Aspira Retirement Living

What Aspira Retirement Living does

Aspira Retirement Living is a Canadian retirement living operator that provides independent living, assisted living, memory care, respite stays, seniors' apartments, and 55+ lifestyle apartments across a network of more than 50 residences in Ontario, British Columbia, Saskatchewan, and Alberta. The company is privately held as a brand under Sienna Senior Living and delivers care through a network of physical residences rather than a technology platform; no proprietary software, AI/ML systems, or digital products are disclosed. Service delivery is organized around five branded programs: Journey by Aspira (memory care), Nourish by Aspira (chef-prepared dining), Active by Aspira (fitness and wellness), Explore by Aspira (excursions and lifestyle programming), and Wellness by Aspira (à la carte personal care services).

Revenue is generated through recurring monthly residence fees on a private-pay basis, with pricing varying by residence, suite type, and level of care required. Additional fees apply for enhanced personal care, optional meal plans, and add-on services such as laundry. The go-to-market motion is direct-to-consumer: prospective residents and adult-child decision influencers discover the company primarily through SEO-optimized web content, webinars, and referral pathways, then convert via a toll-free call centre, in-person or virtual tours, and care needs assessments. The company holds accreditations and memberships with ORCA, CARF International, BCCPA, and BCSLA, and its parent received TIME Canada's Best Companies 2025 recognition. Sienna Senior Living continues to expand the Aspira portfolio through single-asset acquisitions, including the $85.25 million CAD purchase of Hazeldean Gardens in Stittsville, Ontario in June 2025.

Name

Aspira Retirement Living

Legal name

Aspira Retirement Living

Website

https://aspiralife.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspira Retirement Living is a Canadian retirement living brand under Sienna Senior Living, offering independent living, assisted living, memory care, respite stays, and seniors' apartments across 50+ residences in Ontario, British Columbia, Saskatchewan, and Alberta.

Ownership category

akta.pro rank

Product category

Senior Living and Retirement Residence Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Single-Site CCRCs (HLADAEAE), Overnight & Live-In Respite Care (HLADAKAD)

Keywords

• Senior living services
• Assisted living facilities
• Retirement residences
• Memory care services
• Independent living communities

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Senior Living Residence Fees: Aspira generates revenue primarily through monthly residence fees charged to residents for independent living, assisted living, memory care, respite stays, and seniors' apartments. Fees are private pay (market-rate) and vary by residence, suite type, and level of care required. Additional fees apply for optional services such as personal laundry, additional meal plans, and enhanced care levels. The revenue model is recurring in nature, with residents paying monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aspira Retirement Living operates a portfolio of more than 50 retirement residences across Ontario, British Columbia, Saskatchewan, and Alberta, providing seniors with independent living, assisted living, memory care (Journey by Aspira), respite stays, seniors' apartments, and 55+ lifestyle apartments. Services are delivered through branded programs including Nourish (dining), Active (fitness), and Explore (excursions), supported by 24/7 emergency response, personalized care plans, and care needs assessments.

Product overview

Aspira Retirement Living operates as a unified portfolio of retirement residences offering multiple living options across Ontario, British Columbia, Saskatchewan, and Alberta. The core product suite includes Independent Living for self-sufficient seniors, Assisted Living with personalized care support, Memory Care under the Journey by Aspira program, Respite Stays for short-term needs, and Seniors' Apartments/55+ Lifestyle Apartments. These offerings are enhanced by supplementary programs including Wellness by Aspira (à la carte care services), Active by Aspira and Explore by Aspira (signature wellness and excursion programs), Nourish by Aspira (dining program), and Better Living Webinars (educational content). The portfolio spans approximately 56+ individual retirement residences across four provinces, ranging from independent communities to fully assisted living facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Nourish by Aspira: Signature dining program offering nutritious chef-prepared meals.
• Active by Aspira
• Explore by Aspira
• Journey by Aspira Memory Care

Products and services

• Independent Living for Seniors Flexible retirement living option for self-sufficient seniors offering private suites with chef-prepared meals, weekly housekeeping, social activities, and 24/7 emergency response support.
• Assisted Living for Seniors Personalized care and support services for seniors who need help with daily tasks such as bathing, dressing, medication administration, and mobility, including 24/7 emergency response and individualized care plans developed with registered nurses.
• Journey by Aspira Memory Care Specialized secure memory care program for seniors living with dementia and Alzheimer's disease, featuring person-centred, evidence-based methods and staff trained in memory loss care.
• Respite Stays for Seniors Short-term stays in fully furnished premium suites with access to all community amenities, services, and activities for seniors recovering from illness or surgery, caregiver respite, or retirement living trials.
• Seniors' Apartments Private suites with kitchenettes within retirement residences offering optional add-on chef-prepared meals and housekeeping, with full access to community amenities and 24/7 emergency support.
• 55+ Lifestyle Apartments Standalone apartment buildings for active adults aged 55 and older featuring full kitchens, in-suite laundry, individual temperature control, private Juliette balconies, and 24-hour concierge and security, with no on-site care services.

Quantifiable outcome

• Residents report high satisfaction with meals, activities, staff friendliness, and housekeeping services as evidenced by testimonials on the company's website.
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Ontario Retirement Communities Association (ORCA)coreOthersORCA is a voluntary non-profit association that sets standards for retirement home care and operation in Ontario. It provides a peer-review program to assess compliance and accredit member homes. Sienna Senior Living / Aspira is an active and engaged member of ORCA, participating in ongoing evaluation and standards compliance.
• BC Care Providers Association (BCCPA)coreOthersBCCPA is the leading voice of non-government operators providing continuing care services in British Columbia. Its membership includes over 350 organizations supporting over 26,000 seniors each year through long-term care, home health, and assisted living services.
• BC Seniors Living Association (BCSLA)supportingOthersBCSLA is an industry association representing senior living providers in British Columbia. Aspira/Sienna Senior Living maintains membership, indicating alignment with industry standards and best practices.
• CARF InternationalcoreOthersCARF International accreditation is a rigorous evaluation process for health service providers. It signifies commitment to continually enhancing quality of services and programs, with focus on client and resident satisfaction. A select number of long-term care providers hold this accreditation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BayBridge Senior Living: BayBridge operates a portfolio of retirement residences in Ontario and other provinces with independent living, assisted living, and memory care offerings directly comparable to Aspira's service mix.
• Revera Inc. Revera is a major Canadian-owned operator of retirement residences, long-term care, and home health, providing a comparable continuum of senior living services to Aspira across multiple provinces.
• Chartwell Retirement Residences: Chartwell is the largest operator of retirement residences in Canada with a similar multi-province footprint, offering independent living, assisted living, and memory care to private-pay seniors — a directly comparable operating model to Aspira.
• Amica Senior Lifestyles: Amica operates premium private-pay retirement residences across Canada offering independent living, assisted living, and memory care — directly comparable in service mix and target customer to Aspira.
• All Seniors Care Living Centres: All Seniors Care operates retirement residences and long-term care communities across multiple Canadian provinces, offering a comparable continuum of independent living, assisted living, and memory care services.
• Verve Senior Living: Verve operates a portfolio of boutique and luxury retirement residences in Ontario and other Canadian provinces with independent living, assisted living, and memory care services comparable to Aspira's offerings.

Broad incumbents

• Atria Senior Living: Atria is a large North American senior living operator with presence in Canada, offering independent living, assisted living, and memory care — comparable in service model though typically larger and more US-centric.
• Sienna Senior Living: Sienna Senior Living is Aspira's publicly listed parent company and one of Canada's largest senior living and long-term care operators, providing a broader portfolio that includes Aspira's retirement residences plus long-term care homes.
• Sunrise Senior Living: Sunrise is a major North American senior living operator with a signature memory care program and assisted living services comparable in philosophy to Aspira's Journey by Aspira program.

Regional players

• Cogir Real Estate (Retirement Living Division): Cogir is a large Canadian real estate and retirement living operator with strong presence in Quebec and Ontario, operating retirement residences with a comparable service model to Aspira.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aspiraretirementliving
• LinkedInlinkedin.com/company/peninsula-retirement-residence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspira Retirement Living