Jonas Leisure

What Jonas Leisure does

Jonas Leisure is an Australia and New Zealand-based vertical SaaS provider of leisure management software, founded in the mid-1990s (firmographic records state 1995; the company's own history references 2004) and headquartered in Brisbane, with additional offices in Melbourne, Sydney, Perth, Auckland, and Wellington. The company serves councils, universities, schools, independent operators, and venue operators across the leisure, aquatics, fitness, and community sectors through an integrated software suite. The core platform, Envibe, handles memberships, bookings, payments, programs, access control, and reporting in a single cloud-based ecosystem, supplemented by modular products including TRP (customer retention), My Member Sales (sales/CRM), Entrance Control (turnstiles and speed gates), VELEO, and the UniOne sports club management platform used by universities and schools. Integrated payment processing is delivered via a partnership with Ezidebit.

The company monetises through a combination of non-exclusive software licences (paid on order), annual recurring maintenance and support fees (billed on go-live or 60 days post-installation, then annually), hosted services, hardware sales (turnstiles, speed gates), and professional services for implementation, training, and ongoing support. Pricing is quote-based and not publicly disclosed, and contracts are structured as multi-year subscriptions. Go-to-market is sales-led, combining enterprise field sales targeting multi-centre organisations and institutions with self-service online portals for end-member transactions. Jonas Leisure reports a customer base of 790+ venues and organisations across ANZ, supported by 180+ staff and operates under a private, founder/management-owned structure with no disclosed venture or private equity investment to date.

Name

Jonas Leisure

Legal name

Jonas Leisure Pty Ltd

Website

https://jonasleisure.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Jonas Leisure is an Australia and New Zealand vertical SaaS provider of leisure management software, serving aquatic centres, recreation facilities, gyms, councils, and universities through its Envibe platform and integrated modules for memberships, bookings, payments, and access control.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: Non-exclusive and non-transferable license to use Jonas Leisure software products. Payment due when order is placed.
2. Annual Maintenance Fees: Ongoing maintenance and support services billed annually, due either on Go Live or 60 days after installation, then annually. Includes access to support through customer portal, email or telephone during Business Hours.
3. Hardware Equipment: Physical equipment including turnstiles and speed gates for access control. For new customers or orders under $10,000: 100% due on order. For existing customers orders over $10,000: 50% on order, balance invoiced on arrival to country.
4. Hosted Services: Remote hosting of software and data on a non-exclusive, non-assignable, worldwide limited basis for customer's internal business purposes.
5. Professional Services: Installation, commissioning, delivery, maintenance or repair services. Implementation and training services provided as part of software deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jonas Leisure sells cloud-based leisure management software to aquatic centres, recreation facilities, gyms, health clubs, universities, schools, councils and venue operators across Australia and New Zealand. Its core Envibe platform, supported by Entrance Control, TRP, My Member Sales, VELEO and UniOne, manages memberships, bookings, payments, programs, access control and reporting within a single integrated ecosystem, delivered with locally based implementation and support services.

Product overview

Jonas Leisure provides a unified ecosystem of leisure management software solutions for the Australian and New Zealand market. The core platform is Envibe, a comprehensive system handling memberships, bookings, payments, programs, access control, and reporting. Supporting modules include TRP for customer retention, My Member Sales for lead management, and Entrance Control for access management. UniOne handles sports club management for universities and organizations. All products operate within a single, secure ecosystem designed specifically for aquatic centres, recreation facilities, gyms, health clubs, and community venues.

Differentiator

Problem solved

Functional benefit

Brands

• Envibe: Leisure management software for managing memberships, bookings, payments, programs, access control and reporting within a secure ecosystem.
• Entrance Control
• My Member Sales
• TRP
• VELEO

Products and services

• Envibe Comprehensive cloud-based leisure management platform that handles memberships, bookings, payments, programs, access control and reporting for aquatic centres, recreation facilities, gyms and health clubs across Australia and New Zealand.
• UniOne Sports club management platform for universities and sports clubs that handles member databases, event organisation, data management, uniform sales, merchandising, web pages and student sign-in processes.
• TRP (The Retention Platform) Customer retention platform that provides insight and engagement tools to help leisure venues reduce churn and build member loyalty through data-driven retention strategies.
• My Member Sales Sales tools built for member growth, providing lead management and team performance tracking to help venues convert leads into paying members.
• Entrance Control Secure access control solution for active venues featuring turnstiles and speed gates integrated with the broader leisure management ecosystem.
• VELEO Leisure management product offering within the Jonas Leisure software suite.

Quantifiable outcome

• YMCA North achieved 18% increase in membership and casual usage, 8.5% increase in course enrollments, and 17.5% increase in space hires
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• EzidebitcoreTechnology or Integration · 1 January 2022Ezidebit provides integrated payment processing solutions for Jonas Leisure's Envibe platform. Their Level 1, PCI-DSS compliant payment system enables secure online payments, automated billing, and direct debit functionality. YMCA North implementation demonstrated $15,000 in web payments on day one following integration.
• Recreation AotearoacoreStrategic or Co-development PartnerIndustry association partnership supporting the New Zealand recreation and leisure sector. Jonas Leisure collaborates on industry initiatives and thought leadership, including interviews with Recreation Aotearoa General Manager for industry advocacy content.
• Recreation AotearoacoreGTM or Marketing PartnerIndustry body representing leisure and recreation operators in New Zealand. Partnership involves industry advocacy and thought leadership collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daxko: US-based market leader in software for YMCAs, JCCs, fitness centers and community recreation, backed by Vista Equity Partners. Offers club management, member engagement and payments - directly comparable to Jonas Leisure's Envibe platform serving aquatics, recreation and health clubs.
• Vermont Systems (RecTrac): Provider of RecTrac recreation management software for municipal parks & recreation, aquatic centres and community facilities. Highly comparable in product scope (memberships, bookings, access control) and customer base (councils, recreation centres) to Jonas Leisure's Envibe and UniOne offerings.
• Mindbody: Global SaaS platform for fitness, wellness and beauty businesses providing membership management, scheduling, payments and marketing. Comparable in serving fitness and recreation operators at scale, though broader in category than Jonas Leisure's leisure specialisation.
• Gladstone Cloud: UK-based leisure management software with active operations in Australia and New Zealand, providing membership, booking, payments and access solutions to leisure centres and councils. The closest geographic and product peer to Jonas Leisure's Envibe offering.
• Active Network: Recreation management software provider serving municipalities, parks & recreation departments and sports organisations. ActiveNet offers activity registration, facility scheduling and membership capabilities that overlap directly with Jonas Leisure's recreation/aquatics modules.
• PerfectMind: Club and membership management SaaS platform serving health clubs, recreation centres and community organisations with bookings, payments and member engagement features that overlap with Envibe's core modules.
• ClubReady: Cloud-based club management software for boutique fitness studios and health clubs, offering member management, billing and lead conversion tools. Directly comparable to Jonas Leisure's My Member Sales module and Envibe's fitness/gym functionality.
• EZFacility: Facility and recreation management software for sports complexes, recreation centres and sports clubs, providing scheduling, registration and member management. Comparable to Jonas Leisure's UniOne and recreation/booking modules.
• CivicPlus: Civic engagement and recreation management software for local governments, including activity registration, facility booking and parks & recreation modules competing for the same council customer base as Jonas Leisure.

Broad incumbents

• Jonas Software: Canadian vertical SaaS conglomerate that owns numerous specialist software businesses across recreation, fitness, hospitality and other verticals. Although Jonas Leisure is not identified as an owned entity in the source material, Jonas Software's recreation vertical portfolio overlaps with Jonas Leisure's customer base and product scope, and the shared brand name suggests potential historical or competitive affinity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jonas-leisure

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonas Leisure