Setram

What Setram does

Setram (Société d'Économie Mixte du Transport de l'Agglomération Mancelle) is the delegated public transport operator for Le Mans Métropole in France, operating under a public service delegation contract since 1974. The company runs a multi-modal urban mobility network across 19 communes, comprising two tramway lines (T1 and T2), one bus rapid transit line (T3 Tempo), approximately 25 regular bus lines, 30 school bus services, on-demand transport (Transport à la demande), the Flexo Soirée evening service, and the Setram Access TPMR service for passengers with reduced mobility. Active mobility is offered via Espace vélo, including classic, folding, electric, and cargo bikes, plus electric scooters operated in partnership with Mobilitix. As of 31 December 2024, Setram employed 676 collaborators, of whom 479 were conductors-receveurs (driver-revenue staff), with men comprising 78.1% of headcount and women 21.9%. \n\nThe underlying technology stack is built around the Moovéa contactless smart card (free, rechargeable, validated via onboard QR-code scanners), the M-ticket mobile application for smartphone-based ticketing, the Pass Liberté post-paid capped travel card (€1.35 per journey, capped at €39.80/month), an SMS ticketing service (text-to-93400), and a real-time traffic information system surfacing disruptions via the website and stop displays. Back-office and journey-planning functions rely on third-party integrations with Google Maps and KISIO (NavitiiO) embedded via iframes, while bike and scooter rentals are managed through the Locvelo online reservation platform. \n\nSetram monetizes through a hybrid B2G/B2C model: farebox revenue from individual tickets (€1.50 single, €4.20 day, €13.50 ten-journey) and tiered subscriptions segmented by age (11-25, 26-64, 65+) plus solidarity categories (job seekers, disabled, RSA beneficiaries, health-insured); usage-based revenue from bike and scooter rentals; fine revenue (€30–€150); corporate mobility revenue via Setram Pro targeting Le Mans Métropole businesses; and likely a public service contribution (versement mobilité / operating subsidy) from Le Mans Métropole, the contracting authority. Distribution spans the Espace mobilité storefront at 65 avenue du Général de Gaulle, 80 self-service ticket machines at tram and Tempo stations, 54 merchant depositories, onboard bus sales, the M-ticket app, the online boutique, and two Park-and-Ride facilities (Antarès and Université). Reported revenue figures are not publicly disclosed.

Name

Setram

Legal name

Setram

Website

https://setram.fr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Setram is the delegated public transport operator for Le Mans Métropole (France), running tram, BRT, and bus services across 19 communes. It serves individual commuters, students, seniors, and corporate clients via Moovéa smart cards, the M-ticket app, and Pass Liberté.

Ownership category

akta.pro rank

Product category

Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Park-and-Ride / Express Commuter Bus Operators (TLAFAGAF)

akta.pro secondary industries

Station-Based Scooter Rentals (THADAGAB), Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)

Keywords

• Public transit operations
• Urban bus services
• Tramway transportation
• Mobility ticketing solutions
• Micromobility rental services

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Single journey tickets (€1.50), 2-journey tickets (€2.90), day tickets (€4.20), 10-journey tickets (€13.50), and group tickets. Sold via onboard bus, ticket machines, merchants, SMS, and online.
2. Subscription Revenue: Monthly, annual, and prepaid subscriptions (Illlico annual auto-pay) for regular commuters across age-based tiers (11-25, 26-64, 65+) and special categories (job seekers, disabled).
3. Bike and Scooter Rental: Revenue from renting electric bikes, classic bikes, folding bikes, cargo bikes, and electric scooters with various duration options from 1 day to 1 year.
4. Fine Revenue: Fines issued for ticket violations ranging from €30 to €150 depending on offense type. Additional €40 processing fee for late payment.
5. Pass Liberté Post-Payment: Pay-as-you-go system at €1.35 per journey, capped at €39.80 per month, paid via monthly auto-debit.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Setram operates the public transport network of Le Mans Métropole, providing multi-modal transit services including two tram lines (T1, T2), one bus rapid transit line (T3 Tempo), approximately 25 regular bus lines, 30 school bus lines, on-demand transport, accessible transport (Setram Access TPMR), and a Flexo evening service. The company sells tickets and subscriptions through a digital and physical distribution ecosystem (Moovéa card, M-ticket app, Pass Liberté, SMS, online boutique, vending machines, merchant depositories) and rents bikes and electric scooters via its Espace vélo service and the Locvelo platform.

Product overview

Setram is the public transport network operator for Le Mans Métropole, offering a multi-modal mobility platform comprised of fixed-route transit services (tram, BRT, bus), on-demand transport options, active mobility services (bike and scooter hire), and a digital ticketing ecosystem. The core offering consists of tram lines T1 and T2, BRT line T3 Tempo, and approximately 25 regular bus lines, supplemented by the Moovéa smart card platform (which stores subscriptions), the M-ticket mobile app (for QR code ticketing), and the Pass Liberté postpaid travel card. These ticketing products share the Moovéa infrastructure and are sold through the Espace mobilité, ticket machines, onboard, SMS, and a boutique en ligne. The product portfolio further includes Setram Access (accessible transport for mobility-impaired users), bike hire (classic, electric, cargo), and electric scooter rental (via Mobilitix partner). Additional services include Park-and-Ride facilities, Bus Relais replacement service, on-demand transport, Flexo soirée evening service, and Setram Pro (business mobility solutions).

Differentiator

Problem solved

Functional benefit

Brands

• Moovéa: Rechargeable travel card used for subscriptions and travel on the Setram network
• Setram Access
• Pass Liberté
• M-ticket
• Tempo
• Espace vélo
• Setram Pro

Products and services

• Tram Network (T1, T2) Two tram lines (T1 and T2) serving Le Mans and Coulaines, operating from 05:00 to 01:00 on weekdays with 6-minute headways during peak hours. The core fixed-route transit service for the Le Mans Métropole network.
• T3 Tempo BRT Bus rapid transit service (T3 Tempo) linking Le Mans and Allonnes, operating with tram-like features including all-door boarding for faster passenger turnover.
• Regular Bus Services Approximately 25 regular bus lines providing fixed-route transit across the 19 communes of Le Mans Métropole.
• School Bus Services 30 dedicated school bus services for student transportation during school year periods.
• Moovéa Travel Card Free rechargeable smart card that stores travel subscriptions, validated at each boarding via QR code scanners. Created at the Espace mobilité and rechargeable at machines and merchant depositories.
• M-ticket Mobile Application Mobile ticketing feature within the Setram app allowing users to purchase tickets, manage subscriptions, and validate via QR code scanning directly from their smartphone across tram, bus, and Tempo services.
• Pass Liberté Free postpaid travel card allowing occasional travelers to use the network and pay the following month only for trips made, at a reduced per-journey rate of €1.35 capped at €39.80/month via monthly auto-debit.
• Setram Access (TPMR) Specialized transport service for people with mobility difficulties, operating with advance reservation for wheelchair users and passengers with 80%+ disability rating within Le Mans Métropole.
• Bike Hire (Location de vélo) Bike rental service offering classic bikes, folding bikes, electric bikes, and cargo bikes for short-term (1 day) and long-term (1 month to 1 year) periods, available at the Espace vélo office.
• Electric Scooter Rental Experimental electric scooter rental service for residents and employees of Le Mans Métropole, available via pre-registration on the Locvelo platform with pickup at the Mobilitix partner location.
• Park-and-Ride (Parkings Relais) Two Park-and-Ride facilities (Antarès and Université) located directly beside the tram line, offering combined parking and transit access for €3.50/day.
• On-Demand Transport (Transport à la demande) Flexible transport service available by advance booking for passengers requiring service outside regular fixed routes.
• Flexo Soirée Flexible evening transport service operating on Friday and Saturday evenings to extend mobility beyond standard operating hours.
• Setram Pro Business mobility solution offering employer-focused services including employee geolocation, transit orientation, subscription information, and trial offers for corporate commuter programs, enabling use of the Prime Transport employer allowance.
• Ticket SMS SMS-based ticket purchasing allowing users to buy 1-hour (€1.50) or 24-hour (€4.20) tickets by sending a text message to 93400, available through Bouygues, Free, Orange, and SFR networks.

Quantifiable outcome

• Serves 19 towns and villages of Le Mans Métropole
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MobilitixminorChannel Partner/ Reseller/ DistributorPartner location for electric scooter pickup. Customers reserve online, pay at Espace vélôpital, and collect scooters from Mobilitix at 16 rue Gambetta, Le Mans.
• LocvelocoreTechnology or IntegrationOnline reservation platform for bike rental. Manages the complete bike and scooter rental process including online booking, waiting list management, and contract documentation.
• Le Mans MétropolecoreStrategic or Co-development PartnerSetram is the delegated public service company operating Le Mans Métropole's public transport network since 1974. The metropolitan authority contracts Setram to manage all public transit services.
• France Travail (Pôle Emploi)minorStrategic or Co-development PartnerPartnership for subsidized subscriptions for job seekers registered at Le Mans Métropole France Travail office. Provides discounted transport for employment accessibility.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Keolis: Major French public transit operator (SNCF subsidiary) that runs delegated transit networks across France and globally under structures highly analogous to Setram's SEM model. Operates similar multi-modal bus, tram, and on-demand services under municipal public service delegation contracts.
• TCL (Lyon): Public transit network of the Lyon metropolitan area operating metro, tram, funicular, and bus services. Comparable multi-modal offering and delegated service model, scaled larger than Setram.
• STAR (Rennes): Public transit operator of Rennes Métropole providing bus, metro, and bike-share services under a delegated contract. Highly comparable to Setram in size, service mix, and metropolitan public service delegation model.
• RATP Dev: Subsidiary of RATP Group that operates public transit networks outside Paris under delegated service contracts. Directly competes with Setram's model of multi-modal municipal transit operations including tram, bus, and on-demand services.
• Tisséo (Toulouse): Public transit operator for the Toulouse metropolitan area operating metro, tram, and bus services under a comparable delegated public service model. Architecturally very similar to Setram in offering multi-modal transit with integrated ticketing.
• TAM Montpellier: Public transit network of Montpellier Méditerranée Métropole operating tram and bus services. Direct comparable to Setram in scope, multi-modal offering, and municipal public service delegation structure.
• Transdev: Global public transit operator of French origin that competes for and operates delegated transit concessions across multiple French metropolitan areas. Operates under the same model of municipal delegation contracts serving as primary revenue source.
• TAN (Nantes): Public transit network of Nantes Métropole operating tram, bus, and on-demand services. Comparable in scale and multi-modal offering to Setram, with similar municipal delegation structure and integrated ticketing ecosystem.
• CTS (Strasbourg): Public transit operator for the Strasbourg Eurométropole running tram and bus services. Operates under a similar delegation contract model with multi-modal offerings serving a mid-sized French metropolitan area.

Broad incumbents

• RATP Group: Parent of RATP Dev and operator of the Paris metro and bus network. Operates broadly in the same industry as Setram but at a much larger scale and with a broader portfolio, providing overlapping capabilities through its RATP Dev subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SETRAM
• Facebookfacebook.com/setramcommunaute
• Instagraminstagram.com/setram_le_mans
• LinkedInlinkedin.com/company/setram-tramway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setram