Greiche & Scaff

What Greiche & Scaff does

Greiche & Scaff is a privately held Canadian optical retail chain founded in 1976 and headquartered in Saint-Laurent (Montreal), Quebec. The company sells prescription eyeglasses, sunglasses, contact lenses, and related eye-care services through 50+ company-owned retail locations concentrated in Quebec, with additional presence in Ontario, and through a Shopify-based e-commerce platform at greiche-scaff.com. Its product portfolio carries over 70 designer brands (Ray-Ban, Gucci, Versace, Dolce & Gabbana, Prada, Tiffany & Co., Giorgio Armani, Oakley, Maui Jim, among others) alongside a portfolio of private-label frames under the Exclusive Collection (Laurence + Emma, William + Oliver, I-TeQ, MAP, Gentleman, Seen & Style, Leila C). The company operates an in-house Montreal laboratory that manufactures lenses and assembles glasses, enabling quality control and a 1-hour express service on certain prescriptions.

The business is built on an omni-channel model spanning in-store eye exams by licensed optometrists, professional frame fitting, and online ordering with home delivery. Recent product investment centers on a 3D Virtual Try-On feature (launched 2025) that uses computer vision and facial scanning via iPhone Face ID or in-store optician scanning to capture precise measurements and preview frames, supported by a 90-day satisfaction guarantee. Revenue streams are primarily one-time retail purchases of frames and lens packages, recurring contact lens reorders, eye-exam fees, and a subscription offering (GS+) that delivers two pairs every two years for a monthly fee. Customer acquisition runs through in-store promotions, online marketing, a blog content engine, and a partnership with FADOQ (Quebec's largest seniors' association) offering exclusive member discounts. The company employs 251–500 people and is currently promoting its 50th anniversary in 2026 with aggressive promotional campaigns.

Name

Greiche & Scaff

Legal name

Greiche & Scaff

Website

https://greiche-scaff.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Greiche & Scaff is a Quebec-based optical retail chain with 50+ stores across Canada, selling prescription eyeglasses, sunglasses, contact lenses, and eye care services via designer and private-label brands, supported by an in-house Montreal lens laboratory and a 3D virtual try-on platform.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Prescription eyeglasses
• Designer sunglasses
• Contact lenses
• Eye exam services
• Optical retail

Headquarters

HQ city

Saint Laurent

HQ country

Canada

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Eyeglasses Sales: Sale of prescription and non-prescription eyeglass frames including designer and exclusive brands, with integrated lens packages.
2. Sunglasses Sales: Sale of non-prescription sunglasses across various price points from affordable to luxury brands.
3. Contact Lenses: Sale of contact lenses with online reordering capabilities for existing customers.
4. Eye Care Services: Professional eye exam services performed by optometrists at store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Greiche & Scaff is a Quebec-based optical retail chain that sells prescription eyeglasses, designer and exclusive sunglasses, and contact lenses across 50+ retail stores and a Shopify e-commerce platform. The company operates an in-house Montreal laboratory where lenses are manufactured and glasses are assembled, and offers professional eye exams by licensed optometrists along with services such as 3D virtual try-on, express 1-hour fulfillment, and a GS+ multi-year subscription program.

Product overview

Greiche & Scaff is a Quebec-based optical retail chain (optician) offering a comprehensive eyewear platform with three core product categories: prescription eyeglasses (frames + lenses), sunglasses, and contact lenses. The product portfolio features designer frames from over 70 brands including Ray-Ban, Gucci, Versace, Dolce & Gabbana, Prada, Oakley, and luxury labels, as well as house brands (Laurence + Emma, William + Oliver, I-TeQ, MAP, Gentleman). Lens products include single vision, progressive, photochromic, and specialty options with various coatings. Services include eye exams by optometrists, the innovative 3D Virtual Try-On technology (using facial scanning for precise fitting), the 1h express solution, and the GS+ program. All lenses are manufactured and glasses assembled in the company's Montreal laboratory, ensuring local quality control. The company operates over 50 retail locations across Quebec and Ontario, with online shopping and prescription management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GS+ Program: A program offering 2 pairs or more every 2 years with a single monthly payment and peace of mind warranty.
• Exclusive Collection
• Private Collection

Products and services

• Prescription Eyeglasses Complete prescription eyeglasses including frames from designer and exclusive brands combined with single vision, progressive, or specialty lenses customized to the customer's prescription.
• Designer Frames Fashion and designer eyewear frames including Ray-Ban, Gucci, Michael Kors, Versace, Dolce & Gabbana, Burberry, Emporio Armani, Giorgio Armani, Oakley, Prada, Persol, Tory Burch, Tiffany & Co., Polo Ralph Lauren, and house brands.
• Sunglasses Prescription and non-prescription sunglasses from designer brands including Ray-Ban, Polaroid, Oakley, Maui Jim, and private collection brands.
• Contact Lenses Contact lenses for vision correction with online reorder capability for existing customers, including featured products such as MyDay Energys.
• Eye Exam Comprehensive eye examinations performed by licensed optometrists at store locations, with online appointment booking available.
• 1h Solution Express service option allowing customers to receive their completed glasses within one hour for certain prescriptions and frame selections.
• 3D Virtual Try-On Cutting-edge 3D facial scanning technology that allows customers to virtually try on frames and captures ultra-accurate measurements for custom-crafted glasses with a 90-day satisfaction guarantee.
• GS+ Program Subscription program offering two pairs or more every two years with a single monthly payment and included peace-of-mind warranty.
• Equal Installment Payments Flexible payment option allowing customers to pay for their eyewear in equal installments.

Quantifiable outcome

• 90-day satisfaction guarantee on all purchases

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• FADOQminorGTM or Marketing PartnerFADOQ (Fédération de l'Âge d'Or du Québec) is Quebec's largest seniors' organization. Greiche & Scaff offers 4 exclusive promotional offers reserved for FADOQ members, including discounts on eyewear products and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Iris (IRIS Optique): Canadian optical retail chain offering prescription eyewear, sunglasses, and eye exams across multiple provinces. Closest direct comparable to Greiche & Scaff in terms of regional Canadian optical retail footprint, brand portfolio, and in-store optometry services.
• Hakim Optical: Canadian optical retailer with multi-province retail locations selling designer and private-label eyewear and providing eye exam services. Comparable in scale, multi-brand model, and Canadian retail optical focus.
• Clearly (Clearly.ca): Canadian online contact lens and eyewear retailer offering direct-to-consumer ordering and subscription. Comparable as a Canadian optical retailer but competing primarily through e-commerce rather than physical retail.

Broad incumbents

• LensCrafters: Large North American optical retail chain (EssilorLuxottica subsidiary) offering prescription eyewear, exams, and brand portfolio including Ray-Ban and Oakley. Comparable in product mix and brand portfolio though broader geographic reach.
• Pearle Vision: Established North American optical retail chain providing eye exams, prescription eyewear, and brand-name frames through franchise and corporate locations. Comparable product and service offering but operates at much larger scale.
• Costco Optical: Optical department within Costco warehouse clubs offering prescription eyewear, contact lenses, and eye exams at value price points in Canada and North America. Competes for the same value-conscious optical customer but with broader retail ecosystem.
• Specsavers: International optical retail chain with Canadian operations offering eye exams, prescription eyewear, and contact lenses at competitive prices. Comparable product/service offering but operates at global scale with strong private-label position.

Emerging players

• BonLook: Canadian eyewear retailer focused on fashionable, mid-tier prescription frames with online and select physical store channels. Comparable as a Canadian eyewear brand but more digitally native and not vertically integrated into lens manufacturing.
• Warby Parker: Direct-to-consumer eyewear brand offering affordable prescription frames via online and retail channels with home try-on program. Comparable product category (prescription eyewear) but with disruptive DTC model competing on price and digital experience.

Others

• EssilorLuxottica: Global eyewear conglomerate controlling major brands (Ray-Ban, Oakley, Persol, Prada) and retail chains (LensCrafters, Sunglass Hut, Pearle Vision). Comparable because it both supplies Greiche & Scaff's key brands and operates competing retail optical chains in adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greiche & Scaff