Camec

What Camec does

Camec is a private Australian caravan and RV accessories retailer founded in 1962 and headquartered in Dandenong, Australia, with operations spanning Australia and New Zealand. The company operates a multi-channel distribution model consisting of a Shopify-powered e-commerce storefront at camec.com.au, owned retail outlets across seven major Australian cities (Melbourne, Sydney, Brisbane, Perth, Adelaide, Canberra, and Darwin), and a third-party stockist network reaching New Zealand. Camec claims to offer Australia's largest range of caravan and camping accessories and parts, with the catalog spanning over a dozen categories including accessories (231 SKUs), chassis (144 SKUs), sanitation (94 SKUs), appliances (76 SKUs), and TV/audio (36 SKUs), among others.

The product portfolio combines Camec own-brand products (ball weight scales, spacesaver cookware, folding tables and chairs, washing machines, induction cooktops, rangehoods, microwaves, aluminium steps, and portable clotheslines) with distribution of major third-party brands including Fiamma awnings and bike racks, Vitrifrigo fridges, Webasto air conditioners and diesel heaters, Thetford portable toilets, AL-KO chassis components, Hayman Reese towing equipment, Walex cleaning and sanitation products, Muk Mat (exclusively distributed in Australia), RV Media smart TVs and audio, Wildtrak 12V kitchen appliances, Trailer Valet movers, Trail-A-Mate jacks, and King antennas. The business model is direct-to-consumer retail at unit prices ranging from under $10 for small accessories to over $2,500 for premium Webasto air conditioning units, with the entire revenue stream derived from one-time product sales.

The company employs 251-500 staff and currently operates as an independent private company following a recent change in ownership that the website publicly disclosed as causing a 2-week fulfillment delay on online orders. No venture capital, public listing, or institutional investor information is evidenced in the source data.

Name

Camec

Legal name

Camec

Website

https://camec.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Camec is a private Australian caravan and RV accessories retailer founded in 1962, operating a Shopify e-commerce storefront, seven-city retail footprint across Australia, and a stockist network reaching New Zealand. It distributes over 700 SKUs spanning own-brand products and major third-party RV brands to caravan owners and camping enthusiasts.

Ownership category

akta.pro rank

Product category

RV & Caravan Accessories Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Camping & Overlanding Equipment Retail (CRAMAAAC), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Caravan accessories retail
• RV parts supplier
• Camping equipment store
• Caravan appliances
• Outdoor leisure products

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of caravan, RV, and camping accessories and parts through online store, retail outlets, and stockists across Australia and New Zealand. Products include accessories, appliances, towing equipment, chassis parts, sanitation, electrical, plumbing, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Camec is a specialty retailer of caravan, RV, and camping accessories and parts, operating an e-commerce store at camec.com.au, retail outlets across Australia, and a stockist network across Australia and New Zealand. It stocks Camec-branded products and distributes third-party brands spanning towing, chassis, appliances, sanitation, electrical, plumbing, climate control, entertainment, and outdoor camping gear. The company claims Australia's largest range of caravan and camping accessories, with online catalog sizes of 231+ accessories, 144 chassis items, 94 sanitation items, 76 appliances, and 36 TV/audio items.

Product overview

Camec is Australia's largest caravan and RV accessories retailer, operating as an e-commerce platform with physical retail outlets across Australia and New Zealand. The product portfolio is organized into multiple categories: Accessories (towing, safety, camping gear), Appliances (washing machines, dryers, cooktops, microwaves, air conditioners, heaters, fridges), TV & Audio (smart TVs, antennas, speakers), Sanitation (toilet products, tank treatments), Chassis (AL-KO components, jockey wheels, movers), Electrical & Lighting (solar, batteries), Plumbing (tanks, pumps, filtration), Hardware & Furniture, Hatches & Vents, Windows & Blinds, and Doors. Key branded products include Vitrifrigo fridges, Webasto climate control systems, Thetford sanitation, Fiamma awnings and bike racks, Walex cleaning products, Muk Mat outdoor mats, and Wildtrak 12V appliances. The company offers both Camec-branded products and distributes third-party brands through its online store and retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Camec Ball Weight Scale Tow ball weight scale with 400KG capacity featuring KG and LB markings, designed to help caravan and RV owners select correct towing accessories and weight distribution kits. Priced at $49.90.
• Camec Spacesaver Pots & Pan Space-saving stainless steel pot set with three pots, non-stick fry-pan, removable interchangeable handles, and stackable design. Compatible with gas, induction, and oven safe to 260 degrees. Priced at $134.90.
• Walex Awning Cleaner Specially-formulated RV awning cleaner that removes stubborn mould, mildew, dirt, grime, and bird droppings, with built-in UV inhibitors to prevent fading and discoloration. Priced at $20.00.
• Muk Mat Synthetic Grass Mat Original synthetic grass mat with 40mm grass blades to trap sand, dirt, and grit. Features waterproof web binding, UV protection, and rolls up into a storage bag. Available in multiple sizes including large 60x90cm ($100.00), square, rounded step, and rectangular variants.
• Camec Folding Table Folding table designed for caravan and camping use.
• Camec Steel Directors Chair Steel director's chair designed for camping and outdoor use.
• Portable Folding Clothesline Free-standing folding clothesline designed for caravan and camping use.
• Quell Caravan Smoke Alarm Lithium battery-powered smoke alarm designed specifically for caravan use.
• Sirocco 12/24V Fan 3-speed 12/24V fan available in black and white variants, designed for caravan and RV use.
• Camec Folding Aluminium Step Folding aluminium step with non-skid surface and rubber feet, designed for caravan access.
• Camec Washing Machines Range of caravan washing machines including 3.5KG top load, 2.5KG wall mount front load, and 4KG compact front load models designed for RV use. Priced from $349.00.
• Camec Compact 3.2kg RV Dryer Compact clothes dryer designed for caravan and RV applications.
• Camec Rangehoods 12V flush mount and surface mount rangehoods designed for caravan kitchens.
• Camec Induction Cooktops Induction cooktops available in 2.3kW and 3.3kW power ratings for caravan use.
• Camec Microwaves Range of microwaves including 20L 700W flatbed and 28L multi-function convection with air fryer, designed for caravan kitchens.
• Webasto Roof Air Conditioners Reverse cycle roof air conditioners including Cool Top Trail models CTT24, CTT28VS, CTT34, and CTT36VS variable speed variants. Priced from $2,083 to $2,549.
• Webasto Diesel Heaters Diesel heaters available in 1 and 2 outlet configurations with rotary or digital multi-control options, designed for RV heating.
• Vitrifrigo RV Fridges 12/24/240V fridges and fridge/freezers including C60I, C62iX stainless steel, and C75L models with capacities ranging from 60L to 75L. Priced from $1,490 to $1,990.
• RV Media Smart TVs Full HD LED smart TVs with built-in DVD players available in 24 and 32 inch sizes, running webOS, specifically designed for RV applications.
• King Omni Directional Antenna Omni-directional digital HDTV over-the-air antenna designed for caravan use.
• RV Media Speakers and Amplifiers Waterproof LED speakers and 400W RV amplifiers designed for caravan audio systems.
• RV Media TV Mounts LCD TV mounting brackets available in 1, 2, and 3 arm configurations for caravan installations.
• Walex Sanitation Consumables Range of sanitation products including Porta-Pak drop ins, Bio-Pak, Aqua Kem concentrates, Fresh-Pak tank deodorizers, Elemonate grey water deodorizer, and toilet treatments.
• Thetford and Fiamma Sanitation Products Portable and cassette toilets, waste tanks, toilet tissue, and accessories from Thetford and Fiamma brands.
• AL-KO Chassis Components AL-KO chassis components including jockey wheels, drop legs, big foot stabiliser pads, hub bearings, and couplings.
• Trailer Valet Caravan Movers Electric caravan movers including XL heavy duty model, designed for maneuvering caravans without a vehicle.
• Trail-A-Mate Jockey Wheels and Jacks Hydraulic jockey wheel and jack combinations including 1000kg rated models and Mark II jack for caravans and trailers.
• Hayman Reese Towing Equipment Weight distribution hitches, tow balls, and towing accessories from Hayman Reese brand.
• Fiamma Awnings, Bike Racks and Steps Fiamma brand awnings, bike racks, step products, and accessories for caravan and RV use.
• Wildtrak 12V Kitchen Appliances 12V kitchen appliances for caravanning including oven, lunch box stove, air fryer, and heated travel mug. Flame-free and designed for off-grid power setups.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• FiammamajorChannel Partner/ Reseller/ DistributorFiamma is a major brand partner for caravan awnings, bike racks, and steps sold through Camec's retail and online channels. Camec stocks Fiamma Awnings, Fiamma Bike Racks, Fiamma Toilet Tissue, and Fiamma Roll-Tank products.
• VitrifrigomajorChannel Partner/ Reseller/ DistributorVitrifrigo is a key supplier of fridges and freezers specifically designed for RV and marine applications. Camec stocks the full range of Vitrifrigo C60I and C75L fridge/freezer models.
• WalexmajorChannel Partner/ Reseller/ DistributorWalex provides a comprehensive range of RV cleaning and sanitation products including awning cleaners, toilet treatments, holding tank deodorizers, and general cleaning solutions. Camec is a primary distributor for Walex products in Australia.
• AL-KOmajorChannel Partner/ Reseller/ DistributorAL-KO supplies chassis components, jockey wheels, drop-down legs, and braking systems for caravans. Camec stocks AL-KO Chassis, AL-KO Chassis products including 76 items in the AL-KO collection.
• WebastomajorChannel Partner/ Reseller/ DistributorWebasto provides heating and cooling solutions for RVs including roof air conditioners (Cool Top Trail series) and diesel heaters. Camec stocks Webasto Roof Air Conditioners and Webasto Diesel Heaters.
• ThetfordmajorChannel Partner/ Reseller/ DistributorThetford supplies portable toilets, cassette toilets, waste cassettes, and sanitation accessories for RVs and camping. Camec stocks Thetford Porta Potti, waste cassette tanks, and Aqua Rinse products.
• Hayman ReesecoreChannel Partner/ Reseller/ DistributorHayman Reese is a major towing equipment brand supplying weight distribution hitches, tow balls, and towing accessories. Camec stocks Reese weight distribution products and Hayman Reese towing accessories.
• Muk MatcoreChannel Partner/ Reseller/ DistributorMuk Mat provides synthetic grass camping mats designed to trap sand, dirt, and grit. Products feature proprietary grass blade technology, waterproof binding, and UV protection. Sold exclusively through Camec in Australia.
• TiegearcoreChannel Partner/ Reseller/ DistributorTiegear supplies awning accessories including side walls and ground anchoring systems. Camec carries Tiegear Shield Side Walls and related products.
• WildtrakminorChannel Partner/ Reseller/ DistributorWildtrak provides 12V kitchen appliances for caravans and camping including ovens, lunch box stoves, air fryers, and heated travel mugs. Products are flame-free and designed for off-grid power setups.
• ArkminorChannel Partner/ Reseller/ DistributorARK supplies trailer and caravan components and towing accessories. Camec stocks 50 ARK products in their catalog.
• Trailer ValetminorChannel Partner/ Reseller/ DistributorTrailer Valet provides caravan movers that allow single-person positioning of caravans. Camec stocks Trailer Valet Mover products including the XL Mover model.
• Trail-A-MatecoreChannel Partner/ Reseller/ DistributorTrail-A-Mate supplies hydraulic jockey wheels, jacks, and anti-theft locks for caravans and trailers. Camec carries the full Trail-A-Mate range including hydraulic jockey wheel/jack (1000kg) and Mark II jack.
• RV MediamajorChannel Partner/ Reseller/ DistributorRV Media provides entertainment systems for caravans including Smart TVs with webOS, DVD players, speakers, and amplifiers specifically designed for RV applications. Camec stocks RV Media Evolution range including 32" and 24" Smart TVs.
• King (Antennas)minorChannel Partner/ Reseller/ DistributorKing provides digital HDTV antennas for RVs including the Omni Directional antenna. Camec stocks King antenna products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Supercheap Auto: Major Australian automotive aftermarket retailer carrying towing, electrical, batteries, and accessories that overlap with Camec's chassis, towing, and electrical categories.
• BCF (Boating, Camping, Fishing): Large Australian outdoor retailer with significant overlap in camping accessories, RV-adjacent gear, and outdoor lifestyle products; broader assortment but competes directly for caravan-owner discretionary spend.
• Repco: Largest Australian automotive parts and accessories retailer; competes with Camec in towing, electrical, batteries, and tools used by caravan and RV owners.
• Dometic: Global manufacturer of RV appliances, sanitation, and climate systems (fridges, toilets, air conditioners); competes with Camec as both a supplier alternative and increasingly through direct-to-consumer channels in Australia.
• Anaconda: Australian outdoor and adventure superstore carrying camping furniture, awnings, mats, and RV lifestyle products that overlap directly with Camec's accessory range.

Direct peers

• RV Super Centre: Australian caravan and RV retailer stocking parts, accessories, and appliances aimed at caravan owners — directly overlapping Camec's core customer and assortment.
• Snowys Outdoor: Australian online outdoor retailer specializing in camping gear, furniture, and outdoor accessories with comparable e-commerce-led GTM and overlap in caravan-adjacent lifestyle categories.
• Coast to Coast RV: Australian caravan and RV parts and accessories retailer serving the same caravan/RV owner customer base with a comparable mix of towing, chassis, appliance, and accessory SKUs across online and physical channels.

Regional players

• Tentworld: Australian camping retailer carrying awnings, outdoor furniture, and accessories with overlap to Camec's camping-side assortment, though with less depth in RV-specific parts.

Emerging players

• 4WD Supacentre: Australian 4WD and outdoor retailer with strong e-commerce brand and growing presence in towing, lighting, and outdoor accessories that intersect with Camec's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camec