Precedence

What Precedence does

Precedence Group Pty Ltd is an Australian full-service web development company headquartered in Cairns, Queensland, founded in 2001 by Nicky Jurd and Kaj Haffenden (originally operating as cityofcairns.com). The company provides three integrated lines of business: custom website design (business sites from A$3,300, dynamic and e-commerce builds up to A$60,000, and micro-business sites at A$750 with 3-day delivery), web hosting (shared plans from Business Bronze at A$24.95/month to Gold at A$47.95/month, plus VPS, wholesale, and reseller hosting), and internet marketing (SEO, Google Ads management, and training workshops). Its technology stack centers on Laravel and VueJS for web applications, a Linux/Apache/MySQL/PHP foundation with cPanel management, and proprietary assets including a purpose-built CMS and custom shopping cart software; infrastructure spans a primary datacentre in Canberra, a purpose-built facility in Cairns, and additional servers in the US.

The company serves more than 2,000 clients, primarily Australian small and medium businesses, with notable regional references in tourism (Advance Cairns, Paronella Park, Crocodile Adventures), arts (Cairns Art Gallery), education (TST Languages), indigenous affairs (Cape York Land Council) and events (Gathar). Its go-to-market combines project-based direct sales with self-service ordering through an online billing portal, plus a wholesale/reseller channel for other hosting providers. Revenue is generated from one-time project fees, recurring monthly hosting and domain subscriptions, and add-on services such as SpamExperts spam filtering (A$5.50/month), Precedence Backup PRO, Zimbra hosted email, and SSL certificates.

Growth has historically been organic plus selective tuck-in acquisitions (Get Web Services 2006, Adpower/Mangoville 2007, RuttenTech 2013, ImageSmith clients 2016, BizOffsider 2025), with all entities consolidated under the Precedence brand in 2010. The company is privately held by its founders, employs approximately 18 staff, has no disclosed venture or private equity backing, and is not pursuing an IPO. There is no evidence of AI/ML capabilities, no disclosed revenue figures, and no published third-party growth metrics.

Name

Precedence

Legal name

Precedence Group Pty Ltd

Website

https://precedence.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Precedence is a Cairns-based Australian full-service web development firm founded in 2001, offering custom website design, web hosting, and digital marketing to over 2,000 small and medium businesses, with recurring subscription hosting and project-based design revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Hosting Services: Monthly recurring hosting fees for shared hosting plans (Bronze, Silver, Gold tiers), VPS, wholesale hosting, and reseller hosting
2. Website Design & Development: One-time project fees for custom websites, e-commerce solutions, web applications, with pricing based on complexity and page count
3. Domain Registration: Domain name registration services with annual renewal fees
4. SSL Certificates & Add-on Services: SSL certificate provisioning and additional mail services, spam filtering at $5.50/mo
5. Internet Marketing Services: SEO services, Google Ads management, marketing training workshops

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Precedence is a full-service Australian web development company that designs custom websites (business, dynamic, e-commerce, micro-business, and web applications), provisions business-grade web hosting (shared plans, VPS, wholesale and reseller) on its own infrastructure across data centres in Canberra, Cairns and the United States, and delivers internet marketing services including SEO, Google Ads management and training workshops. The firm operates its own custom Content Management System and purpose-built shopping cart software rather than off-the-shelf alternatives, and supports more than 2,000 clients with a Cairns-based technical team.

Product overview

Precedence is a full-service web development company offering an integrated portfolio of website design, web hosting, and internet marketing services. The core offerings include custom-built website design (business, dynamic, e-commerce, and micro business websites), web hosting (shared plans from Business Bronze through Gold, VPS, wholesale, and reseller), and digital marketing (SEO and Google Ads). Hosting infrastructure includes primary datacentre in Canberra, purpose-built facility in Cairns, and servers in the US. Add-on services include SpamExperts spam filtering, Precedence Backup PRO software, Zimbra hosted email, SSL certificates, and domain registration. All hosting accounts include free SSL certificates and cPanel-based management. The company has been operating since 2001, has 18 team members, and supports over 2,000 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Custom-built website design services for Australian businesses, covering business websites, dynamic/interactive sites, e-commerce shopping-cart platforms, micro-business websites, web applications and email newsletters. Each project is scoped, quoted and managed by Precedence project managers through design, development and launch.
• Business Websites Professional business websites with optional blog and the proprietary Precedence Content Management System. Templated 5-page from AU$3,300, custom 5-page from AU$5,940 and custom 20-page from AU$7,673–$7,796.
• Dynamic Websites Interactive database-driven websites with member logins, listings, search, bookings and enquiry systems. Pricing $7,500 for basic listings to $40,000 for complex reservation systems.
• E-Commerce Websites E-commerce websites powered by Precedence's purpose-built shopping cart software rather than off-the-shelf solutions. Simple shopping carts from AU$6,500; workflow-managed carts $10,000–$18,000; complex systems $25,000–$60,000.
• Micro Business Websites Affordable websites for micro-business owners, delivered within 3 days for AU$750 plus domain and hosting fees, marketed through a dedicated microsite.
• Web Applications Custom web-based applications built with Laravel and VueJS as alternatives to traditional desktop software, developed by Precedence's PHP/JavaScript programmers.
• Email Newsletters Email newsletter solutions that are easy to use, visually appealing and provide advanced reporting on subscriber interactions.
• Web Hosting Services Business-grade web hosting portfolio including shared hosting tiers (Business Bronze, Silver, Gold), virtual private servers, wholesale and reseller hosting, domain registration, SSL certificates, online backups and WordPress security management, all backed by datacentres in Canberra, Cairns and the United States.
• Business Bronze Hosting Entry-level shared hosting plan with 10GB storage, 50GB/month data transfers, 2 CPU cores, 2GB memory, unlimited email accounts and databases, priced at AU$24.95/month.
• Business Silver Hosting Mid-tier shared hosting plan with 25GB storage, 2.5 CPU cores and 3GB memory, priced at AU$34.95/month.
• Business Gold Hosting Premium shared hosting plan with 50GB storage, 100GB/month data transfers, 3 CPU cores and 4GB memory, priced at AU$47.95/month, with further upgrades available.
• Virtual Private Servers Virtual private server hosting for customers requiring more dedicated resources and control than shared hosting, provisioned on Precedence's Australian and US infrastructure.
• Wholesale Web Hosting Wholesale virtual infrastructure for web hosting providers, leveraging Precedence's redundant multi-carrier datacentre footprint.
• Reseller Web Hosting Reseller hosting packages for partners who want to offer hosting services under their own brand, supported via Precedence's hosting infrastructure.
• Domain Name Registration Domain name registration supporting numerous TLDs including .au, .com, .net, .org, .nz, .uk, .ai, .cn and .jp, with annual renewal fees starting from AU$40 for 2-year .com.au registrations.
• SSL Certificates SSL certificate services for secure website connections, included free with all hosting accounts with paid certificate upgrades available.
• Online Backup Service Online backup service for client data protection and disaster recovery, integrated with Precedence hosting accounts and offered via the proprietary Precedence Backup PRO utility.
• SpamExperts Spam Filter Professional-grade spam filtering service that rejects spam at server level, with a customer control panel for managing rejected emails, whitelists and filter settings. Priced at AU$5.50/month and available regardless of email hosting provider.
• Precedence Backup PRO Proprietary backup software for Windows, Linux and Mac (Version 3.4), enabling automated backups to cloud storage or local drives, available for download from the Precedence billing portal.
• Zimbra Hosted Email Premium business email service built on Zimbra that synchronises email across all devices and supports mailbox and calendar sharing.
• Internet Marketing Services Digital marketing services encompassing SEO, Google Ads campaign management and tailored training workshops for client teams.
• Search Engine Optimisation (SEO) On-page SEO services including structural improvements, SEO recommendation reports, and telephone/email consultation and training, priced from AU$550 for structural work and AU$110/hr for consulting.
• Google Ads Management Google AdWords campaign management for businesses unable to achieve strong organic rankings or targeting multiple keyword phrases.
• Internet Marketing Training Tailored internet-marketing training sessions and workshops for groups covering online marketing strategies, priced from AU$880.

Quantifiable outcome

• Over 2,000 satisfied clients
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GoDaddy: Global incumbent offering domains, hosting, website builder, SSL, email, and marketing. A much larger player in the same SMB self-serve segment where Precedence competes, but with vastly broader portfolio and global scale.
• SiteGround: Global shared, cloud, and managed WordPress hosting provider with cPanel-style management. Comparable on the shared hosting tier; broader geographic reach but no Australian SMB design/marketing integration.
• Wix.com: Global DIY website builder platform with hosting, domains, and marketing tools. Competes with Precedence's micro-business and SMB design tier on price and ease-of-use, with far greater brand awareness.

Emerging players

• WP Engine: Managed WordPress hosting and developer-focused platform. Comparable on the WordPress hosting portion of Precedence's offering (WordPress installation, security manager) but specializes in WordPress rather than full-service SMB solutions.

Direct peers

• Digital Pacific: Australian web hosting and domain registration provider offering shared hosting, VPS, reseller programs and website design services — directly overlapping Precedence's SMB hosting and design portfolio.
• Anchor Digital: Australian digital agency offering web design, development, SEO, and Google Ads — overlapping the design + marketing arm of Precedence for Australian SMB customers.
• Crazy Domains: Australian domain registration, web hosting, and website builder company. Direct peer — serves the same SMB segment with overlapping product lines (hosting, domains, site builder) in the same Australian market.
• Netregistry (from Corpsecure): Australian SMB-focused web services provider (domains, hosting, email, website builder). Direct competitor in the same Australian SMB segment.
• VentraIP Australia: Australian hosting and domain company with cPanel shared hosting, VPS, reseller and SSL offerings. Strongly comparable to Precedence's hosting stack and SMB target market.

Others

• cPanel (WebPros): Underlying hosting control panel technology Precedence relies on. Adjacent ecosystem participant — vendor relationship rather than competitor, but the cPanel-centric stack shapes Precedence's hosting architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrecedenceGroup
• LinkedInlinkedin.com/company/precedence-group-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precedence