What FADOQ does

FADOQ (Fédération de l'Âge d'Or du Québec) is a Quebec-based non-profit membership organization serving individuals aged 50 and over. It is the largest seniors' organization in Canada, with approximately 620,000 members organized through 16 regional offices and nearly 700 local clubs across Quebec. The core offering is the FADOQ membership card, priced at CA$30 for 12 months or CA$55 for 24 months, which unlocks access to nearly 1,000 partner discounts, a network of weekly physical and cultural activities, and the quarterly Virage magazine. The organization also operates flagship programs such as the Jeux FADOQ (a sports competition engaging 15,000+ competitors annually), the Aîné-Avisé fraud and elder-abuse awareness program, and the 'Dans la peau d'un ainé' aging-simulation sensitization program.

FADOQ's revenue model is primarily subscription-based, anchored by annual and biennial membership fees, supplemented by affinity-card revenue (CA$12/year for non-members or supplementary club access) and partner-driven promotional activity. Distribution is hybrid: members can join and renew online via fadoq.ca or the FADOQ mobile app, in person at clubs or 16 regional offices, by phone, or by mail. The mobile app provides a virtual membership card, geolocation-based discount discovery, and renewal reminders. Marketing channels include the website, the Virage magazine (print and digital), email newsletters, social media (Facebook, X, LinkedIn, Instagram), and earned media through press releases and open letters.

The organization is a membership association, not a technology company: no proprietary AI or software platform is disclosed, and the underlying technology is largely a membership management system, mobile app, and content publication. Its defensibility rests on community depth (700 clubs, 70,000 weekly participants), brand recognition as the largest Canadian seniors' organization, and exclusive access to a French-Quebec 50+ demographic. In 2026, FADOQ launched a rebrand emphasizing 'faire rayonner la force de l'âge', published its first Baromètre du vieillissement, and released an electoral platform ahead of the October 2026 Quebec provincial elections, signaling an active phase of advocacy and member-engagement expansion.

Name

FADOQ

Legal name

FADOQ

Website

https://fadoq.ca

Company type

Private

Founded year

1970

Operating status

Operating

Short description

FADOQ is Quebec's largest non-profit membership organization for individuals aged 50 and over, serving approximately 620,000 members across 16 regions and nearly 700 local clubs with subscription-based access to discounts, leisure activities, advocacy, and the Virage magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-léonard

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual and biennial membership fees provide the primary revenue stream. Individual memberships at $30/year or $55 for 24 months. Additional revenue from affinity cards at $12/year for supplementary club access.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FADOQ is a non-profit membership-based seniors' organization that provides its 620,000 members aged 50 and over with access to nearly 1,000 partner discounts and privileges across Quebec, weekly leisure and sporting activities organized through 700+ local clubs, the quarterly Virage magazine, and advocacy representation on senior-related issues. Members gain entry through annual ($30) or biennial ($55) membership fees, with supplementary affinity cards at $12/year for additional club participation.

Product overview

FADOQ is a membership-based seniors' organization operating as a unified platform with multiple interconnected services. The core offering is the membership program (Carte de membre FADOQ) which provides access to the FADOQ Application Mobile for geolocation-based discount discovery and virtual card access, nearly 1,000 partner discounts across Quebec, leisure and sports activities organized through regional clubs (Loisirs et événements), and the quarterly Magazine Virage. Additional programs include the Ateliers FADOQ.CA computer education workshops, the Aîné-Avisé fraud awareness program, and the Dans la peau d'un aîné sensitivity training program. The organization also conducts the Baromètre du vieillissement annual survey to inform advocacy. The FADOQ App serves as the digital hub connecting all these services for members aged 50 and over across Quebec's 16 regions.

Differentiator

Problem solved

Functional benefit

Brands

• Baromètre du vieillissement: First aging barometer published in 2026, built from internal survey results and member consultation on their experience and perception of aging.
• Jeux FADOQ
• Aîné-Avisé
• Dans la peau d'un aîné
• Magazine Virage

Products and services

• FADOQ Membership (Carte de membre) Annual or biennial membership program for individuals aged 50 and over providing access to nearly 1,000 discounts and privileges, leisure and sports activities through 700+ local clubs, advocacy representation on seniors' issues, and the quarterly Virage magazine.
• FADOQ Mobile Application Mobile application that enables FADOQ members aged 50+ to access a virtual membership card, renew their membership, receive renewal alerts, and search nearby partner discounts by geolocation across Quebec.
• Magazine Virage Quarterly print and digital magazine delivered to all FADOQ members, covering health, personal finance, travel, recipes, interviews, and feature dossiers relevant to Quebecers aged 50+.
• Rabais et privilèges (Discounts and Privileges Network) Network of approximately 1,000 exclusive partner discounts and privileges across Quebec available to FADOQ members, spanning categories such as food, insurance, finance, electronics, telecommunications, restaurants, health, beauty, travel, vehicles, sports, and culture.
• Loisirs et événements (Leisure and Events Activities) Club-based program of cultural, physical, social, and educational activities, plus events and travel organized by 700+ local FADOQ clubs across Quebec, engaging 70,000+ members weekly.
• Jeux FADOQ (FADOQ Games) Annual regional and provincial sports competitions for FADOQ members across Quebec, engaging 15,000+ competitors each spring in disciplines including baseball, billiards, running, darts, golf, bowling, walking prediction, shuffleboard, pétanque, and pickleball.
• Ateliers FADOQ.CA (Technology Workshops) Educational workshops for FADOQ members covering Android and Apple tablets and smartphones, social media introduction (Facebook, Messenger), computer basics (Windows 10), Internet mastery, Microsoft Word, and Microsoft Excel.
• Aîné-Avisé Awareness and education program addressing fraud, mistreatment, and intimidation towards seniors, combining professional expertise with lived experience from animators aged 50+ to deliver prevention resources.
• Dans la peau d'un aîné Sensitization program using immersive simulations that allow participants to experience the physical constraints and challenges of aging, promoting good treatment (bientraitance) of seniors across Quebec.

Quantifiable outcome

• 70,000 people engaged in weekly physical activities through FADOQ clubs

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• GenacolminorGTM or Marketing PartnerQuebec-based family company offering natural joint health products with clinically proven AminoLock collagen. FADOQ members receive 20% discount on all Genacol products purchased through the online store (genacol.ca). Free shipping on orders over $40.
• Intact AssuranceminorGTM or Marketing PartnerInsurance company partner offering FADOQ members access to a contest with $100,000 in prizes. Partnership provides exclusive member promotions alongside home and auto insurance offerings.
• Croisières AMLminorGTM or Marketing PartnerCruise company offering FADOQ members 10% discount on cruise experiences. Promotes safe, accessible cruising experiences for the 50+ demographic.
• HydroSolutionminorGTM or Marketing PartnerOnly company in Quebec offering wall heat pumps for rent. FADOQ members receive 2 months free on heat pump rentals, supporting energy efficiency for seniors in their homes.
• Aîné-AvisécoreStrategic or Co-development PartnerElder abuse awareness and prevention program combining professional expertise with lived experience from animators aged 50+. FADOQ promotes and supports this program providing seniors with resources on fraud, abuse, and elder maltreatment.
• Dans la peau d'un aînécoreStrategic or Co-development PartnerSensitization program helping participants experience the physical constraints and challenges of aging through immersive simulations. Promotes good treatment (bientraitance) of seniors. FADOQ supports and promotes this initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AARP: AARP is the largest US-based membership organization for people aged 50+, with ~38M members and a comparable offering of discounts, advocacy, publications, and insurance/financial services partnerships. It is the most direct analog to FADOQ's membership, advocacy, and discount model, scaled to a national (rather than provincial) level.
• HelpAge International: A global network of organizations promoting the rights of older people, with advocacy, research, and program delivery for seniors. Compares directly to FADOQ's advocacy mission and member-service model, though operating internationally rather than provincially.
• Royal Canadian Legion: A Canadian membership-based service organization with a network of local branches providing social activities, advocacy, and member benefits. While serving veterans rather than all seniors, it operates a structurally analogous branch-based membership model across Canada.
• International Federation on Ageing: An international NGO focused on policy, advocacy, and research on population aging. Comparable to FADOQ's policy/advocacy function and Baromètre du vieillissement research output, though operating at global rather than provincial scale.
• CARP: Canadian Association of Retired Persons is a direct Canadian competitor serving Canadians 50+ with advocacy, member benefits, and ZoomerMedia-affiliated media. It competes for the same national 50+ demographic that FADOQ serves at the Quebec level.

Emerging players

• U3A (University of the Third Age): UK-based movement of local learning cooperatives for people no longer in full-time work, focused on educational and social activities. Comparable to FADOQ's Ateliers FADOQ.CA workshops and club-based learning activities for the 50+ demographic.

Broad incumbents

• National Council on Aging: A US national advocacy and service organization focused on older adults, offering programs on healthy aging, economic security, and benefits access. It is broader and more policy-focused than FADOQ, but overlaps on advocacy and program delivery for the 50+ demographic.

Regional players

• Active Over 50: Australian organization providing holidays, activities, and social programs for the 50+ demographic. Directly comparable to FADOQ's leisure activities, travel offerings, and Jeux FADOQ-style competitions, though serving the Australian market.
• Les Petits Frères des Pauvres: French nonprofit supporting isolated elderly people through volunteer companionship, advocacy, and senior housing programs. Comparable to FADOQ's social-isolation mission and volunteer-led community support, though focused on a more vulnerable sub-segment.
• ProSenectute: Switzerland's leading seniors' organization providing services, advocacy, and benefits to older adults. Operates a similar model of local service centers and advocacy for seniors, but is geographically limited to Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ReseauFADOQ
• Facebookfacebook.com/reseaufadoq
• LinkedInlinkedin.com/company/reseau-fadoq
• Instagraminstagram.com/reseaufadoq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FADOQ