Bluestone Perennials
- Company typePrivate
- Founded1970
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Bluestone Perennials firmographics
Firmographics- Name
- Bluestone Perennials
- Legal name
- Bluestone Perennials, Inc.
- Website
- https://bluestoneperennials.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bluestone Perennials industry classification
Industry- Product category
- Perennial Plant Nursery
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
Keywords
Where Bluestone Perennials is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluestone Perennials business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plant and Garden Product Sales: Bluestone generates revenue through the direct sale of perennial plants, shrubs, bulbs, and garden-related products to consumers. Customers purchase individual plants and garden supplies through their e-commerce website and retail outlet. The company offers various price points ranging from approximately $5 to $50+ depending on plant type and size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual plant pricing with sale discounts available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bluestone Perennials product offering
Product offeringCore offering
Bluestone Perennials grows and sells more than 1,000 varieties of perennial plants, shrubs, bulbs, and pre-planned garden collections directly to U.S. home gardeners through its e-commerce website and Madison, Ohio retail outlet. All plants are cultivated in biodegradable, plantable coconut fiber pots that ship in recyclable cardboard sleeves, backed by a 100% satisfaction guarantee.
Product overview
Bluestone Perennials is a direct-to-consumer e-commerce nursery offering over 1,000 perennial plant varieties, shrubs, bulbs, and garden collections. All plants are grown in 100% biodegradable coconut fiber plantable pots and shipped in recyclable packaging. The core offering consists of Perennials (the flagship category), Shrubs, Bulbs, and complementary Garden Collections and Gifts. The company operates a 100% satisfaction guarantee and sells exclusively through its e-commerce platform with no minimum order requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Perennials Over 1,000 varieties of perennial plants including Echinacea, Hosta, Phlox, Helleborus, Heuchera, Salvia, Sedum, and many others, all grown in biodegradable plantable pots. Sold to U.S. home gardeners through the Bluestone e-commerce site and retail outlet.
- Shrubs Flowering and foliage shrubs including Hydrangea, Clematis, Buddleia, Hibiscus, Ilex, Viburnum, Spiraea, and Weigela for sunny and shady spots. Sold to home gardeners via the Bluestone website.
- Bulbs Fall-planted and spring-planted bulbs including Tulip, Daffodil, Allium, Crocus, Hyacinth, Lily, Peony, Iris, and Muscari. Sold to U.S. home gardeners through the Bluestone website.
- Garden Collections and Pre-Planned Layouts Pre-planned garden layouts, themed garden collections, and build-your-own garden kits designed to simplify residential garden design. Sold to home gardeners via the Bluestone website.
- Gifts for Gardeners Gift items and curated bundles targeted at gardeners, available through the Bluestone e-commerce website.
- Plantable Coconut Fiber Pots Sustainable, biodegradable coconut fiber pots in which all Bluestone plants are grown and shipped. The pots provide superior root breathability and can be planted directly into the ground to reduce transplant shock.
Quantifiable outcome
- 100% satisfaction guarantee on all plants, with immediate reshipment or refund if not satisfied
Companies that use Bluestone Perennials
Customer profileSegments4 records
Ideal customer profiles4 records
Bluestone Perennials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bluestone Perennials partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Bluestone Perennials competitors and assessment
Company assessmentDirect peers
- Spring Hill Nurseries: Direct-to-consumer online and catalog retailer of perennials, bulbs, shrubs, and garden collections. Highly comparable on assortment, price points, and seasonal promotion cadence.
- Nature Hills Nursery: Online retailer of perennials, shrubs, and trees sold direct to consumers nationwide. Comparable in e-commerce-first model and assortment of woody and herbaceous plants.
- American Meadows: Online retailer focused on native plants, wildflower seeds, bulbs, and perennials. Comparable in DTC plant e-commerce, sustainability messaging, and pollinator-focused merchandising.
- High Country Gardens: Specialty DTC nursery selling drought-tolerant perennials and water-wise plants. Comparable in DTC e-commerce model and curated, solution-oriented plant assortment.
- White Flower Farm: Direct-to-consumer mail-order perennial, shrub, and bulb nursery with a similar catalog breadth and quality-positioned brand. Highly comparable in product mix, DTC model, and target home gardener segment.
- Wayside Gardens: Long-running mail-order perennial and ornamental plant nursery serving home gardeners. Closely comparable in DTC e-commerce model, catalog scope, and premium brand positioning.
- Burpee: Iconic direct-to-consumer seed and plant retailer offering perennials, bulbs, and live plants online. Comparable in DTC model and breadth of home gardener product categories.
Broad incumbents
- Monrovia Nursery Company: Major wholesale grower of ornamental shrubs, perennials, and trees sold through garden centers and home improvement retailers. Comparable in plant production but operates at a much larger wholesale scale.
- Proven Winners: Larger branded plant producer with a broad network of growers and retail partners supplying independent garden centers and big-box stores. Comparable product category with broader distribution reach than Bluestone.
Emerging players
- Great Garden Plants: Smaller online perennial and shrub nursery with curated assortment and plant finder tools. Comparable in DTC focus and home gardener targeting, though with narrower scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluestone Perennials social profiles
Digital presenceBluestone Perennials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluestone Perennials leadership team
Management profileNumber of profiles
Profiles1 record
Bluestone Perennials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluestone Perennials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluestone Perennials
What does Bluestone Perennials do?
Bluestone Perennials grows and sells more than 1,000 varieties of perennial plants, shrubs, bulbs, and pre-planned garden collections directly to U.S. home gardeners through its e-commerce website and Madison, Ohio retail outlet. All plants are cultivated in biodegradable, plantable coconut fiber pots that ship in recyclable cardboard sleeves, backed by a 100% satisfaction guarantee.
Is Bluestone Perennials a public or private company?
Bluestone Perennials is a private company. It is classified as family owned and is currently operating.
When was Bluestone Perennials founded?
Bluestone Perennials was founded in 1970. It employs 51 to 100 people.
Where is Bluestone Perennials based?
Bluestone Perennials is headquartered in Madison, United States, in the North America region.
How does Bluestone Perennials make money?
One revenue line is on record: plant and Garden Product Sales.
Who are Bluestone Perennials's main competitors?
Direct peers on record are Spring Hill Nurseries, Nature Hills Nursery, American Meadows, High Country Gardens, White Flower Farm, Wayside Gardens and Burpee. Broad incumbents are Monrovia Nursery Company and Proven Winners. Great Garden Plants is listed as an emerging player.
Does Bluestone Perennials have an API?
No public API is recorded for Bluestone Perennials.
What industry is Bluestone Perennials in?
Bluestone Perennials's product category is Perennial Plant Nursery. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 444240 and its SIC code is 5200.