What Big Woods Goods does

Big Woods Goods is a privately held, single-location firearms and archery retailer and shooting sports facility headquartered at 350 Ronnell Road, Holly Springs, Georgia. Founded online in 2006 and expanded to a physical storefront in 2007, the company operates as an authorized dealer for major firearm manufacturers including Glock, Smith & Wesson, Sig Sauer, Springfield Armory, Daniel Defense, FN America, Beretta, Ruger, Browning, Colt, and others, plus a parallel archery equipment line. Its physical infrastructure includes a 10-lane indoor firearm range with a state-of-the-art ventilation system meeting US Military air-quality standards, an M-18 bullet trap with AR-500 armor rated to .50 caliber, cable-driven target carriers adjustable from 1 to 75 feet, a 10-lane climate-controlled indoor archery range, and a covered outdoor archery range extending up to 75 yards, supported by 40+ rental firearms.

The company monetizes through a diversified stack of revenue streams: one-time retail product sales (firearms, ammunition, accessories, archery equipment via in-store and bigwoodsgoods.net e-commerce); recurring tiered range memberships (Gold Individual $445/year, Gold Family $515/year, Silver $275–$370/year, Individual $33/month, Archery $200/year or $45/month); firearms and archery training classes (Basic Handguns, AR Rifles, Tactical, Conceal Carry, Explore Archery, Private Lessons at $60/hour, Hunter's Tuning Clinic at $250, Women's Only Series); gunsmithing and Cerakote services ($50–$95 deep clean, $35 sight install, $25–$45 optic mount, $60–$225+ Cerakote); regulated FFL transfers ($25 each); Class 3 silencer sales; usage-based firearm rentals (handguns $10, long guns $15); and competition entry fees (USPSA, IDPA $20, GSSF, Bowling Pin $20, 3D Archery under ASA scoring). All pricing is publicly disclosed, and gift cards are sold in $25–$200 denominations.

Go-to-market combines direct-to-consumer retail at the Holly Springs storefront with omnichannel reach through its own e-commerce site, GunBroker auctions, and FFL-transfer fulfillment. Customer segmentation spans recreational shooters, competitive shooters, hunters, women, youth and families, and security professionals requiring Georgia-mandated training. The business maintains sanctioned venue status with USPSA, IDPA, GSSF, USA Archery (Official Club for JOAD/AAP), and ASA, and operates community programming such as Ladies Day (Tuesdays), Hero's Day (Wednesdays, 50% off range time for MIL/LE/FIRE/teachers/medical), and periodic seminars such as the July 9, 2026 Gun Law Seminar. The company is privately held with no disclosed parent, institutional investment, or M&A activity, and is not subject to public disclosure obligations; revenue, valuation, and detailed financial data are not publicly available.

Name

Big Woods Goods

Legal name

Big Woods Goods

Website

https://bigwoodsgoods.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Woods Goods is a privately held firearms and archery retailer and shooting sports facility in Holly Springs, GA (since 2006) operating a 10-lane indoor gun range, indoor/outdoor archery ranges, tiered memberships, classes, gunsmithing, FFL transfers, and Class 3 silencer sales for recreational, competitive, female, youth, and security-officer customers.

Ownership category

akta.pro rank

Product category

Firearms Retail & Shooting Sports Facility

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Archery Equipment & Accessories Retail (CRAMAKAB), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearms retail
• Indoor shooting range
• Archery equipment
• Firearms training
• Hunting supplies

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sales of firearms, ammunition, accessories, archery equipment, and related sporting goods. Includes both in-store and online sales through bigwoodsgoods.net.
2. Range Memberships: Annual and monthly memberships providing free range time, discounts on classes, ammunition, and firearms, plus guest passes. Gold Individual $445/year, Silver Individual $275/year, Archery Individual $200/year.
3. Firearms Classes and Training: Revenue from various firearms training classes including basic handguns, AR rifles, shotguns, tactical courses, conceal carry, competition fundamentals, defensive handgun series, and security officer classes.
4. Archery Classes and Programs: Revenue from archery instruction including Explore Archery classes ($40), Archery Classes, Private Lessons ($60/hr), Hunter's Tuning Clinic ($250/session), and youth programs (JOAD, AAP, summer camps).
5. Gunsmithing Services: Gunsmith and cleaning services including deep clean ($50-$95), sight install ($35), optic mounting ($25-$45), Cerakote coating ($60-$225+), AR15 services, hot salt bluing, and trigger jobs.
6. FFL Transfers: Federal Firearms License transfer services for receiving firearms purchased from other dealers. Fee of $25 per transfer.
7. Class 3 Dealer Sales: Sales of silencers/suppressors to eligible customers (21+ legal residents in states that allow private ownership).
8. Firearm Rentals: Gun rentals including handguns ($10) and long guns ($15) for use on the range, requiring customers to use store ammunition.
9. Competition Entry Fees: Entry fees for competitive shooting events including USPSA matches, IDPA matches ($20), Bowling Pin Tournament ($20), and GSSF Indoor League.
10. Gift Cards: eGift cards sold in denominations of $25, $50, $100, $150, $200, or custom amounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Big Woods Goods is a full-service firearms and archery retail store and shooting sports facility in Holly Springs, Georgia, selling firearms, ammunition, archery equipment, and accessories while operating an indoor 10-lane gun range, indoor and outdoor archery ranges, tiered range memberships, licensed firearms and archery instruction, gunsmithing and Cerakote services, Class 3 silencer sales, FFL transfers, and a calendar of sanctioned competitive shooting leagues and community events.

Product overview

Big Woods Goods is a firearms and archery retail and shooting sports facility offering a comprehensive range of products and services. The core offerings include retail sales of firearms from major manufacturers (Glock, Smith & Wesson, Springfield, Sig Sauer, Ruger, Beretta, and others) and archery equipment. The company operates a 10-lane indoor gun range with state-of-the-art ventilation and target systems, plus indoor/outdoor archery ranges. Supporting services include tiered range memberships (Gold, Silver, Individual, and Family plans ranging from $33/month to $515/year), professional gunsmithing and cleaning services, Class 3 dealer services for silencers, FFL transfers, and Cerakote ceramic coating. The company offers extensive training through licensed instructors covering firearms (Basic Handguns, AR Rifles, Tactical Handgun, Conceal Carry, Competition Fundamentals), archery (Explore Archery, Private Lessons, JOAD, Adult Archery Program), and specialized Women's Only Series. Competitive shooting events include USPSA Action Shooting Matches, IDPA matches, Bowling Pin Tournaments, and GSSF Indoor League, plus 3D Archery League. The company operates as an Official USA Archery Club and Class 3 Dealer, with online presence through GunBroker auctions and a physical storefront in the Holly Springs/Canton, GA area.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Retail Sales

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA ArcherycoreStrategic or Co-development PartnerBig Woods Goods is an Official USA Archery Club. The facility utilizes the nationally recognized Explore Archery curriculum and offers JOAD (Junior Olympic Archery Development) and AAP (Adult Archery Program) certified by USA Archery. Instructors are USA Archery certified and follow the organization's safety guidelines and training standards.
• GSSF (Glock Sports Shooting Foundation)coreStrategic or Co-development PartnerGSSF is the Glock Sports Shooting Foundation, the competitive shooting arm of Glock. Big Woods Goods hosts GSSF Indoor League matches, and GSSF membership ($35 new, $25 renewals) is required for participation. The league runs 3 matches over 5-6 weeks with prizes including Glock pistols.
• USPSA (United States Practical Shooting Association)coreStrategic or Co-development PartnerBig Woods Goods hosts sanctioned USPSA (United States Practical Shooting Association) matches every Thursday evening. Matches are controlled by certified Range Officers and follow strict USPSA safety rules and guidelines.
• IDPA (International Defensive Pistol Association)coreStrategic or Co-development PartnerBig Woods Goods hosts IDPA (International Defensive Pistol Association) matches every Tuesday at 6 PM. IDPA is the governing body for a shooting sport that brings self-defense scenarios to the range, emphasizing practical shooting with duty or concealed carry gear.
• ASA ArcheryminorStrategic or Co-development PartnerThe 3D Archery League at Big Woods Goods uses Standard ASA scoring. ASA Archery is the governing body for 3D archery competitions.
• Firearm ManufacturerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for major firearm manufacturers including Anderson Manufacturing, Armalite, Barrett, Beretta, Browning, Bushmaster, Charter Arms, Colt, CZ USA, Dan Wesson, Daniel Defense, FN America, Glock, Henry Repeating Arms, Kel-Tec, MasterPiece Arms, Ruger, Sig-Sauer, Springfield Armory, Smith & Wesson, Stag Arms, and Steyr Arms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Range USA: National chain of indoor shooting ranges with retail, training, and memberships. Direct comparison to Big Woods Goods' indoor range, retail, and class business model; Range USA represents the scaled, multi-location version of the same playbook.
• GAT Guns: Illinois-based full-service gun store, indoor range, training center, and gunsmith. Closely comparable operating model: retail + range + classes + gunsmithing under one roof, serving a similar shooter demographic.
• Shoot Point Blank: Multi-state indoor shooting range chain combining retail, training, and memberships. Comparable diversified revenue stack and member-based pricing architecture to Big Woods Goods.
• The Range at Austin: Texas indoor shooting range and retail store with training and event programming. Operates a similar single-location, multi-revenue-stream format to Big Woods Goods in a different geography.

Broad incumbents

• Bass Pro Shops: Largest U.S. outdoor sporting goods retailer with firearms, hunting, and archery categories plus in-store ranges. Overlaps with Big Woods Goods on retail, archery, and range concepts, but at far greater scale and across a much broader product portfolio.
• Academy Sports + Outdoors: Mid-market sporting goods chain carrying firearms, ammunition, and archery. Competes for the same Southeastern consumer wallet as Big Woods Goods, but without a dedicated range and training facility.
• Scheels: Regional sporting goods superstore chain with firearms, archery, and in-store attractions. Comparable product breadth and consumer base, though Scheels does not typically operate dedicated shooting ranges at most locations.
• Rural King: Farm and rural lifestyle retailer expanding aggressively into firearms and sporting goods. Increasingly competing with Big Woods Goods for the rural Georgia shooter customer, but without the range and training layer.
• Cabela's (Bass Pro): Iconic outdoor sporting goods brand (now under Bass Pro) carrying firearms, hunting gear, and archery. Overlaps with Big Woods Goods' hunting and shooting-sports assortment, but operates at national scale without a comparable range-led community model.

Emerging players

• Lancaster Archery Supply: Largest U.S. archery specialty retailer and pro shop. Direct comparison on the archery equipment side of Big Woods Goods' business, with deep manufacturer relationships and nationwide e-commerce reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bigwoodsgoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Woods Goods