OneVoice Digital

What OneVoice Digital does

OneVoice Digital Limited is a Manchester-based private limited company (England registration 10842253) that operates a portfolio of digital community-engagement products. The company was founded in 2018 and is led by co-founder and CEO Sonal Nagda. It sits within the Arrk group, with Arrk Limited as its parent company and Arrk Solutions Private Limited (incorporated in India, registration U72900MH2002FTC135091, registered office in Navi Mumbai) acting as a sister/offshore development entity, with intra-group personal data sharing governed by Standard Contractual Clauses. Registered office: Jactin House, 24 Hood Street, Manchester, M4 6WX. The group supports 11-50 employees and has no disclosed external funding, no public pricing, and no public revenue figures.

The company's two core products are TOTUM and UnionCloud. TOTUM is a closed member discount platform providing UK students with discounts, exclusive offers, giveaways and money-saving advice; it is extended through the sub-brands TOTUM professionals (verified community for professional learners and members of professional organisations) and TOTUM Apprentice (UK apprentice-focused discount platform accessed via apprenticeextra.co.uk). UnionCloud is a membership management platform that enables Students' Unions and charitable organisations to consolidate website, communications, and member engagement into a single system. Customer segments are UK-focused: Students' Unions and charities (UnionCloud primary vertical), plus UK students, apprentices, and professional learners (TOTUM personas). The technology stack is web-based, built and operated via a standard SaaS vendor set (Adobe, Amazon, GitHub, Google, LinkedIn, Microsoft, Typeform), with development partly offshored to Arrk Solutions in India.

The business model combines two revenue mechanics: a discount-aggregation consumer platform (TOTUM and its sub-brands) that likely monetises via merchant/brand partnerships and referral commissions — evidenced by the UTM-tracked referral links from onevoicedigital.com to its product properties — and a B2B SaaS-style membership platform (UnionCloud) sold to Students' Unions and charitable organisations. Distribution is direct-to-consumer via product websites and to institutions via the TOTUM/NUS-aligned channel. Pricing is not publicly disclosed for either product line.

Name

OneVoice Digital

Legal name

OneVoice Digital Limited

Website

https://onevoicedigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

OneVoice Digital, a Manchester-based private company founded in 2018, operates TOTUM and UnionCloud — web-based platforms serving UK Students' Unions, students, apprentices, and professional learners with discount aggregation and membership management.

Ownership category

akta.pro rank

Product category

Membership and community engagement software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Student discount platform
• Membership management software
• Students union platform
• Discount aggregation service
• Community engagement software

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

OneVoice Digital builds digital products and services that create engaging community experiences. Its core offerings are TOTUM, a closed member discount platform providing UK students with discounts, exclusive offers, giveaways and money-saving advice, and UnionCloud, a membership platform that enables Students' Unions and charitable organisations to manage their entire digital presence from one place. TOTUM extends into vertical sub-brands for professional learners (TOTUM professionals) and apprentices (TOTUM Apprentice).

Product overview

OneVoice Digital builds digital products and services that create engaging community experiences. The core portfolio consists of TOTUM, a student discount platform, and UnionCloud, a membership management platform. TOTUM extends into vertical segments through sub-brands including TOTUM professionals targeting professional learners and TOTUM Apprentice serving apprentices. The products serve educational institutions, students' unions, and members through discount aggregation and digital membership management.

Differentiator

Problem solved

Functional benefit

Brands

• TOTUM: A closed member discount platform helping UK students live their best lives for less by providing discounts, exclusive offers, giveaways, money-saving advice and more.
• UnionCloud
• TOTUM professionals
• TOTUM Apprentice

Products and services

• TOTUM Closed member discount platform helping UK students live more affordably by providing discounts, exclusive offers, giveaways, money-saving advice and more. It is a core product of OneVoice Digital and serves individual UK students as the end-user audience.
• UnionCloud Membership platform that enables Students' Unions and charitable organisations to manage their entire digital presence from one place with ease. It targets B2B buyers in the UK higher education and charity sectors as the end-user audience.
• TOTUM professionals Verified community of multi-generational engaged consumers bringing big brand discounts to professional learners and members of professional organisations. It extends the TOTUM discount proposition beyond current students to professional learners.
• TOTUM Apprentice (NUS Apprentice Extra) The UK's leading member discount platform exclusively for apprentices, providing access to hundreds of discounts and money-saving deals. It serves UK apprentices facing financial constraints during their training.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Arrk LimitedcoreOthersSister company within the corporate group. Arrk Limited is part of the same group of companies as OneVoice Digital Limited. Personal data may be shared freely between group member companies.
• Arrk Solutions Private LimitedcoreOthersSister company incorporated in India (registration number U72900MH2002FTC135091). Located at Unit No. 1 & 2, Building No. 5, Sector-2, Millennium Business Park, Mahape, Navi Mumbai, PIN 400710. Data transfers governed by Model Contract based on Standard Contractual Clauses under Directive 95/46/EC.

Recent moves6 records

Expansion highlights3 records

Direct peers

• UNiDAYS: UNiDAYS is the most direct competitor to OneVoice's TOTUM: a global closed student discount and verification platform serving students and brands worldwide. It targets the same UK student cohort with very similar core functionality (verified discounts, brand offers, member rewards).
• Student Beans: Student Beans is a UK-based student discount and student marketing platform that directly competes with TOTUM for student mindshare and brand partnerships. It offers verified student discounts and a brand-marketing network comparable to OneVoice's TOTUM proposition.
• GradTouch: GradTouch is a UK graduate and student discount platform targeting a similar verified-member segment as TOTUM. It represents a closer-to-home UK challenger with overlapping student and graduate users.
• Blue Light Card: Blue Light Card is the UK's largest closed discount platform for key workers, including apprentices and similar segments to TOTUM Apprentice. Comparable as a verified-member discount marketplace competing for the same UK consumer attention and brand partnerships.

Broad incumbents

• Blackboard (Anthology): Anthology/Blackboard is a broad incumbent in higher education technology, offering student engagement, communication, and community tools that overlap with OneVoice's UnionCloud membership management platform. Comparable as a larger player in the same institutional customer base.
• Rakuten (UK): Rakuten is a broad cashback and deals marketplace serving UK consumers with comparable deal-discovery functionality to TOTUM. It competes for brand affiliate budgets and consumer attention in the deals/loyalty shopping space.

Emerging players

• Campus Labs: Campus Labs provides student engagement and involvement platforms for higher education institutions, addressing similar use cases as UnionCloud around managing student organization digital presence, events, and member communications.
• Wild Apricot: Wild Apricot is a membership management SaaS for associations and member-based organizations. It is comparable to the UnionCloud side of OneVoice Digital as a SaaS solution helping organizations (including charities and small institutions) manage digital presence and members.
• Glue Up: Glue Up is an all-in-one membership, event, and community management SaaS for associations and member organizations. Comparable to UnionCloud's positioning as membership-management software for student unions and charitable organizations.

Others

• NUS (National Union of Students): NUS is the founding partner of OneVoice Digital and the broader UK student representative body. While not a direct competitor, NUS is a critical ecosystem participant and upstream relationship for TOTUM's UK student verification and brand-partnership pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneVoice Digital