Trike Property Management

What Trike Property Management does

Trike Property Management is a privately held property management firm based in Milwaukee, Wisconsin, that operates and manages residential rental properties across the Milwaukee metro area and commercial net-leased properties in multiple U.S. states. The residential portfolio comprises at least eight named properties spanning the East Side (Franklin Manor, Astor Street, Humboldt, Farwell, Lyon Manor), South Side (Grange Avenue), Franklin (Parkwood Village Townhomes), Waukesha (Springdale Apartments), and West Allis (SiXPoints Apartments at 178 units), offering efficiencies through 3BR units and furnished corporate rentals. The commercial portfolio includes offices, healthcare, retail, and senior-living assets leased to named tenants such as Barilla, FedEx Ground, Rite Aid, Walgreens, GE Security/United Technologies, Dental Health Association, Azura Memory Care, and Zeigler Eyecare.

The company's technology stack is built on the AppFolio property management platform, which powers tenant-facing services: an online rental application with income verification (3x monthly income) and credit screening, an ACH-free and credit-card rent payment system (3% transaction fee), and a 24-hour on-call maintenance request portal. Property owners are served through a full-service management program covering tenant screening, rent collection, maintenance supervision, bill payment, advertising, and eviction enforcement for buildings of 8 to 200+ units.

Trike generates revenue through a combination of recurring monthly rent collection on owned or master-leased apartments, lease premium surcharges for short-term and month-to-month arrangements ($50-$150/month uplift plus full security deposit), pet rent ($25-$35/month, 2-pet maximum), and management fees from third-party property owners. Pricing varies materially by submarket and unit type, from $599/mo utilities-included efficiencies to $2,399+/mo furnished 3BR corporate rentals. The firm markets directly through its website (trikepm.com), third-party listing platforms, Google reviews, and tenant referrals, with property showings conducted in person by appointment.

Name

Trike Property Management

Legal name

Trike Property Management

Website

https://trikepm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trike Property Management is a private Milwaukee-based firm that owns and manages residential rental apartments across the Milwaukee metro and commercial net-leased properties in multiple U.S. states, serving residential tenants, corporate/relocation clients, and multi-family property owners with full-service management and an AppFolio-powered tenant portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tenant Rent Collection: Monthly rent collection from residential tenants across multiple apartment properties in the Milwaukee metro area. Tenants pay rent via ACH auto-pay (free) or credit card (3% transaction fee). Security deposits range from $399-$999 depending on the property and any special promotions.
2. Property Management Services: Full-service property management for multi-family building owners (8 units minimum to 200+). Services include tenant management, maintenance supervision, bill payment, monthly reporting, advertising, tenant screening, rent collection, and eviction enforcement. Manages larger multi-family buildings with efficiencies, studios, 1BR, 2BR, and 3BR units.
3. Short-term Lease Premiums: Shorter lease terms command premium pricing: 9-month leases add $50-$100/month, 6-month adds $75-$125/month, 3-month adds $100-$150/month, plus full security deposit. Month-to-month requires General Manager approval.
4. Pet Fees: Pet rent of $25-$35/month per pet with 2-pet maximum at most properties. Some properties allow cats and small dogs up to 60lbs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Trike Property Management operates a portfolio of residential apartment and townhome properties across the Milwaukee metro area and provides full-service property management for multi-family building owners. The company also manages a small number of commercial and net-leased properties in Wisconsin and other states, and offers corporate furnished rentals for temporary/relocation housing. Services include tenant screening, online rent collection, 24-hour maintenance, and marketing of rental units via the AppFolio platform.

Product overview

Trike Property Management operates a property management platform and rental housing portfolio across the Milwaukee metro area. The offering consists of a centralized management platform providing online rent payment, maintenance requests, and rental applications, paired with a portfolio of residential properties (apartments and townhomes on the East Side, South Side, Franklin, Waukesha, West Allis, and Wauwatosa) and commercial property management services. Key residential properties include Franklin Manor, Parkwood Village Townhomes, Astor Street Apartments, Humboldt Apartments, Farwell Apartments, SiXPoints Apartments Modern Living, Springdale Apartments Waukesha, Grange Avenue Apartments, Lyon Manor, and Corporate Rentals. The platform also manages commercial and net leased properties and offers dedicated property management services for multi-family buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Franklin Manor

Quantifiable outcome

• Security deposit promotions from $399-$999 depending on property
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bear Property Management: Wisconsin-based residential property management firm serving landlords and tenants in the Milwaukee and Waukesha area — directly comparable in regional scope and service offerings.
• Ogden & Company, Inc. Wisconsin-based full-service real estate firm offering residential and commercial property management, brokerage, and development across the Milwaukee metro — directly comparable in geography, scale, and service mix to Trike.
• Greenfire Management Services: Milwaukee-based property management firm managing downtown and near-downtown residential and mixed-use properties — closely overlapping Trike's East Side and downtown Milwaukee submarket focus.
• Towne Real Estate / Towne Property Management: Wisconsin-based residential property management and brokerage firm with a similar regional footprint and apartment management focus, comparable in service scope and customer base.

Broad incumbents

• Avenue5 Residential: National third-party multifamily management firm serving institutional owners across ~200,000 units — comparable third-party management value proposition but with national footprint and institutional client base.
• Lincoln Property Company: National multifamily management, development, and investment platform with a large third-party management book — directly comparable service offering but at materially greater scale and geographic reach.
• Greystar Real Estate Partners: The largest multifamily property management and investment firm in the U.S., managing ~$320B AUM across thousands of communities. Represents the scaled incumbent benchmark that Trike competes against for owner mandates and operational best practices.
• Equity Residential: Public multifamily REIT owning/operating ~80,000 apartment units primarily in urban and high-density coastal markets — represents the institutional owner/operator archetype that Trike's third-party management service targets.
• Bozzuto Group: National multifamily developer, owner, and manager with a sizeable third-party management portfolio across the Midwest and East Coast — comparable in offering breadth but at significantly larger scale.
• Cardinal Group Companies: National multifamily management, development, and investment firm with strong third-party management offerings — comparable services across the full property management stack but at larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trikepm
• Facebookfacebook.com/TrikePM
• LinkedInlinkedin.com/company/trike-property-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trike Property Management