Heartland Radiology

What Heartland Radiology does

Heartland Radiology is a physician-owned diagnostic and interventional radiology practice founded in 1948 and headquartered in Grand Island, Nebraska. The practice operates across 50+ imaging center locations in five Midwestern states and is staffed by 11 subspecialty-trained radiologists with fellowship credentials from leading institutions including Mayo Clinic, Vanderbilt, Stanford, and the University of Nebraska Medical Center. Its core offerings span diagnostic imaging (X-ray, MRI, 1.5T MRI, 64-slice CT, digital mammography, ultrasound, DEXA, and nuclear medicine including PET CT) and interventional radiology services (kyphoplasty, vertebroplasty, Y-90 radioembolization, varicose vein ablation, pain injections, and biopsies). Specialized service lines include musculoskeletal imaging, neuroradiology, women's imaging, nuclear medicine, body imaging, and a dedicated Interventional Pain & Vein Center.

The practice runs a hybrid delivery model combining owned facilities (Grand Island Imaging Center, Interventional Pain & Vein Center) with institutional partnerships, including a co-branded ACR Breast Center of Excellence with Saint Francis Medical Center, IR coverage at Howard County Medical Center, and interventional procedures at a partner Surgery Center. Its technology infrastructure was upgraded in November 2025 through a partnership with CIVIE, deploying RIS, PACS, and voice recognition across the multi-state network. Operations run 24/7 to support patient access and referring physician needs.

Heartland generates revenue through professional services billing for diagnostic interpretation and interventional procedures, reimbursed via insurance. The go-to-market motion is a mix of physician referral relationships (B2C demand) and enterprise-style partnerships with hospitals, surgery centers, and medical centers (B2B coverage contracts). Pricing is not publicly disclosed and is handled through a patient portal with verification against insurance. The practice is privately held with no disclosed institutional ownership, no funding rounds, and no M&A activity in the available data.

Name

Heartland Radiology

Legal name

Heartland Radiology

Website

https://heartlandradiology.net

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Radiology is a physician-owned diagnostic and interventional radiology practice founded in 1948 in Grand Island, Nebraska, operating across 50+ imaging centers in five Midwestern states. It serves patients, hospitals, and surgery centers via subspecialty-trained radiologists and 24/7 imaging services.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Musculoskeletal imaging
• Nuclear medicine
• Breast imaging

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Professional radiology interpretation services for referring physicians, including X-ray, MRI, CT, mammography, ultrasound, and nuclear medicine imaging interpretation
2. Interventional Radiology Procedures: Therapeutic interventional procedures including pain management injections, varicose vein ablation, biopsies, and cancer treatments such as Y-90 radioembolization
3. 24/7 Imaging Center Operations: Continuous diagnostic imaging services at Grand Island Imaging Center and affiliated facilities, offering comprehensive imaging capabilities

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Heartland Radiology provides comprehensive diagnostic imaging and interventional radiology services across 50+ imaging center locations in five states. Offerings include X-ray, MRI, CT, mammography, ultrasound, DEXA bone density, nuclear medicine (including PET CT), and minimally invasive interventional procedures such as kyphoplasty, vertebroplasty, varicose vein ablation, biopsies, Y-90 radioembolization, and pain management injections. Services are delivered through owned imaging centers and partnerships with hospitals, surgery centers, and medical centers, supported by integrated CIVIE RIS/PACS/voice recognition technology.

Product overview

Heartland Radiology operates as a comprehensive diagnostic imaging and interventional radiology provider organized around three integrated offerings: (1) core Diagnostic Imaging Services encompassing X-ray, MRI, CT, ultrasound, and nuclear medicine; (2) Grand Island Imaging Center as the primary facility providing full-service imaging including mammography, CT, nuclear medicine, MRI, DEXA, and ultrasound; and (3) specialized add-on imaging modules including Women's Imaging (mammography with ACR Breast Center of Excellence designation), Musculoskeletal Imaging, Neuroradiology, Nuclear Medicine, and Body Imaging. Interventional services are delivered through the Interventional Radiology Service and the Interventional Pain & Vein Center, offering treatments from varicose veins to interventional oncology. The technology infrastructure is supported by the CIVIE RIS/PACS/Voice Recognition Platform deployed across 50+ locations in five states.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Imaging Services Comprehensive diagnostic imaging services including X-ray, MRI, CT, ultrasound, nuclear medicine, and mammography, interpreted by board-certified radiologists to provide diagnostic information to referring physicians. Targeted at patients in Central Nebraska and the broader Midwest and the physicians who refer them.
• Grand Island Imaging Center

Quantifiable outcome

• 24/7 service availability for diagnostic imaging needs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CIVIEcoreTechnology or Integration · 24 November 2025CIVIE partnered with Heartland Radiology to implement CIVIE's radiology software across Heartland's imaging centers in five states. The deployment includes CIVIE's RIS, PACS, and voice recognition features, significantly improving productivity and data integration across 50+ locations.
• Saint Francis Medical CentercoreStrategic or Co-development PartnerHeartland Radiology partners with Saint Francis Medical Center for ACR 2014 Breast Center of Excellence designation in women's imaging. This partnership enables comprehensive breast imaging services including screening mammography, diagnostic mammography, breast ultrasound, breast MRI, and biopsy capabilities.
• Howard County Medical CenterminorStrategic or Co-development PartnerHeartland Radiology expanding interventional radiology coverage to Howard County Medical Center in St. Paul, NE, bringing IR services to additional community hospital setting.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Carestream Health: Carestream provides medical imaging equipment and IT (PACS/RIS/workflow). Comparable as an enabling technology vendor adjacent to Heartland's imaging operations rather than a direct competitor.

Broad incumbents

• Akumin: Akumin operates a national network of outpatient imaging centers offering MRI, CT, PET/CT, mammography, and other modalities. It mirrors Heartland's multi-modality outpatient imaging model at much greater scale.
• Radiology Partners: Radiology Partners is the largest US radiology physician practice, providing reads and IR coverage to hospitals and outpatient centers. Comparable in subspecialty radiology delivery model, but operating at national scale with PE backing.
• US Radiology Specialists: US Radiology Specialists is a national radiology partnership that consolidates regional radiology groups. Compares to Heartland as a peer in the outpatient/ambulatory radiology market, but operates as a PE-backed platform consolidator.
• SimonMed Imaging: SimonMed is one of the largest outpatient imaging providers in the US, offering MRI, CT, ultrasound, mammography, and interventional procedures across multiple states. Comparable in modality mix and outpatient focus to Heartland, but at significantly greater scale.
• RadNet: RadNet is the largest US outpatient diagnostic imaging operator with ~370 centers across multiple states. It is broadly comparable as a multi-modality outpatient radiology provider, though far larger and nationally focused rather than regional like Heartland.

Direct peers

• Touchstone Imaging: Touchstone Imaging operates outpatient imaging centers across multiple states offering MRI, CT, ultrasound, and X-ray. Directly comparable regional outpatient imaging peer with similar modality mix to Heartland.
• RAYUS Radiology: RAYUS Radiology (formerly Center for Diagnostic Imaging) operates a network of subspecialty-driven outpatient imaging centers with MRI, CT, and women's imaging. Closely comparable to Heartland in subspecialty emphasis and community-hospital partnership orientation.
• Outpatient Imaging Affiliates: Outpatient Imaging Affiliates develops and manages joint-venture outpatient imaging centers with hospitals and health systems. Highly comparable to Heartland's hospital partnership distribution model across regional markets.
• Envision Radiology: Envision Radiology is a multi-state outpatient imaging group offering MRI, CT, mammography, and interventional services. Directly comparable as a regional, physician-led diagnostic imaging group with hospital partnership arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HRpainandvein

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Radiology