Pediatric and Adolescent Dentistry

What Pediatric and Adolescent Dentistry does

Pediatric and Adolescent Dentistry, operating under the legal name Brocks Gap Dental Group, is a private multi-specialty dental practice founded in 2010 by Dr. Lauten Johnson in Hoover, Alabama. The practice operates three co-located service lines from a single facility at 1015 Brocks Gap Parkway: Pediatric & Adolescent Dentistry (children ages 0–21), Adult & Cosmetic Dentistry, and Orthodontics. The clinical team comprises five dentists (Drs. Johnson, Denson, Sullivan, Nassetta, Hoven) plus an orthodontist (Dr. Ferreira), supported by clinical and administrative staff, totaling 11–50 employees.

The service portfolio spans preventive care (checkups, sealants, fluoride), restorative procedures (CEREC same-day crowns, dental bonding, dentures, implants), cosmetic treatments (teeth whitening, smile makeovers), orthodontic care (Invisalign, 3M clear aligners, braces, interceptive orthodontics), and sedation dentistry (oral sedatives, nitrous oxide, IV sedation, hospital-based general anesthesia). Technology stack includes CEREC CAD/CAM for in-office crown fabrication, digital orthodontic workflows, laser systems for frenectomy procedures, and the NexHealth platform for online appointment booking. The practice is HIPAA-compliant and follows standard Notice of Privacy Practices.

Revenue is generated on a fee-for-service professional services model: patients pay directly or via dental insurance, with payment plans available for uninsured treatments. No subscription, SaaS, or non-dental revenue streams exist. The go-to-market is direct-to-consumer via local SEO, website, Facebook/Instagram organic social, Google Business Profile, and word-of-mouth referrals. Customer segments are individual families in Hoover and surrounding Alabama communities — there are no enterprise or B2B contracts. The practice is privately held, bootstrapped, and founder-owned with no disclosed institutional investment.

Name

Pediatric and Adolescent Dentistry

Legal name

Brocks Gap Dental Group

Website

https://brocksgapdentalgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pediatric and Adolescent Dentistry, operating as Brocks Gap Dental Group, is a private multi-specialty dental practice in Hoover, Alabama, offering pediatric, adult, and orthodontic care under one roof. Founded in 2010 by Dr. Lauten Johnson, the practice serves families across the Birmingham metro area with preventive, restorative, and sedation services.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE), Pediatric Orthodontics (HLABABAB)

Keywords

• Pediatric dental services
• Preventive dentistry
• Sedation dentistry
• Orthodontic treatment
• Family dental care

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Patient Payments: Fee-for-service dental care revenue from pediatric dentistry, adult/general dentistry, and orthodontic services. Accepts insurance and offers payment plans for uninsured treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pediatric and Adolescent Dentistry is a specialized dental practice operating under Brocks Gap Dental Group in Hoover, Alabama, providing comprehensive oral healthcare for children from birth through age 21. The practice delivers preventive dentistry, sedation dentistry, hospital-based dental care, pulp therapy, silver diamine fluoride treatments, lip-tie and tongue-tie laser revisions, interceptive orthodontics, and emergency dental services, all delivered within a child-friendly clinical environment co-located with family/cosmetic dentistry and orthodontic services.

Product overview

Brocks Gap Dental Group operates as three dental practices under one roof: Pediatric & Adolescent Dentistry (for children birth through age 21), Adult & Cosmetic Dentistry, and Orthodontics. The practice offers comprehensive dental care including preventive services, sedation dentistry, emergency care, CEREC same-day crowns, clear aligners, dental implants, and specialized pediatric treatments. All three practice divisions share the same Hoover, Alabama location at 1015 Brocks Gap Parkway, allowing families to receive care for all ages at a single facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Smile Foundation: Nonprofit organization founded by Dr. Lauten Johnson that provides free dental and eye care to underprivileged children in Mexico annually.

Products and services

• Pediatric & Adolescent Dentistry Specialized dental practice providing comprehensive care for children from birth through age 21, including preventive care, sedation dentistry, oral health education, and child-friendly clinical services.
• Preventive Dentistry Regular checkups, professional cleanings, dental sealants, and fluoride treatments to maintain oral health and prevent cavities in pediatric patients.
• Sedation Dentistry Multiple sedation options including oral sedatives, nitrous oxide, and IV sedation to help patients stay calm and relaxed during treatment, with hospital-based general anesthesia available for complex cases.
• Emergency Dental Care 24/7 emergency helpline for dental emergencies with prompt care for urgent dental situations involving pediatric patients.
• CEREC Same-Day Dental Crowns In-office CAD/CAM technology enabling custom-made dental crowns to be created and placed in a single visit for pediatric and adult patients.
• Lip-Tie and Tongue-Tie Revision Laser treatments to release restrictive oral tissue, including frenectomies for babies and tongue-tie revisions, performed using laser technology for fast and comfortable procedures.
• Silver Diamine Fluoride Treatment Non-invasive treatment to stop early cavities without drilling or injections, suitable for children.
• Pulp Therapy Treatment for infected teeth to save them and prevent further dental problems in pediatric patients.
• Orthodontics Orthodontic services including braces, clear aligners (Invisalign and 3M), interceptive orthodontics, space maintainers, palatal expanders, and retainers for children, teens, and adults.
• Clear Aligner Therapy Invisible aligner options including Invisalign and 3M aligners for discreet teeth straightening, available to teens and adults.
• Interceptive Orthodontics Early orthodontic intervention to guide proper oral development in children, including space maintainers and palatal expanders, recommended by age 7.
• Adult & Cosmetic Dentistry General and cosmetic dental services for adults including preventive care, teeth whitening, dental bonding, dental implants, dentures, periodontal therapy, and smile makeover treatments.

Quantifiable outcome

• Up to 80% reduction in cavity risk with dental sealants (CDC data cited)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• The Smile FoundationcoreStrategic or Co-development PartnerNonprofit organization founded by Dr. Lauten Johnson. He and a team of doctors and specialists travel to Mexico each year to provide free dental and eye care to underprivileged children in need.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization supporting thousands of doctors across general, specialty, and orthodontic practices. Comparable as a multi-specialty dental platform, though far larger and not pediatric-specialized.
• Pacific Dental Services: Major DSO supporting over 4,000 dentists across general and specialty practices including pediatric and orthodontic service lines. Comparable multi-specialty dental operating model, though at substantially larger scale.
• Aspen Dental: Large multi-location dental brand offering general, cosmetic, and orthodontic services. Comparable in combining family/cosmetic dentistry under a consumer-facing brand, though primarily focused on adult patients and denture services.

Direct peers

• Smile Doctors: Largest orthodontic DSO in the U.S. with hundreds of locations offering braces, clear aligners, and interceptive orthodontics. Directly comparable orthodontic service line including Invisalign and 3M clear aligners as offered by Brocks Gap.
• Great Expressions Dental Centers: Multi-specialty dental group practice network offering general, cosmetic, orthodontic, and pediatric services. Closely comparable co-located multi-specialty model though operating at greater scale and geographic footprint.
• Children's Dental Health: Pediatric dentistry group practice with multiple Pennsylvania and New Jersey locations. Directly comparable pediatric-focused service model serving infants through adolescents with preventive, restorative, and sedation services.
• Jefferson Dental & Orthodontics: Multi-location dental group combining general dentistry, pediatric, and orthodontic services under one brand. Closely comparable co-located multi-specialty family model.
• Benevis: Dental support organization focused primarily on pediatric dentistry through affiliated practices. Directly comparable pediatric specialty focus and DSO-style operating model.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system used by Brocks Gap's orthodontic practice. Comparable as an ecosystem participant and technology supplier rather than direct competitor.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company competing in the orthodontic treatment market Brocks Gap serves. Comparable as a clear aligner provider though operating through a different (mail-order) delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Brocksgapdentalgroup
• Instagraminstagram.com/brocksgapdentistry
• LinkedInlinkedin.com/company/brocks-gap-dental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric and Adolescent Dentistry