What Riding Warehouse, Llc does

Riding Warehouse, LLC is a US-based direct-to-consumer e-commerce retailer of equestrian apparel, tack, horse care products, and barn supplies, founded in 1996 and headquartered in San Luis Obispo, California. The company serves riders across three disciplines — English, Western, and Endurance — with a comprehensive catalog spanning women's, men's, and kids' apparel, footwear and chaps, helmets and protective vests, full tack assortments (bridles, bits, saddle pads, girths, stirrups, saddles, horse boots, halters), supplements and electrolytes, fly control, veterinary supplies, grooming, blankets, and stable/arena equipment. It carries 30+ brands including LeMieux, Ariat, Kerrits, Back on Track, and Horseware Ireland, alongside higher-end therapeutic offerings such as the XLR8 Equine line of red light therapy, cryotherapy/compression, and far-infrared products. The underlying platform is a standard multi-category e-commerce storefront with discipline-specific navigation, brand pages, and a Learning Center content hub that supports top-of-funnel customer acquisition through educational articles.

The business operates on a unit-pricing, one-time sale model with no subscription or recurring revenue components. Products are priced from $5 (Bargain Bin clearance) to $899 (premium safety vests), with free ground shipping on orders over $75 and a 365-day free return policy that materially reduces purchase risk. Distribution is exclusively through the owned website with direct-to-consumer shipping across the US; no physical retail locations, marketplace listings, or international shipping signals are present. Customer service is delivered via phone (1.800.620.9145), email, and live chat. Marketing channels include email/newsletter, organic social across Facebook, YouTube, Instagram, and TikTok, Learning Center content, sponsored professional riders (Elizabeth Siadous, Meghan Benge, Ashley Marascalco), and cross-promotional partnerships with fishing organizations (MLF, BASS, Bass Angler Magazine) under the broader Sports Warehouse family of specialty e-commerce sites that includes Tennis Warehouse, Running Warehouse, and Tackle Warehouse. The company is privately held with no disclosed funding, no parent company, no management team information, and no revenue figures publicly available.

Name

Riding Warehouse, Llc

Legal name

Riding Warehouse

Website

https://ridingwarehouse.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Riding Warehouse is a US DTC e-commerce retailer founded in 1996 selling equestrian apparel, tack, horse care products, and barn supplies across English, Western, and Endurance disciplines, carrying 30+ brands with 365-day returns and free shipping over $75.

Ownership category

akta.pro rank

Product category

Equestrian sporting goods retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Equestrian equipment retail
• Horse tack supplies
• Riding apparel
• Equestrian safety gear
• Horse care products

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales of equestrian equipment, tack, apparel, and horse care supplies through online retail. Products range from budget items ($5 Bargain Bin) to premium equipment. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Riding Warehouse is a direct-to-consumer online retailer selling equestrian apparel, horse tack, protective safety gear, and horse care supplies across English, Western, and Endurance riding disciplines. The product catalog spans 30+ brands and price points from $5 clearance items to $899 premium safety vests, with free shipping on orders over $75 and 365-day free returns.

Product overview

Riding Warehouse is an online equestrian retailer offering a comprehensive catalog of horse riding equipment and supplies across three main disciplines: English, Western, and Endurance riding. The core product portfolio includes protective safety vests (hard shell body protectors and air vests), therapeutic products under the XLR8 Equine brand (red light therapy devices, cryotherapy/compression boots, and far infrared fly masks), and Roeckl Sports riding gloves. Supporting product lines encompass tack (bridles, bits, saddle pads, girths, stirrups, saddles), rider apparel (shirts, outerwear, breeches, jeans, footwear), horse care supplies (supplements, fly control, veterinary products, grooming items), and stable/barn equipment. The company operates a Bargain Bin clearance sale program and sells gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Protective Safety Vests Hard shell body protectors and air vests designed to protect riders from impact and fall injuries, sold under brands such as Tipperary, Charles Owen, Champion, and TuffRider.
• XLR8 Equine Therapy Products Equine therapy devices combining red/near-infrared light therapy, cryotherapy with compression, and germanium/copper/ceramic compression technology to support equine recovery, reduce inflammation, and aid circulation.
• XLR8 Far Infrared Fabric Magnet Therapy Fly Mask Fly mask combining far-infrared ceramic fabric with 11 strategically placed magnets targeting poll and TMJ acupressure points, providing UV and insect protection with therapeutic benefits.
• Roeckl Sports Riding Gloves Premium riding gloves from Roeckl Sports featuring breathable knit backhands, sensitive-grip palms, touchscreen compatibility, and reflective or decorative design elements; available across men's and women's styles.
• Riding Warehouse Equestrian Tack Comprehensive horse tack assortment covering bridles, reins, bits, hackamores, saddle pads, girths, stirrups, saddles, halters, breastplates, training equipment, and tack care products for English, Western, and Endurance disciplines.
• Riding Warehouse Apparel Rider apparel spanning women's, men's, and kids' categories, including show apparel, breeches and tights, outerwear, shirts, jeans, gloves, socks, and undergarments for English, Western, and Endurance riding.
• Riding Warehouse Horse Care Products Horse care supplies including supplements and electrolytes, fly control, veterinary and first aid items, grooming products, treats and toys, and horse blankets and sheets.

Quantifiable outcome

• 365-day return policy
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MLF (Major League Fishing)minorGTM or Marketing PartnerShown as 'Proud Partner' on website footer. MLF is a professional bass fishing organization, suggesting cross-promotional or co-marketing relationship between equestrian and fishing enthusiast audiences.
• BASSminorGTM or Marketing PartnerListed as 'Proud Partner' alongside MLF. BASS is a bass fishing organization. Relationship appears to be co-marketing or affiliate cross-promotion within the Sports Warehouse company family.
• Bass Angler MagazineminorGTM or Marketing PartnerFeatured as 'Proud Partner' in footer alongside MLF and BASS. Bass Angler Magazine is a fishing publication, with the partnership likely serving cross-promotional purposes within the Sports Warehouse network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horse.com: E-commerce-focused equestrian superstore selling tack, apparel, and barn supplies, directly comparable on assortment breadth and online-only go-to-market motion.
• State Line Tack: Discount-oriented equestrian retailer offering tack, apparel, and horse supplies, competing directly on price-sensitive segments overlapping with Riding Warehouse's Bargain Bin.
• Big Dee's Tack & Vet Supplies: Independent equestrian retailer with both online and storefront presence, carrying apparel, tack, and horse care items at price points and selection comparable to Riding Warehouse.
• Dover Saddlery: Major multi-channel equestrian retailer with both online and physical stores, carrying a similar mix of English-riding apparel, tack, and horse care; the most established large-scale competitor in the same niche.
• Equestrian Collections: Boutique equestrian retailer focused on premium English riding apparel and tack, with a comparable brand portfolio and customer base in the show-and-lesson rider segment.
• SmartPak Equine: Leading direct-to-consumer equestrian retailer selling tack, supplements, apparel, and horse care; the closest direct competitor to Riding Warehouse, with a larger catalog and a well-known autoship supplement program.
• Jeffers Equine: Long-running catalog and online equestrian retailer offering tack, supplements, and horse care products; comparable as a longstanding multi-discipline equestrian e-tailer.

Others

• Cavalia: Equestestrian-themed entertainment and lifestyle brand adjacent to the equestrian consumer; relevant only as an ecosystem player reaching the same end-customer demographic.

Broad incumbents

• Ariat International: Premium equestrian apparel and footwear brand that is both a supplier to Riding Warehouse and a DTC competitor; illustrates the supplier-versus-channel risk Riding Warehouse faces.
• Amazon (Equestrian / Horse Supplies category): Dominant broad-line e-commerce incumbent with a growing equestrian assortment and category, providing commoditized tack, apparel, and supplements with Prime shipping; the principal indirect competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ridingwarehouse
• YouTubeyoutube.com/channel/UCm_Tc2cgEl1AOZqi4GnNY2w
• Facebookfacebook.com/ridingwarehouse
• Instagraminstagram.com/ridingwarehouse
• LinkedInlinkedin.com/company/ridingwarehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riding Warehouse, Llc