Roberts Marken & Kommunikation

What Roberts Marken & Kommunikation does

Roberts Marken & Kommunikation GmbH is a German full-service creative and communication agency headquartered in Kassel (Parkstraße 34, 34119) that has operated as a private GmbH since 1988 with 51-100 employees. Its functional role spans brand communication, web development, photography, social media, multimedia, and film production for institutional and enterprise clients in healthcare, transportation, government, tourism, and culture. Named customers include Gesundheit Nordhessen Holding AG, DB Regio Bus, Verkehrsverbund Süd-Niedersachsen GmbH, Kassel Marketing, and the Landesstelle für nichtstaatliche Museen in Bayern.

The company's central technology asset is RoSys® Truevision, a proprietary content management system developed in-house and licensed exclusively to its own agency customers. RoSys is built on a PHP 5.x/7 and MySQL 5.x backend with an HTML5, CSS3, JavaScript, Bootstrap, and jQuery frontend, and uses TinyMCE as its WYSIWYG editor. Functional features include multilingual hierarchical page management, drag-and-drop form building, EXIF-based image databases, rights management, and SEO-oriented semantic HTML5 output. A verticalized derivative, BYseum, has been co-developed with the Bavarian Landesstelle für nichtstaatliche Museen and serves approximately 100 non-state museums.

Commercially, Roberts operates a sales-led, direct GTM with quote-based, custom pricing billed annually. Revenue is generated by bundling recurring RoSys CMS subscriptions with the agency's creative production services, converting project-based work into annual recurring revenue per account. No public pricing tiers, self-serve channel, or external SaaS distribution exist; the CMS is not sold on the open market, and there is no disclosed funding, M&A activity, or outside investment.

Name

Roberts Marken & Kommunikation

Legal name

Roberts Marken & Kommunikation GmbH

Website

https://rosys-cms.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Roberts Marken & Kommunikation is a Kassel-based German creative agency (since 1988, 51-100 staff) that bundles brand, web, photo, and film services with its proprietary RoSys® Truevision CMS, sold via annual subscriptions to enterprise and public-sector clients across healthcare, transport, tourism, and culture.

Ownership category

akta.pro rank

Product category

Content Management System Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Miscellaneous Publishing (2741), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAMAJAG

Blogging & CMS Content Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPAHAGAB

Digital Asset Management (DAM) for Media/Creative

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Media Asset Management & Archiving (MAM/DAM, Preservation)

SECONDARYMPACAIAH

Digital Newsroom/CMS Platforms for Publishers

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

Keywords

• Content management system
• Web development agency
• Multimedia production services
• Corporate communication services
• Intranet extranet solutions

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CMS Product Licensing and Services: RoSys® Truevision is developed exclusively for Roberts' customers as part of comprehensive Inter-, Intra- and Extranet services. Revenue is generated through CMS product licensing combined with related agency services including web development, photography, social media management, multimedia, and film production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roberts Marken & Kommunikation develops and exclusively licenses its proprietary Content Management System RoSys® Truevision, a PHP/MySQL-based platform with a TinyMCE WYSIWYG editor, multilingual hierarchical page and media modules, drag-and-drop "Sandwich Principle" page building, form generation, EXIF-aware image database, role-based rights management, and semantic HTML5 SEO output. The CMS is bundled with full-service creative agency offerings including web development, photography, social media management, multimedia, and film production, delivered as customized Inter-, Intra-, and Extranet solutions for medium and large organizations in German-speaking markets.

Product overview

Roberts Marken & Kommunikation offers a single unified product: RoSys® Truevision, a Content Management System. The system is designed to place content editors—not IT departments—at the center of website management. It includes modules for hierarchical page management, media asset management, user rights and permissions, drag-and-drop form generation, image database with keyword-based search, and SEO optimization. The product supports deployment for Internet, Intranet, Extranet, and document management use cases. It is built on HTML5, CSS, JavaScript, Bootstrap, jQuery, PHP, and MySQL.

Differentiator

Problem solved

Functional benefit

Brands

• RoSys® Truevision: Content Management System (CMS) product developed by Roberts Marken & Kommunikation. Features include multilingual websites, hierarchical page modules, WYSIWYG editor, media management, form generator, image database, and SEO optimization. Built on HTML5, CSS, JavaScript, Bootstrap, jQuery, PHP 5.x/7, and MySQL 5.x.

Products and services

• RoSys® Truevision Content Management System Proprietary CMS that enables content editors to manage multilingual, hierarchical websites via a TinyMCE WYSIWYG editor and a drag-and-drop "Sandwich Principle" page-building approach, with built-in modules for media management, form generation, EXIF-aware image databases, group-based rights administration, and automatic semantic HTML5 SEO output. Marketed as part of comprehensive Inter-, Intra-, and Extranet services for medium-to-large organizations.
• BYseum Bausteinkasten für Museumswebsites A specialized building-block ("Bausteinkasten") website solution built on the RoSys® CMS, jointly developed with the Bavarian State Office for Non-State Museums to give small museums without technical or financial resources a simple, easily maintained web presence; suitable for less computer-affine editorial staff.
• Full-service creative agency services (web, photography, social media, multimedia, film) End-to-end communications services bundled with RoSys® CMS deployments, covering web development, photography, social media management, multimedia, and film production for medium-to-large organizations across healthcare, transport, tourism, and public-sector cultural clients.

Quantifiable outcome

• Nearly 100 museums enabled to maintain web presence through shared platform

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• TYPO3: Open-source enterprise CMS with a particularly strong footprint in the German-speaking market and large public-sector user base — direct overlap with Roberts' core audience of German public institutions and mid-to-large organizations.
• Contao: German-origin open-source PHP/MySQL CMS targeting small-to-medium websites and editorial workflows — directly competes with RoSys® on technology stack, regional focus, and editor-friendly use case.
• WordPress: Dominant global open-source CMS with massive editor ecosystem and multilingual support — competes with RoSys® for the same 'editor-not-IT' positioning across virtually all customer segments.
• Drupal: Open-source CMS widely adopted by European public-sector and government organizations — overlaps with RoSys®'s public-sector/government customer base and complex multi-site deployments.
• Neos CMS: Open-source CMS originating from Germany with strong adoption in German-speaking markets and editorial UX focus — comparable to RoSys® on regional focus, editorial-first design, and mid-market positioning.
• Magnolia: Swiss-headquartered enterprise CMS with European public-sector and multi-language deployment strength — competes in the same EU-centric, multilingual, regulated-buyer space as RoSys®.
• Ibexa (formerly eZ Systems): Norwegian-headquartered enterprise CMS/DXP with strong European customer base and developer-friendly architecture — competes for the same EU-centric, multi-language, complex content deployments as RoSys®.

Broad incumbents

• Sitecore: Large enterprise digital experience platform with broad CMS, personalization, and marketing capabilities — overlaps with RoSys® in CMS functionality but addresses significantly larger enterprise buyers.
• Adobe Experience Manager: Global enterprise CMS/DXP from Adobe — competes for the same large-organization CMS budgets as Roberts but at a substantially different scale and price point.

Regional players

• CoreMedia: Hamburg-based enterprise CMS/DXM vendor with strong European retail and brand focus — comparable to RoSys® as a German-headquartered CMS player but serving significantly larger global brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/roberts_kassel
• Facebookfacebook.com/agenturmops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Marken & Kommunikation