Christen Farm Nursery

What Christen Farm Nursery does

Christen Farm Nursery is a family-owned retail garden center and landscape services business headquartered in Onalaska, Wisconsin, founded in 1993 by Greg and Chris Christen. The company operates a single physical retail location open seven days a week, complemented by a BigCommerce e-commerce storefront, phone ordering, and delivery services. Its product catalog includes trees, shrubs, perennials, annuals, tropical plants, fruit trees, vines, grasses, roses, bulk landscape supplies (mulch, rock, soil, sand, compost, seed), garden decor, pottery, fountains, and plant care products such as Milorganite fertilizer and Root Stimulator.

The business extends beyond retail into a full suite of professional landscape services: landscape design and installation managed by in-house designer Paige Espe, landscape maintenance, professional tree planting with a guarantee, and bulk product delivery up to 15 yards of mulch per truckload. An adjacent on-site business, Christen Golf Cars, sells and services golf cars. The family structure spans three generations, including co-founders Greg and Chris, their daughter Lisa Rensberry (Landscape Design), Lisa's partner Rick leading installation, and grandsons Peyton and Rylee with their partners.

Revenue is generated primarily through one-time product sales (retail plants and bulk materials), gift certificates, and professional services billed hourly or by project (e.g., $75/hr per person for planting labor, hourly wages of $12-28 for technicians). Customer segments include residential homeowners and DIY gardeners in the Coulee Region of Wisconsin, professional landscapers, and commercial or contractor buyers requiring bulk materials. The company markets via Instagram, Facebook, YouTube, an Info Hub educational blog, email newsletter, and its BigCommerce site. There are no disclosed institutional investors, external ownership, capital raises, or technology acquisitions.

Name

Christen Farm Nursery

Legal name

Christen Farm Nursery

Website

https://christenfarmnursery.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Christen Farm Nursery is a family-owned, single-location retail garden center and landscape services business in Onalaska, Wisconsin, serving residential homeowners, DIY gardeners, and professional landscapers in the Coulee Region with plants, bulk landscape supplies, design, installation, maintenance, and delivery.

Ownership category

akta.pro rank

Product category

Garden Center & Landscape Services

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Nursery plants
• Landscape supplies
• Garden center
• Landscape services
• Bulk materials

Headquarters

HQ city

Onalaska

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Plant Sales: Sale of trees, shrubs, perennials, annuals, tropical plants, fruits, vines, evergreens, grasses, and roses through the garden center and e-commerce store.
2. Bulk Products: Sale of mulch, rock, gravel, compost, sand, E-soil, and landscape supplies in various quantities (buckets, yards, truckloads).
3. Landscape Design & Installation: Professional landscape planning and installation services managed by in-house designer Paige. Includes goal identification, plant selection, scheduling, and professional planting.
4. Landscape Maintenance: Ongoing landscape maintenance services including trimming, pruning, weed removal, pest management, and fertilization for residential and commercial properties.
5. Delivery Services: Delivery of bulk products (mulch up to 15 yards, soil up to 2.5 yards per truckload) and plants to residential, commercial, and contractor customers.
6. Tree Planting Services: Professional tree planting with guarantee. Labor fee of $75 per hour, per person plus delivery fee.
7. Gift Certificates: Gift certificates available at any amount, sold by phone or in-store, mailed to purchaser or recipient.
8. Garden Decor & Pottery: Sale of fountains, garden decor (wind spinners, benches, statuary), pottery, and outdoor rugs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Christen Farm Nursery is a family-owned full-service garden center and nursery that retails trees, shrubs, perennials, annuals, tropical plants, fruits, vines, grasses, and roses, along with bulk landscape supplies (mulch, rock, soil, sand, seed, compost) and garden decor. The company also provides professional landscape design, installation, maintenance, tree planting, and delivery services for residential and contractor customers in the Coulee Region of Wisconsin.

Product overview

Christen Farm Nursery is a family-owned full-service garden center and landscape nursery business, not a technology platform. Founded in 1993 by Greg and Chris Christen in Onalaska, Wisconsin, the company offers a comprehensive range of nursery and landscaping products and services organized across several product lines: (1) Bulk Products & Landscape Supplies including rock, mulch, soil, seed, and sand; (2) Garden Center offering trees, shrubs, perennials, annuals, fruits, vines, grasses, and roses; (3) Garden Decor & Pottery including fountains, pottery, rugs, and decorative items; (4) Plant Care Products such as Milorganite fertilizer and Root Stimulator; and (5) Professional Services including landscape design & installation, landscape maintenance, tree planting, and delivery. The company also operates Christen Golf Cars as a related on-site business. The company serves residential homeowners, businesses, and professional landscapers in the Coulee Region, and does not offer technology products, APIs, or software integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Center (Trees, Shrubs, Perennials, Annuals) Full-service garden center retailing trees, shrubs, perennials, annuals, tropical plants, fruit trees, vines, grasses, and roses for residential homeowners and DIY gardeners.
• Bulk Products & Landscape Supplies Bulk landscape supplies including rock, mulch, soil, seed, sand, base gravel, and compost sold in 5-gallon buckets, 1/4 yard, 1/2 yard, and 1 yard denominations for residential and contractor customers.
• Garden Decor & Pottery Retail selection of fountains, wind spinners, benches, statuary, gazing globes, solar lighting, pottery, Talavera planters, and indoor/outdoor rugs (Mad Mats) for residential customers.
• Plant Care Products Plant care and fertilization products including Milorganite slow-release fertilizer ($18.99 per 32lb bag) and Root Stimulator ($18.99 per 32oz bottle) for residential gardeners.
• Landscape Design & Installation Professional landscape planning, plant selection, scheduling, and full-service installation led by in-house designer Paige, targeting residential property owners.
• Landscape Maintenance Ongoing landscape maintenance including trimming, pruning, deadheading, weed removal, pest management, and fertilization for residential and commercial properties.
• Tree Planting Professional tree planting with quality tree selection, scheduling, and precision planting by trained professionals, backed by a planting guarantee at $75/hour per person plus delivery.
• Delivery Delivery service for residential, commercial, and contractor customers, transporting up to 15 yards of mulch or 2.5 yards of soil per truckload, plus plants and other landscape materials.
• Gift Certificates Gift certificates available at any dollar amount, purchasable by phone or in-store, mailed to purchaser or recipient for use at the garden center.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milaeger's: Long-standing family-owned garden center in Racine/Sturtevant, Wisconsin with plants, garden decor, landscaping services and gift shop — closely comparable multi-generational, multi-vertical garden center model in the same Wisconsin/Upper Midwest geography.
• Johnson's Nursery: Family-operated nursery and landscape service provider in Menomonee Falls, Wisconsin offering plant retail, landscape design, and installation. Direct comparability on plant catalog + landscape services mix in the Wisconsin market.
• Steins Garden & Home: Wisconsin-headquartered chain of independent garden centers offering plants, decor, and outdoor living products. Comparable regional garden-center retail concept serving Wisconsin homeowners, though larger footprint than Christen Farm.

Regional players

• Klehm Arboretum & Botanic Garden / Klehm Nursery: Historic Illinois-based plant nursery (later arboretum/botanic garden) known for woody ornamentals, trees, and shrubs in the Upper Midwest. Comparable in plant categories carried and upper Midwest horticultural expertise.

Emerging players

• Bluestone Perennials: Specialty mail-order perennial plant retailer with deep selection and direct-to-consumer catalog model. Comparable direct-to-consumer plant retail motion, but serves national rather than regional geography.

Broad incumbents

• White Flower Farm: Litchfield, Connecticut-based premium plant and gardening retailer with a curated catalog and content-driven marketing. Comparable premium-curation plant retail positioning, though at much larger national scale.
• Proven Winners: National plant brand cooperative supplying branded annuals, perennials, and shrubs to independent garden centers. Comparable adjacency through garden-center channel partnerships and consumer plant branding.
• Monrovia: Large national wholesale nursery growing containerized plants for garden centers and landscape professionals. Comparable on the wholesale landscape-plant side, particularly for the contractor/pro landscaper segment.
• Burpee (Burpee Plants and Seeds): National direct-to-consumer seed and live-plant retailer with strong content and e-commerce presence. Comparable in plant product category and direct-to-consumer fulfillment model, though far larger scale.
• Home Depot Garden Centers: National big-box retailer with prominent seasonal garden centers selling plants, bulk landscape materials, and garden decor — the most relevant scale competitor pressuring commodity plant pricing in the regional Wisconsin market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@christenfarmnursery
• Facebookfacebook.com/Christenfarmnursery
• Instagraminstagram.com/christenfarmnursery/?hl=en
• Xx.com/ChristenFarm
• LinkedInlinkedin.com/company/christen-farm-nursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christen Farm Nursery