What Novum does

Novum is a Microsoft Solution Partner and software vendor headquartered in Baku, Azerbaijan, with regional offices in Dubai and Manama, Bahrain. The firm serves enterprise and mid-market clients across healthcare and pharmaceuticals, aviation, government, manufacturing, retail, and oil and gas, with named customers including Azerbaijan Airlines (AZAL), Avromed, Aster Pharmacy, and Kitopi. Core delivery spans digital transformation consulting, managed multi-cloud operations across Azure, AWS and Google Cloud, and corporate training programs including MCT (Microsoft Certified Trainer) preparation.

The technology stack is Microsoft-centric, anchored on Azure, Microsoft Dynamics 365 (Finance, HR, Supply Chain), Microsoft 365, and the Power Platform (Power BI, Power Apps, Power Automate, Power Virtual Agents, Copilot Studio), with native integrations into SAP and Oracle and over 200 data-source connectors via Power BI. Beyond services, Novum has built seven proprietary ISV products: NES (cloud-based visitor management), OCR Certification Directory, Face Recognition & Detection, ESS (Employee Self-Service on Dynamics 365 HR), Commodity Bidding Platform, D365 Automations, and Airport Revenue Management ISV — the last extending Dynamics 365 Finance & Operations with ICAO/IATA-compliant aviation billing and tariff logic.

Revenue is generated across four streams: professional services (consulting and implementation), managed services (24/7 multi-cloud operations and FinOps), ISV product licensing and subscriptions, and corporate training. Go-to-market is sales-led through high-touch enterprise engagement, supplemented by Microsoft co-sell and marketplace activity under the firm's Solution Partner status, and direct regional sales teams across the Caucasus and GCC. Pricing is quote-based and not publicly disclosed.

Name

Novum

Legal name

Novum LLC

Website

https://novum.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Novum is a Microsoft Solution Partner providing digital transformation consulting, managed services, and seven proprietary ISV products built on Azure, Dynamics 365, and Power Platform for enterprise clients across healthcare, aviation, and government in MENA and the Caucasus.

Ownership category

akta.pro rank

Product category

IT Consulting & Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

akta.pro secondary industries

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Data Virtualization & Federation (HDAEACAH)

Keywords

• Microsoft Dynamics 365 implementation
• Azure cloud services
• Digital transformation consulting
• Power Platform development
• Custom enterprise software

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Professional Services: Consulting and advisory services for digital transformation, cloud strategy, and technology implementation. Includes cloud migration, application modernization, security advisory, and governance frameworks.
2. Managed Services: Ongoing multi-cloud operations, security, monitoring, and optimization services across Azure, AWS, and Google Cloud. Includes 24/7 support, FinOps cost optimization, and proactive database management.
3. ISV Products: Proprietary software products including NES (visitor management), OCR Certification Directory, Face Recognition & Detection, Commodity Bidding Platform, D365 Automations, Airport Revenue Management, and ESS (Employee Self-Service). Sold as licensed solutions or SaaS subscriptions.
4. Training Services: Corporate training programs including Microsoft technology training, data & analytics upskilling, and Instructional Skills Certification (ISC) for MCT preparation.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Novum is a Microsoft Solution Partner that delivers digital transformation services and proprietary enterprise software. Its offerings combine consulting, implementation, and managed services for Microsoft Azure, Dynamics 365, Microsoft 365, and Power Platform with seven proprietary ISV products spanning visitor management, document digitisation, HR self-service, biometric face recognition, commodity bidding, D365 workflow automation, and aviation revenue management.

Product overview

Novum is a Microsoft Solution Partner delivering a comprehensive portfolio of intelligent digital solutions combining proprietary ISV products with professional services. The product portfolio consists of seven core proprietary products: NES (Novum Entrance System) for visitor and access management, OCR Certification Directory for document digitisation, ESS (Employee Self Service) for HR self-service, Face Recognition & Detection for biometric security, Commodity Bidding Platform for procurement automation, D365 Automations for Dynamics 365 workflow enhancement, and Airport Revenue Management ISV for aviation finance. These are complemented by extensive consulting and implementation services spanning Power BI/Reporting, Data Warehouse, Artificial Intelligence & IoT, Azure Data Foundry, Microsoft 365 Deployment, Microsoft Dynamics 365, Software Development, Custom Application Development (Power Apps), System Integration, Automation, Copilot Studio/Agents, Azure Cloud Services, Consulting & Advisory, Professional Services, Managed Services, Digital Strategy, Strategic Resourcing, Change Management & Adoption, Corporate Trainings, Data Audit, Microsoft Licensing, and Sustainability Manager. The ecosystem is built on Microsoft technologies (Azure, Dynamics 365, Power Platform, Microsoft 365) and integrates with enterprise systems including SAP, Oracle, and 200+ data sources via Power BI.

Differentiator

Problem solved

Functional benefit

Products and services

• NES (Novum Entrance System) Cloud-based visitor management and access control platform for enterprise campuses that digitises visitor registration, QR-based entry, and automated badge printing with real-time occupancy tracking.
• OCR Certification Directory AI-powered document digitisation platform that converts physical and scanned certification documents into searchable, structured digital archives with intelligent classification and metadata extraction.
• ESS - Employee Self Service Modern HR self-service portal integrated with Microsoft Dynamics 365 HR that provides employees and managers real-time access to personal data, leave requests, salary slips, and team insights.
• Face Recognition & Detection AI-powered biometric identification platform providing real-time face detection and high-accuracy facial recognition for security, access control, and operational analytics.
• Commodity Bidding Platform Customisable SaaS platform for end-to-end commodity and procurement bidding with centralised specifications, automated workflows, real-time analytics, and configurable approval routes.
• D365 Automations Intelligent workflow automation solution for Microsoft Dynamics 365 that streamlines Finance, HR, Procurement, Sales, and Operations with rule-based validation and reduced manual effort.
• Airport Revenue Management ISV Certified ISV solution extending Microsoft Dynamics 365 Finance & Operations with aviation-specific mappings, automated billing, and regulatory compliance features for airport revenue management.
• Power BI / Reporting Consulting End-to-end Power BI consulting services that help organisations model, prepare, and visualise data to unlock insights, streamline reporting, and support smarter decision-making across finance, operations, and sales.
• Data Warehouse Services Enterprise data warehouse services that centralise data from ERP, CRM, databases, and applications into unified environments for accurate reporting and advanced analytics.
• Artificial Intelligence & IoT Solutions AI and IoT solutions powered by Microsoft Cognitive Services, TensorFlow, Python, and OpenCV that deliver machine learning models, computer vision systems, and intelligent automation for operational performance.
• Azure Data Foundry Unified Azure platform for creating, customising, deploying, and managing advanced AI applications, agents, and multimodal solutions at enterprise scale with 1,900+ foundation models.
• Microsoft 365 Deployment Seamless Microsoft 365 deployment services covering planning, setup, data migration, Teams integration, user training, and ongoing support for secure cloud productivity.
• Microsoft Dynamics 365 Implementation Implementation and optimisation of Microsoft Dynamics 365 unified suite of intelligent business applications combining ERP, CRM, and AI capabilities for operational efficiency.
• Software Development Custom software development services including tailored web, desktop, and mobile applications, cloud architecture, API development, UI/UX design, and agile project delivery.
• System Integration & Azure Cloud Services Azure cloud-native system integration services covering containers, serverless, IaC, DevOps pipelines, Kubernetes, monitoring, and managed operations.
• Copilot Studio / Agents Microsoft Copilot implementation and Microsoft Copilot Studio services for AI-powered automation across Teams, Word, Excel, PowerPoint, and Outlook with enterprise-grade security.
• Managed Services Multi-cloud managed operations covering Azure, AWS, and Google Cloud with 24/7 monitoring, security, FinOps, and proactive incident response.
• Consulting & Advisory Cloud and digital transformation consulting including cloud migration, application modernisation, cost optimisation, security advisory, and governance frameworks.
• Corporate Trainings Expert-led corporate training programs including Microsoft technology training, Power Platform, Azure, data analytics, and MCT Instructional Skills Certification.

Quantifiable outcome

• 40-60% reduction in manual workload across departments using D365 Automations
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability18 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• MicrosoftflagshipTechnology or IntegrationAs a Microsoft Solution Partner, Novum holds certifications across Azure disciplines including Digital & App Innovation, Infrastructure, and Data & AI. The partnership involves implementing cloud technologies across Data & AI, Business Applications, and Modern Workplace. Novum delivers Microsoft 365, Dynamics 365, Azure, Power Platform, and Copilot implementations as part of their core service offering.
• Dell TechnologiescoreTechnology or IntegrationStrategic technology partnership for delivering enterprise solutions. Listed as a Strategic Partner alongside Microsoft and HPE, indicating collaborative go-to-market activities.
• Hewlett Packard EnterprisecoreTechnology or IntegrationStrategic technology partnership for enterprise infrastructure solutions. Listed alongside Dell Technologies and Microsoft as a key strategic partner in Novum's ecosystem.
• CrayonminorChannel Partner/ Reseller/ DistributorListed as a strategic partner, Crayon is a software and services company specializing in Microsoft licensing and cloud solutions. The partnership likely supports Novum's Microsoft licensing advisory services.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• HSO: Microsoft Dynamics 365-focused global SI and ISV partner. Directly comparable as a Dynamics implementation specialist that also publishes industry-specific ISVs, a model Novum mirrors with products like Airport Revenue Management and ESS.
• Avanade: Joint Accenture-Microsoft venture and the largest Microsoft-focused systems integrator globally. Directly comparable as a Microsoft Solution Partner delivering Azure, Dynamics 365, and Power Platform implementations, though at vastly larger scale.
• Slalom: Modern consulting firm with deep Microsoft expertise across cloud, data, and AI. Comparable on Microsoft Solution Partner-led transformation services, regional delivery model, and focus on measurable business outcomes for mid-market and enterprise clients.
• Persistent Systems: Digital engineering and Microsoft partner with a large Microsoft Business Applications practice. Comparable on enterprise Microsoft cloud, data, and AI implementation services, particularly for global services customers.
• Hitachi Solutions: Global Microsoft Dynamics 365 ISV and implementation partner. Directly comparable as both a Dynamics implementation services firm and a publisher of ISV extensions to Microsoft's business applications, mirroring Novum's hybrid services-plus-ISV model.
• Devoteam: European technology consultancy with deep Microsoft partnership and a strong presence in MENA. Closely comparable on Microsoft-centric digital transformation services and cloud managed services across similar customer segments.

Broad incumbents

• Capgemini: Global systems integrator with established Microsoft partnerships and significant regional presence in the Middle East. Competes with Novum on large enterprise Microsoft transformations but with a much broader portfolio of non-Microsoft services.
• Sopra Steria: European IT services group with a Microsoft business applications practice and growing MENA footprint. Comparable on Microsoft-led transformation engagements for European and Middle Eastern enterprises, though at much larger scale.
• Cognizant: Global IT services incumbent with a sizeable Microsoft Business Applications and Azure practice. Comparable on enterprise-scale Microsoft-led transformation delivery but operates at vastly greater scale and breadth across many non-Microsoft stacks.

Regional players

• Intertec Systems: UAE-headquartered IT services and systems integrator with regional presence across the Middle East. Comparable as a regional systems integrator competing for similar enterprise Microsoft, cloud, and digital transformation mandates in GCC markets where Novum also operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NovumBaku
• LinkedInlinkedin.com/company/novum

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novum