MOBILITIX
MOBILITIX is a French retailer and service provider of electric personal mobility vehicles, founded in 2018, selling e-scooters, e-bikes, monowheels, cargo bikes, and skateboards via e-commerce and four city-center workshops in Western France, with integrated diagnostics, repair, and battery refurbishment services.
- Company typePrivate
- Founded2018
- HeadquartersRouen, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MOBILITIX does
MOBILITIX (legally SAS MICRO MOBILITE) is a French direct-to-consumer retailer and service provider of electric personal mobility vehicles, founded in 2018 and headquartered in Alençon. The company sells electric scooters, electric bikes (urban, mountain, and folding), cargo triporteurs, electric skateboards, and electric monowheels from multiple third-party brands (MobX, Nami, Teverun, Kingsong, Dualtron, ENGWE, NEOMOUV, InMotion, Leaperkim, NOSFET) alongside accessories such as locks, helmets, lighting, gloves, maintenance products, and phone mounts/bags. Hardware unit prices span from approximately €8 for accessories to over €4,000 for premium scooters, with payment-in-installments options offered to lower purchase barriers.
The company operates a dual-channel distribution model combining a proprietary e-commerce storefront (mobilitix.fr) serving all of France with four integrated physical workshop/showroom locations in city centers across Western France — Le Mans, Nantes, Rennes, and Rouen. Each physical location combines point-of-sale with on-site diagnostics, repair, and maintenance services available with or without appointment. A specialized battery refurbishment service performs cell and BMS replacement at up to 40% below new-battery cost with a six-month warranty, serving both individual consumers and professional/business users (delivery riders, couriers, fleet operators). Free delivery applies on orders over €25 and free returns within 30 days are offered.
MOBILITIX has no proprietary technology platform, no mobile app, no disclosed digital marketing channels, no patents, no certifications, and no external funding or ownership outside the founders. Revenue is generated entirely through hardware unit sales and professional service fees, with no recurring subscription or contract model. The company employs between 11 and 50 people and operates as a privately held SAS under French corporate law.
MOBILITIX firmographics
Firmographics- Name
- MOBILITIX
- Legal name
- SAS MICRO MOBILITE
- Website
- https://mobilitix.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOBILITIX is a French retailer and service provider of electric personal mobility vehicles, founded in 2018, selling e-scooters, e-bikes, monowheels, cargo bikes, and skateboards via e-commerce and four city-center workshops in Western France, with integrated diagnostics, repair, and battery refurbishment services.
- Ownership category
- akta.pro rank
MOBILITIX industry classification
Industry- Product category
- Electric Micro-Mobility Retail and Service
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
- akta.pro secondary industry
- Self-Balancing Scooters & Hoverboards (CRACASAD)
Keywords
Where MOBILITIX is headquartered
LocationHeadquarters
- HQ city
- Rouen
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
MOBILITIX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Hardware Sales: Primary revenue from the sale of electric scooters, electric bikes, cargo triporteurs, electric monowheels, electric skates, and accessories (helmets, locks, lights, gloves, maintenance products, bags/supports, batteries). Products are sold at fixed retail prices with free delivery above €25.
- After-Sales Service & Repairs: Revenue from workshop services including diagnostics, repairs, and maintenance for electric scooters and bikes, serving both individual consumers and professionals. Services are available with or without appointment.
- Battery Refurbishment: Battery diagnostic, component replacement, and refurbishment services offered at up to 40% lower cost than new batteries, with a 6-month warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range from entry-level to premium, with accessories and consumables at lower price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
MOBILITIX product offering
Product offeringCore offering
MOBILITIX is a French multi-brand retailer of electric personal mobility vehicles (electric scooters, electric bikes including folding and cargo models, electric monowheels, electric skateboards) and related accessories, sold via the mobilitix.fr e-commerce site and four physical workshop/showroom locations in Western France. The company complements sales with integrated after-sales services — diagnostics, repairs, maintenance, and specialized battery refurbishment — that differentiate it from pure-play e-commerce resellers. Its own MobX scooter brand is sold alongside third-party brands such as Nami, Teverun, Kingsong, Dualtron, ENGWE, NEOMOUV, InMotion, Leaperkim, and EVO-SPIRIT.
Product overview
MOBILITIX is an e-commerce retailer and specialist in urban micro-mobility, founded in 2018, operating 4 integrated workshop locations in Western France (Le Mans, Nantes, Rennes, Rouen). The product portfolio centers on electric scooters from multiple brands (MobX, Nami, Teverun, Kingsong, Dualtron, Speedtrott, VSETT, NIU), complemented by electric bicycles including folding models (ENGWE, NEOMOUV), cargo triporteurs, electric skateboards, and electric monowheels. The company generates additional revenue through accessory sales (helmets, locks, gloves, phone mounts, maintenance supplies) and operates integrated repair services including specialized battery repair and reconditioning. MOBILITIX sells internationally recognized brands alongside its own MobX scooter brand, positioning as a full-service provider from purchase through ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Scooters (Trottinettes électriques) Multi-brand electric scooters sold to individual consumers for urban and off-road personal mobility, including entry-level and high-performance dual-motor models from brands such as MobX (own brand), Nami, Teverun, Kingsong, Dualtron, Punk, Speedtrott, VSETT, and NIU.
- Electric Bikes (Vélos électriques) Electrically assisted bicycles including urban, mountain and folding models from brands such as ENGWE, NEOMOUV, ELAIA, ENARA, PLIMOA, KALYSO and NOMOUV, sold to individual consumers for personal commuting, leisure and family transport.
- Folding Electric Bikes (Vélos pliants électriques) Compact folding electric bicycles from ENGWE including ENGINE PRO 2.0, ENGINE X, P20, EP-2PRO BOOST and T14 models with various battery capacities and range specifications, sold to individual consumers for portable urban commuting.
- Cargo Triporteurs (Triporteurs électriques) Electric cargo bikes such as the ENGWE LE20 with single or double battery configurations offering extended range up to 340 km, sold to individual consumers and small businesses for family or cargo transport.
- Electric Skateboards (Skates électriques) Electric skateboards including the EVO-SPIRIT Switcher HP model, sold to individual consumers for personal urban mobility.
- Electric Monowheels (Monoroues électriques) Electric unicycles (monowheels) from Kingsong (S18, S18 Pro, S19 Pro, F16, F18), InMotion (V10F, P6, V12S, V12 Pro, V13 Pro), Leaperkim (Lynx, Patton S, ORYX, Sherman L) and NOSFET (AERO, APEX), sold to individual consumers for personal urban mobility.
- Mobility Accessories (Casques, Antivols, Gants, Entretien, Sacs et supports, Éclairage, Sonnettes) Range of mobility accessories sold to individual consumers and professionals to outfit electric scooters and bikes: helmets; security locks (cable, U-lock, chain, folding, padlock) from brands including LOCKFORCE, AXA, TRELOCK and ABUS; protective gloves from ADX VISTA, FIVE Globe and XLC CG-S01; maintenance products such as brake cleaners (VELOX) and portable pumps; phone mounts and waterproof phone cases; lighting and bells.
- Workshop Services (Ateliers) — Diagnostics, Repairs and Maintenance Integrated repair and maintenance workshops located at Le Mans, Nantes, Rennes and Rouen providing diagnostics, repairs and servicing for all brands of electric scooters, bikes and monowheels. Services are available with or without appointment and serve both individual consumers and professional users.
- Battery Repair and Reconditioning Battery repair services for electric scooters and bikes including cell replacement and BMS repair, with refurbished batteries offered at up to 40% less than a new battery and backed by a 6-month guarantee. Targets individual consumers and professional users facing expensive battery replacement.
Quantifiable outcome
- Battery refurbishment at up to 40% lower cost than new battery, with 6-month warranty
Companies that use MOBILITIX
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
MOBILITIX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOBILITIX partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
MOBILITIX competitors and assessment
Company assessmentBroad incumbents
- Intersport: International sporting-goods retailer carrying electric bikes, scooters and accessories in-store alongside broader sporting inventory. A broad incumbent competing with MOBILITIX on the e-bike and e-scooter SKU set.
- Halfords: UK-based retailer combining showroom sales of e-bikes and e-scooters with a national network of in-store repair workshops. Comparable retail-plus-service model at larger scale and a useful analogue for MOBILITIX's workshop-attached retail concept.
- Décathlon: Global sporting-goods incumbent that now retails its own e-bike and e-scooter lines alongside accessories and in-store repair. Not e-mobility-pure, but competes head-on in the same SKUs and customer occasions as MOBILITIX.
Others
- Specialized Bicycle Components: High-end bike manufacturer with a leading e-bike lineup and its own flagship retail/service network in France. Comparable on the premium e-bike category MOBILITIX competes in and a useful reference for vertically integrated retail-plus-service.
- Bosch eBike Systems: Dominant supplier of e-bike drivetrains and the diagnostic/connected-service ecosystem many retailers depend on. Relevant ecosystem participant whose service-platform adoption decisions shape what workshops like MOBILITIX can offer.
- NIU Technologies: Smart electric-scooter OEM whose NIU models are sold via MOBILITIX. Comparable through overlap on the core electric-scooter category from the brand/manufacturer side rather than the retail side.
- ENGWE: Chinese e-bike and folding-bike manufacturer whose products (Engine Pro 2.0, LE20 cargo triporteur, etc.) are stocked across MOBILITIX's catalogue. Relevant adjacent supplier shaping the assortment MOBILITIX retails.
Direct peers
- Weebot: French e-mobility specialist operating e-commerce plus physical showrooms, selling e-scooters, e-bikes, monowheels and accessories with attached repair services. Closest direct competitor to MOBILITIX in the French market on product mix and service-led model.
- Probikeshop: Long-standing French cycling retailer (acquired by Decathlon) selling bikes, e-bikes, and accessories primarily online. Direct overlap with MOBILITIX on bike and accessory ranges and on the French online buyer.
- Alltricks (by Decathlon): French online cycling and outdoor retailer with deep e-bike and accessory assortment. Comparable direct-to-consumer e-commerce catalogue to MOBILITIX's online storefront, though without the integrated physical workshop component.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MOBILITIX social profiles
Digital presenceMOBILITIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOBILITIX leadership team
Management profileNumber of profiles
Profiles1 record
MOBILITIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOBILITIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOBILITIX
What does MOBILITIX do?
MOBILITIX is a French multi-brand retailer of electric personal mobility vehicles (electric scooters, electric bikes including folding and cargo models, electric monowheels, electric skateboards) and related accessories, sold via the mobilitix.fr e-commerce site and four physical workshop/showroom locations in Western France. The company complements sales with integrated after-sales services — diagnostics, repairs, maintenance, and specialized battery refurbishment — that differentiate it from pure-play e-commerce resellers. Its own MobX scooter brand is sold alongside third-party brands such as Nami, Teverun, Kingsong, Dualtron, ENGWE, NEOMOUV, InMotion, Leaperkim, and EVO-SPIRIT.
Is MOBILITIX a public or private company?
MOBILITIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOBILITIX founded?
MOBILITIX was founded in 2018. It employs 11 to 50 people.
Where is MOBILITIX based?
MOBILITIX is headquartered in Rouen, France, in the Europe region.
How does MOBILITIX make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are after-Sales Service & Repairs and battery Refurbishment.
Who are MOBILITIX's main competitors?
Broad incumbents on record are Intersport, Halfords and Décathlon. Others are Specialized Bicycle Components, Bosch eBike Systems, NIU Technologies and ENGWE. Direct peers are Weebot, Probikeshop and Alltricks (by Decathlon).
Does MOBILITIX have an API?
No public API is recorded for MOBILITIX.
What industry is MOBILITIX in?
MOBILITIX's product category is Electric Micro-Mobility Retail and Service. Its primary akta.pro industry code is CRAOAJAF, Cycling & Micromobility Products Distribution, with a secondary code of CRACASAD, Self-Balancing Scooters & Hoverboards. Its NAICS code is 4413 and its SIC code is 5013.