Green Living

What Green Living does

Green Living Magazine is a privately held, Arizona-based sustainability lifestyle publication founded in 2010, headquartered in Phoenix with operations serving the Phoenix metropolitan area and broader Arizona region. The company produces editorial content across nine categories — Good, Health & Wellness, Style, Home, Savor, Travel, Design, Technology, and Products — organized through a digital publishing platform supplemented by a print edition, an email newsletter, and active social channels (Facebook, Instagram, Pinterest, X) collectively reaching approximately 26,000 followers. Its archive spans over 1,800 articles across 436+ web pages dating back to 2010, with recurring editorial features including the Green Scenes newsletter digest, She's Green He's Green column, Cool Outrageous Stuff product showcase, and Trending Green News column.

The business model is advertising-led. Revenue is generated primarily through display advertising and sponsored content sold to brands seeking access to sustainability-conscious Arizona audiences, with a secondary revenue stream from event-based monetization including the annual Future of Sustainability in Arizona conference (which achieved 90% waste diversion in 2026) and the fifth-annual Best of Arizona competition. Distribution is digital-first, supported by in-person events and strategic partnerships with ASU's Julie Ann Wrigley Global Institute of Sustainability, Salt River Project, Arizona Forward, the Arizona Science Center, and Beyond Green. The go-to-market motion is product-led/content-led growth: organic editorial content attracts readers and advertisers rather than paid acquisition or enterprise sales processes.

The company operates with 11-50 employees, is independently owned with no identified institutional investors, parent company, or subsidiaries, and is not publicly traded. Pricing for advertising and event sponsorships is not publicly disclosed. The publication occupies an uncontested regional niche as Arizona's premier sustainability-focused magazine, with limited direct competition and a defensible content archive but an addressable market inherently capped by its single-state geographic focus.

Name

Green Living

Legal name

Green Living Magazine

Website

https://greenlivingmag.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Living Magazine is a privately held Arizona-based sustainability lifestyle publication (founded 2010) producing digital and print editorial content, newsletters, and annual events (Best of Arizona competition, Future of Sustainability conference) for sustainability-conscious consumers and advertisers in the Phoenix metro area.

Ownership category

akta.pro rank

Product category

Lifestyle Magazine

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industries

Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL), Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Sustainability publishing
• Lifestyle magazine
• Environmental editorial
• Green living media
• Eco-friendly content

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: The magazine generates revenue through display advertisements, sponsored content, and brand sponsorships from companies seeking to reach sustainability-interested audiences in Arizona. Advertisements are visible throughout the website and publication.
2. Events and Competitions: Revenue generated through hosting events such as The Future of Sustainability in Arizona annual conference and the Best of Arizona competition, including sponsorship opportunities and event attendance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Living operates an Arizona-based sustainability and eco-friendly lifestyle magazine publishing editorial content across print, web, social media, and email channels. It produces news, features, recipes, product recommendations, and column content across categories such as Good, Health & Wellness, Style, Home, Savor, Travel, Design, Technology, and Products, and hosts the annual Best of Arizona competition and the Future of Sustainability in Arizona conference.

Product overview

Green Living is an Arizona-based sustainability magazine operating across print and digital platforms. The publication features editorial content organized into categories including Good, Health & Wellness, Style, Home, Savor, Travel, Design, Technology, Products, and Events. The portfolio includes the print magazine, online content platform, annual events such as the Future of Sustainability in Arizona conference, and recurring features like the Best of Arizona awards competition, She's Green He's Green columns, Cool Outrageous Stuff product features, and Trending Green news columns. The magazine covers topics ranging from eco-friendly products and sustainable travel to green building, health, and environmental activism, primarily serving Arizona readers with both locally-focused and broadly applicable sustainability content.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Living Magazine (Print Edition) Arizona-based sustainability and eco-friendly living print magazine featuring articles on green business, health, style, home, travel, design, and technology topics, distributed to readers in the Phoenix metro and broader Arizona region.
• Green Living Online Content Platform Digital web platform publishing sustainability articles, news, recipes, and features across categories including Good, Health & Wellness, Style, Home, Savor, Travel, Design, Technology, Products, and Events; contains 436+ pages of archived content.
• Future of Sustainability in Arizona Conference Annual sustainability conference hosted by the magazine featuring exhibitors, speakers, and eco-focused programming for Arizona sustainability leaders and the broader green-business community.
• Best of Arizona Competition Annual awards competition celebrating Arizona businesses and individuals advancing sustainability, with public nominations and voting open to readers of the magazine.
• Green Scenes Newsletter Column Monthly newsletter digest featuring sustainability news snippets, eco-updates, and green living tips delivered to subscribers via email.
• Green Living Online Store Branded merchandise and products e-commerce storefront accessible from the magazine's website, supporting cart and checkout flows.

Quantifiable outcome

• 90% waste diversion achieved at annual Future of Sustainability in Arizona 2026 event
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Beyond GreenminorStrategic or Co-development PartnerBeyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. Green Living Magazine features Beyond Green member properties in editorial content about sustainable hospitality and eco-tourism destinations.
• Arizona State University Julie Ann Wrigley Global Institute of SustainabilitycoreStrategic or Co-development PartnerASU's Global Institute of Sustainability runs the Sustainable Cities Network that facilitates sharing of sustainability practices between Arizona cities. The organization collaborates with Green Living Magazine on content coverage of sustainability initiatives and events.
• Salt River Project (SRP)coreGTM or Marketing PartnerSRP is a key partner providing green energy sponsorship for events and content coverage. SRP has partnered with Green Living Magazine for sustainability initiatives including the College Football Playoff green energy coverage and Healthy Forests Conference.
• Arizona ForwardminorGTM or Marketing PartnerArizona Forward is a partner on the Grand Canalscape project featured in editorial content. The organization collaborates on sustainability projects in the Phoenix metro area.
• Arizona Science CenterminorStrategic or Co-development PartnerThe Arizona Science Center hosts screenings and events featuring sustainability content, including Dr. Jane Goodall's 'Reasons for Hope' documentary screening at the Irene P. Flinn Theater.
• Valley Permaculture AllianceminorOthersValley Permaculture Alliance provides educational content about growing food in Arizona gardens featured in Green Living Magazine articles about seasonal gardening.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sierra Magazine: Sierra Magazine is the consumer-facing publication of the Sierra Club covering environmental, climate, sustainability, and outdoor lifestyle topics. It directly competes with Green Living Magazine for sustainability-conscious consumer readers and national sustainability advertisers.
• Mother Earth News: Mother Earth News is a long-running print and digital magazine covering sustainable living, organic gardening, green homebuilding, and eco-friendly lifestyle content. It is one of the most direct comparables to Green Living's home, garden, recipes, and DIY focus.
• TreeHugger: TreeHugger is a digital-first sustainability and green-living publication covering design, technology, home, and environmental topics. It competes with Green Living for the same eco-conscious reader and for programmatic and branded-content advertising budgets.
• Grist: Grist is a nonprofit sustainability and climate-focused news publication operating across digital content, newsletters, and events. It competes with Green Living for sustainability storytelling, audience attention, and sponsorship from impact-oriented brands and nonprofits.
• EcoWatch: EcoWatch is a digital sustainability news and lifestyle platform covering environmental news, green living, and policy. It targets the same eco-conscious consumer audience as Green Living and competes for related advertising and sponsored content.
• YES! Magazine: YES! Magazine is a nonprofit print and digital publication focused on sustainability, social equity, and environmental solutions. It directly parallels Green Living's mission-driven lifestyle positioning and niche advertising model.

Broad incumbents

• Mother Jones: Mother Jones is a well-established investigative and progressive magazine with significant environmental and sustainability coverage. It competes for overlapping sustainability-conscious readers and nonprofit/cause-marketing advertising dollars.
• Sustainable Brands: Sustainable Brands is a content, events, and community platform serving sustainability-focused brand marketers. It overlaps with Green Living on the events/conference model and competes for corporate sustainability sponsorship budgets, though its primary audience is B2B rather than consumer.
• GreenBiz: GreenBiz is a media, events, and research platform covering sustainable business and corporate ESG. It competes for sponsorship and content partnerships with sustainability-focused advertisers that Green Living serves, though GreenBiz's audience is predominantly B2B.

Emerging players

• Civil Eats: Civil Eats is an independent digital publication covering food policy, sustainable agriculture, and the intersection of food and sustainability. It overlaps with Green Living's recipes, food, and sustainability editorial and competes for similar niche advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenlivingaz
• Facebookfacebook.com/greenlivingazmag
• Instagraminstagram.com/greenlivingmag
• Pinterestpinterest.com/greenlivingaz
• LinkedInlinkedin.com/company/green-living-az-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Living