Capitalismo Consciente Brasil

What Capitalismo Consciente Brasil does

Capitalismo Consciente Brasil (CCB), legally Instituto Capitalismo Consciente Brasil (CNPJ 19.578.100/0001-28), is a São Paulo-based private non-profit institute and the licensed Brazilian chapter of the global Conscious Capitalism movement founded by John Mackey and Raj Sisodia. Its stated purpose is to accelerate cultural transformation in companies and cultivate conscious leadership that guides business change. CCB serves three primary constituencies: corporate enterprises (mid-market through large companies) seeking stakeholder-oriented culture change, micro and small enterprises (MPEs) priced at R$4,440/year, and individual professionals subscribing as Signatário I (R$29.90/month) or Signatário II (R$89.90/month). It also engages academic institutions via partnerships such as the Fundação Dom Cabral (FDC) integration announced in August 2025.

CCB's core product surface is the Academy CCB online learning platform (academy.ccbrasil.cc), powered by third-party Scaffold Education infrastructure with multi-language support (Portuguese, English, Spanish). The product stack includes the 15-hour Capacitação em Capitalismo Consciente course, the Certificação Lideranças Conscientes for C-level executives, the Líder Pro Mundo youth program, a free Trilha Aberta – Mulheres (2,217 enrolled students), content libraries (Zines Conscientes, Guias de Boas Práticas, Miniguias), and the Humanizadas Rating Quick Score benchmarking tool. Supporting offerings include a WooCommerce storefront for books and the Capitalismo Consciente board game (books priced R$35–R$103), the #MaisConsciente podcast, and recurring in-person events (Annual Forum, regional Café Consciente sessions, university hackathons). No proprietary algorithms, AI features, or custom software are documented — the technology stack is third-party and content-led.

CCB's revenue model rests on recurring subscription fees across individual and corporate tiers, ranging from R$29.90/month to R$126,000/year (Patrono tier), supplemented by book and product sales and corporate education/certification revenue. As a non-profit, all surpluses are reinvested in operations; no external investors or funding rounds are disclosed. Distribution combines direct enterprise field sales (Google Forms inquiry capture, Calendly bookings, WhatsApp), owned e-commerce, and event-driven demand generation. Geographic reach currently spans Brazil through three operational filiais (São Paulo, Belo Horizonte, Cuiabá), with the organization operating as part of a coalition of approximately 500 large Brazilian companies advocating conscious business practices.

Name

Capitalismo Consciente Brasil

Legal name

Instituto Capitalismo Consciente Brasil

Website

https://ccbrasil.cc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Capitalismo Consciente Brasil is a São Paulo-based non-profit institute that promotes conscious business practices in Brazil through corporate memberships, individual subscriptions, educational courses, certifications, books, and events delivered via its Academy CCB platform.

Ownership category

akta.pro rank

Product category

Business Education and Conscious Leadership Training

NAICS

Business Associations (813910), Professional and Management Development Training (61143), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Conscious capitalism education
• Corporate membership programs
• Leadership certification
• Stakeholder business training
• ESG education services

Headquarters

HQ city

Monções

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Corporate Association Fees: Annual membership fees from companies in four tiers: Micro & Small (R$ 4,440/year), Apoiador (R$ 21,600/year), Mantenedor (R$ 57,000/year), Patrono (R$ 126,000/year). These fees provide access to the Academy platform, Capacitação courses, in-company sessions, books, networking events, and the Humanizadas rating report.
2. Individual Signatory Memberships: Monthly subscription fees from individual signatories: Signatário I at R$ 29.90/month and Signatário II at R$ 89.90/month. Signatário II includes access to the Capacitação em Capitalismo Consciente (15h) and the full Academy CCB platform. Both tiers include newsletter access and the Academy content library.
3. Book and Product Sales: Sale of books published or curated by CCB, including titles such as 'Capitalismo Consciente' (John Mackey & Raj Sisodia), 'Liderança Consciente', 'Despertar' (Raj Sisodia), 'Empresas que Curam', 'Empreendedorismo Consciente', and the 'Capitalismo Consciente: O JOGO'. Books range from R$ 35 to R$ 103. Combos are also offered at discounted prices.
4. Corporate Education and Certification: Revenue from 'Certificação Lideranças Conscientes' for C-level executives and the Capacitação em Capitalismo Consciente (CCC) program. In-company training sessions are offered as part of Mantenedor and Patrono tiers, and available as paid add-ons for other tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Capitalismo Consciente Brasil operates as the official Brazilian institute of the global Conscious Capitalism movement, selling corporate association memberships (MPE, Apoiador, Mantenedor, Patrono) and individual signatory subscriptions (Signatario I and II) that unlock educational content, courses, certifications, books, and networking via the Academy CCB online platform. Its core deliverable is a structured framework and curriculum for transforming company culture and leadership around stakeholder-oriented business, complemented by certification programs, in-company training, books, and community events.

Product overview

Capitalismo Consciente Brasil operates as a multi-product educational and consulting organization centered on promoting conscious business practices in Brazil. The core offering is the Academy CCB platform, which delivers educational content through subscription tiers (Signatário I and II), courses like Capacitação em Capitalismo Consciente, and certification programs. Supporting products include books (published titles on conscious leadership, capitalism, and entrepreneurship), the Capitalismo Consciente board game, digital publications (Zine Consciente, Guias de Boas Práticas), the Podcast #MaisConsciente, and community programs like A.Gente Consciente and the Líder Pro Mundo program. Association packages for companies range from MPE (Micro/Small Business) to Patron levels, providing access to training, content, networking, and custom solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Academy CCB: Educational platform offering courses, certifications, and training programs in Conscious Capitalism
• A.Gente Consciente
• Podcast #MaisConsciente
• Zine Consciente
• Certificação Lideranças Conscientes

Products and services

• Academy CCB Online Learning Platform Educational platform providing courses, content trails (trilhas), minicourses, and educational materials including Zines Conscientes, Guias de Boas Praticas, and Miniguias for members and subscribers in Brazil.
• Individual Signatario I Monthly Membership Monthly subscription at R$29.90 offering individual signatories newsletter access and Academy CCB content including Zines Conscientes, Guia de Boas Praticas, and Miniguias.
• Individual Signatario II Monthly Membership Premium monthly subscription at R$89.90 offering full platform access, two annual seats in Capacitacao em Capitalismo Consciente (15h), content trails, minicourses, courses, and eligibility to become A.Gente do CCB.
• Corporate Association Memberships (MPE, Apoiador, Mantenedor, Patrono) Annual corporate memberships for Brazilian companies across four tiers: MPE (R$4,440/year for micro/small enterprises up to R$1M revenue), Apoiador (R$21,600/year), Mantenedor (R$57,000/year), and Patrono (R$126,000/year), providing Academy CCB access, Capacitacao seats, in-company training sessions, books, networking, and Humanizadas benchmarking reports.
• Capacitacao em Capitalismo Consciente (CCC) 15-hour training program on the four-pillar Conscious Capitalism framework (Purpose, Stakeholder Orientation, Conscious Leadership, Conscious Culture), offered to corporate association members and Signatario II subscribers.
• Certificacao Liderancas Conscientes Certification program for C-level executives and senior leaders focused on conscious leadership practices and stakeholder-oriented business strategy.
• Programa Lider Pro Mundo Educational program for interns and young apprentices aimed at developing the next generation of conscious leaders, offered as part of corporate association benefits.
• Trilha Aberta - Mulheres (Free Women's Leadership Trail) Free educational trail on the Academy CCB platform focused on female leadership and gender equity, covering Gender and Race Literacy, High-Impact Female Leaders, and Inclusive Leadership, with approximately 2,217 enrolled students.
• Capitalismo Consciente: O JOGO (Educational Board Game) Educational board game introducing Conscious Capitalism principles, sold through the company's e-commerce store.
• Livro - Capitalismo Consciente (Mackey & Sisodia) Foundational book by John Mackey and Raj Sisodia on Conscious Capitalism, published by Alta Books and sold through the company's e-commerce store.
• Livro - Despertar (Raj Sisodia) Book by Raj Sisodia on awakening to meaningful life and positive impact, published by Alta Books.
• Livro - Lideranca Shakti Book on Shakti leadership combining strength and sensitivity, published by Alta Books.
• Livro - Empresas que Curam Book on healing companies through conscious business practices, published by Alta Books.
• Livro - Empresas Humanizadas Book on humanized companies, published by Alta Books.
• Livro - Todos Sao Importantes Book by Bob Chapman (Barry-Wehmiller) on treating people as people, not assets, published by Alta Books.
• Livro - Lideranca Consciente Book on conscious leadership by John Mackey, published by Alta Books.
• Livro - Empreendedorismo Consciente Book on conscious entrepreneurship, published by Alta Books.
• Livro - A Estrategia do Varejo sob a otica do Capitalismo Consciente Book on retail strategy from a Conscious Capitalism perspective, published by Poligrafia Editora.
• Livro - Lideranca para uma Nova Economia Book on leadership for a new economy, sold through the company's e-commerce store.
• Livro - Responsabilidade Humanistica Book on humanistic responsibility for the ESG agenda, published by Poligrafia Editora.
• Livro - O ABC do Capitalismo Consciente para Criancas Children's book introducing Conscious Capitalism concepts to kids from age 9+, published by Latinlingua.

Quantifiable outcome

• Companies with greater generational diversity in leadership teams are 25% more likely to outperform competitors on profitability (McKinsey study cited by CCB blog)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Fundação Dom Cabral (FDC)flagshipStrategic or Co-development Partner · 1 August 2025FDC, one of Brazil's leading business schools, integrated Conscious Capitalism as a mandatory discipline in its undergraduate administration program starting August 2025. This partnership represents a major institutional endorsement of CC principles in Brazilian business education, expanding reach to a new generation of business leaders.
• Conscious Capitalism Inc. (global movement)coreStrategic or Co-development PartnerCCB is the official Brazilian chapter (instituto) of the global Conscious Capitalism movement founded by John Mackey and Raj Sisodia. The global organization grants the license to use the Conscious Capitalism brand, framework, and methodology in Brazil. CCB operates under the global movement's four-pillar philosophy (Purpose, Stakeholder Orientation, Leadership, Culture) and participates in the international network of conscious capitalism chapters.
• Holi ConnectionminorStrategic or Co-development PartnerHoli Connection is a partner whose Power Skills (existential competencies) platform and methodology are referenced in CCB's educational content. CCB blog articles recommend Holi's self-knowledge journey to members and followers, citing it as a tool for understanding individual talents and fostering emotional connections in teams.
• Scaffold EducationcoreTechnology or IntegrationScaffold Education provides the technology platform powering the Academy CCB online learning and e-commerce environment (academy.ccbrasil.cc). The platform supports multi-language access (Portuguese, English, Spanish), course delivery, subscription management, and payment processing for individual memberships and corporate training programs.
• Humanizadas (Rating Quick Score)coreOthersHumanizadas provides the Rating Quick Score assessment tool used within CCB's association program. Member companies receive the Humanizadas report as part of their membership benefits, providing a stakeholder-oriented performance benchmark that guides companies through the seal progression (Eu Apoio → Eu Pratico → Eu Multiplico).
• Franchising Consciente (Grupo Bittencourt / FecomercioSP / Sincomercio Jundiaí)minorStrategic or Co-development PartnerCCB partnered with Grupo Bittencourt, FecomercioSP, and Sincomercio Jundiaí to launch the 'Franchising Consciente' movement in March 2022, aimed at promoting conscious business practices among franchise operators and franchisees across Brazil.
• Barry-WehmillerminorStrategic or Co-development PartnerBarry-Wehmiller, a US-based manufacturing company led by CEO Bob Chapman and known for its people-centric culture, is cited as a reference case of conscious leadership within CCB materials. Chapman co-authored 'Todos São Importantes' (Everyone Matters), a book sold through CCB's store, making this a content/referencing relationship rather than a formal partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Conscious Capitalism Inc. Global parent organization and licensor of the Conscious Capitalism brand and four-pillar framework. CCB operates as the official Brazilian chapter under license, making Conscious Capitalism Inc. the closest strategic counterparty and upstream brand owner.
• B Lab: Global non-profit network certifying B Corporations with similar stakeholder-orientation framework. Operates internationally and competes indirectly through its Brazilian affiliate (Sistema B) for conscious business certification and corporate membership.
• WBCSD (World Business Council for Sustainable Development): Global CEO-led organization of sustainable businesses advocating for stakeholder capitalism. Operates at a larger scale with broader corporate membership model and competes for similar large-company ESG/sustainability memberships.
• GRI (Global Reporting Initiative): International standards organization for sustainability reporting. Competes indirectly by setting the dominant ESG disclosure framework that companies adopt, potentially reducing appetite for parallel purpose-driven certification frameworks like CCB's.
• BSR (Business for Social Responsibility): Global non-profit consultancy working with businesses on sustainability and ESG strategy. Competes for corporate ESG advisory and training budgets, though operates more as a consultancy than a membership association.

Direct peers

• Sistema B: Latin American B Corp network certifying and supporting purpose-driven businesses across the region. Directly competes with CCB in the Brazilian market for ESG/stakeholder-oriented company certification, training, and community-building.
• Endeavor Brasil: Brazilian non-profit supporting high-impact entrepreneurs through mentorship, networks, and educational content. Comparable membership/community model for purpose-driven business leaders with similar revenue streams (corporate sponsorships, events, content).
• Instituto Ethos: Brazilian non-profit organization of companies committed to corporate social responsibility and sustainable business practices. Competes for the same corporate ESG/CSR membership budget as CCB and overlaps significantly on purpose-driven business advocacy in Brazil.
• HSM Group: Brazilian business education and events company operating executive education, content platforms (HSM Management, HSM University), and large corporate events. Direct competitor for executive conscious-leadership training and corporate event sponsorship.

Others

• Fundação Dom Cabral: Brazilian executive business school that is both a strategic partner (integrated CC into its mandatory curriculum in 2025) and a broader peer in the executive education space. Comparable in delivering corporate leadership programs to the same C-suite audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFOHOdi-XvjFRHvJlKAruYg
• Facebookfacebook.com/CapitalismoConscienteBrasil
• LinkedInlinkedin.com/company/capitalismo-consciente-brasil
• Instagraminstagram.com/capitalismoconscientebrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitalismo Consciente Brasil