Cascade Strategy
Cascade Strategy is an AI-native SaaS strategy execution platform, founded in Sydney in 2017, that helps global organizations plan, align, and execute strategy across multiple frameworks. It serves enterprise and mid-market customers in 60+ countries via the proprietary Tapestry AI engine, integrated planning, metrics, and reporting modules.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cascade Strategy does
Cascade Strategy operates an AI-native strategy execution SaaS platform that helps organizations translate long-term strategic plans into operational execution. Founded in 2017 in Sydney, Australia (legal entity Responsis Pty Ltd) and now with a US subsidiary (Cascade Strategy USA, Inc.) in New York, the company serves thousands of teams across 60+ countries with a customer base that includes Caterpillar, US Bank, University of Minnesota, University of Melbourne, Roche, MHI Power, Telefónica, and Kier Group.
The platform is built around the proprietary Tapestry AI engine, developed in-house, and combines four core product modules — Planner, Alignment & Relationships, Metrics & Measures, and Dashboards & Reports — with an AI layer offering AI Assisted Planning, AI Reports & Meetings, Tapestry Connect, AI Risk & Dependency Tracking, AI Executive Briefings, and AI Strategy Intelligence. It supports multiple strategy frameworks (Balanced Scorecard, OKRs, corporate strategy, custom models) in a single system and integrates with 1,000+ third-party tools across BI, ERP, CRM, project management, finance, and communication categories, with cloud data residency in US, EU, and AU regions and SOC 2 Type II, ISO 27001, and GDPR compliance.
Revenue is generated through a hybrid go-to-market: a freemium self-serve tier for individual teams and SMBs plus an enterprise field-sales motion with dedicated account teams, implementation support (2-8 week rollouts), and custom pricing. Standard tiers are priced at approximately $6-$59 per user per month; enterprise contracts are annual and often billed through the Australian parent or US subsidiary. The company raised $5M in 2021 and a $40M oversubscribed pre-Series A in March 2022, is described as AI-native, and has positioned itself explicitly against the $1 trillion global traditional consultancy industry.
Cascade Strategy firmographics
Firmographics- Name
- Cascade Strategy
- Legal name
- Responsis Pty Ltd
- Website
- https://cascade.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cascade Strategy is an AI-native SaaS strategy execution platform, founded in Sydney in 2017, that helps global organizations plan, align, and execute strategy across multiple frameworks. It serves enterprise and mid-market customers in 60+ countries via the proprietary Tapestry AI engine, integrated planning, metrics, and reporting modules.
- Ownership category
- akta.pro rank
Cascade Strategy industry classification
Industry- Product category
- Strategy Execution Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
- akta.pro secondary industry
- Experiment Tracking, Metadata & Model Registry (HDAAABAC)
Keywords
Where Cascade Strategy is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Cascade Strategy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Cloud-based SaaS subscription model with free and paid tiers. Paid plans offer additional features, user seats, and enterprise capabilities. Annual subscription with automatic renewal; pro-rata billing for additional team members added mid-cycle. Subscription fees billed to Team Owner.
- Enterprise Plans: Custom enterprise-tier pricing with dedicated account teams, executive-level advisory, complex rollout support, and hands-on training. SOC 2 Type II and ISO 27001 certified for enterprise security requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard tier pricing for IT strategic planning tools |
| Subscription | Annual | Enterprise tier with custom pricing |
| Freemium | Monthly | Free tier for individual/small teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cascade Strategy product offering
Product offeringCore offering
Cascade Strategy operates an AI-native, cloud-based strategy execution SaaS platform that helps organizations translate strategy into actionable plans and track execution against live business data. The platform combines planning, alignment, metrics, dashboards, and a proprietary AI engine (Tapestry AI) to deliver executive reporting, risk detection, and strategic intelligence for corporate strategy, transformation, OKRs, balanced scorecard, and portfolio management use cases. It is sold via subscription with a freemium entry and enterprise field sales motion.
Product overview
Cascade Strategy is an AI-native strategy execution platform offered as a unified system with multiple integrated modules. The core platform is Cascade Strategy, which is powered by the proprietary Tapestry AI intelligence engine. Key modules include Planner for centralizing strategy structure, Alignment & Relationships for visualizing organizational plan connections, Metrics & Measures for connecting business data to strategy, and Dashboards & Reports for real-time strategic monitoring. The AI-powered features under Tapestry AI include AI Assisted Planning, AI Reports & Meetings, Tapestry Connect, AI Risks & Dependencies, AI Executive Briefings, and AI Strategy Intelligence. Additional offerings include Balanced Scorecard (endorsed by The Balanced Scorecard Institute), Cascade Academy for training, Strategy Maturity Assessment for evaluation, Strategy Factory resources, and KPI Cheat Sheets for industry-specific key performance indicators.
Differentiator
Problem solved
Functional benefit
Brands
- Tapestry AI: The strategic intelligence engine that powers the entire Cascade platform, weaving data, human context, and strategic goals together to help leadership teams make better decisions.
Products and services
- Cascade Strategy Platform AI-native, cloud-based strategy execution SaaS platform that helps organizations plan, align, track, and report on strategy by connecting corporate strategy to live business data across BI, ERP, CRM, and finance systems. Targeted at enterprises, strategy teams, transformation leaders, and PMOs.
- Tapestry AI Proprietary in-house AI intelligence engine that powers the Cascade platform, providing AI-assisted planning, AI reports and meetings, risk and dependency tracking, executive briefings, and strategy intelligence for leadership teams.
- Cascade Academy Educational platform offering courses and training to help strategy practitioners, teams, and partners digitize strategy, track execution, and use AI-powered intelligence within the Cascade platform.
Quantifiable outcome
- 30% acceleration in results
- +5 more outcomes
Companies that use Cascade Strategy
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
Cascade Strategy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability6 records
Feature11 records
Cascade Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Balanced Scorecard Institute (BSI)coreStrategic alliance to integrate Balanced Scorecard Institute's leadership methodologies with Cascade's AI-driven strategy execution platform. Partnership aims to expand global reach and offer an end-to-end solution for organizations seeking high-performance strategic management. Initiative expected to enhance organizations' decision-making, accountability, and market impact. BSI is the only organization that endorses Cascade as the Balanced Scorecard platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Cascade Strategy competitors and assessment
Company assessmentDirect peers
- WorkBoard: Direct competitor in the OKR and strategy execution space, offering AI-assisted goal setting, results tracking, and board-level reporting for enterprises. Closely comparable product surface and target buyer (C-suite and strategy leaders).
- Quantive (formerly Gtmhub): Direct competitor in OKR and strategy execution software with AI-driven insights, recommended actions, and integrations similar to Cascade. Targets enterprises and mid-market organizations pursuing strategy-to-execution alignment.
- Perdoo: Direct competitor combining OKRs, KPIs, and strategy execution in a single SaaS platform. Comparable framework-agnostic positioning and similar customer segments in mid-market and enterprise.
Broad incumbents
- Microsoft Viva Goals: Microsoft's OKR/strategy execution module bundled within the Viva employee experience suite and Microsoft 365. Competes head-on with Cascade for enterprise OKR use cases, with the advantage of native Microsoft Teams and Power Platform integration.
- Asana: Broad work management platform with goal-tracking, portfolio, and AI features that increasingly overlap with Cascade's strategic portfolio management and OKR use cases. Larger customer base but less specialized for executive strategy execution.
- Monday.com: Broad work OS with goal tracking, project management, and AI workflows competing for the same operational planning budgets. Public-market scale and broad feature set make it a frequent alternative in Cascade deal cycles.
- Smartsheet: Enterprise work execution platform with strategy and portfolio management capabilities. Competes for PMO and strategic portfolio management use cases where Cascade also plays, with deeper native project management tooling.
- Workday (Adaptive Planning & Goals): Enterprise planning suite with Adaptive Insights, Goals, and Strategic Planning capabilities natively connected to HR/finance data. Strong incumbent for large enterprises that already run Workday for core systems.
Emerging players
- Board: Unified decision-making platform combining BI, planning, and predictive analytics. Overlaps with Cascade's strategy-to-execution use cases for organizations wanting financial planning and strategic planning in one environment.
Others
- Ally.io (acquired by Microsoft): Originally a direct OKR competitor that was acquired by Microsoft and integrated into Viva Goals. Relevant historical peer because former Ally.io customers and product DNA shape the Viva Goals roadmap Cascade now competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cascade Strategy social profiles
Digital presenceCascade Strategy compliance and trust
Trust signalCompliance4 records
Cascade Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade Strategy leadership team
Management profileNumber of profiles
Profiles10 records
Cascade Strategy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cascade Strategy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade Strategy
What does Cascade Strategy do?
Cascade Strategy operates an AI-native, cloud-based strategy execution SaaS platform that helps organizations translate strategy into actionable plans and track execution against live business data. The platform combines planning, alignment, metrics, dashboards, and a proprietary AI engine (Tapestry AI) to deliver executive reporting, risk detection, and strategic intelligence for corporate strategy, transformation, OKRs, balanced scorecard, and portfolio management use cases. It is sold via subscription with a freemium entry and enterprise field sales motion.
Is Cascade Strategy a public or private company?
Cascade Strategy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cascade Strategy founded?
Cascade Strategy was founded in 2017. It employs 101 to 250 people.
Where is Cascade Strategy based?
Cascade Strategy is headquartered in Sydney, Australia, in the Oceania region.
How does Cascade Strategy make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise Plans.
Who are Cascade Strategy's main competitors?
Direct peers on record are WorkBoard, Quantive (formerly Gtmhub) and Perdoo. Broad incumbents are Microsoft Viva Goals, Asana, Monday.com, Smartsheet and Workday (Adaptive Planning & Goals). Board is listed as an emerging player. Ally.io (acquired by Microsoft) is listed as an others.
Does Cascade Strategy have an API?
Yes. Cascade offers a REST API enabling custom integrations with the platform. Users can build bespoke connections via API, Power Automate, and Zapier. The API supports connecting external systems and data sources to the Cascade platform for enterprise automation scenarios. Developer documentation is at www.cascade.app/integrations-library.
What industry is Cascade Strategy in?
Cascade Strategy's product category is Strategy Execution Software. Its primary akta.pro industry code is BPAEAHAK, Industry/Domain Analytics Solutions & Accelerators, with a secondary code of HDAAABAC, Experiment Tracking, Metadata & Model Registry. Its NAICS code is 5132 and its SIC code is 7372.