Ukrainian Selfreliance Federal Credit Union

What Ukrainian Selfreliance Federal Credit Union does

Ukrainian Selfreliance Federal Credit Union is a federally chartered, member-owned not-for-profit credit union founded in 1951 to provide banking and lending services to the Ukrainian American community. Following an October 2025 merger with Self Reliance New York Federal Credit Union, the institution now operates as Self Reliance Financial Federal Credit Union (SRFFCU), serving over 31,000 members with $1.9 billion in combined assets across Pennsylvania, New York, New Jersey, and Maryland, with headquarters in New York City and regional centers in NYC and suburban Philadelphia. Membership eligibility is defined by Ukrainian heritage, association with Ukrainian community organizations, or connection to qualifying cultural institutions such as the Ukrainian Educational & Cultural Center.

The credit union delivers a comprehensive suite of deposit and lending products built on a standard IFS-based core banking platform. Deposit offerings include savings, high-yield savings, checking with VISA debit, money market, share certificates, IRA, and student saver accounts. Lending products span mortgages (fixed and adjustable rate), commercial real estate loans, home equity loans/HELOC, auto loans, personal loans, VISA credit cards, and student loans. Digital channels include online banking, a native iOS/Android mobile app with remote mobile deposit, smartwatch companion app, Zelle P2P payments, Apple/Google/Samsung Pay wallet support, external transfers, and a financial management tool with free credit score monitoring. Physical access is provided through five branch locations plus the CO-OP Shared Branching network, which grants access to 30,000+ surcharge-free ATMs nationwide.

Revenue is generated primarily through net interest income on the lending portfolio, supplemented by fee income from interchange (VISA credit cards), overdrafts, wire transfers, safe deposit boxes, and ATM out-of-network charges, with the not-for-profit structure returning earnings to members via competitive loan and deposit rates rather than to external shareholders. Ancillary offerings include Trustage insurance products (AD&D, life, home, auto) and CARFAX vehicle history reports for auto loan underwriting. GTM motion is community-led, with member acquisition driven by Ukrainian cultural events (folk festivals, Tryzub festivals, Ukrainian Food & Culture Festival), referrals within the Ukrainian American community, youth financial literacy programs at Ukrainian Heritage School, and content marketing through a financial education blog and social media presence on Facebook, Twitter, and Pinterest.

Name

Ukrainian Selfreliance Federal Credit Union

Legal name

Ukrainian Selfreliance Federal Credit Union

Website

https://ukrfcu.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Ukrainian Selfreliance Federal Credit Union is a federally chartered not-for-profit credit union serving the Ukrainian American community with deposits, mortgages, auto loans, credit cards, and digital banking across four states, now operating as Self Reliance Financial Federal Credit Union following its October 2025 merger with Self Reliance New York FCU.

Ownership category

akta.pro rank

Product category

Credit Union Banking

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Faith-Based & Affinity Credit Unions (FSABAEAH)

akta.pro secondary industries

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Deposit accounts
• Mortgage loans
• Credit union services

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest earned on loan products including mortgages, auto loans, personal loans, credit cards, home equity loans/lines, and commercial real estate loans. As a not-for-profit credit union, earnings are returned to members through lower loan rates and higher savings rates.
2. Fee Income: Various fee-based services including ATM fees for out-of-network usage (1% on international purchases), overdraft fees, wire transfer fees, safe deposit box rental, and other account service charges. Late fees and other penalty charges also contribute.
3. Share Certificate and Savings Products: Interest-bearing deposit products including savings accounts, money market accounts, share certificates (CDs), and IRA accounts that generate stable deposit funding for lending activities.
4. Credit Card Revenue: Interchange fees and interest charges on VISA credit card products including rewards programs for signature cards

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ukrainian Selfreliance Federal Credit Union is a member-owned, federally chartered credit union providing deposit products (savings, checking, money market, share certificates, IRAs), consumer and commercial lending products (mortgages, auto loans, personal loans, home equity, credit cards, commercial loans), and digital banking services (online banking, mobile app, mobile deposit, bill pay, Zelle). The credit union serves the Ukrainian American community across Pennsylvania, New York, New Jersey, and Maryland, having merged with Self Reliance New York Federal Credit Union on October 1, 2025 to form Self Reliance Financial Federal Credit Union (SRFFCU) with $1.9 billion in combined assets.

Product overview

Ukrainian Selfreliance Federal Credit Union (now operating as Self Reliance Financial Federal Credit Union following a merger) provides a comprehensive suite of financial products organized into two main categories: deposit products (Savings, High Yield Savings, Checking with Debit Cards, Money Market, Share Certificates, IRA, and Student Savers accounts) and lending products (Mortgages, Commercial Loans, Home Equity Loans/HELOC, Auto Loans, Personal Loans, VISA Credit Cards, and Student Loans). Digital banking services include Online Banking, Mobile Banking App (iOS/Android), Smartwatch App, Bill Pay, Digital Wallet (Apple Pay/Google Pay/Samsung Pay), eStatements, External Transfers, Money Management tools, Mobile Deposit, Zelle person-to-person payments, Purchase Rewards, Direct Deposit, and Financial Calculators. Additional services include Safe Deposit Boxes, Wire Transfers, Trustage Insurance products, and CARFAX Vehicle History Reports for auto loan members. The institution serves members through branch locations and the CO-OP Shared Branching network for nationwide access.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Account Basic savings account for depositing funds and earning dividends, available to credit union members.
• High Yield Savings Account Savings account with enhanced dividend rates for higher balances, designed for members seeking greater returns.
• Checking (Share Draft) Account Checking account with VISA Debit Card access, bill pay capability, and standard transaction features for everyday banking.
• Business and Organization Accounts Deposit and transaction accounts tailored for small businesses and organizational members within the field of membership.
• Money Market Account Interest-earning account with limited check-writing privileges designed for members maintaining higher balances.
• Share Certificate Term deposit account with fixed rates and specified terms for predictable savings growth.
• IRA (Individual Retirement Account) Tax-advantaged retirement savings accounts including Traditional, Roth, and SEP IRA options.
• Student Savers Account Youth savings program with educational financial literacy components and account opening incentives.
• Mortgages Home purchase and refinance loans including fixed-rate and adjustable-rate mortgages for members seeking residential financing.
• Commercial Loans Business lending products for commercial real estate and operational financing needs of small business members.
• Home Equity Options Home equity loans and Home Equity Lines of Credit (HELOC) allowing members to access accumulated home equity.
• Auto Loans Financing for new and used vehicle purchases with competitive rates for credit union members.
• Personal Loans Unsecured loans for personal expenses, debt consolidation, and major purchases for credit union members.
• VISA Credit Cards Credit card products including VISA Signature with rewards on travel, gas, and everyday purchases for credit-building and rewards-focused members.
• Student Loans Education financing for tuition and related academic expenses for student members and their families.
• Online Banking 24/7 web-based account access with balance viewing, fund transfers, bill pay, budgeting tools, eStatements, and credit score monitoring.
• Mobile Banking App iOS and Android application for managing accounts, transferring funds, paying bills, and depositing checks on mobile devices.
• Smartwatch App Apple Watch and Samsung Galaxy Watch companion app providing account access and notifications on wearable devices.
• Bill Pay Online bill payment service for scheduling and automating payments to merchants and service providers from member accounts.
• Digital Wallet Integration with Apple Pay, Google Pay, and Samsung Pay enabling members to make contactless payments using their debit or credit cards.
• Mobile Deposit Remote check deposit feature using smartphone camera through the mobile banking app with monthly deposit limits.
• Zelle Real-time person-to-person payment service integrated with mobile and online banking for transferring funds between individuals.
• Money Management Budgeting and financial planning tool showing all member accounts, transaction categorization, and spending insights.
• External Transfers Transfer funds between UKRFCU accounts and external financial institutions.
• Wire Transfer Domestic and international wire transfer services for large or urgent transactions.
• Trustage Insurance AD&D, life, home, and auto insurance products offered through Trustage partnership to credit union members.
• Safe Deposit Boxes Secure storage for valuables and important documents available at select branch locations.
• ATMs and Shared Branching CO-OP network access for fee-free ATM withdrawals and shared branch transactions at thousands of nationwide locations.

Quantifiable outcome

• 82.9% member approval for historic merger with Self Reliance New York Federal Credit Union
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• UNWLA Philadelphia Regional CouncilminorStrategic or Co-development Partner · 14 November 2025Community partner for food drive in remembrance of Holodomor victims, supporting women and children in need. Joint community service initiative supporting Ukrainian community charitable efforts.
• Laurel HouseminorStrategic or Co-development Partner · 14 November 2025Community partner for food drive supporting women and children in need. Joint initiative with UNWLA Philadelphia Regional Council for community food drive.
• Self Reliance New York Federal Credit UnioncoreStrategic or Co-development Partner · 1 October 2025Merger partner in landmark consolidation creating Self Reliance Financial Federal Credit Union. Combined entity has $1.9 billion in assets and serves over 31,000 members across four states. Merger approved by 82.9% of members and united two leading Ukrainian American credit unions.
• PhilabundanceminorStrategic or Co-development Partner · 9 July 2025Partner in collaborative food drive with 11 other credit unions. UKRFCU contributed to nearly 4,000 pounds of food and over $56,000 in donations. Supports Philabundance's mission to feed over 135,000 individuals weekly.
• Ukrainian Educational & Cultural Center (UECC)coreStrategic or Co-development PartnerHost location for UECC branch and annual meetings. Non-profit organization in Jenkintown, PA preserving and promoting Ukrainian heritage. Deep partnership with Ukrainian cultural institution.
• CO-OP Shared BranchingcoreChannel Partner/ Reseller/ DistributorNetwork partnership enabling members to access branch services at participating credit unions nationwide. Provides access to over 30,000 surcharge-free ATMs and branch locations across the country.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bethpage Federal Credit Union: Large New York-based federal credit union with comparable community/affinity positioning, similar asset scale range, and a broad retail banking product set including mortgages, auto loans, and digital banking. Direct overlap with SRFFCU's NY/NJ member base.
• Pentagon Federal Credit Union (PenFed): One of the largest U.S. affinity-based federal credit unions, serving military and adjacent communities with a full deposit, lending, and digital product suite. Comparable model of serving a defined affinity membership with deep community ties.
• SchoolsFirst Federal Credit Union: Large affinity-based federal credit union serving California school employees and their families, with a comprehensive lending, deposit, and digital platform anchored in deep community/occupational identity—analogous to SRFFCU's ethnic-affinity model.
• BCU (Baxter Credit Union): Affinity/employer-based federal credit union serving healthcare and employer groups with full deposit and lending products. Directly comparable in using a defined membership field-of-membership as its primary growth engine.
• BECU: Large community/employer-affinity credit union in the Pacific Northwest with a comprehensive digital platform, broad lending products, and member-owned cooperative structure—closely mirroring SRFFCU's operating model at greater scale.
• Latino Community Credit Union: Ethnic-affinity credit union serving Hispanic/Latino communities with bilingual services, financial education, and culturally tailored products—one of the closest analogues to SRFFCU's Ukrainian-heritage-affinity strategy.
• Lower East Side People's Federal Credit Union: Community-focused federal credit union in New York City serving immigrant and underserved populations with bilingual services and culturally aware banking. Overlaps with SRFFCU's cultural-affinity, community-development orientation.

Broad incumbents

• Alliant Credit Union: Large, digitally led credit union known for high-yield savings and digital-first onboarding. Represents the broader incumbent pressure on deposit and primary-banking relationships that SRFFCU faces from tech-forward CUs.
• Digital Federal Credit Union (DCU): Large digital-first federal credit union with a broad deposit, lending, and digital product set. Represents the technology-led competitive threat to smaller affinity credit unions' primary-banking relationships.

Regional players

• Connexus Credit Union: Mid-sized, digital-forward credit union with strong mortgage and indirect-lending franchises. Comparable to SRFFCU in leveraging digital channels and lending products to scale beyond its core regional base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SRFFCU

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ukrainian Selfreliance Federal Credit Union