What Allovance does

Allovance is a privately-held software company founded in 2019 by Sherif Farghal and headquartered in Ann Arbor, Michigan. It provides a cloud-based strategic planning and capital allocation platform that operationalizes a proprietary 5-step decision-making methodology (Strategize, Compare, Quantify, Score, Select) grounded in decision science and the Analytical Hierarchy Process. The platform's modular product suite includes the Strategic Value Scorecard (centralized dashboard for vision, priorities, and objectives), Side-by-Side Comparison (pairwise comparison with automated weight and consistency calculations), Custom Metrics and Scales (quantification of qualitative criteria), Custom Forms (project intake and assessment), Custom Reports with bubble-chart portfolio visualization, and a multi-role Collaboration feature.

The company sells primarily through enterprise SaaS subscriptions with multi-year contracts and a consultative demo-based sales motion, complemented by Certified Decision Coach services delivered through a network of 40+ trained consulting partners operating across 4+ countries. Customers span six verticals: government, healthcare, utilities, higher education, nonprofit, and private equity, with over 200 organizations cited including the State of Michigan, American Electric Power, DTE Energy, University of Chicago, and the Local Development Finance Authority. Strategic partnerships anchor the ecosystem, notably with the University of Michigan Economic Growth Institute (methodology and certification), The Martec Group (market research integration), and several implementation and white-label partners.

The company has no disclosed external funding rounds, no reported M&A activity, and operates as a founder-controlled private entity. Recent product and partnership activity — including a 2025 Capital Planning feature launch and the Martec Group partnership announced February 2025 — indicates active expansion of both product surface and addressable segments, while geographic reach is extended indirectly through the certified-coach channel rather than direct international sales infrastructure.

Name

Allovance

Legal name

Allovance

Website

https://allovance.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Allovance is a cloud-based strategic planning and capital allocation software company, founded in 2019 and headquartered in Ann Arbor, Michigan. It sells a SaaS platform grounded in decision-science methodology (Analytical Hierarchy Process) to 200+ enterprise customers across government, healthcare, utilities, higher education, nonprofit, and private equity, supplemented by a 40+ partner Certified Decision Coach network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscription: Cloud-based SaaS platform accessed via subscription model, with the platform providing strategic planning and capital allocation capabilities
2. Certified Decision Coach Services: Consulting and facilitation services delivered through a network of certified partners who provide expert consulting for strategic and capital planning engagements

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Allovance provides a cloud-based SaaS platform for strategic planning and capital allocation, replacing spreadsheet-based decision-making with a science-backed 5-step methodology (Strategize, Compare, Quantify, Score, Select) grounded in the Analytical Hierarchy Process. The platform is paired with Certified Decision Coach consulting and facilitation services delivered through a trained partner network.

Product overview

Allovance is a cloud-based strategic planning and decision-making software platform designed to help organizations move from gut-feeling decisions to science-backed strategic and capital plans. The platform consists of a modular suite of products: the Strategic Value Scorecard (central hub for capturing vision, priorities, and objectives with real-time updates), Side-by-Side Comparison (pairwise comparison tool for generating relative weights), Custom Metrics & Scales (for quantifying subjective and objective criteria), Custom Forms (for project submission and assessment), Custom Reports (for bubble chart visualization and portfolio selection), and Collaboration (multi-role team collaboration). The platform is complemented by Certified Decision Coach services offering expert consulting and facilitation in partnership with the University of Michigan Economic Growth Institute, training consultants in the Allovance 5-step decision-making method.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Value Scorecard Central dashboard that captures an organization's vision, primary goal, strategic priorities, and measurable objectives in one place, with data-rich snapshots and automated, real-time updates incorporating both qualitative and quantitative criteria.
• Side-by-Side Pairwise Comparison Interactive comparison tool that compares priorities and objectives one-to-one, automatically calculating relative weights and consistency scores to eliminate spreadsheet calculations and reduce bias.
• Custom Metrics & Scales Feature allowing organizations to create custom scales for quantifying both qualitative and quantitative objectives, enabling subjective criteria to be measured alongside objective metrics via subject-matter-expert input.
• Custom Forms Configurable forms for collecting project information and assessing proposed projects or initiatives against the Strategic Value Scorecard.
• Custom Reports Reporting feature with bubble charts displaying project Strategic Value, Complexity, and Urgency scores, supporting automated or customized project selection and dynamic reporting.
• Collaboration Team collaboration feature supporting multiple roles (Strategic Team, Expert, Project Owner, Project Review Team, Observer, Custom Roles) for in-person, virtual, and hybrid collaboration.
• Certified Decision Coach Expert consulting and facilitation service provided by trained Certified Decision Coaches, delivered in partnership with the University of Michigan Economic Growth Institute, applying the Allovance 5-step decision-making method to client strategic and capital planning engagements.

Quantifiable outcome

• Local Development Finance Authority equitably allocated over $40 million in funding using the Allovance methodology
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Martec GroupcoreStrategic or Co-development Partner · 19 February 2025Strategic partnership combining Martec Group's market research expertise with Allovance's strategic planning methodology and software. The collaboration enables clients to move from market insights to actionable strategies, including applications in Private Equity due diligence, corporate development, and strategic planning.
• University of Michigan Economic Growth InstitutecoreStrategic or Co-development PartnerAllovance partnered with the University of Michigan Economic Growth Institute to develop the Certified Decision Coach training program. The certification is built on research foundations and real-world consulting experience, combining academic rigor with practical methodology application.
• ESG Focus (Blue Skyre IBE)minorGTM or Marketing PartnerBlue Skyre IBE partnership to deliver ESG Focus Powered by Allovance - a proprietary software solution helping companies and corporate real estate professionals make data-driven decisions about environmental, social, and governance programs.
• Coastal 8minorGTM or Marketing PartnerPartnership to deliver Coastal 8 BGet Powered by Allovance - designed to collaboratively build environmentally-sustainable prosperity for all stakeholders.
• PyroviominorImplementation/ SI/ Consulting PartnerManagement consulting firm that helps clients implement Allovance for strategic planning and capital allocation. Pyrovio specializes in energy, healthcare and manufacturing clients and helped Southern Company Gas deploy the Allovance platform.
• Benefactor GroupminorImplementation/ SI/ Consulting PartnerNonprofit consulting firm using Allovance to supplement their 4Ds strategic planning methodology for nonprofit clients. Featured as a certified Decision Coach partner serving organizations that serve the common good.
• Economic Growth Institute (EGI)coreImplementation/ SI/ Consulting PartnerUniversity of Michigan external unit using Allovance to provide in-house strategic planning services to companies and communities. EGI leverages the platform to supercharge their strategic planning arm and maintain longer-term client relationships.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Quantive (formerly Gtmhub): Strategy execution and OKR platform with AI-assisted prioritization features. Comparable in translating strategic priorities into measurable objectives, with a more SaaS-native, transparent pricing model targeting similar mid-market/enterprise buyers.

Direct peers

• WorkBoard: OKR and strategy execution platform for enterprises; emphasizes alignment between strategic priorities and team objectives. Comparable target buyer (enterprise strategy offices) and overlapping methodology for quantified prioritization.
• AchieveIt: Strategy execution software for healthcare, financial services, and government that automates plan tracking, initiative management, and reporting. Direct overlap in regulated verticals and recurring multi-year contract motion.
• Cascade Strategy: Cloud-based strategy execution platform enabling organizations to align teams, track OKRs/strategic initiatives, and visualize performance. Comparable in core function of turning strategic priorities into measurable plans, with similar mid-market enterprise buyer.
• ClearPoint Strategy: Strategy execution and reporting software used by government agencies, nonprofits, and healthcare organizations to track strategic plans, scorecards, and project portfolios. Closely comparable in target verticals and use case (capital/strategic planning dashboards).
• OnStrategy: Strategic planning software and consulting for mid-market and nonprofit organizations. Direct comparable on methodology (strategic plan development) and consulting-led delivery, though with lighter configuration than Allovance.

Broad incumbents

• Broadcom Clarity PPM: Enterprise PPM suite (formerly CA Clarity) for capital planning, demand management, and project portfolio prioritization at large enterprises and government agencies. Comparable capital allocation workflow at a much larger scale.
• Planview: Enterprise project portfolio management (PPM) and strategic portfolio management platform serving large enterprises. Broader portfolio than Allovance but overlapping capital allocation, project prioritization, and strategy execution use cases — a likely incumbent in larger enterprise RFPs.
• Prophix: Financial planning, budgeting, and capital allocation software used by mid-market and enterprise finance teams. Comparable in capital planning use cases for utilities, healthcare, and private equity portfolio companies, though with a finance-first orientation.
• SAP Project Portfolio Management: SAP's PPM and capital planning modules integrate project prioritization and investment decision workflows into the broader ERP suite. Represents the bundled incumbent threat for large utilities, healthcare networks, and government agencies Allovance serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allovance
• Facebookfacebook.com/allovance
• LinkedInlinkedin.com/company/allovance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allovance