What First Vehicle Leasing does

First Vehicle Leasing Limited (FVL) is a UK-based independent vehicle leasing broker founded in 1998, operating from a registered office in Middlewich, Cheshire, and a Scottish sales/customer support office in Coatbridge near Glasgow. The company aggregates lease deals from a panel of major UK funders and manufacturers, listing over 5,000 cars, vans, and pickups at any given time, and offers Personal Contract Hire (PCH) for individuals and Business Contract Hire (BCH) for sole traders, partnerships, and limited companies. Its core product surface spans passenger cars (SUVs, hatchbacks, sports, convertibles), commercial vans and pickups, in-stock vehicles for fast delivery (typically 2-4 weeks), electric vehicle leasing, and optional maintenance packages, with ancillary revenue from referral partnerships (Motorway for car selling, PodPoint for home charging, Unique Car Products for accessories).

The technology layer is a website-based brokerage platform with a browsable inventory, budget and specification filters, and manufacturer brand pages, supplemented by phone-based dedicated account managers in Glasgow who convert enquiries into lease contracts. Vehicle imagery is served via the Imagin Studio API. FVL is FCA-authorised (reference 670872) and BVRLA-accredited (member 1018), positioning it within the regulated layer of UK consumer and business vehicle finance. The platform is not a proprietary technology product in the venture sense; it is a sales-led distribution layer over third-party funder capital and OEM supply.

The revenue model is commission-based brokerage: FVL earns commission from its panel of finance providers for vehicle introductions and from vehicle supply, with commission amounts disclosed and customer-consented prior to submission. Pricing is structured as monthly subscription-style rentals on multi-year contracts (typically 24-48 months), with personal leases priced VAT-inclusive and business leases VAT-exclusive to enable 50-100% VAT recovery. Distribution is entirely UK-domestic via online self-serve browsing assisted by phone-based inside sales, with no physical retail footprint. The company claims 500,000+ customers served since inception and a 4.8 'Excellent' Trustpilot rating.

Name

First Vehicle Leasing

Legal name

First Vehicle Leasing Limited

Website

https://firstvehicleleasing.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

First Vehicle Leasing is a UK independent vehicle leasing broker founded in 1998 that aggregates Personal and Business Contract Hire deals from a panel of funders for private individuals and businesses, with over 5,000 vehicles listed and 500,000+ customers served.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Brokerage

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Vehicle leasing brokerage
• Contract hire services
• Business car leasing
• Personal car leasing
• Van leasing services

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contract Hire Brokerage: FVL acts as a leasing broker, arranging vehicle lease contracts between customers and finance providers. The company earns commission from its panel of Finance Providers for introductions and from the supply of vehicles. Commission amounts are disclosed prior to submission and require customer consent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

First Vehicle Leasing operates as an independent UK vehicle leasing broker, arranging Personal Contract Hire (PCH) and Business Contract Hire (BCH) agreements between customers and a panel of finance providers and manufacturers. The company lists over 5,000 cars, vans, and pickups at any given time and offers inclusive lease packages covering road tax, manufacturer warranty, breakdown cover, and free UK mainland delivery. Services are delivered via a website-based platform supported by a Glasgow-based team of leasing specialists who guide customers from quote through delivery.

Product overview

First Vehicle Leasing (FVL) operates as an independent car leasing broker offering a unified platform for vehicle leasing. The core offering consists of Personal Contract Hire (PCH) and Business Contract Hire (BCH) services, supplemented by van leasing, electric vehicle leasing, and in-stock car options. The product portfolio is organized into core leasing products (car and van leasing for personal/business use), sub-products (SUV, hatchback, sports car, convertible, in-stock, and special offers), and optional add-ons (full maintenance packages, home charging). Customers access the service through a dedicated account manager and Glasgow-based team, with free UK mainland delivery on all vehicles. The company lists over 5,000 vehicles at any given time, with brands ranging from budget options (Dacia, Suzuki) to premium/luxury (Porsche, Aston Martin, Bentley).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Contract Hire (PCH) Car leasing service for UK private individuals, allowing them to drive a brand-new vehicle for fixed monthly payments over 24-48 months without ownership. VAT-inclusive pricing with road tax, manufacturer warranty, breakdown cover, and free UK mainland delivery included.
• Business Contract Hire (BCH) Vehicle leasing for UK limited companies, sole traders, and partnerships, with VAT-reclaimable lease rentals (50-100%) and corporation tax deductibility. VAT-exclusive pricing.
• Van Leasing Commercial van leasing for UK businesses, covering small, medium, and large vans plus pickup trucks with free UK mainland delivery.
• Electric Car Leasing Leasing service for electric vehicles (EVs) and plug-in hybrids, featuring zero road tax, lower running costs, and home/workplace charging guidance for both personal and business lessees.
• In-Stock Lease Cars Pre-built vehicles available for fast delivery (typically 2-4 weeks), bypassing factory wait times with fixed specifications and pricing. Prices start from approximately £163.85/month.
• Special Offers Hand-picked, limited-time exclusive lease deals on in-demand vehicles at competitive monthly rates, available for both personal and business leasing.
• Full Maintenance Package Optional add-on covering scheduled servicing, routine maintenance, tyre replacements and repairs, and MOT tests for a fixed monthly cost over the lease term.
• Sell Your Car (Motorway Partnership) Car valuation and sale service through a partnership with Motorway, connecting sellers with 5,000+ verified dealers for instant valuations, home collection, and bank transfer payment.
• EV Smart Home Charger Offer EV home charging solution offered through a partnership with PodPoint, providing smart home charger installation and reduced-cost charging for EV lessees.

Quantifiable outcome

• 5,000+ vehicles available across cars, vans, and pickups
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• MotorwayminorGTM or Marketing PartnerFVL has a partnership with Motorway, a car-selling platform. Through this partnership, FVL customers can get an instant valuation for their existing vehicle and sell it to Motorway's network of 5,000+ verified dealers. Motorway handles the entire sale process including home collection, paying sellers via bank transfer. FVL earns referral income from introductions to Motorway. The partnership provides a lifecycle touchpoint for customers looking to upgrade into a new lease.
• PodPointminorGTM or Marketing PartnerFVL partners with PodPoint to offer EV smart home charging solutions to its electric car leasing customers. PodPoint provides home charger installation and smart charging capabilities, with FVL promoting PodPoint's services as part of its EV leasing proposition. FVL also notes an EV Smart Home Charger Offer available to EV lessees.
• Unique Car ProductsminorGTM or Marketing PartnerFVL partners with Unique Car Products to offer car mats and accessories to its customers. This partnership provides an ancillary revenue stream and adds value for customers purchasing accessories alongside their lease vehicles.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Select Car Leasing: UK independent car and van leasing broker offering PCH/BCH across a wide brand portfolio. Closest head-to-head competitor to FVL on personal and business contract hire, with a comparable online aggregator model and similar target customer base.
• Vanarama: UK multi-product vehicle leasing broker (cars, vans, pickups) serving personal and business customers. Overlaps directly with FVL on Personal Contract Hire, van leasing, and EV offerings, with a similar broker commission revenue model.
• LeaseFetcher: UK leasing comparison platform aggregating PCH/BCH deals from multiple brokers and funders. Competes with FVL on price discovery and lead generation, and operates in the same broker-channel ecosystem FVL relies on.
• Intelligent Car Leasing: Established UK independent leasing broker offering personal and business contract hire across mainstream and premium marques. Direct competitor with a similar curated-broker positioning and funder-panel economics.
• Hippo Leasing: UK personal and business car/van leasing broker with a comparable online storefront, multi-funder panel, and PCH/BCH focus. Competes directly for the same consumer and SME lease customer that FVL targets.
• Carparison: UK independent car leasing comparison and brokerage service. Operates a similar broker-aggregator model competing on price transparency across multiple funders, putting it head-to-head with FVL on deal sourcing.
• Leasing.com: UK vehicle leasing marketplace offering personal and business leases across a broad brand catalogue. Overlaps with FVL on customer acquisition, pricing comparison, and supplier/funder relationships.

Broad incumbents

• Lex Autolease: UK's largest vehicle leasing provider and a division of Lloyds Banking Group, offering corporate fleet leasing, salary sacrifice, and consumer leases. Substantially larger than FVL with captive finance, integrated fleet management tools, and corporate-fleet scale that FVL cannot match.
• Ayvens (formerly LeasePlan): Global fleet management and vehicle leasing giant (formed from the LeasePlan–ALD combination) with major UK operations. Competes with FVL for corporate BCH business and, through its scale, has materially stronger funder and OEM negotiating leverage.
• ALD Automotive: International corporate vehicle leasing and fleet management provider with established UK presence. Competes for BCH and fleet customers that FVL also serves, but operates at vastly greater scale with proprietary finance and servicing infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firstvehicle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Vehicle Leasing