Magen eco-Energy

What Magen eco-Energy does

Magen eco-Energy is an Israeli manufacturer of solar swimming pool heating systems, salt-water pool chlorination equipment, and corrosion-resistant industrial plastic heat exchangers, founded in 1973 and wholly owned by Kibbutz Magen. The company operates three business lines: (1) Solar Solutions — solar pool heating collectors marketed under the sub-brands Heliocol, Sunstar, SunValue, and Sunsmile, built using a proprietary Over-Molding Injection Technology that produces seamless, leak-proof thermoplastic units; (2) Pool Water Treatment — the Resilience series of salt chlorinators (Resilience G, D, D Plus, DLS, E, and UV supplementary disinfection) using bipolar electrolysis and automatic polarity inversion (self-cleaning) chemistry; and (3) Heat Exchangers — fully plastic heat exchangers for corrosive industrial, chemical, semiconductor, agricultural, and marine-aquaculture applications, developed and produced since 1993 by its subsidiary Calorplast (Germany) with global distribution via Calorplast USA.

The company sells hardware primarily through an international distributor network spanning all five continents, supplemented by two wholly-owned subsidiaries — UMA Solar for North America (US, Canada, Caribbean) and Calorplast for Europe/global industrial heat exchangers. Distribution is quote-based via authorized dealers; pricing is not publicly disclosed. End-customers span residential pool owners (private inground/above-ground and indoor pools), commercial pools (hotels, fitness centers, aquatic facilities), and industrial buyers needing corrosion-resistant heat transfer in aggressive chemical environments.

Magen eco-Energy is structured as a cooperative (kibbutz-owned), is privately held with no external VC/PE funding, and operates an ISO 9001:2008-compliant manufacturing plant in Kibbutz Magen in the western Negev. The company employs 101-250 staff across manufacturing, R&D, sales (including an Israel Sales Manager), operations, and service functions, with named leadership including Ronen Bar (Business Unit Manager + R&D, Marketing and Sales), Nitzan Moris (Development and Engineering), and Yoav Korov (Operations). Marketing is conducted through a multilingual web presence (English, Hebrew, French, Spanish) plus an Australian site, with active engagement across Facebook, YouTube, LinkedIn, Instagram, TikTok, and WhatsApp customer support. A connected "My Pool" mobile app (iOS and Android) accompanies the next-generation Resilience G chlorinator.

Name

Magen eco-Energy

Legal name

Magen eco-Energy

Website

https://magen-ecoenergy.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Magen eco-Energy, founded in 1973 and owned by Kibbutz Magen in Israel, is a global manufacturer of solar pool heating collectors, salt chlorination systems (Resilience series), and corrosion-resistant plastic industrial heat exchangers (Calorplast), distributed across five continents via wholly-owned subsidiaries and an international distributor network.

Ownership category

akta.pro rank

Product category

Solar Pool Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), UV Water Purification Systems (Residential) (CRAJAJAJ)

Keywords

• Solar pool heating
• Salt chlorination systems
• Pool water treatment
• Industrial heat exchangers
• Polymer heat exchangers

Headquarters

HQ city

Kibbutz Afikim

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Solar Swimming Pool Heating Systems: Manufacture and distribution of solar heating collectors and systems for residential and commercial swimming pools
2. Salt Chlorination Systems (Resilience Series): Sale of salt chlorinators and water treatment systems for pool sanitation including Resilience D, D Plus, E, G, and UV models
3. Industrial Heat Exchangers: Manufacturing of highly specialized polymer heat exchangers for extreme corrosive applications in industrial, chemical, semiconductor, and agricultural industries

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Magen eco-Energy manufactures solar swimming pool heating collectors and panels (Heliocol, Sunstar, SunValue, Sunsmile), salt chlorination and pool water treatment systems (Resilience series: G, D, D Plus, E, DLS, UV), and corrosion-resistant polymer industrial heat exchangers (Agrimat, Marine Aquaculture, immersion/cross-flow/water-to-gas types). The company leverages proprietary Over-Molding Injection Technology to produce seamless, leak-proof thermoplastic units for pool heating and industrial heat transfer applications.

Product overview

Magen eco-Energy is a global manufacturer of solar swimming pool heating systems and pool water treatment solutions, organized into three business segments: Solar Solutions (solar pool heating collectors and panels), Pool Water Treatment (salt chlorination/sanitation systems branded as the Resilience series), and Corrosion-Resistant Heat Exchangers (industrial plastic heat exchangers for aggressive chemical environments). The product portfolio includes solar collectors (Heliocol, Sunstar, SunValue, Sunsmile) for pool heating; the Resilience line of salt chlorinators (G, D/D Plus, E, DLS, UV) for automated pool sanitization; and specialized plastic heat exchangers for industrial, agricultural, and marine applications. The company leverages proprietary Over-Molding Injection Technology for manufacturing seamless thermoplastic products.

Differentiator

Problem solved

Functional benefit

Brands

• Heliocol: Solar heating collector product line
• Sunstar
• SunValue
• Sunsmile
• Resilience

Products and services

• Heliocol Solar swimming pool heating collector using proprietary Over-Molding Injection Technology for seamless, leak-proof thermoplastic construction. Sold to residential and commercial pool owners via distributors and dealers.
• Sunstar Solar thermal panel for pool heating applications distributed through international dealer and distributor channels.
• SunValue Solar heating collector for swimming pools, sold through the company's distributor network.
• Sunsmile Solar collector for pool heating systems, sold via the company's global distribution channels.
• Resilience G Next-generation salt water chlorination system with real-time control and monitoring via mobile app, designed for private pools up to 150 cubic meters.
• Resilience D / D Plus Digital salt chlorinator system with variable chlorine output, digital display for salinity readings, chlorine production, alerts and diagnostics. The D Plus model includes automatic pH and ORP monitoring for fully autonomous water balancing.
• Resilience E Compact all-in-one salt chlorination unit designed for easy installation and operation with a user-friendly control panel.
• Resilience DLS Low salt chlorination system producing natural chlorine with half the salt requirement (1,500-2,500 PPM), digital salinity indicator, and precise chlorine production control.
• Industrial Heat Exchangers Fully plastic heat exchangers for extremely corrosive applications in metal finishing, semiconductor, chemical, and agricultural industries. Includes immersion type, cross-flow type, and water-to-gas configurations. Manufactured under ISO 9001:2008 and tested per EU Pressure Equipment Directive 97/23/EC.
• Agrimat Agricultural heat exchangers for greenhouse and farming applications requiring corrosion resistance.
• Marine Aquaculture Heat Exchangers Heat exchangers designed for marine aquaculture environments requiring corrosion resistance.

Quantifiable outcome

• Salt concentration required is lower than human tear salt concentration, making it imperceptible in pool water
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• UMA SolarcoreChannel Partner/ Reseller/ DistributorUMA Solar is a daughter company of Magen eco-Energy, operating as one of the largest manufacturers and distributors of solar thermal and electric panels in North America. Located in North America, they service their dealer network across the United States, Canada, and Caribbean Islands.
• CalorplastcoreChannel Partner/ Reseller/ DistributorCalorplast is a German subsidiary company that has been developing and producing superior quality heat exchangers made from plastics for heat transfer and heat recovery in corrosive environments since 1993. The exchangers are assembled and distributed worldwide and are renowned for over 30 years in the business community.
• Calorplast USAcoreChannel Partner/ Reseller/ DistributorCalorplast USA is the worldwide distribution arm of Magen eco-Energy's industrial heat exchangers, assembled and distributed worldwide for more than 30 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartPool: Pool equipment manufacturer offering solar pool heating systems and pool accessories. Smaller-scale but directly overlapping solar pool heating product category with Magen's collector portfolio.
• FAFCO: Swiss-founded manufacturer of solar pool heating collectors with US operations. Directly comparable to Magen eco-Energy's core Heliocol/Sunstar solar pool heating business, serving residential and commercial pool markets with similar thermoplastic collector technology.
• SunHeater: US-based manufacturer and distributor of solar pool heating panels using polypropylene collectors. Directly comparable product offering and customer base to Magen's SunValue/Sunsmile solar heating line.

Broad incumbents

• Hayward Industries: Largest pool equipment OEM in North America, offering heaters, pumps, filters, automation, and salt chlorination. Overlaps with Magen's solar heating and Resilience salt chlorination lines but as part of a much broader pool equipment portfolio.
• Pentair: Global pool and water solutions incumbent with IntelliChlor salt chlorination, heat pumps, and pool automation. Competes across multiple of Magen's segments but with a much wider product portfolio and broader digital/IoT capabilities.
• Fluidra: Spanish-headquartered pool and wellness equipment group encompassing Zodiac, AstralPool, and Jandy brands. Directly overlaps with Magen's salt chlorination and pool automation business and competes globally in commercial pool equipment.

Emerging players

• AquaCal: Leading US manufacturer of heat pump pool heaters (HeatWave, UltraTemp). Indirect competitor addressing the same pool-heating need via a different (heat pump) technology, increasingly substituting for solar in cooler/cloudier climates.

Others

• Alfa Laval: Swedish industrial heat exchanger giant serving chemical, food, and pharmaceutical processing. Comparable to Magen/Calorplast's industrial plastic heat exchanger business for corrosive environments, though Alfa Laval operates at much greater scale in metallic exchangers.
• GEA Group: German industrial equipment group with significant heat exchanger business serving chemical, dairy, and marine applications. Adjacent peer for Magen's Calorplast industrial heat exchanger segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MagenEcoEnergy
• Facebookfacebook.com/Magen.eco.energy
• LinkedInlinkedin.com/company/magen-eco-energy
• Instagraminstagram.com/magen_eco_energy_israel
• TikToktiktok.com/@magen_eco_energy?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magen eco-Energy