Greenfleets

Name

Greenfleets

Legal name

Greenfleets Ltd

Website

https://greenfleets.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vehicle Leasing Brokerage

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Vehicle leasing services
• Contract hire brokerage
• Fleet management services
• Business car leasing
• Personal car leasing

Headquarters

HQ city

Tring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Funders: Greenfleets operates as a credit broker receiving commission from funders (lenders) for arranging vehicle finance. Remuneration is an introductory payment payable by the funder. Commission may be pre-set but can vary and will impact the amount payable by the customer. They operate with a restricted panel of lenders and supplying dealerships.
2. Vehicle Leasing Brokerage: As an FCA regulated credit broker, Greenfleets introduces customers to a panel of lenders who pay commission for the introduction. They offer a range of finance providers who will finance vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Greenfleets is an FCA-regulated credit broker (not a lender) that introduces customers to a panel of UK leasing companies—representing four of the largest in the market—for personal and business vehicle leasing and fleet management. It earns commission from funders for each introduction and offers Contract Hire, Finance Lease, Contract Purchase, Personal Contract Hire, Fleet Management, and EV Salary Sacrifice schemes with an optional maintenance package.

Product overview

Greenfleets is a vehicle leasing and fleet management broker, not a software product company. The company operates as a credit broker representing four major UK leasing companies (Lex Autolease, Alphabet GB, and others) to provide vehicle financing solutions to business and personal customers. The product portfolio centers on flexible vehicle leasing with multiple finance structures: Business Contract Hire, Business Finance Lease, and Business Contract Purchase for commercial customers; Personal Contract Hire for individuals; and Salary Sacrifice schemes for electric vehicles targeting employers and employees. The offering includes an optional Maintenance Package covering servicing, tyres, brakes, exhaust, battery, roadside assist, and MOT. Special offers feature specific vehicles including plug-in hybrids (VW Golf, Jaecoo J7, Ford Kuga, BYD Seal U), pure electric vehicles (VW ID.4, MG6), petrol/hybrids (Hyundai Kona), and diesel commercial vehicles (Vauxhall Vivaro, Peugeot Partner, VW Tiguan).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Contract Hire A business vehicle leasing option where companies hire a vehicle for a set period at fixed monthly payments, with the leasing company retaining ownership throughout the contract.
• Business Finance Lease A tax-efficient business vehicle financing solution where vehicles are procured and leased with flexible payment terms, sitting on the business balance sheet.
• Business Contract Purchase A business leasing option that includes a guaranteed fixed resale value, enabling companies to spread the cost of purchasing higher-value vehicles with ownership transferred at contract end.
• Personal Contract Hire Personal vehicle leasing allowing individuals to drive a brand-new car at an affordable fixed monthly fee, with the leasing company retaining ownership throughout the contract.
• Fleet Management Comprehensive fleet management services including consultative advice on vehicle selection and finance options, maintenance coordination, administration management, and mileage reporting for business fleets.
• Salary Sacrifice (Electric Vehicles) An HMRC-approved scheme enabling employees to drive brand-new electric cars by sacrificing a portion of their gross salary, with all-inclusive coverage for insurance, servicing, maintenance, and breakdown cover.
• Vehicle Maintenance Package Optional maintenance coverage add-on available on all financial products, including servicing, tyres, brakes, exhaust, battery, roadside assist, and MOT.

Quantifiable outcome

• Over 90% customer retention rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Leasing Broker Federation (LBF)supportingOthers · 1 January 2016Greenfleets has been a member since 2016. LBF is an independent membership organisation supporting leasing brokers and operators across the UK with over 100 paid-up members representing premier leasing brokerages.
• Lex AutoleasecoreChannel Partner/ Reseller/ DistributorOne of the four major leasing companies represented by Greenfleets. Long-term working relationship providing excellent support and market leading rates to customers.
• Alphabet GBcoreChannel Partner/ Reseller/ DistributorPartner finance supplier alongside Lex Autolease. Long-term working relationship providing excellent support and market leading rates to customers.
• British Vehicle Rental and Leasing Association (BVRLA)coreOthersGreenfleets is a member of the BVRLA, the trade body for companies engaged in leasing and rental of cars and commercial vehicles, established 1967. Director Stephen Greenstreet sits on the Broker committee representing the vehicle leasing broker sector.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Select Car Leasing: One of the largest UK vehicle leasing brokers, offering personal and business contract hire across a wide range of manufacturers. Direct competitor to Greenfleets in the consultative/online broker segment with similar funder-panel economics.
• Rivervale Leasing: UK vehicle leasing broker providing business and personal contract hire, finance lease, and salary sacrifice arrangements. Comparable mid-sized broker competing for the same SME and personal customer segment as Greenfleets.
• Leasing.com: UK vehicle leasing comparison and lead-generation platform connecting customers with brokers and funders. Competes with Greenfleets for the same personal and business contract hire customers, though via a digital-first aggregator model rather than consultative sales.
• First Vehicle Leasing: UK vehicle leasing broker offering business and personal contract hire, salary sacrifice, and fleet management. Closely comparable product set to Greenfleets including the salary sacrifice EV offering.
• Drive Leasing: UK vehicle leasing broker operating a similar consultative model with personal and business contract hire offerings. Mid-sized direct competitor for SME fleet customers and personal lease customers.
• ContractHireAndLeasing: UK vehicle leasing broker specialising in business contract hire, personal leasing, and fleet solutions. Direct peer competing for the same SME and personal contract hire demand as Greenfleets.
• Vehicle Lease & Service: UK vehicle leasing broker offering contract hire, finance lease, and fleet management to businesses and individuals. Comparable small-to-mid broker serving overlapping customer segments in the UK.
• GB Vehicle Leasing: UK-based vehicle leasing broker providing business and personal leasing solutions. Comparable direct competitor for individual and SME contract hire customers.

Broad incumbents

• Arval UK: BNP Paribas-owned major UK fleet leasing and mobility provider offering corporate fleet management, salary sacrifice, and vehicle leasing at significantly larger scale. Competes indirectly through corporate fleet customers and salary sacrifice schemes.

Emerging players

• Love Electric: UK specialist focused on electric vehicle salary sacrifice schemes for employers and employees. Emerging direct competitor in the specific Salary Sacrifice EV segment that Greenfleets has just launched.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenfleets
• Facebookfacebook.com/GreenfleetsLtd
• LinkedInlinkedin.com/company/greenfleets-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfleets