MOTHER EARTH NEWS

Name

MOTHER EARTH NEWS

Legal name

Ogden Publications, Inc.

Website

https://motherearthnews.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Lifestyle Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)

Keywords

• Organic gardening magazine
• Sustainable living content
• Homesteading DIY guides
• Natural health publishing
• Renewable energy media

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions providing access to articles, recipes, and project ideas. Membership includes unrestricted online content access and bonus digital subscription.
2. Product Sales: E-commerce store selling eco-friendly products, books, guides, and merchandise. Members receive everyday discounts on products.
3. Classifieds and Marketplace: Classified advertising platform featuring categories for Alternative Building, Livestock, Poultry, Plants/Seeds, Solar, Real Estate, and more. Generates referral and advertising revenue.
4. Digital Content and Membership: Online video learning library with 600+ videos, workshops, expert interviews, and live Q&As available exclusively to members.
5. Sponsored Content: Podcast episodes sponsored by relevant brands like Brinsea, Mann Lake, and Home Fresh Feeds serving the homesteading community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mother Earth News publishes a print and digital magazine, accompanied by an online video learning library with 600+ instructional videos, podcasts, digital issues, and free guides covering organic gardening, homesteading, real food, DIY projects, natural health, and sustainable living. The company sells annual membership subscriptions that bundle print/digital magazine access, online content, video library admission, and member discounts on its e-commerce store selling eco-friendly products and books.

Product overview

Mother Earth News operates as a multi-platform publishing company offering a print and digital magazine publication as its core product, supplemented by an online video learning library with over 600 videos, digital magazine issues, podcasts, free guides, an e-commerce store, classifieds marketplace, and events. The company sells membership subscriptions in Print & Digital ($39.95/year) and Digital-only ($19.95/year) tiers that bundle access to the online content library, digital issues, video workshops, and store discounts. The publication covers organic gardening, homesteading & livestock, real food, DIY projects, natural health, and sustainable living topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mother Earth News Magazine Print and digital magazine publication featuring articles on organic gardening, homesteading, sustainable living, real food, natural health, and DIY projects, backed by over 50 years of trusted DIY guidance.
• Online Video Learning Library Digital learning platform featuring 600+ instructional videos on homesteading, gardening, sustainable living, and DIY skills, with new content added monthly and included in membership.
• Mother Earth News Podcast Audio podcast series featuring conversations with experts in sustainability, homesteading, natural health, and more, including episodes on chicken keeping, beekeeping, gardening, and self-reliance.
• Digital Issues Digital magazine editions accessible online or as downloadable PDFs, with the last three years of issues always available to members.
• Membership Subscription Paid membership program offering unrestricted access to online content, digital issues, video library admission, magazine delivery, and everyday member discounts, available in Print & Digital ($39.95/year US) or Digital-only ($19.95/year US) tiers.
• Mother Earth News Store E-commerce platform offering eco-friendly products, books, membership bundles, and sustainable living merchandise with member discounts.
• Classifieds Online marketplace connecting readers with sellers for livestock, poultry, plants, seeds, solar equipment, real estate, and other homesteading-related goods and services.
• Mother Earth News Events In-person and virtual events including the Mother Earth News Fair, featuring educational workshops, vendor booths, and expert presentations on sustainable living topics.
• Free Guides Complimentary downloadable guides and resources covering topics such as gardening, homesteading, and sustainable living, used as lead-generation tools for membership subscriptions.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• BrinseaminorGTM or Marketing PartnerChick incubation specialist sponsoring podcast episodes. Brinsea has been focused on egg incubator design continuously since 1976, offering incubators, chick brooders, and accessories. Featured in the Coop Planning with Maintenance in Mind podcast episode discussing poultry keeping.
• Mann LakeminorGTM or Marketing PartnerBeekeeping supplies company sponsoring the Spring Beehive Inspection podcast episode. Over 40 years of trusted name in beekeeping supplies. Provides hives, tools, protective gear, and beekeeping equipment. Featured in sponsored content promoting their products.
• Home Fresh FeedsminorGTM or Marketing PartnerPoultry feed company sponsoring podcast episodes about teenage poultry care and chick raising. Provides complete and balanced chick starter feed for growing birds. Promoted during Navigating the Teenage Poultry Weeks podcast.
• GreenSingles.comminorGTM or Marketing PartnerDating site for eco-minded singles advertised in the Personals classifieds section. Offers 25% discount with coupon code 'MotherEarth'. Targets environmentally conscious individuals seeking romantic connections.
• Advertiser Directory PartnersminorChannel Partner/ Reseller/ DistributorNetwork of 45+ advertisers including American Dexter Cattle, Apothecary Inc, Ardisam, BEEpothecary, Brinsea Products, Kioti Tractor, Lehmans Hardware, Premier1supplies, and others serving the homesteading and sustainable living community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Better Homes & Gardens: Mainstream home, garden, and lifestyle media brand owned by Dotdash Meredith with broad consumer reach. Operates at much larger scale than Mother Earth News and overlaps in gardening and DIY content, though focused on mainstream rather than self-sufficiency audiences.
• This Old House: Established home improvement media brand with print, digital, video, and TV properties covering DIY building and renovation. Larger and broader than Mother Earth News but overlaps on the DIY building and home improvement content vertical.

Direct peers

• Backwoods Home Magazine: Print and digital publication focused on self-reliant living, food preservation, alternative energy, and homesteading skills. Closely mirrors Mother Earth News's editorial mix and serves an overlapping subscription audience.
• Acres USA: Publication dedicated to organic and sustainable agriculture, covering eco-farming practices, soil health, and ecological livestock management. Overlaps with Mother Earth News's organic gardening and sustainable farming content pillars.
• Hobby Farms: Magazine and digital platform targeting small-scale and hobby farmers with content on livestock, gardening, and rural property management. Shares the homesteading-adjacent reader profile and subscription-driven business model.
• Fine Gardening: Subscription magazine and digital content library from Taunton Press focused on gardening techniques, plant selection, and garden design. Closely overlaps with Mother Earth News's organic gardening content vertical and subscription model.
• TreeHugger: Digital-first media outlet covering sustainability, green living, renewable energy, and environmental topics. Competes with Mother Earth News for the sustainable living advocate segment via free online content rather than subscriptions.
• Grit Magazine: Also published by Ogden Publications and serving a similar rural, homesteading, and self-reliant lifestyle audience. Grit covers country living, cooking, and gardening — directly overlapping with Mother Earth News's editorial scope and reader demographics.
• Make Magazine: DIY-focused media brand covering maker projects, crafts, electronics, and hands-on building. Aligns with Mother Earth News's DIY audience segment and shares a multi-platform approach (print, digital, events, video).
• Countryside & Small Stock Journal: Long-running magazine serving homesteaders and small-scale farmers with content on livestock, gardening, and rural self-sufficiency. Targets the same primary persona as Mother Earth News and competes for similar subscription dollars.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/motherearthnews
• YouTubeyoutube.com/user/MotherEarthNewsMag
• Facebookfacebook.com/motherearthnewsmag
• Instagraminstagram.com/motherearthnewsmag
• Pinterestpinterest.com/motherearthnews
• LinkedInlinkedin.com/company/mother-earth-news-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTHER EARTH NEWS