LLC is a Detroit-based professional services firm founded in 2013 that specializes in public affairs, government relations, lobbying, public relations, marketing, and diversity, equity and inclusion consulting. It serves government entities, nonprofits, and organizations in regulated industries — notably energy, healthcare, education, cannabis, and municipal government — that need to influence legislative and regulatory outcomes, with primary operational concentration in Michigan and a federal-engagement footprint in Washington, DC.

The firm's revenue is generated from billable consulting hours and project-based fees across integrated service lines: Government Relations, Lobbying, Advocacy Campaigns, Public Relations & Marketing, and DEI Consulting. A differentiated offering is the Cannabis Practice Group, founded by CEO Lloyd Banks III, positioned at the intersection of cannabis policy, social equity, and commercial licensing in Michigan. The business is built on human expertise rather than proprietary technology — there is no disclosed software platform, API, or AI/ML capability; service delivery rests on practitioner relationships and three physical offices in Detroit, Lansing (state capital), and Washington, DC. The firm markets through thought-leadership channels including a LinkedIn newsletter (B&C Client Sector Insights), an Apple Podcasts/Substack podcast network, and active social media presence, alongside direct client engagement.

Banks & Company is privately held and founder-led, with Lloyd Banks III serving as Principal and CEO and Eric Foster as Vice President. Track-record metrics cited by the firm include over 160 legislative bills shepherded through the political process, 69 political campaigns contributed to at various government levels, outreach across 12 Michigan communities, and over 50 years of combined leadership experience. Named engagements include strategic lobbying work cited by Detroit City Councilwoman Mary Waters, support for the City of Detroit's 17-Point Restructuring Plan, communications and field operations for Michigan NAACP's Proposition 3 renewable energy amendment campaign, governmental affairs consulting for the Detroit Area Agency on Aging, and PR work with the Evergreen Collective/Cannabis & Hemp Association. No external funding, subsidiaries, or M&A activity are disclosed.

Name

Banks & Company

Legal name

Banks & Company LLC

Website

https://bankscompany.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Banks & Company LLC is a Detroit-based public affairs firm founded in 2013, offering government relations, lobbying, public relations, marketing, and DEI consulting to government, nonprofit, and regulated-industry clients across Michigan and Washington, DC.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public affairs consulting
• Government relations services
• Lobbying services
• Advocacy campaigns
• Diversity equity inclusion

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Banks & Company generates revenue through professional consulting engagements in public affairs, government relations, lobbying, and diversity, equity & inclusion advisory services. As a services firm, revenue is derived from billable consulting hours and project-based fees for advocacy campaigns, policy management, and strategic communications services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Banks & Company LLC is a public affairs firm providing integrated government relations, lobbying, advocacy campaign management, policy management, public relations and marketing, and analytics-driven diversity, equity, and inclusion (DEI) consulting services. The firm advises government agencies, nonprofits, and corporate clients in Michigan and Washington, D.C., and operates a specialized Cannabis Practice Group focused on cannabis policy, social equity, and commercial licensing in Michigan.

Product overview

Banks & Company is a public affairs firm offering a unified suite of professional services rather than a software product. The core offerings include Government Relations, Lobbying, Advocacy Campaigns, Public Relations & Marketing, and Diversity, Equity & Inclusion Consulting, which are delivered as integrated service lines to help clients navigate complex political landscapes. The firm also operates a specialized Cannabis Practice Group for marijuana policy and licensing matters. Content offerings include the B&C Client Sector Insights LinkedIn newsletter and the Client and Industry Insights Podcast, which extend the firm's thought leadership reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations
• Lobbying Services
• Advocacy Campaigns
• Policy Management
• Public Relations & Marketing
• Diversity, Equity & Inclusion Consulting
• Cannabis Practice Group

Quantifiable outcome

• Over 160 legislative bills successfully shepherded through political process
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mercury Public Affairs: Mercury is a large, integrated public affairs and strategic communications firm with offices across major U.S. markets. Comparable because it offers the same combined GR-lobbying-PR/communications services as Banks & Company, but at national scale with a vastly larger bench.
• Van Scoyoc Associates: Van Scoyoc is a long-established Washington, DC-based government relations firm representing corporate and association clients across defense, healthcare, energy, and tech. Comparable because it delivers integrated federal lobbying and strategic advisory services, though at materially larger scale than Banks & Company.
• Akerman LLP Government Affairs Practice: Akerman is a national law firm with a substantial federal and state government affairs and public policy practice. Comparable as a multi-disciplinary professional services firm combining legal, lobbying, and policy advisory services to corporate clients in regulated industries.

Direct peers

• Forbes Tate Partners: Forbes Tate is a bipartisan government affairs and public affairs firm serving corporate, association, and political clients. Directly comparable as a similarly-structured boutique-to-mid-market strategic advisory and lobbying firm combining policy, communications, and campaigns.
• Subject Matter: Subject Matter is a strategic advisory firm specializing in public affairs, communications, and legislative strategy for corporate and association clients. Directly comparable in that it bundles lobbying, strategic communications, and stakeholder engagement for regulated industries.
• Mehlman Castagnetti Rosen & Thomas (MCRT): MCRT is a bipartisan government relations and public affairs firm in Washington, DC, focused on healthcare, technology, and tax policy. Comparable in that it operates as a similarly-sized lobbying and policy advisory firm serving corporate clients across regulated verticals.
• The Russell Group: The Russell Group is a Washington, DC-based government affairs and strategic communications firm serving corporations, coalitions, and nonprofit clients. Comparable as a similarly-sized boutique public affairs firm combining federal lobbying, strategic communications, and coalition management.

Emerging players

• Cardamom Group: Cardamom Group is a communications and public affairs agency with a dedicated cannabis and emerging-industries practice. Directly comparable because it competes in the same niche of cannabis-policy and licensing advisory where Banks & Company's Cannabis Practice Group operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/banksandcompany
• YouTubepodcasts.apple.com/us/podcast/banks-company-client-and-industry-insights/id1882490422?i=1000755292442
• Facebookfacebook.com/BanksandCompany
• LinkedInlinkedin.com/company/banks-&-company-llc
• Instagraminstagram.com/banksandcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banks & Company