ProBrew
ProBrew is a Waukesha, Wisconsin-based supplier of brewery and beverage processing equipment, technology, and services for craft breweries, kombucha, coffee, wine, and spirits producers, operating as a product brand of TechniBlend within ProMach's processing and packaging portfolio.
- Company typePrivate
- Founded2012
- HeadquartersWaukesha, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProBrew does
ProBrew is a Waukesha, Wisconsin-based supplier of brewery and beverage processing equipment, technology, and services for craft breweries and beverage producers. The company operates as a product brand of TechniBlend, Inc., which was acquired by ProMach in February 2022 and now sits within ProMach's Systems & Process business line alongside TechniBlend, Statco-DSI, Statera, Zarpac, and ZPI.
ProBrew's portfolio centers on five integrated equipment categories: the Alchemator™ cross-flow membrane alcohol separation system for non-alcoholic beer and hard seltzer production (5-120 bbls/day); the ProCarb™ inline carbonation and nitrogenation family in Mini (portable, 12-hour battery option), standard, and Plus (patented integration with Alfa Laval centrifugal separation at 17 G-force) configurations; FlashPas HTST flash pasteurization (5-30 gpm, 160-165°F for 15-30 seconds); the ProFill rotary can filler and seamer (100-600 cans/minute, less than 30 ppb O2 pickup using European true counter-pressure gravity filling); and stainless steel fermentation and brite tanks with optional ProCellar cellar automation. All systems use Allen-Bradley / Rockwell Automation PLC controls.
Revenue is generated primarily through direct enterprise field sales of custom-configured, quote-based equipment packages to craft breweries, kombucha and juice producers, coffee and tea producers, and wine and spirits producers across the US and Canada, with global reach via the ProMach distribution network. Multi-year contract equipment sales are complemented by recurring parts, preventive maintenance (PM+), on-site service, and PMMI-certified training revenue streams.
ProBrew firmographics
Firmographics- Name
- ProBrew
- Legal name
- TechniBlend, Inc.
- Website
- https://probrew.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProBrew is a Waukesha, Wisconsin-based supplier of brewery and beverage processing equipment, technology, and services for craft breweries, kombucha, coffee, wine, and spirits producers, operating as a product brand of TechniBlend within ProMach's processing and packaging portfolio.
- Ownership category
- akta.pro rank
ProBrew industry classification
Industry- Product category
- Brewery and Beverage Processing Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Bottling Line Maintenance, Automation & Integration Services (AFAFAJAN)
Keywords
Where ProBrew is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProBrew business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beverage Processing Equipment Sales: ProBrew generates primary revenue from manufacturing and selling brewery and beverage processing equipment including alcohol separation systems, carbonation/nitrogenation systems, pasteurization equipment, can filling systems, and fermentation/bright tanks. Equipment is sold directly to craft breweries and beverage producers with custom engineering and configuration.
- Parts and Service: Revenue generated from replacement parts, preventive maintenance programs (PM+), on-site service, and PMMI-certified training programs. The company offers integrated remote-access support, 24/7 on-call service, and in-stock parts and components.
- Engineering Services: ProBrew provides preliminary engineering studies, process solutions, blending systems, CIP solutions, and comprehensive turnkey beverage manufacturing system design and implementation services through its parent company TechniBlend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise equipment packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ProBrew product offering
Product offeringCore offering
ProBrew manufactures and sells turnkey brewery and beverage processing equipment and technology—including proprietary alcohol separation systems (Alchemator), inline carbonation and nitrogenation systems (ProCarb family), flash pasteurization systems (FlashPas), high-speed rotary can filling and seaming systems (ProFill), and stainless steel fermentation and brite tanks—to craft breweries and beverage producers across North America. Equipment is custom-configured per customer requirements, uses Allen-Bradley PLC controls, and is factory-tested at the Waukesha, WI facility before shipment. Supplementary revenue is generated from replacement parts, preventive maintenance (PM+), on-site service, PMMI-certified training, and engineering services through parent company TechniBlend.
Product overview
ProBrew is a single-source supplier of turnkey brewery and beverage processing equipment under the TechniBlend Inc./ProMach portfolio. The product portfolio centers on five core equipment categories that form an integrated production line: (1) Alchemator alcohol separation systems for non-alcoholic beer and hard seltzer production using cross-flow membrane technology, (2) ProCarb carbonation and nitrogenation systems available in three configurations (Mini for craft portability, standard for inline processing, and Plus with Alfa Laval centrifugal technology), (3) FlashPas HTST flash pasteurization for beverage sterilization, (4) ProFill rotary can filling and seaming systems using European counter-pressure-gravity technology at 100-600 cans per minute, and (5) Fermentation and Brite Tanks with optional ProCellar automation. Optional add-ons include DA-5/DA-10 water deaeration systems for the Alchemator. The equipment serves beer, kombucha, coffee/tea, and ready-to-drink beverage producers with Allen-Bradley/Rockwell Automation PLC controls across the product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Alchemator Alcohol Separation System Industrial alcohol separation system for breweries and beverage producers that uses proprietary cross-flow membrane technology to separate alcohol and water from fermented beverages at cold temperatures (32-34°F), enabling production of non-alcoholic beer and hard seltzer base. Available in Alchemator 20 (20 bbl/day) and Alchemator 40 (40 bbl/day) configurations, with combined systems capable of processing up to 120 bbls/day.
- ProCarb Mini Mobile Beverage Carbonation and Nitrogenation Compact, portable inline carbonation and nitrogenation system for craft breweries. Features a 1' x 2' footprint, optional battery power for 12 hours of cordless operation, over 500% reduction in carbonation time vs traditional brite tank methods, and Allen-Bradley PLC control. Designed for small-footprint craft brewery use.
- ProCarb Beverage Carbonation and Nitrogenation System Inline beer carbonation and nitrogenation system for breweries and beverage producers, providing accurate, consistent, and quick inline carbonation. Configurable as standalone, mobile, or integrated with downstream equipment; uses PLC-controlled digital flow-meters for precise injection ratios.
- ProCarb Plus Centrifugal Carbonation and Nitrogenation Integrated inline carbonation and nitrogenation system developed in partnership with Alfa Laval that combines ProCarb carbonation with a centrifugal separator. Patented 17 G-force centrifugal technology produces instant and complete gas absorption, with space savings, tighter process control, and reduced oxygen pickup compared with standard inline carbonation. Cuts carbonation from approximately 3 days to 3 hours.
- FlashPas HTST Flash Pasteurization High-Temperature Short-Time (HTST) inline flash pasteurizer for continuous beverage pasteurization of kombucha, juice, RTD cocktails, and other beverages. Systems range from 5 GPM to 30 GPM with optional triple hold times and integrated ProCarb carbonation. Exposes beverages to 160-165°F for 15-30 seconds for microorganism elimination, with rapid cooling to 39.2-42.8°F.
- ProFill Rotary Can Filler and Seamer High-speed rotary can filling and seaming system using European true counter-pressure-gravity filling technology. Achieves filling speeds from 100 to 600 cans per minute with industry-leading less than 30 ppb O2 pickup, 1-3% yield improvement over inline intermittent motion can fillers, and approximately 40 million cans per head average life-cycle for seaming tooling. Allen-Bradley PLC-controlled with titanium-hardened seaming chucks and rollers.
- Fermentation and Brite Tanks Stainless steel fermentation tanks and brite tanks designed and built to match brewhouse output or scale independently to a brewery's growth plan. Features include glycol jacketing, CIP cleaning arms, sample ports, carbonation stone ports, and optional integration with the ProCellar automation system for cellar process control.
Quantifiable outcome
- 500% reduction in carbonation times compared to traditional brite tank methods
- +5 more outcomes
Companies that use ProBrew
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
ProBrew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ProBrew partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ProMachcoreProMach acquired TechniBlend (ProBrew's parent company) in February 2022. This acquisition significantly expands ProMach's processing technologies portfolio and enhances capacity to provide complete turnkey systems along any part of the production line. ProBrew operates as a product brand under ProMach's Systems & Process business line alongside TechniBlend, Statco-DSI, Statera, Zarpac, and ZPI.
- Alfa LavalcoreProBrew and Alfa Laval partnership offers craft brewers and beverage producers advanced technology that seamlessly integrates benefits of inline carbonation with centrifugal separation. The patented ProCarb Plus system utilizes Alfa Laval separators with proprietary ProBrew carbonation technology. Centrifugal forces equivalent to 17 G-force present tightly compressed gas particles into beer resulting in instant and complete absorption.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ProBrew competitors and assessment
Company assessmentDirect peers
- Alfa Laval: Global supplier of heat transfer, separation, and fluid handling equipment to breweries and beverage producers. Directly partners with ProBrew on ProCarb Plus while also selling competing separation and brewery process systems into the same customers.
- Criveller Group: North American supplier of complete turnkey winery, brewery, and beverage processing and packaging equipment. Most direct craft-segment competitor with similar focus on brewery turnkey solutions and customer base.
- Statco-DSI Process Systems: Sister ProMach brand providing engineered process systems and blending/CIP solutions for food, dairy, and beverage manufacturers. Closely related product line and parent company, addressing the same customer base with complementary process equipment.
- Della Toffola Group: Italian manufacturer of complete beverage processing lines including filtration, carbonation, and packaging equipment for wineries, breweries, and beverage producers. Closely comparable as a mid-sized integrated beverage equipment specialist serving similar customers.
- Haffmans (Pentair): Supplier of carbonation, CO2 recovery, and in-line quality measurement equipment to breweries and beverage producers. Directly competes with ProBrew's ProCarb carbonation and nitrogenation product lines.
Broad incumbents
- SPX FLOW: Provider of process solutions for food, beverage, and industrial markets including mixers, separators, and heat exchangers. Overlaps with ProBrew's separation, carbonation, and beverage processing equipment offerings.
- CFT Group: Italian manufacturer of process and packaging equipment for the beverage, food, and dairy industries. Competes with ProBrew in pasteurization, carbonation, and beverage filling lines, especially in the RTD and craft segments.
- Krones AG: German global leader in beverage and packaging machinery offering brewery process equipment, filling lines, and turnkey systems. Much larger and broader portfolio than ProBrew but addresses the same craft-to-enterprise brewery and beverage customer base.
- GEA Group: Global manufacturer of process technology for the food, beverage, and pharmaceutical industries, including brewery separation, carbonation, and pasteurization. Competes with ProBrew in brewery processing equipment and dairy/beverage separators.
- Tetra Pak: World-leading food and beverage processing and packaging solutions provider offering turnkey lines for dairy, juice, and beverages. Overlaps with ProBrew in pasteurization, separation, and aseptic filling for beverage producers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProBrew social profiles
Digital presenceProBrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProBrew leadership team
Management profileNumber of profiles
Profiles2 records
ProBrew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProBrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProBrew
What does ProBrew do?
ProBrew manufactures and sells turnkey brewery and beverage processing equipment and technology—including proprietary alcohol separation systems (Alchemator), inline carbonation and nitrogenation systems (ProCarb family), flash pasteurization systems (FlashPas), high-speed rotary can filling and seaming systems (ProFill), and stainless steel fermentation and brite tanks—to craft breweries and beverage producers across North America. Equipment is custom-configured per customer requirements, uses Allen-Bradley PLC controls, and is factory-tested at the Waukesha, WI facility before shipment. Supplementary revenue is generated from replacement parts, preventive maintenance (PM+), on-site service, PMMI-certified training, and engineering services through parent company TechniBlend.
Is ProBrew a public or private company?
ProBrew is a private company. It is classified as corporate owned and is currently operating.
When was ProBrew founded?
ProBrew was founded in 2012. It employs 11 to 50 people.
Where is ProBrew based?
ProBrew is headquartered in Waukesha, United States, in the North America region.
How does ProBrew make money?
Three revenue lines are on record. Beverage Processing Equipment Sales are the primary driver. The others are parts and Service and engineering Services.
Who are ProBrew's main competitors?
Direct peers on record are Alfa Laval, Criveller Group, Statco-DSI Process Systems, Della Toffola Group and Haffmans (Pentair). Broad incumbents are SPX FLOW, CFT Group, Krones AG, GEA Group and Tetra Pak.
Does ProBrew have an API?
No public API is recorded for ProBrew.
What industry is ProBrew in?
ProBrew's product category is Brewery and Beverage Processing Equipment. Its primary akta.pro industry code is AFAFAJAN, Bottling Line Maintenance, Automation & Integration Services. Its NAICS code is 333914 and its SIC code is 3560.