What Equus does

Equus Riding Shop, S.L. is a privately held Spanish specialty retailer of equestrian equipment founded in 1975 and headquartered at C/ Hilarion Eslava, 32, Madrid. The company sells saddles, bridles, bits, stirrups, girths, helmets, boots, breeches, training aids, competition apparel, stable equipment, and care products serving both amateur and professional riders in classical dressage and show jumping disciplines. It operates a multi-brand catalog of more than 40 national and international equestrian brands including KASK, Samshield, ARIAT, Albion, Waldhausen, Prestige, Stübben, and Zaldi, functioning as a one-stop shop for horse and rider equipment with prices ranging from under €10 for small accessories to over €4,600 for premium saddles.

The business runs a hybrid distribution model combining a single physical showroom in Madrid with a WooCommerce-based e-commerce storefront at tiendaequus.com that ships internationally across Europe, Latin America, the Middle East, and Asia. The technology stack is standard off-the-shelf: WooCommerce product catalog, shopping cart, customer account management, and Redsys-integrated checkout supporting card and BIZUM mobile payments. Marketing is limited to organic social media on Instagram and Facebook, and customer support is delivered through direct email and phone. The firm has 1-10 employees, no proprietary software, no mobile app, no public API, and no AI or machine-learning capabilities.

Equus generates revenue through one-time retail transactions with no subscription model, serving a long tail of individual hobbyist and professional equestrian consumers. The company is owner-controlled with no disclosed institutional investors, no funding history, no M&A activity, and no parent company. Geographic reach spans Spain as the primary market, with international fulfillment extending to Argentina, Mexico, Colombia, Japan, Egypt, and all of Europe. Overall, Equus operates as a stable, long-tenured micro-retailer in the niche equestrian equipment vertical.

Name

Equus

Legal name

Equus Riding Shop, S.L.

Website

https://tiendaequus.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Equus Riding Shop is a Madrid-based, family-equity multi-brand equestrian equipment retailer founded in 1975, selling saddles, bridles, helmets, apparel, and care products to amateur and professional riders via a physical store and a WooCommerce e-commerce site shipping globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Equestrian Equipment: Equus generates revenue through the direct sale of equestrian equipment and rider apparel via its online store and physical showroom in Madrid. Products range from entry-level accessories (below €10) to premium saddles and helmets (€400–€4,600). The company offers both one-time product purchases and sells products from third-party brands, functioning as a multi-brand retailer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Equus is a multi-brand equestrian equipment retailer operating both a physical store and an e-commerce website in Madrid, Spain. It sells saddles, bridles, bits, stirrups, girths, riding helmets, boots, breeches, protective vests, training aids, stable equipment, and horse care products sourced from over 40 national and international equestrian brands including KASK, Samshield, ARIAT, Albion, Waldhausen, Prestige, Stübben, and Zaldi. The company serves amateur and professional riders in dressage, show jumping, and other equestrian disciplines, with international shipping across Europe, Latin America, the Middle East, and Asia.

Product overview

Equus Riding Shop operates an e-commerce platform for equestrian equipment serving both horse and rider needs. The product portfolio includes saddles (English and Western for dressage, jumping, and cross-country), bridles and bits, stirrups, girths, helmets (from brands like KASK, GPA, BR), boots and footwear, riding breeches, leg protectors and bandages, protective vests, training aids (including Pessoa systems), competition wear, stable equipment, and care products. The store also offers saddle repair services. All products are sourced from various national and international equestrian brands including Acavallo, Albion, ARIAT, Prestige, Stübben, Waldhausen, KASK, Samshield, and Zaldi among others. The business was established in 1975 and operates from Madrid, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Monturas (Saddles) English and Western saddles for dressage, jumping, cross-country, and general use, including saddle repair services. Offered to amateur and professional equestrian riders.
• Cabezadas de Montar (Bridles) English and Western bridles including double-rein options, padding models, and competition-grade pieces from brands like Zaldi and Prestige. Targeted at equestrian riders across disciplines.
• Embocaduras y Bocados (Bits) Bits and mouthpieces including filetes, pelhams, and various styles for English and Western riding disciplines. For equestrian riders.
• Estribos (Stirrups) English and Western stirrups including safety options and various materials like aluminum. For equestrian riders across disciplines.
• Cinchas y Accesorios (Girths) Saddle girths for dressage and general use, including leather, neoprene, and gel options. For equestrian riders.
• Cascos (Helmets) Riding helmets from brands including GPA, KASK, BR, and Owen with various styles for competition and training. For equestrian riders seeking safety equipment.
• Botas y Botines (Boots) English boots, booties, country boots, and riding footwear for men, women, and children. For equestrian riders of all ages.
• Pantalones de Equitación (Breeches) Riding pants and breeches with various grip options (full grip, knee grip) for competition and training. For equestrian riders.
• Protectores y Vendas (Leg Protectors and Bandages) Leg protectors, bandages, and boots for horse limb protection during training and competition. For horse owners and riders.
• Chalecos Protectores (Rider Protectors) Protective vests and airbag vests for rider safety during equestrian activities. For equestrian riders.
• Ayudas de Entrenamiento (Training Aids) Training equipment including Pessoa training systems, German reins, and other training devices. For equestrian riders training horses.
• Ropa de Competición (Competition Wear) Competition jackets, polos, and show clothing for riders in various disciplines. For equestrian competitors.
• Cuadra y Guadarnés (Stable Equipment) Stable equipment including stall bridles, tying ropes, and barn organization materials. For horse owners managing stables.
• Productos de Cuidado (Care Products) Leather care, insect control, hoof and leg care, grooming, and clipping products. For horse owners and riders maintaining equestrian equipment and horses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HORZE: International multi-brand equestrian retailer selling saddles, bridles, helmets, apparel, and stable equipment via DTC e-commerce across Europe and beyond. Closely comparable to Equus in assortment breadth, multi-brand model, and DTC orientation.
• Krämer Pferdesport: One of Europe's largest multi-brand equestrian retailers, combining a major e-commerce catalog with physical stores. Mirrors Equus's multi-brand strategy and broad assortment across English riding disciplines.
• Riding Warehouse: US-based DTC retailer specializing in English riding equipment and apparel, carrying multiple premium brands. Comparable to Equus in multi-brand positioning and English-discipline focus.
• Dover Saddlery: Established US equestrian retailer with both physical stores and a strong e-commerce presence, offering a wide selection of English riding gear and apparel. Comparable multi-brand assortment and rider+horse categories.
• SmartPak Equine: US-based equestrian retailer focused on horse care, supplements, and riding apparel with a strong DTC platform. Comparable in DTC-first multi-brand model serving English-discipline riders.
• Equi-Theme: French-based equestrian retailer and brand carrying apparel, tack, and equipment for dressage and show jumping. Highly comparable assortment and customer base to Equus Riding Shop.

Broad incumbents

• Decathlon: Global sporting goods retailer whose 'Fouganza' line covers equestrian apparel and accessories at value price points. Comparable only as a broad incumbent; does not compete in the premium dressage/show jumping specialist niche.

Emerging players

• Cavalleria Toscana: Italian equestrian brand and retailer specializing in technical competition apparel for dressage and show jumping. Adjacent in customer profile and discipline focus, though operating as a brand-house rather than multi-brand retailer.

Others

• Sprenger: German manufacturer of equestrian bits, stirrups, and saddlery components. Comparable as an upstream supplier whose products are sold by Equus; included as an ecosystem participant rather than a direct competitor.
• Pikeur: German equestrian apparel brand (breeches, jackets, competition wear) carried by Equus as a supplier. Included as an ecosystem participant to illustrate the brand ecosystem that Equus aggregates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tiendaequusmadrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equus